organization study on joyco ltd

7/29/2019 Organization Study on Joyco Ltd.

1/69

Organization Study on Jayashree Construction Ltd.,

Institute of Management Studies, Kuvempu University Page 1

CHAPTER-1

INTRODUCTION

1.1 Introduction

The Organization is foundation upon which the whole structure of

management is built. Organization is related with developing a frame work

where the total work is divided into manageable components in order to

facilitate the achievement of objectives or goals. Thus, organization is the

structure or mechanism (machinery) that enables living things to work

together. In a static sense, an organization is a structure or machinery

manned by group of individuals who are working together towards a common

goal. Alike 'management', the term 'organization' has also been used in a

number of ways. Broadly speaking, the term 'organization' is used in four

different senses: as a process, as a structure of relationship, as a group of

persons and as a system, as given below.

Organization as a Process is the In this first sense, organization is treated as adynamic process and a managerial activity which is essential for planning the

utilization of company's resources, plant and equipment materials, money and

people to accomplish the various objectives.

Jayashree construction ltd is a mosaic tiles manufacturing company located

at sager road industrial estate shimoga ( dist ) in the state of Karnataka.

Jayashree is an industrial firm producing different type of colored and

designed mosaic tiles. Basically this firm designed to manufacture of mosaic

flooring tiles this unit purchased the mosaic ready made chips from

andrapradesh. This firm needs monthly 40 to 50 tones mosaic chips.


2/69



The jayashree construction ltd is experienced nearly 30 years in trading

business. the firm is going is to work 60% of trade related to government and

40% other this firm very much famous for white designed tiles.

In totally this unit is designed to produce those products which are required in

the building construction for decoration purpose.

Finally it was nice experience during my entire training period in jayashree

Construction ltd shimoga and I think my effort to preparation of report is

satisfactory to the required extent.

1.2 Scope of the Study

The scope of study is restricted to Jayashree Construction Limited

shimoga for the period of one month from 8 august to 7 September. The

scope of the study mainly concentrated on mosaic tiles production and

overall organizational departments.

1.3 Objectives of the Study

To study the production process of the jayshree constructionlimited.

To study the industrial profile of the company. To know about the different functional departments. To study the SWOT analysis of the company. To understand the management system in the jayshree

construction Ltd


3/69



1.4 Research Methodology

Source of Data Collection

Primary data

The primary data are those which are collected a fresh and for the first time,

and thus happen to be original in character. Primary data has been collected

through discussions with concerned executives and the staff members and

through observations.

Secondary data

The secondary data, on the other hand, are those which have already been

collected by someone else and which have already been passed through the

statistical process. Secondary data collection sources include Annual Report,

Records of the company.

1.5 LIMITATION OF THE STUDY

The cover the study is limed to Shimoga city with references to jayashree

construction ltd., at Shimoga district.

The study is based on information given by the members of the

organizations only.


4/69



1.6 CHAPTERIZATION

Chapter -1

This chapter deals with general Introduction, introduction, objectives,scope of the study, limitation and data collection.

Chapter -2

This chapter deals with industry profile .

Chapter -3

Company profile deals with introduction, profile, mission, vision,objectives, product profile, marketing mix, product mix.

Chapter-4

This chapter deals with Mckisys 7s with frame work.

Chapter-5

This chapter focused on SWOT analysis .

Chapter-6

This chapter deals with suggestions and conclusion.


5/69



CHAPTER - 2

INDUSTRY PROFILE

Introduction

Mosaic tiles are very popular with architects. Civil engineers, people

associated with of building contractors and especially the owner of

building, the reason for the universal appeal and Occam of these unique

materials is due to its heterogeneous color, pattern and beautiful design etc.

2.1 History of the Mosaic Tiles

The English word tiles and French tiles are derived from the Latin word

ferula thus may be used as structural or decorative to cover floor. The

composition of the lay and fining temperature determine whether tiles

and the will be porous were similar to bricks.

They may be coated with a vitreous glaze containing mineral oxides that

give string color the term tiles is extended to include small that pieces of

surfacing materials.

Mosaic

Cone mosaic courtyard Iran Roman floor mosaic detail from the palace of

shapur I at Bishapur from Uruk in Mesopotomia 3000 BC

Fur mosaic with portrait of Emperor Franz Joseph


6/69



Mosaic is the art of creating images with an assemblage of small pieces of

colored glass, stone, or other materials. It may be a technique of decorative

art, an aspect of interior decoration, or of cultural and spiritual significance as

in a cathedral. Small pieces, normally roughly cubic, of stone or glass of different colors, known as tesserare, are used to create a pattern or picture.

Mosaic is an art of decorating a surface with designs made up of closely sets,

usually variously colored small pieces of material such as stones minerals,

glares tiles or shell, unlike, inlay in which the piece to be applied one set in to

a surface, which has been hallowed out to receive the design, mosaic, piece

are applied on to surface which has been prepared with an adhesive. Mosaic

differs from inlay in the size of its components; mosaic differs from inlay in

the size of its components. Mosaic piece are anonymous fraction of the

design and rarely have the dimensions of piece in tarsia work tied inlay

usually of wood whose function is after the rending of whose portion of a

figure of pettern. One dissembled mosaic cannot be resembled on the basis

of the form of the individual pieces.

In Romans Imperial times, however an important change occurred, when

mosaic gradually developed its our arthritic laws, still basically a medium

used for floor, its new rules of composition were governed by a conception of

perspective and choice of view point different from those of wall decoration.

Equally important was simplification of form brought about demand for

expectation production methods. In the same period the increasing use of more strongly colored materials also stimulated the growing autonomy of

mosaic from painting.


7/69



As means of covering walls and vaults, mosaic finally realized its feel

potentialities for striking and suggestive distance effect which surface theyre

of painting.

In antiquity, mosaics first were made of unit pebbles of uniform size the

Greeks, who elevated the pebble mosaics to an art of great refinement. Also

imrented the so called Teresa techniques, Teresas [Latin for cubes or

dice] are pieces that have been cut to a triangular squares, or grid of cubes

that make up the mosaic surface.

Tersaras very considerably in size. The finest mosaics of antiquities were

made of tersarae cut from glass threads or splinters ordinary floor

decorations consisted of cubes about one centimeter square.

As long as mosaic was a technique for making of floor, the main requisite for

making of floor, the main requisite for making of floor, the main requisite of

its materials, besides their color was their resistance to wear.

Mosaic is a design produced by grouping together small piece of coloredmarbles enamel or glass and cementing them into a surface Mosaic is used in

decorating walls floors and ceilings and also in tell making of something as

monuments bags groceries. The pieces of material used in Mosaic work are

usually in the general shape of cube although they may not be uniform the

pieces vary in size accounting to the type of work.

In the middle ages, when this act was at its height artist are some time used

cubes so small that they could insert eighty of them in one square inch place.

In some mosaics however, the pieces. Are several cubic inches in size and

bigger.


8/69



To make a large Mosaic the artist may use many thousands of pieces. A

mason first cover with west plaster is cementing the surface that is to be

decorated. Then the artists outline his design and fasten in the cubes.

