packaging for tomorrow

Extract value from the Australian Packaging Covenant

Translate concepts of innovation in sustainable packaging

Employ sustainable packaging tools and systems for your business

PLUSExclusive Update on the International Sustainable

Packaging Guidelines

New Research and Case Studies: “Lessons learned” from the Sustainable Packaging Guidelines Pilot Program

INTERNATIoNAL GUEST SPEAkERSken Alston, CEo, McDonough Braungart Design

Chemistry (MBDC), USA

Anders Lindes, Chairman of ISo TC122/SC4 responsible for developing the International Sustainable Packaging Standard, Sweden

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Event Partners

Interactive sessions to drive real outcomes for

delegates

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Details inside…

PACkAGING for tomorrow

7 December 2010 melbourne

A one-day independent forum for businesses seeking innovation and brand optimisation

through sustainable packaging

08:30amRegistration Opens

08:50amOpening Remarks from the Chair

MARRYING DESIGN WITH SUSTAINABLE PACKAGING

09:00amINTERNATIONAL KEYNOTE

Cradle to Cradle® Design as a Positive Sustainability Agenda for Products and Packaging

■ Eco-effectiveness versus eco-efficiency

■ The Cradle to Cradle framework

■ Integration into the design of products and packaging

Ken Alston, CEO, McDonough Braungart Design Chemistry (MBDC), USA

09:45amAustralian Packaging Designers thinking outside the Box

■ How do we go beyond compliance to drive innovation for the industry?

■ How can we translate concepts of innovation in packaging for the local context?

Scott Kilmartin, Founder, Haul

Paul Charlwood, Founder and CEO, Charlwood

Final Speaker, (tbc)

10:30amCoffee Break

PRACTICAL APPLICATION OF THE AUSTRALIAN PACKAGING COVENANT (APC)Introduction to the new AustralianPackaging Covenant by newly appointed CEO of the NPCIA

11:00amPractical Application of the Australian Packaging Covenant (APC)

■ How can your brand extract value from the APC?

■ New Research: Lessons learned so far from companies seeking innovation and compliance

■ Case Study: Carlton & United Breweries/Treasury Wine Estates – a participant in the Sustainable Packaging Guidelines Pilot Program

Helen Lewis, Principal, Helen Lewis Research & Consultant to the National Packaging Covenant on the Sustainable Packaging Guidelines pilot program

Olivia Tyler, Global Manager Environment, Foster’s Group Limited

Followed by an interactive group exercise to give participants an opportunity to harness knowledge and start thinking about practical ways of applying the Sustainable Packaging Guidelines to their own brand.

12:15pmLunch

SUSTAINABLE PACKAGING: AN INDUSTRY PERSPECTIVEThe afternoon sessions are designed to stimulate discussion about some key issues around sustainable packaging. We pose two hypothetical questions to our panelists, inviting the audience to contribute their viewpoints:

1:15pmFISHBOWL DISCUSSION 1:

Does green packaging do more harm than good?

Our panelists will discuss whether attempts to reduce packagin actually create more waste, consume more energy and miss the biggest issue – climate change

Facilitator Andrew Sweatman, Associate Director, Net Balance

Panelists Kelly O’Shanassy, CEO, Environment Victoria

Christopher Zinn, Director, Campaigns and Communications, Choice Magazine

John Newton, Group Manager, Sustainability & Environment, AMCOR

Janet Leslie, Manager, Quality, Safety & Environment, CANON Australia

2:15pmFISHBOWL DISCUSSION 2:

Green Packaging is all very good but does it help us to sell our products?

Facilitator Ross Wyatt, Associate Director, Net Balance

Panelists Michael Tempany, Managing Director, NECO

Mark Lincoln, Managing Director, Lush Australia & New Zealand

Olivia Tyler, Global Manager Environment, Fosters Group Ltd (tbc)

FRAMEWORKS, TOOLS AND EMERGING GLOBAL STANDARDS

3:15pmCoffee Break

3:45pmSustainable Packaging tools and systems for your business

Leanne Fitzpatrick, Executive Director, Sustainable Packaging Alliance (SPA)

4:15pm Sustainable Packaging Standards on a Global Scale

The global sustainable packaging market is projected to double to US$170 billion by 2014. Hear about the initiatives of the International Standards Organisation (ISO) to develop global sustainable packaging guidelines and standard.

Anders Linde, Chairman, ISO TC122/SC4 and Executive Director, AliaXion AB

5:00pmClose of Conference and networking drinks

WHAT IS AFISH BOWLDISCUSSIOn?Leave your preconceptions at the door, this is no ordinary conference.

