VIA NYCBrand Pitch & Visual Identity Proposal_

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Agenda

Brand_What is VIA NYC?_Why branding? _Brand definition

Visual Execution_Value translation_Logotype_Website

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WHAT IS VIA NYC?

Ulrik + Experience + Network in NYC + Service = Creative Concierge for European companies

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Positioning

Somewhere between the consulate Generaland a tourist travel guide.

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Why branding?

_create platform for engaging new clients_Virtual store front_communicate brand values Goal: visitor‣lead generation

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Brand Definition_

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Big Idea.

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Value Propositiontaking the stree out of doing business in new York

_Understand European clients

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Visual Execution_

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TranslationUnderstanding ‣ clear Scandinavian/European aestheticSerious Business ‣ Solid high-quality fontsFeeling of comfort ‣ images of cozy home

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YELLOW cOcK StUdiO GraVEn 16B

8000 aarhUS c

1323 MYrtLE aVE aPt 3rBrOOKLYn nY 11221

+45 27102711M@MathiaSVEStErGaard.cOM

WWW.MathiaSVEStErGaard.cOM

aarhUS

nEW YOrK

cELL E-MaiLWWW

aLL riGhtS rESErVEd MathiaS VEStErGaard cOrP.

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