The Islamic And Chines That Lead To Mosaics

Buildings in 9 th century the samaria in Mesopotomia were adorned with

10 th inch square tiles surrounded by long hexagonal tiles with multi colors.

Persian tiles works was at its height from 12 the to 15 th century. The mosque

public building and fine hours of such cities as Rayy. Tabriz, Isfahan and

Veramin were respondent inside and out with brilliantly glazed wall tiles

or were lastered in an indecent golded broken that changed to green purple

or ruby in the changing light, large tiles had parts of such design and were

combined to large form of panels, small monochrome tiles were arranged in

geometric mosaics.

That was important in ancient china, Thumb of plan period were

decorative with tiles bearing stamped or molded figures molded wall tileas the high tiles of the roof of when assembled formed diagonals and other

figures.

European

On 12 the century tiles floors began to appeal tiles in which cathedrals

they were of encaustic tiles in which designed is yellow or white clay

were inlaid in red broom durable surface over the countries floors of

houses came to be made of plains clay tiles in fine houses, of black and

white marbles tiles . Spanish architecture, under strong Islamic influence and

tiles to such an extent that Spanish expressions for poverty in to have


9/69



house without tiles walls were wainscot in tiles which were often blue and

white or furthered.

By mid 7 th century whole walls of Dutch room were covered with

depth tiles in a unique Dutch Style. Some times each tiles had a delicate

scheme painted on it and sometimes many cities. Together formed an cargo

seen. Dutch tiles were exported and to England and America to face fine

places and to Germanic countries to cover the great heating stones.

Spanish

Architecture, under strong Islamic Influence, used file to such as extent that aSpanish Expression for poverty is wall were wainscoted. Dutch tiles were

exported to England and U.S.A to face fire and to ceramic to cover the great

heating stones.

Modern

In 21 st century tiles provide not only color design but also durable,

sanitary and early maintained surface, it is used on the walls and floors of

kitchen, Foyers, Bath rooms patios, Swimming pools, Laboratories,

Hospitals and public areas such as Sub ways.

Techniques

The most commonly used adhesive for mosaics was mosaic, the

functions of which in 21 st century has been largely takes over by

modern tougher kinds of Martas of glue. In Roman floors two or others

layers of martar preceded the getting bed that first layer rested on a

thick foundation of stone that presented getting of the mortar bed and

the formation of cracks. The final layer rested On a thick foundation of


10/69



stone layers was of fine consistency and frequently contained powdered

marbles and binding elements such as pounded brick.

In 20 th century, Mosaic increasingly has become an art divided the inventor

who the design and the worker who executes it. It may be that the dry

character of name modern mosaics can be described to the facts that the

artist no long Roman transferred Mosaic from an exclusive art to a common

decoration medium. Some of the earliest example of thin new type of floor is

in the late republican [2 nd century BC] houses at decos. For room of

secondary importance and often for floors surroundings the finely designed

and executed central embelmata room the Roman developed a simpler, can

artistic kind of mosaic the floors are set with fairly large tessare with a

limited range of colors. Some sending towards monochrome [B &W] the

decorative designs and motifs are also simple and un complicated.

In the early Middle Ages. The Byzantine developed their particular form

of floor covering consisting of geometrical mosaic made up of pieces of

marble of various size and shapes usually with some tesserae work added for

special coloristical touches. This fashion spread to other parts of Italy and

even to France and Germany.

19 th century histograms and the breaking down of Neo classicisms

contempt for Byzantine art led to increasing interest in and demand fast

mosaics improvement in the techniques of prefabrication according to the

Indirect method and in the manufacturing of tesserae material led to a

veritable mass production which has put its mark on countless churches, town

halls and open houses.


11/69



Todays Mosaics is just one out of a very range of technique that have as

common principle the piecing together of a surface covering with the use of

different durable or non durable material.

2.2 Other Aspects Regarding The Product History

The pieces which mosaics are made are called tesserue some of the best of

these come from Italy today. Mosaics makers know have a choice of about

23,000 different color stones to use in their designs. Although beautiful

designs required real artisting the basic process of Mosaic making is simple. It

has been used in many part of worked for thousand years ago. About 5000

years ago the Samarians [In what in know Iraq] covered walls with mosaics

formed of cones of baked clay.

Latin American, Indians were making stones mosaics a thousand years ago.

Although they had no contact with the Old world. The major Indian made

some mosaics of feathers. The ancient Egyptian and Astrians and for making

inlays for decorating thrones and other furniture and for making jewelry.The Greeks often cover their monuments and columns with mosaic.

The roman made mosaic pavements the designs of which ranged from black

and white geometric pattern to colorful landscape, and portraits. In pompail

there is a mosaic picturing Alexanders Victory as Issues. In the fourth

century BC Ancient temples were decorated with mosaic and mosaic work

was also begun in Christian about the fourth century.

Today school children some time use bits of color stones to tile to make

mosaic trivets tabletop and marble morals in simple but colorful designs.


12/69



2.3 Kinds of Mosaic Works

Floors are often made of mosaic chips although terrazzo is also popular. The

terrazzo is a cement flooring in which fragment of stones are set to make a

stone surface, which is completed by polishing. A mosaic effect is produced

terrazzo when different colors are used. Many of the wide in Lisbon, Portugal

and Brazil are made of Mosaics.

The use of Mosaics in other modern countries has increased rapidly during

the past few years. Mosaics how appear in churches, government is the

making of a mosaic design to hand on the walls in a frame like a painting.


13/69



CHAPTER -3

COMPANY PROFILE

3.1 Back ground of the companyThe Jayashree construction ltd was situated in industrial area (or) industrial

estate of Shimogga city. It was started in the year 1980 . The unit was

based on partnership of Sri Balakrishna S and another one is sri Bapu Rao.

By investing equal share of capital.

Current partners of the firm in the year 1991 Bapu Rao died, in the same

line deelip Kumar had been join to firm, In the year 2001 Sri Balakrishna S.

Nikam retired from partnership firm, on behalf of S. Nikarn the Smt, Vijaya

Laksmi and Mr.Purushotham Join the firm.

Basically this firm designed to manufacture of mosaic flooring tiles, the unit

purchased the mosaic readymade chips from AndraPradesh, this firm needs

monthly 40 to 50 tones mosaic chips.

The mosaic important means of establish this firm is (i) marketability of the

firm

1. Shimogga city is easy to access to all type of transportation.

2. Availability of labour

3. other

Jayshree construction Ltd is experienced nearly 30 years, in is treading

business. The firm is going to work 60% of trade related to government and

40% others this firm very much famous for manufacturing white designed


14/69



tiles. In totally, this new unit is designed to produce those products which

are required in the building construction and for decoration purpose.

Name of the company : Jayashree construction ltd.

