parks, recreation and cultural resources department...

PARKS, RECREATION AND CULTURAL RESOURCES DEPARTMENT

DIRECTOR

Administration

Cultural Arts & Resources

Recreation Programs

Athletics

Facility and Program Planning

Cultural Facilities

Park Operations Youth and Adult Sports

Events and Festivals

Public Art

Senior and Teen Programs

Community Centers

Cary Tennis Park

WakeMed Soccer Park

USA Baseball National Training

Complex and Softball

Complexes

Skate Park

Environmental Education

Youth Theatre and Performances

Program Support

Marketing and Communications

Specialized Recreation &

Inclusion

PARKS, RECREATION AND CULTURAL RESOURCES SUMMARY

MISSION STATEMENT

The mission of Cary Parks, Recreation and Cultural Resources Department (PRCR) is to serve, educate and enhance life for the citizens of Cary. Our professional staff plans and provides a variety of enjoyable and cost effective recreation, sports, environmental, historical and cultural arts programs and services. We acquire, develop, beautify, conserve and maintain a system of parks, greenways and recreation facilities that will assure quality leisure opportunities for all Cary residents.

Administration9% Recreation

Programs21%

Cultural Resources

6%

Festivals1%Athletics

11%Tennis11%

Soccer Park10%

Skate Park2%

USA Baseball6%

Cary Arts Center12%

Downtown Theater0.2%

Downtown Special Events

2%Amphitheatre

3%

PARKS, RECREATION & CULTURAL RESOURCESFY 2015 BUDGET BY DIVISION

PARKS, RECREATION AND CULTURAL RESOURCES ADMINISTRATION DIVISION Additional information about the Administration Division may be obtained by calling Bruce Crocker, Operations Analyst at (919) 462-2073, through email at [email protected] or visiting the Town’s website at www.townofcary.org.

Town Priority Based Budgeting Goals and Practices

Department Goals and Initiatives Supporting each

Town Goal and Practice ATTRACTIVE, WELL-PLANNED and LIVABLE COMMUNITY

Connects the community through a network of safe, accessible, reliable and well-planned mobility options for vehicles, pedestrians and cyclists

1, 2

Provides for the protection, preservation and renewal of its natural resource through effective waste management, recycling and mitigation of factors impacting the environment

1, 2

Collaboratively encourages and provides a variety of community events, quality educational opportunities, leisure-time activities, and a vibrant downtown that are safe and contribute to the economic and social well-being of the community

1,2,3,4

Fosters a sense of community through citizen involvement, participation, and education

1,2,3,4

Provides safe accessible, attractive parks, trails, open space and public facilities that offer a variety of recreational opportunities and public spaces that enhance the aesthetic appeal of the Town

1,2,3,4

ECONOMIC VITALITY and DEVELOPMENT

Promotes itself as a safe, attractive, home town environment, offering quality housing choices and a variety of activities and amenities that offer a premier quality of life to a broad spectrum of people

1,2,3,4

Provides, maintains and enhances its public infrastructure systems to support community expansion, support the effective delivery of services, preserve its resources and meet the needs of its residents, businesses and visitors

1,2,3,4

EFFECTIVE TRANSPORTATION and MOBILITY

Provides for accessible and attractive sidewalks bikeways, trails, medians and greenways that connect the community and provide safe mobility options for pedestrians and cyclists

1,2

Partners to promote and ensure local and regional access to reliable, affordable and convenient public transportation options

1,2

Collaboratively plans for the mobility needs of the community 1,2 QUALITY RECREATIONAL, LEISURE and CULTURAL OPPORTUNITIES

Invests in its park system including open spaces, greenways, trail systems and recreation areas, ensuring they are safe, convenient, well-maintained, accessible and connected

1,2,3,4

Offers a variety of accessible and affordable indoor and outdoor recreational/leisure programs and activities to meet a wide variety of interests and promote a healthy lifestyle

1,2,3,4

Focuses on the unique health, recreational and social needs of youth, adults, families and seniors in the community

1,2,3,4

Encourages and supports a variety of diverse opportunities and venues that focus on the arts, town history, cultural enrichment, life-long learning and entertainment

1,2,3,4

Promotes community events and celebrations that encourage participation and foster a sense of community

1,2,3,4

RELIABLE, SUSTAINABLE INFRASTRUCTURE

Ensures town facilities, parks, greenways and public spaces are safe, clean, attractive, structurally sound and well cared for

1,2

Plans for responsible growth and community sustainability through energy efficiencies, resource conservation and respect for environmental impacts

1,2

SAFE COMMUNITY

Provides a safe public infrastructure network that is well-maintained, accessible and enhances traffic flow and mobility

1,2

Protects and provides for the physical and environmental health of the built and natural environment of the community

1,2

Creates a sense of belonging through communications, community engagement, involvement, education, activities and events

1,2,3,4

Promotes and sustains a clean, well-designed, properly regulated and visually attractive community

1,2

PARKS, RECREATION AND CULTURAL RESOURCES ADMINISTRATION GOALS AND INITIATIVES

1. Administration and Management of Parks and Facilities: Responsible for the overall management of twenty-nine public park areas (includes mini, neighborhood, community, metro, school/athletic and natural areas), sixteen special use facilities including: three community centers with gyms, one senior center, one tennis park, one national baseball training center, one nature center, two arts/historical centers, two outdoor amphitheatres, a downtown theatre, a boathouse, a skate park, a soccer park, a dog park and approximately 70 miles of greenways and trails.

2. Facility and Program Planning: Responsible for long term program planning to determine future park and facility needs by incorporating citizen input, analyzing current program demands and trends and assessing community needs. Coordinate the development of new park and facilities, as well as renovation of existing facilities with Transportation and Facilities.

3. Program Support: Responsible for customer service and staff training, sponsorship solicitation, grant writing, internal controls, contract administration, volunteer management, Town ordinance, policies and procedures requirements, and program evaluation and analysis.

4. Marketing and Communications: Responsible for the marketing and communications of the department’s program offerings, facilities, special events, unique programming opportunities to enhance the quality of life for the residents of the Town of Cary.

FY 2014 ACCOMPLISHMENTS

Administration and Management of Parks and Facilities Coordinated development of department facility operating standard procedures. Began research process to find product to replace CLASS, the current software that the department is using

which will no longer be supported by vendor who currently owns the software after 2017. A work team was formed with department staff with representatives from TS and Finance.

