24 AdvancedManufacturing.org | February 2016

Service Data is Key to Unlocking IoT Success

Manufacturing Engineering: What’s the potential for the

Internet of Things (IoT) and Big Data improving manufactur-

ing productivity?

Philippe Bartissol: What our customers in industrial

equipment are really interested in, even if they do not voice it,

is systems engineering, digital manufacturing, and after-sales

service. When I go to Germany, they have this initiative they

call Industry 4.0, everybody is talking about offering intelligent

products or intelligent systems. But how is it possible to dis-

cuss IoT or Big Data and not implement system engineering

within the company? These companies are not selling me-

chanical products any more. This is no longer a mechanical

industry—this is an intelligent product industry, unless you do

very simple mechanical parts. As long as you do machines or

pieces of machines or equipment, you are offering intelligent

systems. But there is a paradox. They are talking a lot about

IoT, Big Data, but they do not organize themselves properly

from a product development, manufacturing and even ser-

vice standpoint, so systems engineering is really a key there.

The second one is digital manufacturing, because if you

have maybe 10 or 20 plants worldwide, you need to simulate

and optimize your processes in each factory, link to your

product—so if your product changes, your production pro-

cesses are changing—and you need to model and simulate

your network offerings.

ME: What is your industrial equipment focus; does this

refer to mostly automation systems on the factory floor?

Bartissol: We’re talking mostly about machine subsys-

tems, a pump or compressor, even a motion controller, and

then also the machines themselves, whether they are in a

production plant or machines in process industries such as

power systems. We’re also talking about heavy mobile, such

as excavators for construction, agricultural heavy mobile

equipment, and then also heavy mobile equipment for min-

ing. This also includes factory floor equipment or mobile,

smaller pieces of equipment like subsets of machines or

heavy mobile. We have some specialized industries such as

the elevator industry and the tire industry. You’d be surprised

how present we are the tire industry. We’re present in about

80% of the 10 biggest players worldwide.

ME: Describe your company’s continued expansion into

new areas, including manufacturing execution systems [MES]

and manufacturing operations management [MOM] software.

Bartissol: In digital software, we have the whole thing. If

you look at Delmia, we have a lot of capabilities in NC ma-

chining for toolpath, but we also now have Apriso for MES.

We acquired a company called Quintic about a year ago, and

Apriso was in July 2013. Now, not only can we model the

production processes, but we can provide the MOM—the

manufacturing operations management, and then we are

starting to put in the scheduling with Quintic. It’s a completely

different game now, from Delmia some years ago to what we

have now, and we will expand even further.

We recently had the big manufacturing forum in Japan for

500 Japanese executives, and we presented a scenario where

we have a dataset with an excavator, that’s heavy mobile, and

showed different scenarios in the plant for manufacturing the

excavator, where we had the assembly processes, the BOM,

the scheduling, and then we also simulated a change request

from a customer. The customer changed what he wanted

sSoftware update

Philippe BartissolVP, Industrial Equipment Industry

Dassault Systèmes Vélizy-Villacoublay, France

www.3ds.com

news about digital manufacturing tools and software

“Our customers in industrial equipment are really interested in systems engineering, digital manufacturing, and after-sales service.”

26 AdvancedManufacturing.org | February 2016

while the machines are already on the production line. It’s really

the agility, not only do you have the ability to model your plant

and optimize it, but you have to optimize it constantly, because

you have product changes and in-plant changes all the time.

With the combination of Delmia, Apriso and Quintic, we are

uniquely positioned for that.

ME: How critical is the third element, service, to your IoT

customers?

Bartissol: That is the after-sales service area, which ties

into IoT. If you’re a machine OEM, probably between 20–

60% of your revenue is in service, depending on the industry.

For a machine OEM, between 40-100% of EBIT [earnings

before interest and taxes] derives from service—or even

higher, up to 120%, because some manufacturers will sell

equipment at a loss, in order to populate an installed base.

It’s even a bigger part, because the cost of service is really

profitable, where the sale of equipment might be marginally

profitable, or not profitable if you could sell at a loss.

ME: How can this service data in IoT help improve manu-

facturing?

Bartissol: One of the big issues we have right now is

that the machine operator does not get complete access to

the machine OEM, the machine data, in production—maybe

3-5% of the machines in the field are connected to the origi-

nal OEM manufacturers, and the OEM has access to only

a small part of the installed base. This has been the case

the last 10 years, and the big question is whether machine

operators, machine owners, the ones who are operating the

machines, will give OEMs access to machine data in produc-

tion. It’s going to have to change, because otherwise, IoT will

not go anywhere.

They’re very reluctant, but if they want to have OEE main-

tained at a steady level, you’ve got to authorize the machine

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Software update

Dassault Systèmes’ software portfolio includes Delmia digital

manufacturing software for factory-floor layout and modeling.

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February 2016 | AdvancedManufacturing.org 27

OEM access to the machine data, because then they can re-

ally monitor, supply service, or do service online, meaning di-

rectly on the machine. What’s happening is the machine OEM

installs the machine at a customer’s site, everything runs fine,

then they leave and three months later,

the OEE starts dropping. This is the only

way your OEE will stay at a reasonable

level. Otherwise it will decline.

We now tend not to discuss CAD or

PLM with customers, but we discuss

system engineering, digital manufactur-

ing and service/IoT. And these custom-

ers are interested.

ME: How well do you project IoT to

do in the short term?

Bartissol: It’s going to take off if

the machine operators allow access,

allow OEMs access to machine data in

production. That’s the condition. Ma-

chine operators must allow the OEMs

access, if they give them access to ma-

chine data in the field. But instead of a

slope line, it could be a steep S curve,

so we’ll see in the next few years.