Address Jayashree construction ltd.Industrial estate . sager roadShimoga. Karnataka state

Unit : 1 unit

Year of establishment : 1980

Total number of workers : 150

Product : Mosaic tiles

Plantation : 10 acres

Initial investment : 5 crore

Build up area : 6 acre

Banks : Canara bank

State bank of India. Idbi bank

3.2 Company Vision

Jayashree construction ltd to achieve organizational profitability by

attaining the high level productivity, to earning the trust of customer, and

earning the trust of cutomer , and providing better value for mosic tiles

attract the customer.


15/69



3.3 Company Mission

To increase the sales. To increase the quality of the product and fulfill the needs of customer . Provide superior and services to our customer maintain leadership

3.4 Objectives

Customer orientation Development of the human resources Concern for environment Process and product excellence.

The company activities involved in the firm, is divided into 3 departments

1. Administrative department

2. Manufacturing Department

3. Distribution and polishing Department

Functions:

1. Administrative Department:-

The process of administrative department is to build a good relationship with

contractors, engineers and customers. This administrative department is going

to perform the following functions.

1. Formation of policies, producer of office work

2. Receiving orders from customers, contractors and engineers.

3. Assisting manufacturing department in producing tiles of quality in

right guaranty

4. Collecting customer feedback


16/69



5. Instructing works proper polishing and designing them in buying

properly without defuse in playing

6. Supervising other departments.

This department has a managing director who has face control over alldepartments. Which are working in a firm

Manager Accountant Salesman

2. Manufacturing Department:

This department is situated in the factory premises which is located atindustrial estate this department is consisting of a manager, Supervisor, 40

skilled worker and 90 unskilled workers, the main function as this department

is concerned with manufacturing of tiles. It also arranges for distribution of

the products.

3. Distribution and polishing department :

This department is situated in the factory premises which is located at

industrial estate this department is consisting of a manager, Supervisor, 30

skilled worker and 10 unskilled workers, the main function as this department

is concerned with manufacturing of tiles. It also arranges for distribution of

the products.

This department is concerned with the distribution of mosaic tiles and

fixing and polishing activities. This department only on customers demand

performs the fixing and polishing features. In performing its function it

assisted by the administrative department. At present where are 10 layer

and polishers working in the department under a supervisor


17/69



3.5 Material Management:

The material management places very important role in a growth of the firm.

One of the basic function management is to employ capital efficiency to get

maximum result.

1. To Maximum the profit

2. To Minimizing cost of production

3. To maximizing production with a given amount of capital

Market Management: Offers a wide scope for reducing costs technique of

materials management losing about reduction in cost and increasing profiles amore and also quality of a product in easy way.

Material Management: is a body of knowledge which is help manager to

improve the productivity of capital, if contains most effective techniques

which are necessary for an industry. It preventing carriage amounts of capital

being clocked up for improving capital turnover ratio

Objectives:

1. Maintaining continuity of productive operation by insuring a uniform

flow of materials.

2. Reducing materials cost by systematic use of scientific techniques.

3. Reducing working capital for productive purpose by effective control of

inventories

3.6 Inventory Control:-

Inventory control is a planned method of managemen t what to

indent when to indent, how much to indent and how much to stock

so that purchasing with a lowest price.


18/69



Inventory control department responsible for receiving the

materials which is purchased, scientific strongs and induce of

materials to other departments on authorized requisitions and also

maintain necessary records. Thus inventory control is most important of control cost of

production and total capital investment is reduced others increasing

the return on capital.

Purchasing Functions:-

Purchasing functions is one of the basic functions of material management.Which carried by purchase departments the department which concerned

with purchase of right quality of materials in right quantity as right price from

a source of department

On the requirement of the production department the purchase is done. The

spending of every single rupee sainted goes directly to the profile major

purchasing decision will handed by a purchase manager.

Storage Department

The store department t especially meant with three things is quality,

quantity and cost of production the storage of materials should be affected

in sufficient manner as to ensure savings in space, time and energy and

avoided cost of stationary. This store department mainly handled by a store

store keeper.


19/69



3.7 PRODUCT PROFILE

Introduction:

The production tile is very familiar to everyone because now a day it is very

essential necessary produces to the consumers. Highly it is used for recording

the floors walls, roofs etc in may study. I am dealing with the mosaic tiles.

Types of tiles:

They are many kinds of tiles we may found in our usual market. Those are

follows

Ordinary tiles Designed tiles Mosaic tiles

Mosaic is the art of creating images with an assemblage of small pieces of

colored glass stone. Or other material .it may be a technique of decorative art,

an aspect of interior decoration

Polishing and laying works:-

Actually laying works will takes 8 to 10 days. It takes one week gap after

the laying of the tiles as the sight of customers. Then the polishing work is

begin the layed mosaic tiles require there stage of polishing. First stage

second stage (or) third stage (or) Final stage. At first stage it takes 10 daysfor polishing. A second stage to takes 15 days after towards final stage of

polishing will be done with finishing work, then the owner will asked to have

a caller of complication of works by the particulars controlling about amount

given to polishers layers.


20/69



Marketing mix:

M arketing does not mean were transfer of goods from sellers to buyers.

Marketing means distribution as good from producers to final consumers

these marketing concept divided into 2 division:-

1. Traditional (or) old concept

2. Modern marketing concept

1. Traditional concept

It is a process by which products are made available to the finalconsumers from the place of production. It consists of all those activities

which are meant to ensure the flow of good and service from the producers

to the final consumer.

In the traditional concepts involves the performance of business activities

that direct the flow of goods and services from producers consumer (or) user

2. Modern marketing concept:-

Modern marketing concept is consumer oriented, according to modern

marketing concept the marketing is the process of discovery translating

demand for their producers under the keep competition and secreting the

demand with the help of channel of distribution. The concept of modern

marketing is will going to as will as science and art includes several

approaches those are follows as under.


21/69



1. Commodity approach:-We study the flow of a certain commodity and

its transformation from the original producer to final consumer.

2. Institutional approach:- Under this the process of distribution of goods

from producers to final consumer, various agencies take part, they

include producers middlemen like, Wholesalers and retailers, Mercian

will agents like commission agents brokers etc.

3. The financial approach: Under these concept marketing activities

divide into number of functions, and the approach analysis in deistic

the specific functions of marketing such as buying, selling

transportation

4. The management (or) decision making approach:- This is the studying

of marketing this approach combines certain features as the first three

approach it seeks release them from decision. Making viewpoints it is

based on the fact is purely a management function.

These are some important approach which is maintaining considered bymanufacturing industries.

3.8 Marketing Mix Policy

The produce itself constitutes the most important comment of marketing mix

closely field to the product of its packaging branding. As a product along

with its packaging branding. Create a particular image in the consumers

mind. Another element in the marketing mix of any firm is the system of

marketing channels through which products are distributed ultimate

consumer.


22/69



Another clement is pricing policies of marketing mix. Finally another

important element which has been used by firm is promotion, activities which

includes, advertising, sales promotion, and free gifts as well as personal

selling.

Thus the marketing function are grouped has under,

1. Product mix policy : - which includes produce manager, packaging,

branding cabling and produce life cycle quality design.

2. Price mix policy - Policies of pricing discount, Concessions etc

3. Promotion mix policy : - Advertising, salesmanship, sales promotion

and publicity.

