nordic ott viewing habits 2014
DESCRIPTION
An overview of the challenges Broadcasters, Telecoms and Media companies faces in the OTT video industry. Mainly focused on Nordic markets.TRANSCRIPT
MOBILE
*Global Mobile OS Stats
*Norway OS Stats
Smartphones are dominant in Nordics
Android Mobile has a strong presence
iOS has over 55% presence
TABLETS
*Global Tablet OS Stats
Android tablets are around 16% of Norwegian market
iOS tablets has over 80%
ANDROID
Fragmentation
*iOS7 now 74%
*iOS6 now 22.5%
Fragmentation
*Android Brands
*Samsung 47% of devices
Android is Fragmented
Support and testing is expensive
It is getting better slowly
Focus on Samsung with Video abilities
Sky having ongoing issues with Android
TiVo not supporting Video viewing on Android (Yet)
Screen Size
*iOS Screen Sizes
*Android Screen Sizes
Fragmentation
No standards
Going to get worse
Expect more encoding & Dev work
Testing team need to think about methods
#newhabits
*More 12 - 34 yrs old have more consoles than Tablets
Firetube rumour? 2014Apple TV
Google Chromecast
Roku 3
Connected TV’s - Improving in 2014
Multi-tasking
+33%!+25%!
More devices trying to take STB position
Larger corporations are challenging traditional STB providers
Viewing habits have changed for under 40’s
Conclusions
Wait for Android on Mobile (1 YEAR) !
Skip Android Tablet !
Forget Windows & others !
Focus on consoles and streaming devices instead !
Embrace TV Everywhere because your users do (Airplay etc)
!Create stickiness with #Social
!Prepare for more Encoding
!Prepare for more Testing methods asap
!Partner?
!
