new tools for getting found
DESCRIPTION
A presentation given at the 2010 Minnesota Council of Nonprofits Technology and Communication Conference.TRANSCRIPT
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New Tools for Getting Found
Ann Treacy
www.byteoftheweek.com
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The Intro
• About me• About search engines
– Keywords– Links– Updates
• Assess your standing
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Search Engines Like:
1. Lots of repeated keywords on web page
2. Lots of good links to your web site
3. Regular updates
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Focus on Keywords
• Come up with 10 keyword phrases– Your name– Program names– Terms people use to
find someone like you– Location if appropriate
• Check popularity of terms
http://www.keywordspy.com/
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Use the Keywords
• TITLES!• Graphics don’t count• Use text on pages• Have good 10-20
word description of yourself to share
• Use the footer!
http://www.webconfs.com/search-engine-spider-simulator.php
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Look at the Links
• See who links to you www.linkpopularity.com
• See who links to the competition
• Make sure your partners link to you (And you link to donors!)
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Location, location, location
• Get listed in Google, Yahoo, Bing…
• Complete profiles• Get reviews is
applicable• Consider free
directories• See if you’re listed:
http://getlisted.org
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Not all links are good
Avoid…• Link farms• Link exchanges• Unrelated sites
Don’t waste time…• Link Exchanges
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Social Media Blitz
• Start to blog, tweet, FB, video and link to your site– Be sure to consider and track social media
• No time? Post comments on other blogs, videos, FB pages– Links from social media are gold!
• Exchange content for a link.
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Fresh Content
• Making even small changes will help• Making small changes that build your
content are even better• Real Time Search?!
– Same rules apply (keywords, links/followers, freshness)
– Getting hotter!
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Check your Rankinghttp://www.mikes-marketing-tools.com/ranking-reports
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Recap…
1. Lots of repeated keywords on web page– Research popular terms– Add terms
2. Lots of links to your web site– Link campaign
3. Regular updates– Make small changes
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Get the presentation here:http://byteoftheweek.com/
Thank you!