nicky grist stages media footprint
DESCRIPTION
The following pages will highlight some of the media exposure & social media gained from the 2012 Nicky Grist StagesTRANSCRIPT
www.nickygriststages.co.uk
Media Footprint
Official car supplier
Official drinks supplier
Title Sponsor
The following pages will highlight some of the media exposure & social media gained from the 2012 Nicky Grist Stages
WHO HAS SEEN, READ, POSTED & DISCUSSED THE STAGES
TV BROADCASTING • SatelliteTV - MotorsTV :10,000x4airings = 40,000• Online - MotorsTV&YouTube :2,000+ = 2,000
PRINTED MEDIA ON & OFFLINE • MotorsportNews - Frontcover&DPSfeature :35,000copies = 35,000• RegionalPress - SportsNewsStories :7,000copiesthrough6Mainpapers = 42,000
NICKY GRIST’S OWN CONNECTIONS • NickyGristMonthly - NGMonthlyNewsThoughConstantContact :3,700contactsthrough4newspostings = 14,800• Facebook - NGfriends&Fans :5,000x4(Minpostings) = 20,000• Twitter - NGonTwitterincludingtheNGStages :4,100followers(extensivereportsestx3) = 12,300
= 166,100
ONLINE, FORUMS & SOCIAL MEDIA
CORE WEBSITES • BritishRally.co.uk -Majordiscussions&commentsPre/Postevent = 23,152• Clubs/General -Mainstreamrallysites = 5,000+
OTHER CONTACT POINTS • Personalwebsites -Involvingover126competingcars,teams&families :800links
(FB,Twitter&ownsites) = 800• Spectators -VisitingthestagesandpostingonFB,TwitterEtc(x2postings) :1200x2 = 2,400• SpectatorProgramme -1,000copiesprinted-Giventolocalcharitiestomanagesales :1000x2(Readership) = 2,000• OnlinePhotographysites -50sitesholdingimages+long-termviewing(at100views/site) = 5,000
= 32,052
WHO HAS SEEN, READ, POSTED & DISCUSSED THE STAGES
HEADLINE MEDIA
TV BROADCASTING • SatelliteTV - MotorsTV :10,000x4airings = 40,000• Online - MotorsTV&YouTube :2,000+ = 2,000
PRINTED MEDIA ON & OFFLINE • MotorsportNews - Frontcover&DPSfeature :35,000copies = 35,000• RegionalPress - SportsNewsStories :7,000copiesthrough6Mainpapers = 42,000
NICKY GRIST’S OWN CONNECTIONS • NickyGristMonthly - NGMonthlyNewsThoughConstantContact :3,700contactsthrough4newspostings = 14,800• Facebook - NGfriends&Fans :5,000x4(Minpostings) = 20,000• Twitter - NGonTwitterincludingtheNGStages :4,100followers(extensivereportsestx3) = 12,300
= 166,100
ONLINE, FORUMS & SOCIAL MEDIA
CORE WEBSITES • BritishRally.co.uk -Majordiscussions&commentsPre/Postevent = 23,152• Clubs/General -Mainstreamrallysites = 5,000+
OTHER CONTACT POINTS • Personalwebsites -Involvingover126competingcars,teams&families :800links
(FB,Twitter&ownsites) = 800• Spectators -VisitingthestagesandpostingonFB,TwitterEtc(x2postings) :1200x2 = 2,400• SpectatorProgramme -1,000copiesprinted-Giventolocalcharitiestomanagesales :1000x2(Readership) = 2,000• OnlinePhotographysites -50sitesholdingimages+long-termviewing(at100views/site) = 5,000
= 32,052
Estimated Audience Reach:204,452
TELEVISED COVERAGE TERRESTRIAL & ONLINE
TELEVISED COVERAGE TERRESTRIAL & ONLINE
Over 7 pages on You Tube just on one search criteria
YOUTUBE
MAINSTREAM NEWS ARTICLES -ON & OFFLINE
MAINSTREAM NEWS ARTICLES -ON & OFFLINE
MAINSTREAM NEWS ARTICLES -ON & OFFLINE
MAINSTREAM NEWS ARTICLES -ON & OFFLINE
MAINSTREAM NEWS ARTICLES -ON & OFFLINE
EMAIL MARKETING
EMAIL MARKETING
EMAIL MARKETING
EMAIL MARKETING
MAINSTREAM ONLINE ACTIVITY
FULL EXPOSURE ON KEY FORUMS
8,277 views109 comments
125 views
79 views
85 views
1,131 views17 comments
86 views
412 views3 comments
570 views6 comments
795 views20 comments
9,811 views151 comments
97 views
1,160 views15 comments
140 views
169 views
215 views3 comments
23,152 views324 comments
FULL EXPOSURE ON KEY FORUMS
OCCUPYING 14 PAGES
OCCUPYING 14 PAGES
MAINSTREAM ONLINE ACTIVITY
CLUB AND OFFICIAL POSTS
Personally Voted by Drivers & Teamsas the Best Rally of the year!
Personally Voted by Drivers & Teamsas the Best Rally of the year!
Car No: Comments
123781617292043627671
20120220820621721822022321922122222723122822521523474
- Stages brilliant, best stages of the year- Mint- Thoroughly enjoyed it. Thanks very much- Thanks for putting on a good event- Great apart from 5 mins parked on the bank!- Not to bad at all- Excellent day- Thoroughly enjoyed it.- Excellent day, first in class!- Thumbs up from drivers- Brilliant, best stages we’ve done- Fantastic & brilliant- Fantastic, well organised- Nearly got sleep, excellent day- Best rally of the year!- Very well run event, excellent day- Excellent day, well organised- Brilliant, I will be back next year- Excellent event, thoroughly enjoyed it- Cracking day- Excellent, cracking day- Thank you, good day- Good Day- First finish in 12 months- Very good Day. Thoroughly enjoyed it- Excellent event, really enjoyed it. Best so far. THANK YOU!- Thoroughly enjoyed it, Lost 3rd in class by a few seconds- Good day, damaged suspension- Excellent day, excellent stages, marvellous organisation
PERSONAL - CLUB FORUMS, FB, TWITTER
PERSONAL WEB UPDATES
PERSONAL WEB UPDATES
PERSONAL WEB UPDATES
SIMPLY CLEVER
SIMPLY CLEVER
skoda.co.uk
The ŠKODA
Superb.
Free kudos on all models.
Official fuel consumption in mpg (litres/100km) for the Superb Estate range: Urban 29.7 (9.5) - 52.3 (5.4), Extra urban 36.2 (7.8) - 74.3 (3.8),
Combined 27.7 (10.2) - 64.2 (4.4). CO2 emissions for the Superb Estate range: 237-114 g/km.
ONLINE IMAGE BANKS
AND FINALLY A PERSONAL THANKS TO ALL THOSE WHO MADE THE EVENT SUCH A GREAT
SUCCESS
CHAMPIONSHIPS
CHAMPIONSHIP SPONSORS
Official car supplier
Official drinks supplier
Title Sponsor
OFFICIAL SPONSORS
MEDIA REPORT PRODUCED BY SILVERBACK MEDIA SOLUTIONS ON BEHALF OFNICKY GRIST MOTORSPORTS LTD
Organising Club
MEDIA REPORT PRODUCED BY SILVERBACK MEDIA SOLUTIONS ON BEHALF OFNICKY GRIST MOTORSPORTS LTD
SEE YOU ALL IN 2013