Security and Risk Management work team is working on an emergency incident quick reference guide for facility staff use.

Initiated the development of a program for Cary residents for the donation of honorariums and memorial gifts. The non-profit fundraising work team is establishing procedures for non-profit fundraising rental events. Accreditation work team and departmental staff hosted the CAPRA visitation team and the department was

awarded re-accreditation status in the fall of 2013. Assisted and/or developed more than 200 contracts for various departmental events/functions/activities. Reviewed and processed 54 contracts through the contract control form process as of March 15, 2014. Held meetings with the Customer Service Representatives to facilitate coordination and consistency across the

department. Reviewed and updated internal control processes and procedures at facilities in terms of facility operations,

cash handling, program support and various operating processes. Developed internal control processes for inventory, sales, tickets and other monetary processes and procedures

at The Cary.

Conducted a full inventory audit of items for resale at the Cary Arts Center. Reviewed inventories of Hemlock Bluffs, Sk8 Cary and Cary Tennis Park to ensure acceptable standards

compliance for inventory adjustments and discrepancies. Reviewed and updated directions to PRCR facilities when request are received as to location of facilities.

Facility and Program Planning Coordinated proposal development with State and County staff on a potential $60 million economic

development sports facility project. Coordinated with Facility Design and Transportation Services (FDTS) for the design of the expansion and

court replacement of the Cary Tennis Park. Coordinated with FDTS as well as Public Works for the purchase and installation of the video board for the

WakeMed Soccer Park Stadium. Coordinated with the Business Analyst, Public Works and FDTS on the analysis of the cost to develop and

maintain artificial turf fields. Coordinated with the review of the Penny Road School Park agreement, the exiting fields to be converted to

Turf with Community Bond funding and the fields to be converted based on CASL funding. Coordinated with FDTS on the final design for the 1st phase of development of Bartley Park. Coordinated with FDTS on the development of the concept plan for the Downtown Park, including a new

Town Square. Coordinated with FDTS on the final design plans for Carpenter Park. Coordinated with FDTS on the development of a new policy for the use of recreation payment-in-lieu. Assisted FDTS with the completion of The Cary Theater in Downtown Cary and successfully dedicated the

facility. Coordinated the analysis of the Vert Ramp for the Sk8 Cary facility.

Program Support A volunteer picnic was held in the fall of 2013 and was a huge success with over 300 volunteers and their

families enjoying an afternoon at Koka Booth Amphitheatre with dinner, games and entertainment. The annual Volunteer Awards banquet was held in February with more than 300 volunteers in attendance.

There were seventeen nominees for awards with nine presentations recognizing exceptional contributions. Twenty-one bids for future NCAA events were submitted by the department and the Town was awarded six

additional NCAA events over the next four years – 2014 Men’s College Cup, 2015 Women’s College Cup, 2015-2018 Division II Baseball (Town previously awarded 2014 DII Baseball) and 2017 Division III Men’s and Women’s Tennis.

Secured the 2014 & 2015 Men and Women’s Tennis ACC Championships. The USTA Tennis on Campus National Championships were awarded to the Town by USTA for 2015 and

2016. Secured the ACC Soccer Championships for 2014 and 2015. Total PRCR Relief for Recreation Scholarship program donations from July 1, 2013 to February 28, 2014 are

$13,161. Awarded scholarships to 86 participants totaling $16,621 from July 1, 2012 to February 28, 2014. PRCR Advisory Board held the fourth annual Silent Auction in conjunction with the annual Volunteer Awards

Banquet in February 2014 and raised $5,377 for the PRCR Relief for Recreation Scholarship program.

Marketing and Communications Prepared the marketing and advertising materials for The Cary grand opening in February 2014, in

collaboration with the Downtown Theater and Events Supervisor. Coordinated and implemented initial Facebook page plan for The Cary. The Cary’s Facebook Page had more

than 500 “likes” in the first two weeks. Created logo identity system for The Cary including ad, poster, email and pre-movie screening templates. Expanded the department’s print marketing efforts by placing additional advertising in Carolina Parent,

Carolina News, News and Observer and the IndyWeek. Produced and distributed 45,000 season program brochures and 30,000 summer camp brochures. Implemented Page-Flip software to provide a higher level of customer service and a better end user experience

for those who utilize on-line publications such as the program brochure, the PRCR Master Plan, and the Public Art Master Plan.

Initiated the process of updating and redesigning the seasonal program brochure by developing an RFP and conducting an open bid process for the brochure design work.

Conducted marketing campaigns for July 2013 Independence Day events, Howlin’ Good Halloween October 2013 events, and the NCAA Women’s College Cup in December 2013 at WakeMed Soccer Park. The College Cup semi-finals were a sell-out with more than 10,000 in attendance.

Developed, coordinated and administered the process for PRCR assuming responsibility of adding all PRCR Special Events to TOC web events and meetings calendar.

Distributed the BUZZ, the PRCR School Newsletter, bimonthly to approximately 22,000 students at 27 Cary area elementary and middle schools.

Examined and streamlined the internal department process for news releases and public service announcements.

Digitally archived all PRCR Department hard copy images for photo library. Designed new in-stadium promotional posters and signage for USA Baseball National Training Complex. Attended more than ten community camps, health and education fairs to promote PRCR programs.

KEY PERFORMANCE OBJECTIVES Develop and/or review for approval, all PRCR Department contracts. Hold a minimum of two volunteer recognition events annually. Produce three season program catalogs and one summer camp program catalog annually. Plan, support and follow-up monthly meeting for six boards and committees. Develop event bids in coordination with facility staff, other Town departments and outside organizations as

opportunities arise. To plan for future facilities

KEY PERFORMANCE MEASURES

Performance Measure

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

Attendance at Volunteer Recognition Events 692 647 700

% of Advisory Board Meeting Conducted 87.5% 87.5% 95.8%

% Held of Committee Meeting 89.6% 77.1% 87.5%

KEY WORKLOAD INDICATORS

Workload Indicator

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

Number of Volunteer Recognition Events 2 2 2

Number of Program Catalogs Produced 75,000 75,000 75,000

Number of Advisory Board Meetings (24 Scheduled) 21 21 23

Number of Committee Meetings (48 Scheduled)

43 37 42

Number of Staffed Facilities Managed

13 14 14

Number of Unstaffed Facilities Managed 29 29 30

Miles of Greenways Managed

68 70 71.3

Park Acreage Managed

1,160 1,715 1,715

* Includes mini, neighborhood, community, metro parks, special use facilities and athletic venues.