4. Distribution mix policy :- Consisting of transportation ware housing,

physical distributor.

1. Product mix policy :-

A product is the buy element of marketing mix, a product policy and

strength in the important element of a firm, since any firm is flaked to

manufacture and sell a produce as a sale price which will yield a reasonable

profit of the firm.

In general usage, product a set as eligible physical and chemical attitudes,

assembled in an easily independent and reaching recognizable firm.

According to Phillip kotlar

A product is everything that can be offered to a market for attention,

acquisition, use (or) consumption that might satisfy want (or) need.


23/69



Thus it is clear that product is an only a tangible abject, the intangible

service and psychological attribute s such as satisfaction, precise image etc.

Product policy adopted by Jayshree Construction:-

This industry is carrying on with the production of mosaic tiles this produce

comes under the category of convention goods other basic necessary or the

luxuries goods. In order to compare the market this concern produces the

varieties of tiles. Which are different in their design, color, price etc

modification of the products transitive to him is taken with modern

technique for acquiring more market share.

It produces various as tiles, each variety are made on the basis of main

colors of the stones. Sales force and the concern has sufficient knowledge

about the selling of tiles in dynamic method they which the customers in

their purchases.

They adopt proper product policy the policy is a certain principle of operation

adapted by management to guide other of operation adopted, a policy sets the

objectives to be achieved and also the limits within which management has to

operate product policy are company all to guide.

Decision making policy with regard to product: -

The product policy is not nearly concerned with producing good quality

products is as obviously higher quality in distending the producer quality themarketing mix must be considered and integrated to arrive at a produce

planning is these concerned the following points.


24/69



1. The development and production of new produce.

2. Modification of existing products.

3. Elimination of unprofitable products.

4. Packing and branding also clearly connected with the product characters.

This firm as adopted the good decision. Making policy and satisfies all the

above policy well in good faith.

Thus product Planning is major responsibly of the firms chief executive of

the company it as a team as activates and the most important link in

development of any product obviously management. S0 it is necessary to

understand the following management decision.

Management should firms be responsible for formulating policies marketing

management can take up any problems counted with the produce

development of introduction

Co- ordination between the various departments as the next important

consideration.

Quality control, produce design, ability to take calculated take is also

considered.

Produce planning of Jayshree Construction Ltd.,

Produce mix Is important concept of marketing management the produce

mix is three dimensional those are breadth refers to the varying of produce

manufactured, and deals by a single manufacture, depth depends upon a

number of production in each mix of produces and its consistency.


25/69



The following are the products manufacture deal of the firm.

Produce line (1)

1. Mosaic chips of all colors and designed PBLBS are manufactured,

2. Curbs

3. Pavers

Product line (2)

1. Marbie

2. Kadappa

3. Polyshing and cutting

PACKAGING AND TRANSPORTATIN:-

Packaging may be defined as the the wrapping and creating of goods for the

purpose of transportation (or)strong (or) it may be defined as the general

group of Aviles in the planning of a product while corresponding mosaic tiles

there packing is no necessary due to necessary produce.

Packing includes the talent of the designer, the technician the advertisement

and the top management.

Objectives of Packing: -

1. To create the desire to possess the producer.

2. To compel attention to purchase the producer.

3. To supply a consumer need.

4. .To re distribute existing consumer demand more.

5. To improve profit by improving the product image


26/69



2. Price mix policy:-

Pricing decision have starting importance in any enterprise the pricing as

a firm no. may importation the manufacture but also to the wholesaler pricing

governs the very flexibility of any a marketing program because it is the only

element in a marketing mix ascending for demand and sales.

Price influence consumer purchase decisions because price as the prime

regulator of the production. Distributing and consumption of goods, and also

a manufacturer we not really free to adopt his own price police. But only good

pricing policy must be aimed to offering reasonable price to the customer are

substitute available in the market.

Jayshree Construction tiles has its own pricing policy % has equal margin of

profits on the cost of production for the fire there category tiles. But for the

last category is increase the profile margin that is shown in the table given

bellows.

The industry has in own payment policy amounting to the policy the customer

as the time to placing order pay 50% payment of the amount. after finished

according to the requirement in 30% should be paid and after carrying and

policing remaining 20% should be paid.

In case laying and polishing need not be under taken by the firm, the

customers required to pay 100 % amount of the time of purchase (or)

delivery of products.


27/69



3. Promotion mix policy:

Promotion is the process of marketing communication involving information

persuading and influence. It sets as powerful goods and providing the setting

edge of its ensure marketing program of is a form of non competition.

The promotion that when is followed by Jaya co industry

1. Advertising

2. Publicity

3. Personal selling.

4. Other

4. Distribution mix policy:-

Distribution means to be a way in which the produce transfers from purchase

to final customer, the channel (or) link of the industry is shown as under.

The firm un supply mosaic tiles directly to consumer. In which has been

the risk of clearly of the produce through carry etc. The copy of distribution

packaging wrapping etc. the distribution cost will be stimulated on the basis

of orders.


28/69



CHAPTER-4

THE ANLAYSIS OF MCKINSEYS 7S MODEL

4.1 Introduction In McKinseys model there are 7 basic dimensions, which represent the core of

managerial activities. These are the Levels which executives use to influence

complex and large organization. The 7s framework for management analysis was

developed by McKinseys and company. 7s model provides an effective way of

analyzing an organization, in terms of dynamic relationship among 7 key elements

namely- Structure, System, Strategy, Style, Staff, Shared values (Subordinate goals)

and Skills.

Framework of McKinseys 7-S Model

According to this model there are seven basic dimensions which represent the core

of managerial activities. The originators of the model have coined the managerial

variables with words beginning with the letter S so as to increase the

communication power of the model. The 7 S are,


29/69



Structure : The way of organization unit relate to each other; centralized,

functional divisions (top down), decentralized (the trend in larger

organizations), matrix, network, holding, etc.,

System : The procedures, processes, and routines that characterize howimportant work is to be done are financial systems, hiring, promotion and

performance appraisal systems, and information systems.

Strategy: plans for the allocation of firms scarce resources, overtime, to

reach identified goals; Environment, competition, customers.

Style: Cultural style of the organization and how key managers behave in

achieving organizations goals. Skill: Distinctive capabilities of personnel or of the organization as a whole.

Staff: Numbers and types of personnel within the organization. Promoters of

the company and qualities of the key staff.

Shared values: The interconnecting centre of McKinseys model is shared

values. What does the organization stands for and what it believes in central

beliefs and attitude.

4.2 Structure

Structure describes the hierarchy of authority and accountability in the organization.

These relationships are frequently diagrammed in organizational charts. Most

organizations use some mix of structures pyramidal, matrix or networked ones to

accomplish their goals. A structure is the formalizing of relationships, roles and

responsibilities in order to organize and perform work. In simple terms,structure is the pattern which various parts or components are interrelated or

interconnected.


