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PalletCentral

PUBLISHED BY THE NATIONAL WOODEN PALLET & CONTAINER ASSOCIATION

INDUSTRY LEADER

AS THE LEADING

ASSOCIATION

FOR THE WOOD

PACKAGING

INDUSTRY,

NWPCA is the

largest, most

influential

national trade

organization

serving the

wooden pallet

and container

market.

Connect with more than 7,000 suppliers and

end-users in the wood packaging industry.

Reach Your Target Audience PalletCentral connects with more than 7,000 suppliers and end-

users of the pallet manufacturing industry: manufacturers,

recyclers, and providers of materials, tools, equipment, logistics,

etc. Published by the association representing the industry, the

National Wooden Pallet & Container Association (NWPCA)

assures you a highly targeted distribution for your

advertisement with readership of wood packaging

professionals in 28 countries who manufacture, repair and

distribute pallets, containers and reels.

All-in-one Marketing: Print and Online, 24/7 Advertising in PalletCentral keeps your company name and

brand in front of the readers critical to your business: wood

packaging companies. Print advertisers are also featured in the

digital editions accessible year-round at PalletCentral.com.

Support the Industry Association Working for You

PalletCentral is unique among industry publications. All net

income is used to support NWPCA’s non-profit work on critical

regulatory issues facing the industry and helps advance

industry’s environmental messaging. Talk about a win-win! Your

engagement in the publication is a high profile way for you to

support the industry that is important to your business.

“We advertise in PalletCentral because it reaches the

largest core group of our customer base. It keeps our

name and our products out in front of our customers. It is

the only magazine produced by people who know

pallets, and it represents the whole pallet industry. We

are a pallet manufacturer, as well as a machinery

manufacturer, and it services all our needs.”

CLYDE REED ● BAKER PRODUCTS

WOOD PACKAGING

CONNECTION

Print Edition Readership Data By Business Type

• 38.3% Pallet Recycler/Remanufacturer/Repairer

• 37.6% New Pallet Manufacturer (U.S. or

International)

• 20.4% Equipment, Lumber or Service Provider

• 17.4% Broker/Distributor/Wholesaler

• 11% End-User (Pallet Retailer, Pallet User)

• 5.1% Other (Packaging Engineers, Academia and

Trade Organizations)

By Region

• 88.4% USA

• 2.8% Canada and Mexico

• 8.8% Overseas

Digital Edition Readership • 81.4% USA

• 6.4% Canada and Mexico

• 12.2% Overseas

The Annual Buyer’s Guide, included in the July-August PalletCentral, is

industry’s go-to source for most relevant information and contacts for the

industry.

Industry Buyer’s Guide An exciting addition to PalletCentral is the Industry

Buyer’s Guide, published once a year (July/August

edition). The guide is a contact list of suppliers

(blades, cutters, nails, sawmill equipment, raw

material) and service providers (banking, inspection,

storage, trucking) within the wood packaging industry.

The Buyer’s Guide edition of PalletCentral is a great

year-round reference tool for your customers.

CONTENT & TRENDS

Content to Expect • Industry thought leaders’ insight and

experiences shared on business topics.

• OSHA safety professional brings case

studies relevant to manufacturing

companies that aim to keep businesses

ahead of the curve.

• Markets & trends of wood supply

availability.

• Economic updates relevant to wood

packaging professionals.

• Pallet Design System™ topics and

schematics.

• Government Affairs insight on issues

impacting business.

Engaging editorial content from industry

thought leaders and experts on hot-topics

and business issues.

DIGITAL CHANNELS

NWPCA E-News, Events, PalletCentral NWPCA communicates via email with members and

non-members in a variety of ways, including E-News

(members only); Event announcements/updates

(both members/non-members) and PalletCentral

digital release (both members/ non-members).

These targeted bulletins allow us to expand on

content in a more efficient way. NWPCA E-News

reports on what is happening in the wood packaging

industry. Event announcements provide updates and

news on NWPCA upcoming conferences, which are

the most frequently opened emails. Digital release

announcements are made only 6x per year to

subscribers.

Advertising will be accepted (members-only) in each

of these targeted emails. This is an exclusive

member-only opportunity to reach thousands of

members in one email. The cost is $300 per issue

with a three-ad minimum. Below are some recent

statistics:

Maximize your marketing returns by reaching your target audience over

multiple media channels.

Web Advertising Gain brand recognition and potential customers to grow

your business by reaching over 35,000 website visitors

each month with your banner ad. A hyperlink from the

banner ad will connect NWPCA website visitors to your

company website or email. Placement of the banner ad will

appear on NWPCA’s most accessed pages at

PalletCentral.com, including the directory or industry

resources page. The landing pages for “Buy or Sell Pallets”

and “Find Equipment or Supplies” represent roughly 17% of

our site visitors each month who spend on average 3.41

minutes per visit.