ACTIVITY HISTORY

Fund Number: 10-6210 Actual Actual Actual Estimated BudgetActivity FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 Personnel Services $1,231,381 $1,204,153 $1,212,974 $1,138,539 $886,750 Operations and Maintenance $250,876 $466,637 $310,082 $422,071 $444,602 Capital Outlay $0 $0 $0 $0 $0

Total $1,482,257 $1,670,790 $1,523,056 $1,560,610 $1,331,352 Authorized FTEs 14 14 15 9 9

Fund Number: 051-6210 Memorial Donations $931 $1,114 $0 $7,500 $7,500 Parks Scholarship $11,313 $9,581 $26,295 $50,000 $30,000

Grand Total $1,494,501 $1,681,485 $1,549,351 $1,618,110 $1,368,852

SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS There are no significant budget and/or service level changes for FY 2015.

RECREATION PROGRAMS DIVISION Additional information about the Recreation Programs Division may be obtained by calling Dwayne Jones, Recreation Manager at (919) 469-4064, through email at [email protected] or by visiting the Town’s website at www.townofcary.org.



Town Goal and Practice

ATTRACTIVE, WELL-PLANNED and LIVABLE COMMUNITY


4,5


1,2,3,4,5,10

Fosters a sense of community through citizen involvement, participation, and education 4,5


6,7,8

QUALITY RECREATIONAL, LEISURE and CULTURAL OPPORTUNITIES


4,5


1,2,3,4,5,6,7,8,9,10


1,2,3,4,5,6,7,8,9,10


1,2,3,4,5,6,7,8,9,10


1,2,3,4,5,6,7,8,9,10



4,5

SAFE COMMUNITY


1,2,3,4,5,6,7,8,9,10

RECREATION PROGRAMS GOALS AND INITIATIVES

Leisure Services 1. Provide a wide range of recreational programs for adults, children, and senior adults including dance, exercise, adventure, trips, confidence building, social interaction, and camps. 2. Provide monthly high school and middle school events, classes and activities for teens. Programs are offered at the community centers, Bond Park facilities, and the Cary Senior Center. 3. Ensure programs are available to diverse and underserved populations. Environmental Education 4. Provide programs in ecology, environmental stewardship, preservation, and nature appreciation for adults and youth. 5. Offer programs at Hemlock Bluffs Nature Preserve and the Stevens Nature Center.

Facility Rentals 6. Provide Town citizens with the opportunity to reserve facilities for group functions, such as picnics, meetings, and other social occasions. 7. Manage and coordinate reservation space for picnic shelters at Bond Park, Ritter Park, Davis Drive Park, Marla Dorrel Park, North Cary Park, White Oak Park, Thomas Brooks Park and Green Hope School Park. 8. Manage and coordinate reservation space for meeting rooms at community centers and the Cary Senior Center. Management of Contracted Facilities 9. Collaborate with Resources for Seniors at Cary Total Life Center to provide residents, as well as surrounding communities, with adult day care opportunities. Specialized Recreation & Inclusion Services 10. Provide a variety of programs and services for people with disabilities. FY 2014 ACCOMPLISHMENTS Shelter Rentals and Reservations

Community centers managed reservations for 619 shelter rentals through March that generated $46,238 in rental revenue and 20 Sertoma Amphitheater reservations for additional revenue of $6,250. This includes 49 rentals reserved online using EZ-Reg Web.

Indoor Facility Rentals and Reservations

Facilitated 932 rentals through March generating over $150,000 in revenue. The Cary Senior Center completed 233 rentals through March with total revenue of $31,578. Herb Young Community Center completed 232 rentals through March 2014 with total revenue of

$49,455. There are additional 68 bookings scheduled through June 30 with additional revenue of $18,438.

Bond Park Community Center completed 320 bookings through March 2014 with total revenue of $38,261. There are additional 50 bookings scheduled through June 30 with additional revenue of $6,452.

The Middle Creek Community Center completed 147 bookings generating $5,739 in revenue through March 2014. This included 121 Wake County School System bookings for which no fee was charged (in accordance with the Joint Use Agreement with WCPSS).

Community Center Programs and Classes

Planned and implemented classes and activities that generated over 30,000 participants producing over $600,000 in revenue.

Bond Park Community Center partnered with North Carolina State University’s Department of Parks, Recreation and Tourism Management as a Service Learning site for the Spring 2014 Semester. Eight students planned and implemented two programs – A Camp Olympic Celebration (33 participants) in March and the Spring Daze Wellness Challenge in April.

Implemented the 2014 "Cary Cup" Table Tennis Tournament at Bond Park Community Center in March 2014. Cary Cup is an international, 4-star US Table Tennis Association rated event. The event was attended by 189 participants from US (18 states), Canada, China and Mexico and more than 850 spectators. The event is co-hosted with the Cary Table Tennis Association. Revenue for the event was $23,672.

Community Centers sold 1,810 memberships for open gym generating over $35,000 in revenue serving 23,621 participants.

Bond Park and Bond Park Community Center hosted the NC Senior Games State Finals for croquet (71 participants) and badminton (150 participants).

Herb Young Community Center hosted the NC Senior Games Finals for basketball shooting (147 participants).

Partnered with the Cary Area Disc League, Raleigh Area Disc League and the Professional Disc Golf Association to present the North Carolina Flying Disc Championships at Middle Creek Park.

Community Center Operations Herb Young Community Center hosted the men's semi-professional basketball team, “Cary Invasion"

for their home games on Coach Kay Yow Court. Other events hosted include Great American and NIKE cross country banquet events, Annual Veteran's Luncheon, Santa’s Workshop, two specialized recreation dances, One-Stop Voting, PONY Softball Manager's meeting, Employee Recognition reception and luncheon, public meetings, blood drives, Art Receptions and Exhibits (9) and the 2nd Annual Urban Disc Golf Tournament.

Initiated use of electronic counters at Middle Creek, Herb Young, and Bond Park Community Centers to more accurately track overall facility visitation. Resulting data: Total visitation for 8 months at all three locations was 264,505 for an average 33,063 visitors/month and 11,021visiotors /community center/month.