We’ll be placing our speakers and experts at the heart of the audience, encouraging all attendees to engage and actively participate in the conversation.This style of facilitation will:• encourage lively, intense and

focused discussion• keep the exchange fast paced

and highly relevant• tease out fresh perspectives• challenge the traditional

speaker/audience dynamic

Room layout:

Ken Alston, CEO, McDonough Braungart Design Chemistry (MBDC), USAKen Alston is CEO of MBDC (McDonough Braungart Design Chemistry) – a product and process design firm dedicated to trans-forming the design of products, processes, and services worldwide. The firm was founded in 1995 by William McDonough and Michael Braungart to promote and power “the Next Industrial Revolution” through intelligent design. MBDC employs Cradle to Cradle(SM) Design using strategies they call “eco-effective” (rather than the widely promoted “eco-efficiency”) to create products and systems that contribute to economic, social, and environmental prosperity. Prior to joining MBDC, Ken directed the worldwide sustainability program at SC Johnson. He has also worked with many small, medium and large multi-national corporations intro-ducing sustainability, Cradle to Cradle design principles and practice to the organisations.

Anders Linde, Chairman, ISO TC122/SC4 and Executive Director, AliaXion ABAnders Linde is Executive Director of AliaXion AB, an international management consultant company and Managing Director of BCME, Beverage Can Makers Europe. He is also chairman of ISO TC122/SC4 responsible for developing the International Sustainable Packaging Standards and Guidelines. His past experience is with Rexam Plc as Director External Environmental Affairs. Anders has a wide experience of environmental related issues related to packaging and packaging recovery and was responsible in Rexam for the environmental policy making and implementing of the sustainability concept within the Group. Before joining Rexam, Anders worked within marketing and product innovation at Nestlé and Åkerlund & Rausing, the founding company of Tetra Pak.

Paul CharlwoodFounder & CEO,Charlwood

Mark LincolnManaging Director,Lush

Kelly O’ShannassyCEO, Environment Victoria

Ross WyattAssociate Director,Net Balance

Helen LewisConsultant to the National Packaging Covenant

Michael Tempany Managing Director,NECO

Christopher ZinnDirector, Campaigns and Communications Choice Magazine

Leanne FitzpatrickSustainable Packaging Alliance (SPA)

Andrew SweatmanAssociate Director,Net Balance

John NewtonGroup Manager, Sustainability & EnvironmentAMCOR

Olivia TylerGlobal Manager, Environment, Foster’s Group Limited

Scott Kilmartin Founder,Haul

InternatIonal Keynote SpeaKerS

SpeaKerS

DESIGNING FOR SUSTAINABILITy: A masterclass in creating a robust APC Action Plan

Wednesday December 8, 2010 • 09:00am – 12:00pm • Net Balance • Level 4/460 Bourke St, Melbourne, VIC, 3000

Following the Packaging for Tomorrow Forum, Net Balance will convene a comprehensive masterclass on Australian Packaging Covenant Action Plans. Action plans have a deadline of December 31, 2010 so this masterclass is ideally placed to help ensure your action plans meet the APC requirements and the Sustainable Packaging Guidelines.

About the convenors: Andrew Sweatman, Associate Director, Net Balance

The facilitator of the workshop is Andrew Sweatman who has 20 years’ experience in the Design for Sustainability field. Andrew will be joined by a team of packaging experts including Helen Lewis who assisted in developing the Design for Sustainability Guidelines and has recently developed a series of SPG case studies for the Australian Packaging Covenant.

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datesandVenUespackagingfortomorrowDate Tuesday, 7 December 2010Time 8:30am – 5:00pm

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Venue Cliftons 440 Collins Street Melbourne VIC 3000Phone 03 9993 9999Website www.cliftons.com/MelbourneW’Shop Designing for Sustainability: A masterclass in creating a robust APC Action PlanDate Wednesday, 8 December 2010Time 9:00am – 12:00pm

Followedbyalightlunch

Venue Net Balance Offices Level 4, 460 Bourke Street Melbourne VIC 3000Phone 03 8641 6400

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the3pillarsnetworkistheleadingknowledgenetworkforsustainablebusinessinaustralia.membershipisfreeforanyindividualwhohasattendeda3pillarsevent.

Formoreinformationvisitwww.3pillarsnetwork.com.au

3 Pillars Network reserves the right to change the programme without notice.

Cancellation Policy Should you be unable to attend, a substitute delegate is always welcome at no extra cost. Alternatively, a full refund, minus 50% (incl GST) service charge will be made for cancellations received in writing up to two weeks prior to the event. Regrettably, no refund will be given for cancellations received later than two weeks prior to the event.

Privacy Policy The above information will be recorded in our delegate database. 3 Pillars Network may also share this information with our event sponsors. Please tick the appropriate box if you do not wish to receive further correspondence.