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How to Design and Operate Success: Five Golden Rules.

EAS – TMA EAS – TMA PRESENTATIONPRESENTATION

«« ChangeThis is creating a new kind of media. A form of ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the media that uses existing tools (like PDFs, blogs and the

web) to challenge the way ideas are created and spread. web) to challenge the way ideas are created and spread. »»

www.changethis.comwww.changethis.com

• 14 Ways14 Ways to get breakthrough ideas to get breakthrough ideas

• The The 10.1/2 commandments10.1/2 commandments of visual thinking: of visual thinking: The « Lost Chapter » from the back of the napkinThe « Lost Chapter » from the back of the napkin

• Avoid corporate death: Avoid corporate death: Nine essential elementsNine essential elements that will keep the reaper from your company’s doorthat will keep the reaper from your company’s door

• Invite a StrangerInvite a Stranger

• Set up a DecoySet up a Decoy

• Ignore your Ignore your CustomersCustomers

« It’s not secret « It’s not secret that we were sticking just that we were sticking just

about every nickel we had about every nickel we had on the chance that on the chance that

people would be interested people would be interested in something totally new in something totally new

and unique in theand unique in theField of Entertainment. »Field of Entertainment. »

• Seek Fresh TalentSeek Fresh Talent

• Be Open to ChangeBe Open to Change

• Keep Creativity Keep Creativity AliveAlive at all Costsat all Costs

« Management’s job « Management’s job is not to prevent risk is not to prevent risk

but to build thebut to build thecapability to recover capability to recover

when failures occur. »when failures occur. »

Thank you!Thank you!