Middle Creek CC staff partnered with Spruce and Cary Area Disc League to coordinate a “Day of Service” event at Middle Creek Park in association with the Martin Luther King, Jr. Day celebration. 242 volunteers worked a collective 484 hours collecting 2,164 pounds of litter, spreading 300 yards of mulch, and repairing disc golf tees. This was an increase of 42 volunteers, 84 collective hours and 1300 pounds of trash from 2013. Volunteer groups included families, individuals, Adopt a Spot groups, Girl Scouts, Boy Scouts, the Boys and Girls Club, the Cary YMCA, Cary Teen Council, Outdoor Afro Recreation Club, Youth Peace Corps, a home school cooperative, American Daughters of the Revolution, members of the Cary Area Disc League, and the Raleigh Charter High School Key Club.

Middle Creek Community Center staff collaborated with the Planning Department, Cultural Resources Division, Police Department, Public Works, and local merchants to develop, publicize and implement a criterium bike race in downtown Cary. The event drew 350 racers and spectators to downtown.

Herb Young Community Center added 2 treadmills generating 120 users of the equipment through March.

The Middle Creek Community Center staff revamped the annual Safe-N-Sane Halloween event to include a costume parade in addition to the story telling, costume contest and magic show. Also increased mall store and management participation resulting in reaching over 1500 participants.

Environmental Programs and Classes

Program class revenue has increase 4%, completed programs increased 10%, program hours increased 8%, and participation increased 7%.

Nature programs designed for seniors have seen an increase in participation of 49% with a corresponding revenue increase of 35%.

Teen nature programs participation has increased of 160% with a corresponding revenue increase of 150%.

Summer camp revenue increased by 2% and participation increased by 4%. Hemlock Bluffs Operations

Conducted large-scale, community volunteer workdays in collaboration with REI for National Trails Day and National Public Lands Day and in conjunction with Michigan University Alumni for MLK Day of Service at Hemlock Bluffs. 185 volunteers contributed 520 hours mulching trails, working in the gardens, removing non-native plants and other park maintenance.

The Friends of Hemlock Bluffs (FOHB) donated $9,300 providing funds to renovate the Seasonal/Habitat Wall exhibit in the Stevens Nature Center.

Hemlock Bluffs Nature Preserve logged over 3,200 volunteer hours for volunteer workdays, special events, wildflower garden, program assistance, and scout projects. This equates to approximately $64,800 in volunteer support to assist in maintenance of the facility and program assistance.

Hemlock Bluffs worked with 5 individuals on long-term community service projects (which include Eagle Scout, Girl Scout Gold/Silver and Environmental Education Certification Projects) to improve the preserve at a cost savings to the Town of approximately $8,193.

Trees of Carolina provided chipped mulch donations in excess of 870 cubic yards to be spread by volunteers in on-going trail maintenance efforts at Hemlock Bluffs at a cost equivalent to $20,010.

Bartlett Tree Co. inspected all live eastern hemlock trees originally treated in 2010 with systemic insecticide twice in 2013 and found no evidence of hemlock woolly adelgids.

Dog Park Operations

Community centers sold 493 dog park passes for a total of $21,190 in revenue through March 2014. There were over 30,700 user visits to the dog park for 2013.

Bond Park Programs and Events

Implemented Independence Day Olde Time Celebration at Bond Park with the largest attendance on record, estimated at 1,200 attendees.

Kite Festival had largest attendance ever, estimated at 1,500 participants. Coordinated with Kites Unlimited from Atlantic Beach to provide kite demo.

Partnered with Harris Teeter for product donations to implement a successful Easter Egg Hunt with an attendance of 5,000 participants.

Implemented Winter Wonderland (sledding event) attracting 1,271 participants over a two day period. Added 3 sessions from previous year to accommodate more participation.

Bond Park Operations

Bond Park utilized volunteers to support boathouse operations which resulted in cost savings of approximately $6,000 in temporary salaries. Also, utilized volunteer groups for trail mulching, painting, and litter pick up throughout the year which resulted in additional cost savings.

Increased boat rentals at Bond Lake by 21% and increase program participation by 35% for Outdoor Recreation programs.

Completed two Eagle Scout projects that included installing foot bridges on the Lake Trail. Ropes Course Operations

Experienced an increase in participation, number of programs and program revenue for the first time in 3 years.

Completed annual certification including maintenance on high course elements to ensure participant safety.

Summer Camp and Schools Out Programs

Summer Day Camp and Track-Out Camp utilized 39 volunteers, working approximately 941 hours, as Junior Counselors. Junior Counselors assist camp counselors/staff and help plan activities while learning the skills necessary to be a camp counselor.

Community center staff successfully planned and implemented 32 week-long and 11 Schoolz-Out Camps (one-day track out camps) for year round students generating revenue of $119,815 and serving 1,088 participants through March.

Bond Park Community center planned and implemented 10 weeks of Summer Day Camps and 9 weeks of Teen Adventure Camps with total revenue of $242,278 serving 1,719 participants.

Senior Center Programs

Over 14,000 participants participated in over 4,200 program hours of classes and workshops with total revenue of $66,000 through February.

Staff completed year two in leadership role of planning Wake County Senior Games which offers sports and arts events for ages 55+ all over Wake County. Successfully facilitated over 600 registrations for 2014.

Over 1000 visitors came to the 2013 Senior Arts and Crafts Fair. The volunteer sewing group raised over $900 for their charitable work during this one day event.

Senior Center Operations

On November 1, 2013, the Cary Senior Center was awarded with Re-Certification as a Senior Center of Excellence by the state of North Carolina. The new certification is valid through fall 2018.

There were 66,018 visitors to the Cary Senior Center between July and February. The count is generated from the donated “People Counters” installed in April 2013. Average monthly visitation is 8,252 participants.

Staff processed 260 new C-Tran rider applications between July and February. All 36 of the available Cary Senior Center Community Garden spaces have been rented for the year.

During the summer of 2013, over 350 pounds of food was donated to the area Food Bank from the “Plant a Row for Hunger” plot.

Cary Teen Council

Cary Teen Council maintained over 780 members for the 2013-2014 school year. From June 2013 to March 2014 members have accrued 9,601 volunteer hours.

Cary Teen Council implemented 4 new member meetings in June, July and August with approximately 1,000 members and parents in attendance.

Specialized Recreation and Inclusion

Implemented the following events: Monster Mash Dance 40 participants; “Meet & Greet” 30 participants; “Movie Night” along with a can food drive for Dorcas Ministries 23 participants; Karaoke LIVE! 27 participants; Rock the Red Carpet over 20 participants; Easter Eggstravaganza over 100 participants/family members.

