MarkSoc, The Marketing Society, FMS Delhi

1 | P a g e O I L E v e n t # 1 : M a r k Q u i z

Instructions:

1. No. of Questions : 45, Max Score : 50. Bracketed digits refer to the Marks.

2. In case of a tie, the earliest entry wins.

3. Top three entries will be awarded with CV points.

4. In case of any discrepancy, Contact Marksoc at AskMarkSoc. Happy Quizzing!

Q. 1. These cameras inspired the design of a very popular gadget. Name both

Q.2. What do all these books have in common? No need to Id the books.

Q.3. Logo for ?

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Q.4. Name the iconic brand started by these gentle looking men.

Q.5. Which Brand does this machine belong to? Whats to special about it?

Q.6. Belongs to which Retail Giant?

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Q.7. Where on earth/screen would you find this?

Q.8. Advertisement for what?

Q.9. The following logo is incomplete? What completes it? Id X?

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Q.10. What Connects? (2)

Q.11. Print Ad for?

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Q.12Connect (2)

Q.13. Identify the Logo?

Q.14. What kind of branding exercise is reflected in the picture?

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Q.15. Identify the company from the following pics?

Q.16. Name Xs new logo? Name the logo, Not X.

Q.17. Name the character and the FMCG which uses it? (2)

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Q.18. Book cover for? Name the Authors?

Q.19. What is the connect? Think Desi. (2)

Q.20. Controversial Ad for which brand?

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Q.21. The picture represents a widely used term in marketing?

Q.22. Steven Speilbergs E.T. The Extraterrestrial saw one of the first examples of product

placements in movies. What was the brand used?

Q.23. What was the movement behind, Doodh, doodh, doodh, doodh.. Doodh hai // wonderful,

pi sakte hai roze glass full... called?

Q.24. In 2006, Anand met Bobby Fischer in Reykjavik for the only time. During the conversation

Fischer asked Anand if he was carrying X (a product) ? Fischer used to stock it up at his home in

New Jersey , but he didn't find any in Iceland? What is X?

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Q.25. Print Ad for? Also Id X ; I never read the X

Q26. Where in the world would you find this?

Q. 27 . Logan is now Verito with some cosmetic changes. The product remains almostsame but

branding of the product has changed. What do kind of branding exercise is this?

Q.28.X is a Japanes conglomerate with a varied range of products and services. Xs started as a

musical instrument manufacturer which is still reflected in a trio of interlocking tuning forks

logo?

Q.29. The following statue gives rise to which auto makers Logo.

X

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Q.30 Which brand ?

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Q.31.

When consumers have a strong need that cant be met by any existing product, what is it called

(term was coined by Philip Kotler)?

Q.32 Which Indian Company gets it's name from the fact that the Founder took an "Intelligent

Loan" ?

Q.33. X wanted to their new product as Y. Y is memorable, short, easy to spell. The word would

remind people of the sound made during "the moment of discovery and decision making . Also ,

it would function well as a URL around the world. Id X and Y.

Q.34. The Quaker Oats Company bought X in 1994 and sold it to Y in 1997 for $300 million .Y sold

it to Z in September 2000. It was spun off in May 2008 to its current owners. X is a brand of tea

and juice drinks which is currently owned by W. Id W,X,Y,Z. (2)

Q.35. The new X design , known as the X Globe was released in 2008. However it ran into

controversy when many speculated it was a direct lift-up from the Obama campaign and the

Obama logo. Id X

Q.36. Whos Logo.

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Q.37. Id the legend and the brand of Car.

Q.38. Which Product Range?

Q.39. Arvind Limited is foraying into ladies denim wear What marketing term best describes

this kind diversification?

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Q. 40 Id the Book and its Author.

Q.41. In the late 1930s A .F. Osborn popularized which method . Osborn was an advertising

executive and one of the founders of BBDO, in a book called X ? name the Idea.

Q.42. The feature X offered by Google costs it around $100 million every year as it diverts

potential revenue from clicks on adverts?

Q.43. connect w.r.t. India?

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Q.44. Id these gentlemen and the eponymous brand that they created which urges you to be

one-in-a-million.

Q.45. Connect.

P.S. Thats all Folks!