30/69



`

Fig. 4.1 Organization Structure

President

Joint PresidentVice president V.P Mines PresidentJoint

GM (P&Q)

S R GM (P&D)

D Y GM (CIVIL)

S.R.V.P (E I PP)

DY_MGRS(PACK.PLNT)

GEN,MGR (MECH)

MGR.(SECURITY)

MGR. (T&D)

MGR. (P&A)

SR.MEDICALOFFICER

SR. MGR (HR)SRGM(A/C)

V.P(S&M)

V.P(PRCH)

DGM(S T)

DGM(PP)

DGM(S&E) SR MGR(TPM

AGMDGM(ELEC)

DGM(INST)


31/69



Analysis

Jayashree construction Limited, involves various departments and all

departments are under the president are having the centralization authority in

the organization, in the above diagram organizational structure of Jayashree

construction Ltd is in a structured manner. Therefore, board of directors are

at the top level in hierarchy of authority and responsibility, next to the

directors departmental heads in charge of marketing, finance and purchase,

production, technical and human resource, and quality and machine. Next to

this level assistant of the departments are working, below the assistants there

are some supervisors and inspectors and dispatch workers are operating for the smooth running of the production process

Detailed study of the departments

4.2.1 Human Resources Department

As manpower is the main and basic pillar of any Industry, even here it plays

major role. So proper planning must be done in man power recruitment and

safety promotion etc. It is done as per requirements by different departments.

The personnel manager and there officers to manage the whole of the activity

and carry out the function with blend of industrial relation and human relation

activities, the time office manage any information on monitory and non

monitory related aspects of every employee, whether is a workman or the

management staff in company. The department has based up by information

systems to maintain payroll, employee details, accounting details, pertaining

to ESI, provident fund, health insurance schemes and other benefits of the

employee. They also take care of the leave and attendance making and salary

issues with allowances concerned with each employee.


32/69



4.2 HR Department structure

The department is functioning through the above shown flow chart of the

department as head of General Manager they will assign the function to As.

Time officer, security officer, Medical officer, Training officer, welfareofficer, D.G.M, IR They carries all work from the labor supervisor and

providing guidance and assigns work to labor contractor. To be competitive in

all facets of the business operation, it has become an imperative that all

employees of the company must strive towards enhancing their operational

performance and developing their potentials to add-value significantly.

Therefore, the Performance Management System (PMS) is being looked at

very critically by the Management.

PMS is implemented for attaining a set of objectives

Administrative: (Decision on promotion, salary increase, placement,

transfer, discharge, etc.)

Organizational: (Human resources planning and restructuring of

operations and enhancing human resource productivity.

Motivational: (Appraisal interviews, participation in goal setting and

work planning, earning incentives/reward/stock options, self appraisal

and learning etc.)

General Manager

TimeOfficer

SecurityOfficer

MedicalOfficer

TrainingOfficer

WelfareOfficer

D.G.M IROfficer


33/69



Development:(Counseling, training and development,

communications).

HRM Policy & Man Power Planning

HRM policy firmly believes in induction, orientation, training and

performance appraisal, PPRD, individual rating, up-gradation of knowledge

and skills for achieving technological change, cost reduction, targeted

reduction with reciprocate profit motive and shared challenging aims of the

organization.

The policy believes in give and take reciprocation, punishment and reward

promotion for long service, education and skills and for timely action with

integrity and dignity of human value.

Man Power Planning

This includes forecasting, planning, inventorying man power resources

depending upon the technology adopted, capacity of the production unit,

layout of the plant, building & machinery, time & motion studies, skill of the

workman, job responsibilities, and workload, raw material supply, marketing

& turnover.

Recruitment

It is generating of application or applicants for specific jobs. It consists of

two main processes:

Identification of vacancy of staff and workman A stock of recruitment sources.


34/69



Selection

Selection will be done at the interview after complete verification of

applicant. If selected the salary offered, grade, trainee or probationer or direct

employment, designation etc., offered should be mentioned for final approvalof the president and senior president in case required.. In case of the workers,

wage board employees, staff etc trainees, management trainees, graduate

trainees etc, the HOD of the personal department, the department head and

subject specialist will be in selection committee .For the selection of SR

manager, De manager, manager, the HOD, V.P, president will be the selection

committee.

Placement

Depending on the clear, vacancies in the concerned department. On the basis

of sanction strength the candidate selected on the basis of qualification,

experience, age, Professional requirement, are placed with proper designation

in the respective dept initially on probation of one year. Fresher are taken on

the stipend basis per month.

Test conducted for trainees (oral and written) Medical examination Verification of certificates and reference.

A circular is sent to all the department, Intimating of the induction program.

An induction schedule is prepared for personnel development giving different

period of exposure in different depts. Like mines, crusher, raw mills, cement

mill, kiln, workshop power plant, stores, packing plant, time office, sales

dept, electrical dept and many others. The certified orders and code of


35/69



conduct are also explained and required manuals are also given where ever

necessary.

Training and Development

The company organizes training programmers, on need basis regularly for

fresher and existing employees. The type of training is as under:

On the job training for all categories of employees Learning new techniques through internal training or by external

agencies.

Refresher training for promotion in the organization. Remedial training and general training in safety, discipline, culture,

rules and regulations of the company, statutory matter and procedure.

Internship Training

This sort of training is important of employees who are transferred from other

units, fresher or to the employee promoted to the new job. This is advancedvocational training system.

External Training

Every year before march annual training calendar is prepared after consulting

all the concerned departmental heads on various need based training

programmed on different aspects like technical, marketing and HRDadministration to develop skills and latest technical know how and same is

approved by the management.


36/69



Promotions

Procedure

Career path

This is how the company plans for training according to month wise and in

similar way they are having annual training programmer plan for all the 12

months.

Performance Planning

It is done from the level of Asst. General Managers and above quarterly,

major tasks and key result areas are identified and written at the beginning of

the quarter for each person. At the end of every quarter achievement marks

are given against the targets set earlier. Review of each quarter is done with

the individual and factors helping Hindering in the achievement of the targets

are discussed and recorded. Assessment is done by the immediate superior

and is reviewed by the next higher-up.

4.2.2 Finance Department

Finance means acquisition of funds and proper utilization and allocation of

funds in proper way. Finance plays a vital role in the development of any

business. Thus development of any business majority depends on the effective

financial department. In olden days the role of financial manager was only

limited to raising funds and maintaining books of accounts, but now the

trend is changing. The financial manager has wide scope in present

scenario and he plays a vital role in decision-making, costing, budgeting etc.

Finance Management is one of the most important functions in the

organization. It is the lifeblood of the company. Financial management


37/69



involves the preparation of budget which will be give information about the

companys financial position to the customers, creditors and government.

Financial Department will handle all the financial activities in the company

like maintain the record of receipts and payment. Accountant maintains the

sales records, maintaining records from the buyers and customers. The

finance handles taxation and insurance. The finance department also deals the

legal matters. It also does foreign bill discounting through their foreign

exchange bank.

Rising working capital, sundry debtors management of loans etc. have done

by the finance department. The company has very strong position. It does

work together with the MIS department for preparation and updating of profit

and loss account, final account, cash flow statement and fund flow statement.