Classes and activities offered for 2013/2014 included Cardio Dance Combo, Beginner Cooking, various Art classes as well as Art, Dance & Sing!

Hosted the Special Olympics Wake County Basketball Competition at Bond Park Community Center. More than 300 athletes participated in the basketball competition over two days, which included elementary, middle and high school students.

Actively recruited volunteers and staff to assist with Special Olympics Wake County Spring Games held in May at Cary Academy.

Secured a Special Olympics’ Global Messenger/Athlete speaker for the 2014 Annual Volunteer Awards Banquet. Specialized Recreation & Inclusion Services was highlighted as a new program area.

Hosted a Wheelchair Basketball Tournament in partnership with Endless Sports and Bridge II Sports with over 100 players/spectators in attendance.

Trained over 30 volunteers at the Cary Tennis Park for Abilities Tennis Program. Implemented Abilities Tennis Carnival at the Cary Tennis Park for persons with disabilities. Developed a partnership with Abilities Tennis Association of NC & Western Wake Tennis Association to implement Abilities Tennis Clinics (1 ½ hr sessions) at the Cary Tennis Park.

In partnership with Cary Visual Arts hosted Clay Workshops with artist & sculptor Paris Alexander at the Cary Arts Center.

Other

Planned and implemented over 24 programs at Project Phoenix locations. Programs include basketball skills, Santa’s Workshop, Camp Fire Fun, nature (snakes and birds), and disc golf. Additionally staff provided programs at the first annual “Wrenn Drive Community Event.

KEY PERFORMANCE OBJECTIVES

Achieve an Above Average or Excellent rating on 98% of evaluations for Leisure Service programs. Achieve an Above Average or Excellent rating on 100% of evaluations for Environmental Education

programs. Achieve an Above Average or Excellent rating on 95% of evaluations for picnic shelter reservations. Achieve an Above Average or Excellent rating on 95% of evaluations for meeting room reservations. Increase Project PHOENIX program participation by 80%.


Performance Measure

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

% participants rating Leisure Service programs as Above Average or Excellent

98.3% 98.3% 98%

% participants rating Environmental Education programs as Above Average or Excellent

100% 99.5% 100%

% groups rating picnic shelter usage as Above Average or Excellent

95.7% 95.5% 95%

% groups rating meeting room usage as Above Average or Excellent

Project PHOENIX participation

98%

1,009

98%

1,100

98%

2,000


Workload Indicator

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

Leisure Service/Environmental Education program participants

74,272 80,739 81,000

Leisure Service/Environmental Education program hours 25,905 26,000 27,000Number of community/senior center rentals 1,203 1,230 1,250Number of picnic shelter rentals Number of Project PHOENIX Programs

84479

889 72

900130

ACTIVITY HISTORY

Fund Number: 10-6221-Recreation Actual Actual Actual Estimated Budget

Activity FY2011 FY2012 FY 2013 FY 2014 FY 2015 Personnel Services $1,925,354 $1,973,146 $2,004,305 $2,192,166 $2,159,575 Operations & Maintenance $829,965 $882,015 $905,308 $1,090,879 $1,125,058 Capital Outlay $0 $24,669 $0 $0 $35,000

Total $2,755,319 $2,879,830 $2,909,613 $3,283,045 $3,319,633 Authorized FTEs 19.75 19.75 19.75 18.5 18.75

Fund Number: 051-6221 – Donation Fund

Stevens Exhibits / Interest $15,118 $14,176 $120 $750 $750 Teen Forum $0 $0 $0 $16,975 $0Senior Program $0 $0 $0 $10,084 $2,500 Hemlock Bluffs - REI $0 $0 $1,748 $4,338 $0Cary Road Race $0 $0 $0 $46,151 $0Dog Park $0 $0 $0 $2,000 $2,000

Grand Total $2,770,437 $2,894,006 $2,911,481 $3,363,343 $3,324,883

ACTIVITY HISTORY

Fund Number: 051-6224 Teen Council

Actual Actual Actual Estimated BudgetActivity FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 Employee Training/Travel $0 $0 $0 $4,000 $4,000 Supplies $0 $0 $950 $20,718 $17,651 Contracted Services $0 $0 $1,160 $20,963 $21,158 Grants Paid Out $0 $0 $1,667 $3,500 $3,500

Total $0 $0 $3,777 $49,181 $46,309 Authorized FTEs 0 0 0 0 0

SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES FROM CURRENT LEVELS

Increased hours for Specialized Recreation and Inclusion Specialist from part-time 30 hours per week to full-time 40 hours per week.

SKATE PARK Additional information about the Skate Park may be obtained by calling Dwayne Jones, Recreation Manager at (919) 469-4064, through email at [email protected] or by visiting the Town’s website at www.townofcary.org.






1,6,9


1,6,9



1,2,3,4,5,6,7,8,9,10,11


1,2,3,4,5,6,7,8,9,10,11


1,2,3,4,5,6,7,8,9,10,11


1,2,3,4,5,6,7,8,9,10,11


1,2,3,4,5,6,7,8,9,10,11



3,6

SKATE PARK GOALS AND INITIATIVES 1. To enhance the quality of life for the residents of the Town of Cary and surrounding area by providing a

permanent and safe recreation facility for skating and biking. 2. To create and execute an operating philosophy which is consistent with the Mission Statement, Statement

of Values and Goals of the Town of Cary. 3. To staff, manage, operate, and maintain the Skate Park to the highest industry standards in the best interest

of the Town of Cary and the general public. 4. To develop and consistently implement policies and procedures that ensure the safety of facility patrons. 5. To develop programming that maximizes facility use and revenue including opportunities for “drop in” or

“session” participation, instruction, clinics, and special events. 6. To provide a wholesome social environment for youth. To protect and maintain the facility’s condition so

as to preserve and improve the Town’s capital investment. 7. To provide the highest level of friendly, accurate, and responsive customer service. 8. To maximize revenues and provide convenient services such as concessions, retail sales, rentals, and/or

other opportunities. 9. To promote the facility and programming in such a manner that enhances the reputation of the Town of

Cary in the provision of recreation opportunities. 10. To include input from users in developing operations and programming. 11. To provide revenues that offset operating costs.