If you think IoT solely, and if you do

not relate this to systems engineering

in your own processes, in your own

internal processes as an OEM, if you

do not relate this to system engineering

and to your service processes, then it’s

artificial. Because you will need to relate

the data you’re acquiring to some-

thing—otherwise you have terabytes of

data you don’t know what to do with.

If you get all this data and you do not

have something to compare it with, if

you do not have a system engineering

model for a piece of equipment, includ-

ing behavior simulation, what are you

going to do with the data? You have

to have some way to quantify it and to

compare it to a model.

With our software, we have complete

systems engineering, and we are now

offering all engineering disciplines except

the machine software, on the equip-

ment. We can now do mechanical, electrical, 2D electrical,

3D, pneumatic and hydroelectric in 3D. We can model the

behavior with Modelica and Delmia on the platform, and we

can do software in the loop or hardware in the loop. The only

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28 AdvancedManufacturing.org | February 2016

thing we’ve not doing is ALM, which is producing the actual

machine software. But in the future, we will go there.

Partnerships Nissan Motor Co. Ltd. (Yokohama, Japan),

Hewlett Packard Enterprise (Palo Alto, CA)

and Siemens AG (Munich) announced Dec.

21 that they have developed a next-generation

vehicle design infrastructure that provides Nis-

san’s global R&D centers with a continuous,

high-speed connection to the latest vehicle

development data. The solution’s engineering

virtual desktop infrastructure (VDI) gives Nis-

san more flexibility and manageability of global

vehicle design.

Engineering VDI uses advanced graphics

processing based on desktop virtualization tech-

nology. It allows engineers to access virtual 3D

CAD workstations on servers and control them on a desktop

environment. With this technology, Nissan is able to store the

latest data on its servers which teams around the world can ac-

cess at any time, enhancing productivity and usability, as well as

improving cost efficiencies and disaster risk management.

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Software update

Nissan’s new global engineering virtual desktop architecture (VDI) system is a

fully scalable vehicle design solution for automotive manufacturing.

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30 AdvancedManufacturing.org | February 2016

This new platform is a fully-scalable vehicle design solu-

tion that adopts engineering VDI globally, using servers with

the most advanced graphics processing, high-performance

storage, software and network acceleration technology.

Nissan will initially use it at two development centers: Nissan

Technical Center North America and Nissan Technical Center

Europe. The VDI platform uses Siemens NX design and Team-

center PLM software, Citrix XenDesktop desktop virtualization

technology and HP workstation graphics, storage and software.

CAM software developer CNC Software Inc. (Tolland,

CT) and Sandvik Coromant (Fair Lawn, NJ) on Dec. 21 an-

nounced the companies will work together to integrate Sand-

vik’s Adveon tool library into CNC Software’s Mastercam.

Adveon will help Mastercam users to further improve

machining productivity while saving setup time. By reducing

the engineer’s input, both consistency and quality of data are

improved. The Adveon library has standardized methodol-

ogy, and is designed specifically to facilitate quick and safe

CAM programming, allowing users to develop their own

tool library; select tools for production; build tool assemblies

quickly and safely; see immediate results in 2D and 3D mod-

els; and instantly export to Mastercam Tool Manager. Adveon

works with any tooling supplier that bases their catalog on

ISO 13399, assuring accuracy of geometrical information.

New ReleasesCAM developer Vero Software (Cheltenham, UK) on

Dec. 16 announced the release of PartXplore 2016 R1, a

high-speed, all-format 3D viewer that includes many options

for viewing and part analysis—without requiring the original

CAD application.

PartXplore can open the native files of Edgecam, VISI and

WorkNC, with further brands in the Vero portfolio expected to

follow suit in 2016 R2. The PartXplore software has been cre-

ated to efficiently import and analyze all file types and sizes at

high speed. It often takes less than half the time to open a file

compared to the original CAD application.

Software update

February 2016 | AdvancedManufacturing.org 31

Both novices and experienced users can build virtual

unified prototypes or 3D models imported from a wide

range of file formats, including CATIA, NX, Parasolid,

SolidWorks, Solid Edge, STEP, IGES, and many more. The

software saves the native CAD data

in its own lightweight format, mean-

ing manufacturers can carry out tasks

such as calculating surface areas and

volumes, and measuring thickness, di-

mensions and angles without requiring

the original CAD information.

Vero has set up a new dedicated

PartXplore website, www.partxplore.

com, includes the ability to register for

a free 30-day trial installation.

Supply Dynamics LLC (Cincinnati),

a developer of supply chain visibility

software, announced its new Price

Dynamics online price benchmarking

service for pricing raw materials. Price

Dynamics (www.pricedynamics.com)

harnesses the power of the crowd

to help anyone purchasing industrial

metals to understand true market price

for many common ferrous and nonfer-

rous metals. With Price Dynamics, true

market pricing is based on what actual

buyers have paid or been quoted while

making similar purchases.

Coupled with access to a directory

of distributors, mills, and processors,

Price Dynamics is said to be a one-

stop-shop for determining how raw

material prices stack up to the prices

paid by other buyers and for identifying

alternative sources of supply. This web-

based service is secure, anonymous,

and provides a basic level of bench-

marking information at no charge.

“Much like an automobile sticker

price, metal catalog prices are subject

to a number of variables and are not

necessarily a good measure of fair

market price,” said Trevor Stansbury,

Supply Dynamics founder and presi-

dent. “Price Dynamics is based on the

premise that a community of actual buyers and not the sell-

ers is the best way to gauge actual market price.”

Software Update is edited by Senior Editor

Patrick Waurzyniak; pwaurzyniak@sme.org.