Nutrition Brand Pitch

Audience Analysis

Key target group of kids between ages of6-12 years and parents 31 - 40 yeaarshaving an influence on buying decison.

Male 40 + is having a negative opinion on ourproduct but it is out of range from the intentended target.

As we are targeting younger audience i.e 25-35 M/F

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Overall Plan

Overview of action

•Social Media•Facebook•Twitter

•Display Ads•Gaming sites•news and lifestyle site

•Contest and lead gen•blogs and influencers

Contest on Social mediaFacebook app and simple game to connect with kids in the TG of 6-12 years .Pintrest contest to show the kids in healthy meal contest.Showing the kids eating a healthy meal. thus targeting andengageing key decision group of women ages 25-40 years.

Having contest revolving around sporting eventslike IPL and upcomgin football event will not only highlight importance of sports and nutrition.But also create more enagement among decisive parents.

Social Media Strategy

influencers tweeting and trending hastags.

For ex: #nutriDrink. Creating brand awarness andreaching out to people by talking to audiences.

Twitter contest and give aways. Creating a viral efffect

Facebook page:Regular postings and updates on fb.Some tie up with an NGO like save a child.highliting importance of nutrition products in indiaat the same time taking care of CSR andreaching out to consumers.

Blogs and Online Video

Bloggers creating blogs about our products unique factors over the existing brands and creating inquistiveness amoung their peers.

Online video through pre-rolls and banner ads on popular sites for maximum audience engagement.

Lead generation and sms promo

• Creating a microsite and running a lead gen campaign targeted to females 25-40 TG.

• via mailers and banners. • sms and promo activity to people with intrests

in the product obtained from lead gen activity.• Providing them with special offers through

retail outlets.

Mobile strategy

Creating a simple puzzle ad which resultsin the bands image once solved.

Can be an engaging activity for HTML5 based banner creation andcreate a social media experience on mobile.

Simple and engaging on all levels is the objective here.

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Online video pre-rolls

Bloggers and influencers

Mobile / Tabletvideo and apps

Social Media

Multi Screen Startegy for Maximum impact

Thank You