LEVERAGING SOCIAL CAPITAL FOR

INNOVATION

Dr Norman LewisChief Innovation Officer, Open-Knowledge

International Forum on Enterprise2.0, Milan 9 June 2010

POWER TO THE PEOPLE:

innovation (n): 1. the introduction of

something new; 2. a new idea, method, or device:

NOVELTY

R&D

Global decline of R&D spending as % of GDP(apart from Japan)

COUNTRY R&D SPEND (US $, billions)*

USA 368.8

Japan 138.8

China 86.8

Germany 69.3

France 43.36

South Korea 35.89

UK 35.6

Russia 25.12

Taiwan 16.55

* Main Science & Technology Indicators, OECD, December 2008, p1

r&D

Lots of books about innovation…

…but little innovation to be seen

BRAVE NEW WORLD –

UNLEASHING SOCIAL CAPITAL TO INNOVATE

Companies that want to win

Disruptive…

Networked or visionary leadership?

Networked or leader led?

Open or closed?

The spin-off coefficient

Companies that want not to lose

Incremental…cautious…

Ecosystems/partnerships

Partnerships: formal and informal

Legacy

Business model chains

Risk culture

Social capital and innovation

Digital children

The power of social networks

Growing social capital

36

The Value of Spigit Technology

Role Based AnalyticsInsight Provided within the context

dynamic and static roles

Rich ReportingEasy, intuitive, end user reports

GUI, XML, Excel, Custom, API, etc.

Enterprise ManagerReal-Time Analysis of

Unstructured Enterprise Data

Game Theory AutomatedIdea Graduation

Idea Trading &Prediction Markets

Ranking, Reviews & Voting

Incentives &Rewards

Currency &Asset Management

Advanced Tools for Increased & Meaningful Participation

So what does this mean for you?

INCREMENTAL OR RADICAL INNOVATION?

INNOVATING USING SOCIAL CAPITAL IS REALLY ABOUT

Creating the right audiences,

motivations and context

Its still about leadership, ambition and risk taking

The opportunities are huge if you get it right

Social capital is the key innovation differentiator…

the rest is business as usual…

Thank You

norman.lewis@open-knowledge.it