nowwemove - fall activities 2016 results
TRANSCRIPT
6 FLAGSHIP SIDE EVENTS
30 SUPPORTING EVENTS
IN 11 COUNTRIES
90 CYCLISTS IN TOTAL
JOINED THE JOURNEY
5 CAPITAL CITIES
25 500 PARTICIPANTS
NowWeBike.nowwemove.com
347 004 WEBSITE VISITS
13 809 296 PEOPLE REACHED WITH ADS*
* Aggregated data from all online ads impressions
divided by the ad frequency 14 (14 ads shown per
person).
193 330 153 ONLINE ADDS -
AGGREGATED ADS IMPRESSIONS
13 809 296 PEOPLE
REACHED AGGREGATED (* Ad frequency = 14 )
“I believe that cycling is a
universal language.
It allows us diversity: health,
relaxation, transport to work
or recreation, socialization (…)
or to draw a line on map from
Copenhagen to Vienna and go
for it.”
Mihai Androhovici(travelled 1000km to
take part in the tour)
239 MOVE AGENTS
243 EVENTS
31 COUNTRIES
9000 DANCERS
155 CITIES
18 000 SPECTATORS
Bulgaria
With 19 FlashMOVEs registered, 20 cities dancing and more than
1000 participants enjoying the perks of being physically active.
FlashMOVE.nowwemove.com
526 508 WEBSITE VISITS
15 036 630 PEOPLE REACHED WITH ADS*
* Aggregated data from all online ads impressions
divided by the ad frequency 14 (14 ads shown per
person).
210 512 826ONLINE ADDS - AGGREGATED
ADS IMPRESSIONS
15 036 630 PEOPLE
REACHED AGGREGATED (* Ad frequency = 14 )
“The concept is excellent
and when young people get
involved we know they
really like it – the photos
and video will show that the
young people had a great
time.”
StreetGames, UK
Top from left to right: Greece and
Poland.
Bottom from left to right: Denmark and
Malta.
837 MOVE AGENTS
845 REGISTERED EVENTS
ON EUROPEAN FITNESS DAY
WEBSITE
23 COUNTRIES
294 CITIES
18 000 EVENTS FROM
UKACTIVE NATIONAL
FITNESS DAY 2016
Denmark
ISCA’s staff shared some office moves, a FlashMOVE outside the
ISCA and DGI offices, and ball games with students from
Copenhagen EGU School.
European-Fitness-Day.nowwemove.com
181 037 WEBSITE VISITS
3 686 281PEOPLE REACHED WITH ADS*
* Aggregated data from all online ads impressions
divided by the ad frequency 14 (14 ads shown per
person).
51 607 947 ONLINE ADDS - AGGREGATED
ADS IMPRESSIONS
3 686 281PEOPLE
REACHED AGGREGATED (* Ad frequency = 14 )
“Citizens have the
possibility to try
different sports
activities at this day
(..). This is one step
to more physical
activity.”
DTB - German
Gymnastic Federation
Top from left to right: Slovenia and
Portugal.
Bottom from left to right: Malta and
Ireland.
ESSD.nowwemove.com
89 293 WEBSITE VISITS
1 451 001PEOPLE REACHED WITH ADS*
* Aggregated data from all online ads impressions
divided by the ad frequency 14 (14 ads shown per
person).
20 314 025 ONLINE ADDS - AGGREGATED
ADS IMPRESSIONS
1 451 001 PEOPLE
REACHED AGGREGATED (* Ad frequency = 14 )