on site seo
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On-site SEO
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On-site optimisation refers to the process of making your website appeal to both
search engines and users. It reviews and improves both the public face of your
website and the behind the scenes coding and technical set-up that only search
engines see.
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A search engine evaluates a website differently to a human visitor. A search engine can’t evaluate how nicely your
website is designed, how well your content is written or how much value
your products/services provide. It has to judge a website from a technical point of
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1.Add keywords to URLS, title tags, Meta descriptions, header tags and alt tags.
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The term "ALT tag" is a common shorthand term
used to refer to the ALT attribute within in the IMG tag. Any time you use an image, be sure to
include an ALT tag or ALT text within the
IMG tag. Doing so will provide a clear text
alternative of the image for screen reader users.
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2. Ensure each page has a unique and descriptive title and
description.
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3. Assign existing, or create new, pages for each keyword.
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4. Improve content to match/better content on
competitor websites.
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1.Assess existing and potential keyword targets.2.Remove, merge or add to pages that have little useful content
on them.3.Check the site loads properly in different web browsers and
screen resolutions.4.Analyse inbound link profile.5.Ensure call to actions are located in prominent positions.6.Link to important pages from the homepage and/or main
navigation area.7.Improve the readability and formatting of written content.8.Check for and fix broken links.
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9. Add structured data mark-up code.10. Claim authorship of content.11. Fix duplicate content issues.12. Add in-content links where appropriate.13. Remove unnecessary outbound links.14. Create a user-friendly 404 error page.15. Assess and improve page loading times.16. Add social media sharing buttons.17. Create and submit an XML sitemap.18. Set-up Google Analytics and Search Console
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Contact usWeb: www.meritasdigitalmarketing.comEmail id: [email protected] Mobile: 944-899-5555
Address: #761, Sri SaiRam Mansion, Above Andhra bank, Beside Shanmukha Restaurant, Near Marathahalli Bridge, Bangalore - 560037.11/29/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 15