FY 2014 ACCOMPLISHMENTS Skate Park Programs & Events Planned and implemented annual skate/bike contests and skate/bike Spring Jam. Skate Park Operations Implemented “Monthly Specials-Wild Wednesday’s” to encourage attendance. Maintained daily operations to minimize loss of revenue while the Pro Shop was under reconstruction due

to water line break. KEY PERFORMANCE OBJECTIVES Achieve an Above Average or Excellent overall program satisfaction rating on 98% of program

evaluations for camps/clinics. Achieve an average of $2,200 in monthly sales revenue from membership and entry. Solicit and secure $4,000 annually in sponsorship funds to help offset operational costs. Recover 70% of operational costs through membership/entry, program, retail, sponsorship and concessions

revenue. KEY PERFORMANCE MEASURES

Performance Measure

ActualFY 2013

EstimatedFY 2014

ProjectedFY 2015

Above Average or Excellent Program Satisfaction of 96% of program evaluations for camps/clinics

99.0% 99% 99%

Average $2,200 per month in paid entries and membership sold

$2,066 $1,802 $2,200

Secure $4,000 in sponsorship per year $3,500 $2,835 $4,000

Total Revenue $148,045 $143,845 $150,500


Workload Indicator

ActualFY 2013

EstimatedFY 2014

ProjectedFY 2015

Memberships sold 308 231 475

Paid entries 9,686 7,091 8,700

Number of camp/clinic participants 486 388 400

Number of multiple session passes sold*

Private lessons

89

141

51

136

0

145

*Multiple session passes eliminated in FY15. Annual and 30 day membership options only for FY15.

ACTIVITY HISTORY

Fund Number: 016-6320 Actual Actual Actual Estimated BudgetActivity FY2011 FY2012 FY 2013 FY 2014 FY 2015 Personnel Services $164,846 $182,550 $188,484 $220,556 $174,036 Operations and Maintenance $46,823 $59,926 $49,233 $78,718 $70,166 Capital Outlay $0 $0 $0 $0 $0Public Works Services $9,142 $6,643 $30,783 $11,675 $18,881

Total $220,811 $249,119 $268,500 $310,949 $263,083 Authorized FTEs 2 3 3 2 2


There are no significant budget or service level changes for FY 2015.

CULTURAL ARTS AND RESOURCES DIVISION

Additional information about the Cultural Arts and Resources Division may be obtained by calling Lyman Collins, Cultural Arts and Resources Manager at 919-462-3861, through email at [email protected] or by visiting the Town’s website at www.townofcary.org.





Provides a safe environment that promotes, supports and sustains clean and visually appealing neighborhoods that are welcoming, secure and provide quality housing options that meet the community's needs and reinforce its identify and character 6


1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11

Fosters a sense of community through citizen involvement, participation, and education 1, 2, 4, 5, 7, 8, 10


Promotes itself as a safe, attractive, home town environment, offering quality housing choices and a variety of activities and amenities that offer a premier quality of life to a broad spectrum of people

1, 3, 4, 6, 8, 9, 10



1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11


1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11


1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11


8, 9



9

CULTURAL ARTS AND RESOURCES GOALS AND INITIATIVES

Cultural Education & Outreach 1. Provide a wide-ranging schedule of classes in dance, visual arts, music, theatre, history, architecture, film, and videography to enrich the lives of Town citizens. 2. Provide the citizens of Cary and area visitors with means of understanding and recording local history through the Cary Heritage Museum at the Page-Walker Arts & History Center. 3. Provide a comprehensive arts center for visual and performing arts through the Cary Arts Center which serves various Town programs as well as cultural and community groups. 4. Provide programs that create a better understanding of our multicultural society. 5. Provide communication, coordination, and support for Cary cultural groups. Public Art and Exhibition 6. Provide opportunities to enhance Cary’s character and create a sense of place through the inclusion of public art in designated capital improvements projects and provide assistance to developers to include public art in private development projects. 7. Provide exhibition space and coordination for temporary exhibitions in Town facilities, including but not limited to Cary Arts Center, Page-Walker Arts & History Center, Town Hall, Herb Young Community Center, and the Cary Senior Center.

Special Program & Events 8. Provide coordination for a variety of festivals and events to give Town citizens the opportunity to come together as a community to experience artistic excellence. Examples of such programs include Lazy Daze and Spring Daze Arts & Crafts Festivals, Christmas Tree Lighting ceremony, Fourth of July celebration, and performing arts events at Sertoma Amphitheatre, the Koka Booth Amphitheatre, the Page-Walker Arts & History Center and other locations throughout the Town. 9. Further enhance Cary’s downtown initiatives by providing oversight and coordination for programs and activities at the Page-Walker, the Cary Arts Center and The Cary Theater as well as coordination with a variety of free downtown programming. 10. Provide instructional classes, camps and workshops to Cary youth interested in theatre and drama, including opportunities for performance and technical theatre production. Facility Rentals 11. Provide Town citizens and others with the opportunity to rent facilities for group activities, such as meetings, performances, and other community functions. FY 2014 ACCOMPLISHMENTS Lazy Daze Arts & Crafts Festival received a Maggy Award from Cary Magazine as the Best Local Event or Festival. Lazy Daze was named Best Community Event by the readers of The Cary News. Received the Arts & Humanities Award from the NC Recreation & Parks Association for the Bluegrass Camps held

at the Page-Walker Arts & History Center. Completed the fourth phase of “Arts Alfresco,” a public art project by brick artist Brad Spencer along the Black

Creek Greenway at the greenway entrance at the corner of Maynard High House Roads. Completed the Carpenter Park Master Plan public art concept development for benches, arbor, and stand alone

artwork by artist Christine Bourdette. Successfully moved ‘The Meeting Place,” the monumental fire sculpture by Danish artist Nina Hole. The piece was

moved with the support of the United Arts Council of Raleigh & Wake County to be the centerpiece of a new pocket park on Kildaire Farm Road just down from where it was created.

Collaborated with North Carolina Arts Council to host “Creative Capital” professional development workshop for artists from across North Carolina. The weekend workshop was supported by a grant from the North Carolina Arts Council.

Partnered with Wake County Public Schools and other Cary schools’ visual arts teachers to offer two professional development and training workshops.

Partnered with Friends of Page-Walker for a wide variety of programs, including historic preservation programs, concerts, Herbfest, and the first Teen Amazement Show scholarship fundraiser; as well as the publication of a new historic timeline booklet - CARY: Through the Years.

