COMPANY INTRODUCTION NEEQ：430617

Background

Founded in 2006, OCEANS Marketing has now positioned itself as a leading sports marketing agency in China and got listed in the National Equities Exchange and Quotations (NEEQ) on 24th January 2014 (the equivalent of NASDAQ in China) and now is valued at around 150 Mil US$.

We achieve our success and leadership through expertise from international marketing experiences, global clients and engrained

network in China sports industry

Core Values

SPORT has nowadays become a relevant social phenomenon and we have the

ambition to foster its practice and to take care of its execution and delivery

SPORT and all its s trictly connected physical activities have a direct relationship with

people’s health and wellness and is a relevant factor for integration, socialization and

the sharing of social culture

SPORT plays a central role in education of young people and should be considered

as a leverage for social value development

OCEANS is committed to supporting the growth of sport and to enhancing

its power to benefit society, through Marketing the Excitement of It

OCEANS Beijing (HQ)

OCEANS Shanghai

OCEANS Guangzhou

OCEANS Chengdu

Company Structure

* OCEANS is holding shares of the And Oceans Sports Ltd. along with southern China’s biggest media group – Nanfang Media Group

Marketing& Sales

Partnership & Business Development

Sponsorship Management

Media & PR

Strategy& Development

Core Business

1. Sports Property Marketing, Promotion, and Management

Core Business

2. Sports Marketing and Sponsorship Consultancy

Core Business

3. Media and Public Relations, Rights Acquisition and Distribution

Core Business – Marketing of Sport

Planning

&

Strategy

PromotionStrategy

Business

& Commercial

Strategy

Event

Execution

Communication with Commercial Brands

Communication with Sport Organizations

Communication with Media and Gov.

OCEANS Marketing - One stop Service

Core Business – Marketing thru Sport

OCEANS One-stop Service

Planning

&

Strategy

Property Selection

Rights Packing

&Contracts

Rights Delivery

& Activation

PR

Evaluation

&

Report

Communication with Brands

Communication with Properties

Communication with Media and

Gov.

OCEANS Case

Sports Marketing and

Sponsorship Consultancy

Media and Public Relations,

Rights Acquisition and Distribution

Property Marketing,

Promotion, and Management

Exclusive event owner and promoter for FCB game in Guangzhou, China

Event management and onsite operation

Side activity planning and execution

Development and implementation of commercial and ticketing strategies

Online and offline promotion and media co-ops

Gov. relationship management

Additional logistic support in the other two tour cities, i.e. Beijing and Shanghai

2015 FC Bayern China Tour

OCEANS Case – FC Bayern Munich

Conducted market research to identify fan perception and image of the club

Re-designed, planned and managed club’s brand image

Planned and executed match day fan activities

Contributed stadium attendance to grow by an outstanding +80% in 2014

Provided overall market strategy including commercial development and ticketing plan

Club Development Partner 2014 - Present

OCEANS Case - Chongqing Lifan FC

Promoter and organizer of the most popular grassroots event in Shanghai

Restructured event plan and mechanism

Creatively partnered with local professional football club to further added-value of the event

Rebuilt partnership system and managed sponsorship rights delivery

Refreshed media strategy for event promotion

Managed relationships with local government institutions and NGO

Event promoter & organizer 2015

OCEANS Case – Coca Cola Xinmin Evening News Cup

Club’s brand image planning and management

Nationwide and local media management

Match day fan engagement activities

Implementation of new ticketing strategy and stadium re-brand

Sponsorship sales and delivery

Club Development Partner 2013 - Present

OCEANS Case - Shandong Luneng F.C

Official promoter and marketing partner for Euroleague China Tour

Media strategy, event promotion & government relationship management

Commercial sponsorship sales and management

Ticketing strategy

On site operations, game delivery and execution

Charitable side activity initiatives and execution for brand promotion and PR purposes

China Tour Owner and Promoter 2013-2017

OCEANS Case - Euroleague China Tour

Joint venture with Nanfang Media Group (Southern China’s biggest media group)

Event planning, development strategy and communications

On-site operations, game delivery and execution

Media strategy, ticketing, government relationship management

Commercial partnership sales and management

OCEANS Case - Guangzhou WTA Open

Co-Owner and Promoter 2013-2017

Exclusive consulting agency for market development in China

Establishment and management of the fan clubs in China

Collaboration with social media to facilitate fan base rise on social profiles in China

Online and offline fan initiative planning and execution

Media and public relationship management

Insights on restructuring of fan product and value-added service

Club Development Partner 2012 - Present

OCEANS Case - Juventus FC

Exclusive promoter for MU tour in Shanghai

On-site operations, game delivery and execution

Media co-ops and event promotion strategy

Ticketing and commercial strategies

& government relationship management

For the first time in 13 years, Shanghai Stadium reached a full attendance record

Promoter, Event Owner & Host

OCEANS Case - Manchester United China Tour 2012

Tour Consultant

Opposition confirmation

Promotion and onsite media management

Ticketing strategies

Event PR & government relationship management

Match-day operation

OCEANS Case - Real Madrid China Tour 2011

Tour Consultant and Support

Official China Tour Consultant appointed by FC Barcelona

Promoter search and contract support

Tour sponsorship sales and execution process support

Match-day media management and competition operation

Media Coordination

OCEANS Case - FC Barcelona China Tour 2010

Official Local Support Agency

Appointed by FIFA as its exclusive local office to represent and act on behalf of it

Reported to FIFA regularly regarding event preparation, side activity operation, event

promotion, business development strategy and implementation, problems and issues

identifications with solutions and/or insights, etc.