4.3 Finance Department structure

Sr. GeneralManager

Sr. Manager

ManagerSales Tax

ManagerFinance

ManagerFixed Assets

Sr. AccountsOfficer

AccountsOfficer

AssistantManager

PersonalSecretary


38/69



Analysis

This Finance Department Sr. General Manager is maintaining and taking

care of all records of business transactions with their assistants. It is the only

department paying the money to raw materials and receiving the money from

finished goods sold. This department announcing the annual report it may

profit or loss.

Financial management vows to the application of general management

principles to a particular finance operation. It guides investment where

opportunity is the greatest producing relatively uniform hard sticks for

judging most of the firms operations and projects. Certain uniform norms for

financial consideration have to be setup enable an enterprise to judge its

activities properly. Financial management is the dynamic involving or making

of day to day financial decision in a business of any size. Financial

management however, should be so planned as to contribute to project

making activities for finance cannot be generated with out profits. Financial

management unlike other functional areas of a business related both to the anoperating entity and to the interest of the own Organizational Study of

Jayashree construction ltd.

Objectives

Determine the financial resources required to meet the corporation

operating and capital expenditure program. Forecast of much of the requirement can be met through internal

generation of funds and will have to obtain from external sources.

Develop the best plans to obtain the external funds.


39/69



Establish and maintain a system of financial control governing the

allocation and use of funds in effective and efficient manner.

Analyze the financial results of all operation, report the facts to the

management and make recommendation concern future operations Carry out the special studies with a view to reduce costs, improve

efficiency and profitability

Functions

Feasibility Study and Project Reports

In regard capital expenditure related to new project or expansions, feasibility

study and detailed project reports are to be prepared by the management. And

these should be examined by the financial wing to ensure that the capital

expenditure proposed would be in the further once of the objectives for which

the corporation has been established, that the proposed expenditure is

reasonable and profitable for the organization.

Budgeting

Long Term operating Expenditure Budget concerning a period of 10 years

indicating the likely profit or loss earned during the period. The preparation of

the long term capital expenditure budget covering a period of about 5/10

years and advise the arrangement in regard to the timing of the incurrence of

the capital expenditure. Capital Expenditure budget is regard to the capital

expenditure that is expected to be incurred during the year. The proportion of

the arrival operating budget returns that out of the comprehensive budgetary

system in operating. Changing in Government policies & less demand of the

product may be change the budgeting system of the comp.


40/69



Working Statement

It will also make an assessment of the working capital requirement for the

fiscal year and advice the management regarding the sources of financing the

working capital requirements.

Cash Flow Statement

Based on the long term budget the financial wing would prepare a cash flow

statement indicating the inflow and outflow of cash during the period

similarly it will also prepare a details of monthly cash flow statement for the

year based on the annual budgets.

Stores Account

Finance and account wing responsible for the maintenance of adequate

system of store accounts. It would assists the management in determining the

minimum, maximum and ordering levels of various items and also be

responsible for the No. Finance will be associated on the matter relating to

purchase of equipments, machinery etc., it would also lay down suitable procedures for purchase to ensure that adequate /control is exercised over

such purchase and that there are un-economic chase.

Service Conditions

It advices the management on all service matters having financial

implication such as scale of pay clearness allowance bonus gratuity etc.

Accounting Records

General finance and accounts being is in charge which allows budgets and

internal audit of the organization. It shall maintain adequate records of assets,


41/69



liabilities and all transactions and internal auditing made regularly, that all

records are complete and correct, by enforcing approved methods and

procedures. It with the prescribed administrative and accounting

requirements and procedure.

Production and for operation of the ABC method of control with a view to

reduce the inventory holding to the optimum level.

It would also be responsible to ensure that the verification of stocks of various

items of store is carried out by ensuring.

Physical stock of selected items is carried is verified everyday.

That each item of stock of selected is verified at lease once in a year. That the superior elements in regard to stock verification & maintained. Internal audit: It will organize effective internal audit departments and

will process the reports submitted by the internal audit & place the same

before the chief executive.

Annual accounts and audit: It will ensure that the annual accounts are

prepared in the time according to provisions of law. It will attended to all

matters relating to statutory audit and the audit by the comptroller and

audit general.

Tax matters: It will be responsible for attending to all tax matters relating

the corporations.

Reporting

The following reports are submitted to the management,

Resources employed Summary of cash flow for the quarter Forecast of cash flow for the next quarter


42/69



4.2.3 Marketing Department

Marketing is a systematic function and it has its own importance in every

organization. The main objectives of marketing department are to be

identifying customers needs and satisfies their needs. It is process of buying

and selling mainly based on demand and supply analysis.

The process of marketing is an important activity in any organization. So

marketing activity is to be conducted in a very systematic manner. Any

mistake process results in huge to organization. Here they will maintain

good customer relationship by having good competitive price to the product

and if any fault in product the marketing department will contact the

production dept to improve in quality of the product. Here this is done by

having good distribution channel in the system.

4.4 Marketing Department structure

President

Sr. General Manager

Dy. General Manager

Depot Staff Site Staff Excise Staff


43/69



Analysis

Here the marketing department is headed by the president .He is assisted by

all the department in that marketing is one here they have special policies,

quality assurance and quality objectives. Jayashree Construction Ltd

marketing has different networks across the State.

Therefore president of Marketing assigns the function to different networks

assistant manager that assistant manager assign to junior executives.

Marketing is a social and managerial process by which individuals and groups

obtain what the need want through creating, offering and exchanging products

and value with others. The marketing process consists of analyzing

marketing opportunities, developing marketing strategies, planning marketing

programs and managing marketing tools.

Analyzing Market Opportunities

The Marketing Department is continuously involved in analyzing the long run

opportunities in this marketing for improving the unit's performance. The deptrecognizes the abundance opportunities in the bargaining business field. The

building of the future ids fast becoming a reality and high investment in this

area is likely to continue incoming decades. As it is the dream of every

individual in his life, should have his own house and it needs mosaic tiles for

floring and because of boosting increase in population, demand for mosaic

tiles is also increasing in the market. This wide and constant market andincreasing demand for mosaic tiles is great opportunity for Jayashree

Construction Ltd to launch new products into the market and to capture

regular market with good quality of mosaic tiles by beating the competitors.

Marketing dept is responsible for monitoring of commercial market and


44/69



its components and the related technology trend never less than of

competitors activities for forged materials. It is responsible for the following

activities.

1. Finance purchasing

Pricing and order administration Regular customer interaction Handling non technical customer complaint Definition of commercial aspect of new supplier contract Price updating

2. Developing Marketing Strategies

Jayashree construction Ltd has decided to target the home segment, govt.

and private customers, bulk purchases. It involves a differentiating and

position strategy for the target market. This strategy includes the

excellent service, pricing and distribution and networking policies .