June – August 2016; 92,514 page views – 3.01 min/session

June – August 2017; 111,846 page views - 3.41

min/session

NWPCA E-News

Oct. 2017: 1,844 emailed; 1,142 opens, 53 click-backs

Sept. 2017: 1,804 emailed; 1,128 opens; 71 click-backs

Aug. 2017: 1,779 emailed; 1,285 opens; 58 click-backs

NWPCA Events (Conferences, PDS Courses)

Oct. 2017: 3,143 emailed; 4,095 opens, 317 click-backs

July 2017: 3,018 emailed; 4,670 opens; 467 click-backs

June 2017: 3,010 emailed; 1,454 opens; 51 click-backs

PalletCentral Digital Edition Release

Nov. 2017: 2,860 emailed; 1,700 opens, 250 click-backs

Sep. 2017: 2,464 emailed; 1,441 opens; 142 click-backs

June 2017: 2,234 emailed; 1,279 opens; 101 click-backs

Note: Occasionally opens will exceed emails if forwarded to another

person and/or if opened on another device by the same person.

Having been a member of NWPCA for 30 years we have watched the growth of Pallet Central from a one

page black and white newsletter to its present 4 colors 40 page plus magazine with relevant and current

articles on topics of concern and interest to all members of the Pallet Manufacturing and Pallet Recycling

Industries. We advertise in Pallet Central to place our message, visualizing our cutting tool capabilities, in

front of key business owners and plant managers in our industry. It is an excellent vehicle to communicate

the NWPCA message to members of the industry, both domestic and international, government entities,

universities and research facilities.

JOHN LIEBER ● PRESIDENT, PROFILE TECHNOLOGY, INC.

2018 RATES & SPECS

PRINT AD RATES (US$ DOLLARS) Print Ad Rates - NWPCA Members ● Print Ad Rates - Non-Members Web & NWPCA E-News

Ad size 1x 3x 6x 1x 3x 6x

1/4 p. 795 680 620 1075 950 870

1/3 p 925 795 720 1250 1130 1000

1/2 p. 1030 900 825 1400 1260 1150

full p. 1390 1250 1130 1900 1750 1590

full p. (IFC) 1600 1420 1300 2260 2060 1850

full p. (p.3) 1600 1420 1300 2260 2060 1850

full p. (p.5 facing TOC)

1600

1420

1300

2260

2060

1850

full p. (p.7) 1600 1420 1300 2260 2060 1850

full p. (facing IBC) 1600 1420 1300 2260 2060 1850

full p. (IBC) 1600 1420 1300 2260 2060 1850

full p. (BC) 1600 1420 1300 2260 2060 1850

PRINT SPECS & DIMENSIONS

Full Page Half-Page Horizontal

Half-

Page Vertical

Third-Page Horizontal

Quarter-

Page

Third-

Page Vertical

Magazine Trim Size 8.375” x 10.875”

Print Advertisement Size

Full-Page (with bleed): 8.625” x 11.125”

Full-Page (without bleed): 7.375”x 9.875”

Half-Page Horizontal: 7.375” x 4.5”

Half-Page Vertical: 3.5” x 9.875”

Third-Page Horizontal: 7.375” x 2.3”

Third-Page Vertical: 2.25” x 9.875”

Quarter-Page: 3.5” x 4.5”

Web Advertising

Web ads should be 120 pixels (w) by 600

pixels (h). File size should not exceed 40

KB. Web ads will appear on the NWPCA

website (palletcentral.com). Ads are due

14 days prior to first run.

E-News Advertising

Ads should be 160 pixels (w) by 600

pixels (h). File size should not exceed 40

KB.

Print advertisers receive

50% discount.

Web Ad Rates

Members: $400/m

Non-Members: $1,000/m

E-News Ad Rates

$300/issue (Members

only). Three ad minimum.

Artwork Specifications High-resolution (300 dot per inch or

DPI) PDF file. Photoshop, .EPS, .TIF or

.JPG formats may also be accepted. All

artwork, photos and logos included in

the original ad file must also be 300 DPI

high-resolution to insure print quality.

Please include/embed all necessary

fonts and high-resolution images with

the advertisement. Fonts not included

will be substituted. Include a proof for

verification during the print process if

you want to ensure the printed color

integrity of your ad.

PalletCentral magazine is not

responsible for ads that are not

correctly designed for printing. If you

have questions regarding your ad

quality or format, please contact Caryn

Smith at (239) 225-6137 or Mark

Barford at (703) 519-0186.

All electronic files are accepted via

email to mbarford@palletcentral.com

or via DropBox/YouSendIt. No faxed or

other artwork will be accepted.

Ads are positioned in the magazine layout at the publisher’s discretion with the exception of primary placements:

inside front cover, page 3, page 5 (facing table of contents), page 7, page facing inside back cover, inside back cover

and back cover.

ADVERTISING AGREEMENT

COMPANY INFORMATION Please print clearly and return to NWPCA fax: 703-519-4720 or email:

mbarford@palletcentral.com.