Expanded the Town's African-American History programming by developing and implemented a new program at Page-Walker that included a successful guided tour via train to the International Civil Rights Center & Museum in Greensboro, NC. in February.

Partnered with AMTRAK and the Heart of Cary Association second National Train Day event in May with an estimated crowd of 3,000+ composed primarily of young families.

Page-Walker had a 23% increase in overall attendance and a 19% increase in overall revenue over FY13. Revenues for FY14 were the highest the Page-Walker has earned since the center opened.

Gross summer camp revenue for Page-Walker was up 10% from FY13. KEY PERFORMANCE OBJECTIVES Achieve Above Average or Excellent participant satisfaction evaluation on 95% of all class evaluations. Achieve Above Average or Excellent participant satisfaction evaluation on 93% of all special event evaluations. Communicate annually with all Cary based cultural groups included in the division’s data base.


Performance Measure

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

% participants rating classes at Above Average or Excellent

97% 98% 99%

% participants rating special events at Above Average or Excellent

n/a 94% 95%

% of known Cary cultural groups contacted 100% 100% 100%


Workload Indicator

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

Class program hours 1,090 1,300 1,400Class participants 746 650 700Rental hours 795 900 925Community use hours 2,094 2,160 2,200Number of cultural groups worked with 74 78 82

Number of exhibitions 63 69 64

Number of concerts, performances, events and festivals 76 78 80

Number of attendees at Town sponsored/co-sponsored cultural events

113,5141 95,0002 96,000

1. Record crowds for Lazy Daze after FY12 cancellation. 2. Projected return to typical Lazy Daze crowds.

ACTIVITY HISTORY

Fund Number: 10-6222 Actual Actual Actual Estimated BudgetActivity FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 Personnel Services $1,083,959 $550,341 $551,353 $571,644 $562,145 Operations and Maintenance $509,703 $431,976 $417,425 $392,211 $388,736 Internal Service $0 $0 $0 $0 $0Capital Outlay $0 $0 $0 $0 $0

Total $1,593,662 $982,317 $968,778 $963,855 $950,881 Authorized FTEs 6 6 6 6 6

ACTIVITY HISTORY

Fund Number: 051-6223 Actual Actual Actual Estimated BudgetActivity FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 Personnel Services $0 $0 $0 $0 $0Operations and Maintenance $107,338 $61,721 $125,218 $149,505 $153,105 Capital Outlay $0 $0 $0 $0 $0

Total $107,338 $61,721 $125,218 $149,505 $153,105 Authorized FTEs 0 0 0 0 0

SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS There are no significant budget or service level changes for FY 2015.

Actual Actual Actual Estimated Requested BudgetFY 2011 FY 2012 FY 2013 FY 2014 FY 2015 FY 2015 Non-Profit Organizations

1,000 2,500 2,500 3,000 --- --- American Turkish Association of NC, ATA-NC--- --- --- 750 4,500 750 Carolina Youth Ballet--- --- --- 1,300 1,300 1,300 Cary Art Loop

1,500 1,500 1,000 1,400 1,500 1,500 Cary Ballet900 900 750 500 1,000 750 Cary Community Choir

--- --- --- 750 1,500 1,000 Cary Creative Center, Inc--- --- 1,750 1,800 --- --- Cary Photographic Artist

1,000 1,000 1,000 750 1,000 750 Cary Piano Teachers Assoc.8,500 9,500 9,500 12,000 16,000 15,000 Cary Players

--- --- --- --- 1,250 750 Cary Playwrights' Forum800 1,000 1,000 2,000 9,000 4,500 Cary Town Band

9,500 9,500 9,500 10,000 15,000 10,000 Cary Visual Art, Inc.16,500 17,000 15,000 15,000 20,000 15,000 Concert Singers of Cary

9,900 9,500 8,500 8,000 10,000 8,000 Diamante, Inc.--- 250 --- --- 2,000 --- Filipino-American Performing Artists of NC

3,400 3,400 3,000 3,000 3,500 2,500 Fine Arts League (Cultural Arts Assoc.)750 1,500 1,500 1,500 1,500 1,500 Friends of Page-Walker

--- --- --- 750 3,000 1,500 General Assembly Chorus1,500 1,000 1,250 --- --- --- Friends of the Brussels Chamber Orchestra9,500 10,000 9,500 9,500 12,000 9,500 Hum Sub, Inc.

--- --- 750 --- 2,500 750 International Ballet Company

--- --- 500 --- 2,000 700 Martin Luther King, Jr. Task Force of Cary1,500 2,500 2,500 --- 3,000 2,000 NC EID Festival

62,000 60,000 58,000 58,000 60,000 58,000 NC Symphony--- 250 --- --- --- --- Nepal Center of North Carolina (NCNC)

1,250 1,500 2,000 2,000 2,200 2,000 Philharmonic Association, Inc.1,750 2,200 2,000 --- --- --- Puerto Ricans of NC Association

--- --- 2,000 2,000 --- --- Punjabi Unlimited2,250 3,000 2,700 3,000 3,000 3,000 Sister Cities Association1,000 1,000 --- --- --- --- The Ujima Group, Inc.2,000 2,000 1,800 2,000 5,000 2,500 Triangle British Brass Band

--- --- --- --- 2,500 750 Triangle Lebanese Association2,500 2,500 2,250 3,000 5,000 3,000 Triangle Wind Ensemble

--- 500 750 1,000 --- --- Western Wake Artist's Studio Tour

$139,000 $144,000 $141,000 $143,000 $189,250 $147,000 TOTALS

CULTURAL ARTSNON-PROFITS

Funding requests are annually reviewed by the Town Cultural Arts Committee and Town departments. External organizations must furnish financial statements and budgets to the Town, and may be requested to provide additional information regarding the use of Town funds.

The following table summarizes the actual funding distributed during fiscal years 2011-2013, estimated amounts for 2014, and budgeted amounts for FY 2015.

CARY ARTS CENTER Additional information about the Cary Arts Center may be obtained by calling Lyman Collins, Cultural Arts Manager at (919) 462-3861, through email at [email protected] or by visiting the Town’s website at www.townofcary.org.