3. Planning Marketing Programs

Marketing programs includes marketing mix and marketing allocations. It

includes 4ps such as

Product - customer needs and wants

Price - cost to the customer

Place - convenience

Promotion - communication


45/69



4. Managing the Market Segment

Organizing the market resources & than implementing & controlling the

market plan. The company has built have marketing organization. This is

capable of implementing a market plan. Marketing research, setting

advertising, customer servicing and so on. As marketing dept is fully

automated and having talented personnel who work around the clock to

achieve organizational goals and objectives.

Functions and Objectives of Marketing Department

Marketing dept has to perform following function and objectives .

Price fixation Sales promoters

Appointed at all major market centers with security deposit ranging from

Rs.1akh to Rs. 10 lakes. Interest paid is 7% per annum.

The main functions are:

Sales promotion and market survey Price fixation Timely disposal of stocks Collection of confessional forms Attending meeting


46/69



Appointment of Stockiest: Procedure

Interested parties are selected and dealership application forms are issued. Security deposit between Rs.50000 to Rs. 100000 (depending upon the

place of business.

Interest is paid at 7% per annum on the security deposit. Minimum monthly sale guarantee ensure necessary taken from the

stockiest.

Application form, partnership deed, sales tax, registration copies are

collected at the time of appointment of dept. In charge, area manager & Sales

promoter of that area should forward .

Authorized stockiest appointment letters are signed by the Gen.manager

(S&M) and Jt.President.

4.2.4 Production Department

Production is considered to be crucial in any industrial organization

production, is the process by which raw materials and other inputs are

converted into finished goods. Definition: Production is the process by which,

raw material and other inputs are converted into finished products.


47/69



4.5 Production Department Structure

AnalysisThe Department is functioning through the above shown flow chart of the

department as head of vice president they will assign the function to deputymanager(PQC) .The Dy. manager of ted into Manager, general assistant

manager for . the manager of PCQ assistance by the senior engg chemist,

senior chemist manager and chemist officer. And for the assistant manager

assisted by the senior manager and officer, for the general manager assisted

by the general senior manager and officer.

Production is the process by which, raw material and other input are covered

into finished products. The other word synonymously used with production

is manufacturing. Some people bring out the difference between both as,

Manufacturing is understood to the process of producing officer. Only

Vice President

Dy. Manager (PQC)

Manager (PQC)

Asst. Manager(Process)

Gen .Asst.Manager

(Process)

ChemistOfficer

Sr.Chemist

Sr. Engg.Officer

Officer

SeniorMana er

Officer

Gen.Senior Mana er


48/69



tangible goods, where as production is the process of both tangible and

intangible goods.

Manufacturing Process of Mosaic tiles

Raw material

Working of various machines Process of manufacturing


49/69



Manufacturing process

The required raw materials for the manufacture of mosaic flooring tiles are as

follows

1. Port land cement (gray cement)

2. white cement

3. Dolomite powder/marble.

4. Marble colored chips.

5. Colored oxides.

6. coloring agents and pigments

7. Magnetite chips powder.

The required machinery for the preparation of mosaic tiles are as follows.

1. Color mixing machine

2. cement powder screening machine

3. Hydraulic pump double position, 3 press capacity 2 tone weight.

4. Hydraulic accumulator

5. Hydraulic press

6. Tile polishing machine

7. floor polishing machine

8. Parijatha automatic mosaic tiles press.

9. Parijatha screw mixture.


50/69



The process of manufacturing is as follows.

1. preparation of mosaic pulp

2. Preparation of dry and wet mixture.

3. Pressing4. Curving

5. Leveling

The tiles generally consist of one facing layer and two basic layers. The

batches for facing and backing, mixtures are prepared and stored in

compartments provided in the works on both sides of the Hydraulic press. The

steel mould fitted up with a bottom plate in filled in 1 with facing mixtures

are spread out up to an overall thickness exceeding over this a dry mixture

containing 1:3 ratio of cement and sand is spread to absorb the water contents

in the pulp .then the wet mixture is spread over dry mixture is certain

thickness. How, would is closed and pressed in Hydraulic press or Hydraulic

automatic press. The pressed tiles will removed and kept in open air for

drying for 6 to 8 hours.

Now the tiles are ready for curing the tiles so dried will be presented to

curving tank for 3 to 4 weeks. After curving the tiles are leveled with help

leveling machine and are then distributed.


51/69



Parijatha Tile and Paving Block Press Apm - 216hd

Automatic press APM-216

"PARIJATHA" the leaders in mosaic tile machinery in India now introducetheir latest machine, the Parijatha Automatic press APM-216 HD

The Blocks which are manufactured in this press by the process of vibration

and pressing using high pressure have superior finish on all sides and more

importantly very high compressive strength and low water absoption.

This machine is the modified version of the popular press model APM-216,

which is capable of manufacturing Interlock paving Blocks.

Moreover these blocks can be shot-blasted to give granular or matt finish and

make it usable for heavy duty flooring applications.


52/69



The other main advantages of this machine is that it can also be used to

manufacture terrazzo/mosaic tiles, checkered tiles, heavy duty tiles of any

thickness size or shape.

All these features make this machine a very versatile for manufacture of a

variety of products with very low investment, simple to operate and maintain

and mould costs.

Finally, the parijatha stamp of quality and assurance built over the years make

this machine a valuable asset providing years of trouble-free service and

excellent performance.

TECHNICAL FEATURES:

Heavy duty frame for producing high strength blocks.

Hydraulic power pack designed for very high pressure required for

manufacture of Heavy duty Tiles/ Blocks.

Machine designed to accommodate different types of moulds for variousdesigns/ shapes & thickness.

Very high strength blocks with superior finish due to unique mould design.

Blocks/slabs can be shot-blasted to provide granular/ matt finish which is

possible only on this machine.

Uniform thickness, strength and shape ensured on every block/slab.


53/69



Parijatha Screw Mixer

PARIJATHA presents the latest in the mixing technology, the PARIJATHA

SCREW MIXER PSM-1 , which is designed to mix cement and stone dust /

sand in preset proportions, consistently & uniformly.

It consists of two hoppers, one for loading the cement and the other for the

stone dust / sand. The main Screw conveyor which helps in mixing of the

material thoroughly by agitating action and also transfers the material to the

discharge opening is coated with super-hard material for long life.

The discharged material is then cleared of unwanted material like stones, dirt

etc., by the inbuilt vibratory sieve thus ensuring that the material is ready to

use in good condition.

The main gear box which is specially designed for this machine, can take

heavy loads, silent in operation and is of sturdy construction for long life. The

overall construction of the machine is simple, yet sturdy and is also portable.


54/69



Thus the Parijatha Screw Mixer PSM-1 is widely acknowledged as an very

versatile & the best way for mixing of cement aggregates, mainly for

cement/terrazzo tiles, cement blocks, interlocking block factories etc.

4.3 Systems

The procedures both formal and informal, by which an organization operates

and gathers information constitutes the systems of the company. This model

is concerned with the systems that allocate and control money and materials

as well as gather information

T.P.M. Policy

T.P.M stands for total productivity maintenance. It deals with productivity,

people and profit. T.P.M is a powerful tool for organization and cultural

transformation that brings in total efficiency of the plant by tackling key

aspects of plant utilization quality and down time with the ultimate goal being

zero breakdown, Zero Accident, Zero Defect, Optimum inventory and clean

environment with the involvement of each and every employee right from topmanagement to the bottom level person in the company.