Managed FIFA’s relationships and communications with local government institutions

and NGOs to facilitate event preparation and operation

Helped FIFA serve its commercial partners in China to ensure smooth rights delivery and

proper rights use and activation

Assisted FIFA in managing relationships and communications with media outlets

OCEANS Case - FIFA Women’s World Cup 2007

OCEANS Cases

Sports Marketing and

Sponsorship Consultancy

Media and Public Relations,

Rights Acquisition and Distribution

Property Marketing,

Promotion, and Management

Assisted FAW-VW with insights in Chinese sports market and identified suitable properties to

meet the company’s marketing communication needs

Negotiated rights package on behalf of FAW-VW with marketing agency of CBA and National

Basketball teams to finalize sponsoring rights

Secured 3-year sponsorship deals with CBA and Team China respectively for FAW-VW

Created for FAW-VW a sponsorship activation strategy including online & offline initiatives

Sponsorship Consultancy 2014-2017

OCEANS Case - FAW-VW

Analyzed sports market trends and pros and cons of different properties for DHL

Helped DHL negotiate and finalize rights package with Chinese Football Association

Super League (CSL)

Secured a 3-year sponsorship deal for DHL with CSL

Assisted DHL in sponsorship activation including online & offline initiatives

Conducted on-site and media supervision to ensure full rights delivery and execution

Planned and managed additional DHL PR events

Sponsorship Consultancy 2014-2017

OCEANS Case - DHL

Analyzed the sports market for suitable properties for TOSHIBA

Helped Toshiba finalize rights package and become the title sponsor of the CFA Cup

for three years

Ensured full rights delivery and execution

Assisted Toshiba in sponsorship activation through kids programs, match day fan

initiatives and CSR activities

Maximized Toshiba’s media exposure during CFA Cup games

Sponsorship Consultant 2011 - 2013

OCEANS Case - TOSHIBA

Analyzed KM’s marketing challenges and objectives

Analyzed sports market and identified pros and cons of different properties

Negotiated rights packages with CBA and secured long-term deals for the client

Did on-site supervision to ensure rights delivery and sufficient media exposure for the client

Initiated rights activation for maximum ROI

Sponsorship Consultant 2011 - 2016

OCEANS Case - KONIKA MINOLTA & CBA

Sports Marketing Consultant 2007 - 2009

Helped FedEx to analyze the sports market for suitable properties

Created the concept plan for “Team FedEx” 2007-2009

Helped select, sign and activate endorsement sponsorship with the 5 best Asian athletes

Leveraged brand recognition through the sport marketing campaign

OCEANS Case - FedEx & 2008 Olympics

OCEANS Cases

Sports Marketing and

Sponsorship Consultancy

Media and Public Relations,

Rights Acquisition and Distribution

Property Marketing,

Promotion, and Management

OCEANS Cases – Bundesliga Legend Tour 2014

Organized media interviews with Bundesliga legendary players

Identified and secure appropriate pubic schools for grassroots program

Initiated and implemented fan engagement activities

Communicated with media agencies for maximum promotion of Bundesliga activities

Communicated with Bundesliga sponsors for effective co-operations

OCEANS Case - Collegiate Dragon Boat Race 2014-2015

Worked for Hangzhou Sports Administration to promote and organize the event

Recruited the most prestigious 9 colleges in China with dragon boat program

Renewed competition mechanism and fine-tuned communications accordingly

Secured live stream of the event

Communicated with media for maximum promotion and exposure of event

Communicated with local tourism administration for effective co-operations

OCEANS Case – BMW Marathon Events Activation

2014 Ximen Marathon and 2014 Lanzhou Marathon

Activation conceptualization and planning with theme slogan and key visual

Vehicle management and VIP hospitality program planning and management

Recruited running peers and car owners for a series of road running training camps and

implanted brand values

Communicated with media to experience the activities for maximum brand promotion

Communicated with LOC to ensure smooth delivery of rights and effectively execution of ideas

OCEANS Case - Media Rights Distribution

2013-2017Euroleague Basketball China Tour

All Media, Great China Area

2013-2017AFC Champions League

Live Stream Media, China

WTA Guangzhou Open2013-2017

All Media, China

2015 Asian CupLive Stream Media, China

2013-2014Australian Open

New Media, China

Volkswagen Cup Guangzhou 2015New Media, Great China Area

THANK YOU!

C801, First Shanghai Center39 Liangmaqiao Road, Chaoyang District,

Beijing 100125,China

Tel: +86 10 6598 9276Fax: +86 10 6598 9254

sports@oceans-marketing.com