I have read, signed below and agree to comply with the 2018 Terms &

Conditions (back page).

Authorized Signature: _________________________________________________________

Print Name:___________________________________________________________________

Company name: ______________________________________________________________

Advertising Contact Phone: ___________________________________________________

Mailing address: ______________________________________________________________

City, State, Zip, Country: _______________________________________________________

E-mail:________________________________________________________________________

ADVERTISEMENT ORDER TOTAL Advertisers must pay for their ads in advance of publication unless other

arrangements have been made (review the Payment Terms on the back page).

Total Print: __________ Total Digital: __________ Grand Total: ___________

Advertiser Index Information (if different from above)

Company Name: ______________________________________________________________

Phone:______________________________________________________________________

Web address:_________________________________________________________________

PAYMENT Check enclosed (payable to NWPCA)

Please charge my credit card: Visa | Mastercard | American Express

Credit card number:

Exp. date: / CVC code: Name on card: ____________________________________________________________

Signature (required): _______________________________________________________

Credit card billing address (if different from top):

__________________________________________________________________________

This Advertising Agreement form must be signed and returned in advance of any advertisement placements in

PalletCentral (print or digital).

2018 DEADLINES

Please indicate the issues in which

you want your company’s print ad

placed.

January/February

Reserve space by: Dec. 15, 2017

Submit ad by: Dec. 20, 2017

March/April Reserve space by: Jan. 15, 2018

Submit ad by: Feb. 4, 2018

May/June Reserve space by: April 10, 2018

Submit ad by: April 15, 2018

July/August Reserve space by: June 10, 2018

Submit ad by: June 15, 2018

Includes Buyer’s Guide

September/October Reserve space by: August 10,

2018

Submit ad by: Aug. 15, 2018

November/December Reserve space by: Oct. 10, 2018

Submit ad by: Oct. 15, 2018

DIGITAL ADS Display Months: Please circle the

months during which you want your

company’s ad to appear:

Jan Feb Mar April May June

July Aug Sept Oct Nov Dec

AD DESIGN ASSISTANCE NWPCA’s PalletCentral designer,

Caryn Smith, can create an

advertisement for your business.

Direct inquiries to Caryn about ad

design and receiving an estimated

cost by phone: 239-225-6137.

National Wooden Pallet & Container Association (NWPCA) - 1421 Prince Street, Suite 340 - Alexandria, Virginia 22314

(703) 519-6104 - Fax: (703) 519-4720 - info@palletcentral.com - PalletCentral.com

TERMS & CONDITIONS

CONTACT PalletCentral magazine is a publication of the National

Wooden Pallet & Container Association (NWPCA).

NWPCA

1421 Prince Street, Suite 340

Alexandria, Virginia 22314-2805

(703) 519-6104

Fax: (703) 519-4720

info@palletcentral.com

PalletCentral.com

ADVERTISING MATERIALS

Advertising materials are due by the deadline indicated

in the advertising agreement/insertion order form. If

new advertising copy is not received from the

advertiser by the issue’s deadline, the publisher of

PalletCentral will insert the ad that was most recently

placed.

If you need assistance with artwork, please contact

PalletCentral designer, Caryn Smith, about creating an

ad and the estimated cost. Phone: (239) 225-6137.

ADVERTISERS INDEX

Please submit in writing any changes to your

information that appears on the ad index page in

PalletCentral magazine: company name, phone number

and website.

PLACEMENT

Print ad placement preferences may be requested but

are not guaranteed, unless you have reserved one of

the premium positions (inside front cover, page 3, page

5 (facing table of contents), page 7, page facing inside

back cover, inside back cover or back cover) and have

received confirmation on your reservation. All premium

positions are on a first-come, first-served basis. Prior

year advertisers of prime placements have first right of

refusal in the following year.

PAYMENT TERMS

Advertisers must pay for their ads in advance of

publication unless other arrangements have been

made. An invoice will be issued at the time space

is reserved. Payment is due upon receipt (in

advance of publication). Credit cards on file will

be charged at the beginning of the month.

CONDITIONS

The content of advertisements are subject to

approval by the National Wooden Pallet &

Container Association (NWPCA) and its

governing Board of Directors. Placement of

advertisements in PalletCentral magazine or

online (palletcentral.com), assumes agreement

with all stated policies in this agreement. The

publisher reserves the right to reject or cancel

any advertisement, insertion order or space

reservations at any time, in which case a refund

will be issued for any payments already made for

future advertising. Previous acceptance of an

advertiser under these guidelines does not

guarantee continued acceptance. Ads are

reviewed on a case-by-case basis. Rates subject

to change. When new rates become effective,

advertisers with a signed agreement will retain

existing rates for the duration of their agreement.

CANCELLATIONS & REFUNDS

Advertising cancellations submitted via email

(mbarford@palletcentral.com) or fax (703-519-

4720) on or before the file deadline (as noted in

the Advertising Agreement) will result in a full

refund.