The letter T stands for

Improving total effectiveness by maximizing the overall efficiency. Increasing total life cycle by reducing life cycle costs. Improving total employee participation by involving everyone and transfer

of knowledge to everyone. The letter P stands for Product to pursue maximization of the production system by bringing all losses

to Zero, Zero Accident, Zero Defects, Zero Breakdowns.


55/69



Maintenance in a much wider sense. It covers the entire life cycle of the

production system maintain ace of individual processes, plants and production

management systems.

T.P.M aims at involving all the employees of the organization through

eight pillars of tpm.

Individual improvement Autonomous maintenance. Planned Maintenance

Education and Training. Maintenance Preventive system. Quality Maintenance. Administration and Support. Safety and Environment.

4.4 Strategies

Strategy refers to those actions that a company plans in response to or in

anticipation of changes in its external environment, its customers and its

competitors. It is a plan or course of action leading to the allocations of an

organizations finite resources to reach identified goals.

Push Strategy - In this type of marketing strategy the activities are

incentives, gifts etc are given to dealers to introduce them to enhance the sale

of mosaic tiles to end users. The marketing activity is not implied upon end

users in this case, the idea is to push the product through the help of the

dealers and other intermediates.


56/69



Pull Strategy Here the marketing activities are focused on the end users by

providing them with gifts, incentives; mason meet engineers meet, etc. so that

demand is created in the market and is sold to dealers in lieu of demand

created in the market by end users.

Advertising Strategy

Advertising is one of the most common tool which companies use to direct

persuasive communications to target buyers and public. We define

advertising as follows

Advertising is any paid form of non-presentation and promotion of ideas,goods or services by an identified sponsor. Organization handles their

advertising by some one in the sales or marketing department who works

with an advertising agency.

4.5 Style

Culture or Style is the aggregate of behaviors, thoughts, beliefs and symbols

that is conveyed to the people throughout an organization over time. Since it

is very hard to change a companys ingrained culture, it is important to bear in

mind when developing a new strategy. In Jayashree Construction Ltd They

follow participative style; Decision Making is mostly made by the top level

management. In the top to down manner. Day to day decisions are taken by

top level management & meddle management. The supervisors do not have

any authority in decision making.


57/69



The culture of the organization, consisting of two components

Organizational Culture : the dominant value and beliefs, and norms, which

develop over time and become relatively enduring features of organizational

file.

Management Style : More a matter of what managers do that what they say;

how do a companys managers spend their time? What are they focusing

attention on?

Symbolism the creation and maintenance (or sometime deconstruction) of

meaning is a fundamental responsibility of managers.

In Jayashree Construction Ltd the management is very much dedicated

towards their task and it high concerned for production.

The company follows democratic type of leadership style and the

company encourages group decision making. Accordingly a meeting

between subordinates and superiors of organization will be held

periodically and the various problems relating to their work area will be

discussed and they collectively come to a final conclusion, which in tern

will be conveyed to top management of implementation.

4.6 Skills

Closely related to staff are the distinctive abilities and talents that a company

possesses. Skills may range from ability of a staff to speak Spanish to an

understanding of Statistics to computer literacy etc.


58/69



Marketing & Sales (Commercial/Retail)

The sales and marketing executives have deep knowledge of the market and

focus on quality business.

Marketing research Initiating product improvement Prepares annual marketing plan and sales forecast. Advertisement and sales promotion. Look after customer services.

Operations/Process

Members of the process team ensure that acceptances follow the laid-down

procedure before they are converted into policy documents.

Finance & Accounts

This team consists of employees with accounting knowledge and this team

also includes the charted accountants.

Maintain accounts and financial transaction

Efficiency of financial planning. Financial forecasting Provide information to auditors. In determining the financial ratios.

Financial performance appraisal. .Preparing of payrolls. Working capital management


59/69



Human Resources

This team posses the skill of motivating and satisfying the employees within

the organization.

Requirement of Manpower

The purpose of the procedure is to recruit personnel with desirable education,

skills and experience.

4.7 Staff

Staff means the human resource systems which include appraisals, training,

wages and the intangibles such as employee motivation, morale and attitude.

The duties of various staff of Jayashree Construction Ltd can be mentioned as

Processing of purchase bills booking pertaining to raw materials and sub

contracts.

Monthly TDS remittances including preparation of challans etc. Cheque writing. Issue of debit notes; follow up with parties for recovery .

Assistant Manager Quality Control

His Duties are

Approval of packing slip. Approval of inspection certificates issued to customers.

Approval of quality records. Approval of inspection plans.


60/69



Project Engineer

Preparation and updating of project schedule. Preparation of bill of material of the project. Identifying the bottlenecks in the production and solving the same.

Jayashree Construction Ltd believes in attracting, retaining, training,

evaluating, nurturing and unfolding of quality human resource aiming at

objectives and the visions of the organization.

HRM policy firmly believes in induction orientation, training, performance

appraisal individual rating, up-gradation of knowledge and skill for achieving

technological change, cost reduction targeted production with reciprocities

profit motive and shared challenging aims of the organization

Manpower planning

Forecasting, developing and controlling the work force by the organization to

ensure that it has right number of people is the man power planning. MPP

depends on technology adopted, capacity of production unit and layout of

plant, building and machinery.

4.8 Shared Value

Shared values refer to the core values and ideas espoused and shared by key.

Members of the organization studies by Hage and Dewar (1980) and

Khandwalla (1984) suggest that shared values importantly determine the

cultural orientations.


61/69



Organization

To produce and deliver quality of mosaic tiles as per customers

required with an aim to enhance customer satisfaction

Continuers improvement in quality, health, safety & environmental

performance

.Improvement in quality of raw material input Reduction in chronic looses Technological innovations


62/69



Chapter -5

SWOT ANALYSIS

Introduction

The SWOT analysis provides information that is helpful in matching the

firms resources and capabilities to the competitive environment in which it

operates as such, it is instrumental in strategy formulation and selection and it

also provides a scan of the internal and external environment of the strategic

planning process.

Environmental factors internal to the firm usually can be classified as strength

or weakness and those external to the firm can be classified as opportunities

or threats such an analysis of strategic environment is referred to as SWOT

Analysis .

5.1 Strengths

Strength is defined as the positive attributes of the organization, which arewithin the organizations control. Such as, technical and experienced

manpower, improved infrastructure, efficient market network, well planned

layout, automated and highly sophisticated machines and major customers are

educational institute/university

Companys reputation is its major strength.

Satisfied customers. Technological updating. Quality products. Encourage of workers with incentive system . Customer retention is more when measure with its competitors.


63/69



5.2 WEAKNESS

The property of lacking physical or mental strength liability to failure under

pressure or stress or strain his weakness increased as he become older the

weakness of the span was overlooked until it collapsed.

Non availability of s

organization study on joyco ltd

Documents