online bookings awareness growing your brand’s€¦ · mobile websites & apps affiliates...
TRANSCRIPT
Growing your Brand’s Online Bookings & Awareness
LYDIA YANG | LYDIASCAPESDIGITAL MARKETING CONSULTANCY
We are all on a journey
@LydiaScapes
Online Customer User Journey
@LydiaScapes
@LydiaScapes
GOAL
PLAYERS
@LydiaScapes
@LydiaScapes
What is Lydiascapes.com
An asian female adventure travel blog that seeks to inspire and ignite that desire to explore
Data extracted from Sojern Travel Insights @LydiaScapes
What is Lydiascapes.com
An asian female adventure travel blog that seeks to inspire and ignite that desire to explore
Different Strokes for Different Folks
@LydiaScapes
What is Lydiascapes.com
An asian female adventure travel blog that seeks to inspire and ignite that desire to explore
Female Traveler Adventurer Luxury Budget
StudentSolo Biker Elderly Couple
Persona
@LydiaScapes
What is Lydiascapes.com
An asian female adventure travel blog that seeks to inspire and ignite that desire to explore
Data extracted from Sojern Travel Insights @LydiaScapes
What is Lydiascapes.com
An asian female adventure travel blog that seeks to inspire and ignite that desire to explore
Data extracted from Sojern Travel Insights @LydiaScapes
Grab them at the Channels and Touchpoints
@LydiaScapes
Email Marketing
Social Media /InfluencerMarketing
SEO/Content Marketing
Display
Search (SEM/ PPC)
Mobile Websites &
Apps
Affiliates & Partnerships
How else?Print & Offline Ads
YouTube & Video
How can your customer find you?
@LydiaScapes
The average traveller journey from research
to booking takes 24 days and includes 21.6
touchpoints.
Source: HeBS
The Jungle of Options
@LydiaScapes
SEO Ranking Audit
• Expand your website content• Grow your organic traffic• Grow keyword ranking on google
@LydiaScapes
@LydiaScapes
Ditch the Complainers
@LydiaScapes
Know your objective and measure it
@LydiaScapes
Know your objective and measure it
@LydiaScapes
Email Marketing
Social Media /InfluencerMarketing
SEO/Content Marketing
Display
Search (SEM/ PPC)
Mobile Websites &
Apps
Affiliates & Partnerships
How else?Print & Offline Ads
YouTube & Video
How can your customer find you?
@LydiaScapes
What is Lydiascapes.com
An asian female adventure travel blog that seeks to inspire and ignite that desire to explore
Data extracted from Sojern Travel Insights@LydiaScapesData extracted from Sojern Travel Insights
AudienceTargeting
@LydiaScapes
What is Lydiascapes.com
An asian female adventure travel blog that seeks to inspire and ignite that desire to explore
Different Strokes for Different Folks
Ads
@LydiaScapes
Varying Ad Formats
@LydiaScapes
Facebook Ads – Remarketing
@LydiaScapes
Cross Check Analytics
@LydiaScapes
Cross Check Analytics
@LydiaScapes
On the final note
@LydiaScapes
Making Programmatic Personal?
Lydia YangLydiascapes Travel
What’s the goal?
@LydiaScapes
Making Programmatic Personal?
Lydia YangLydiascapes Travel
Transitions
@LydiaScapes
Watch out for distractions
@LydiaScapes
Making Programmatic Personal?
Lydia YangLydiascapes Travel
Get to the Goal