1

Fosters a sense of community through citizen involvement, participation, and education 1, 3


1



1, 3, 4, 5, 6, 7, 8, 11


1, 3, 4, 5, 6, 7, 8 10, 11


1, 3, 4, 5, 6, 7, 8 10, 11


1, 4, 5, 11



1, 2

SAFE COMMUNITY

Fosters a feeling of personal safety through a visible, responsive public safety presence and by proactively focusing on prevention and safety education

6


6

CARY ARTS CENTER GOALS AND INITIATIVES

1. Provide a comprehensive cultural arts center that encompasses the visual and performing arts for both Town sponsored educational programs, performance and exhibition opportunities and a place for Cary cultural organizations to maintain programs and activities that serve the citizens of all ages.

2. Provide sound management for the facility that enhances downtown, including developing strong partnerships with business and other downtown organizations, serving as a model cultural arts facility.

3. Provide expanded opportunities for citizens to experience hands on learning in a variety of classes including visual arts, theatre, fibers, dance, jewelry, glass, wood working, and other arts and crafts.

4. Provide opportunities for citizens of all ages to participate in and experience cultural performances through Town programs such as Applause! Cary Youth Theatre as well as through performing arts organizations.

5. Provide opportunities for citizens to experience outstanding professional artists through presenting programs such as the Marvelous Music Series and through partnering with a variety of cultural organizations.

6. Provide inclusive performing and visual arts opportunities for participants with special needs as well as working with community outreach groups such as the Cary PHOENIX program.

7. Provide Open Studio programs in a variety of arts disciplines to allow citizens the opportunity to enhance their artistic skills.

8. Provide gallery exhibition opportunities for local, regional, national and international artists to benefit and enrich the lives of area residents.

9. Provide rental opportunities for Town citizens and others for civic meetings, performances as well as private functions as space allows.

10. Work with the Wake County Public school system to include students in programs and activities as appropriate.

11. Provide a place for both Facility Resident and general community cultural organizations to bring programs and activities to their members and audiences.

FY 2014 ACCOMPLISHMENTS

Continued to broaden the reach and popularity of the Marvelous Music series through programming partnerships with local arts organizations. Season ticket sales increased 10% over FY13. All six performances on the series sold out this year, the first time there has been a total sell-out.

Expanded the Family Series to 5 performances (up from 3 in FY13) and enhanced the art experience through innovative visual/performing arts parent/child classes tied to select performances.

Successfully managed the Facility Residency Program for cultural organizations establishing a strong base for community organizations’ use of the facility and bringing significant new traffic to contribute to the vitality of downtown.

Applause! Cary Youth Theatre expanded its reach into the community with a production featuring American Sign Language and special audience workshops to introduce new audiences to a live theatre experience and American Sign Language tutorial.

Increased instructional programming hours 10% over FY13 across a wide spectrum of disciplines including dance, visual arts, theatre, fibers, jewelry, glass and woodworking, crafts, language arts and summer camps.

Summer camp experiences at the Cary Arts Center increased by 13% over FY 2012. Summer camps reached 91% of maximum registrations.

Expanded opportunities for inclusive performing and visual arts opportunities for at risk communities through the Project PHOENIX program.

Hosted several town festivals and special events including the Cary Kwanzaa Celebration, MLK Dreamfest, and African American Celebration..

Hosted two artist’s residencies: North Carolina “Living Treasure” artist, basketmaker Billie Ruth Sudduth, and clay sculpture artist Mark Gordon.Through their residencies, each of these artists brought increased traffic both to the building and to downtown including teacher workshops which strengthened partnerships with school art teachers.

Overall building traffic continued to exceed expectations with an average of 14,000 visitors a month, up from an average of 13,000 per month in FY 2013.

Initiated a new downtown program (“En Plein Aire: Paint the Town”) to develop partnerships with downtown businesses and local artists who created paintings of outside downtown locations on a select Saturday in May. Art work was displayed in downtown businesses. The event culminated in a gala auction of created art works and a portion of the proceeds benefited the PRCR Scholarship fund.

KEY PERFORMANCE OBJECTIVES Achieve a participant satisfaction rating of Above Average or higher from 99.4% of class program

participants. Achieve a participant satisfaction rating of Above Average or higher from 97% of Town performance

event participants. Track and categorize facility usage to ensure the following types of activities meet or exceed usage goals

(hours per fiscal year):

Town Instructional Programs- 10,400 hrs. 49% Town Performance Programs- 1200 hrs. 6% Town Festivals/Special Events- 350 hrs. 1.5% Open Studio Programs- 4,560 hrs. 21.5% Public Rentals- 1700 hrs. 8% Resident Cultural Organization Rentals- 1.540 hrs. 7% Non-Resident Cultural Organization Rentals- 200 hrs. 1% Community/Town Department functions- 1200 hrs. 6%


Performance Measure

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

% participants rating classes at Above Average or Excellent 98.89% 99.02% 99.04%

% participants rating Town Performance events at Above Average or Excellent 98.5% 99% 99.5

Facility Use Balance (hrs/%):

Town Instructional Programs 9,144 hrs./50% 10,387 hrs./51% 10,400 hrs./49%

Town Performance Programs 1,295 hrs. /7% 1,160 hrs./6% 1,200 hrs./6%

Town Festivals/Special Events 414 hrs./2% 308 hrs/1.5% 350 hrs/1.5%

Open Studio Programs 4,083 hrs./22% 4,144 hrs./20% 4,560 hrs./21.5%

Public Rentals 274 hrs/1.5% 1,642 hrs./8% 1,700 hrs./8%

Resident Cultural Organization Rentals 1,317 hrs./7% 1,534 hrs./7% 1,540 hrs./7%

Non Resident Cultural Organization Rentals 349 hrs./2% 197 hrs./1% 200 hrs./1%

Community/Town Department functions 1,549 hrs./8.5% 1,164 hrs./5.5% 1,200 hrs./6%


Workload Indicator

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

Class Program Hours 9,377 10,387 10,400

Class participants 6,924 7,032 7,100

Open Studio Participants 4,568 4,600 4,650

Number of Open Studio Passes sold 66 171 180

Resident Organization/Rental Performance attendance 31,805 26,898 27,000

Rental hours 1,964 3,343 3,350

Cooperative community partnership 43 47 50

Community use hours 387 291 300

Number of exhibits 15 15 15

Number of concerts, performance, events 161 126 130

Number of attendees at Town sponsored/cosponsored cultural events

30,791 28,121 28,500

ACTIVITY HISTORY

Fund Number: 19-6350 Actual Actual Actual Estimated BudgetActivity FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 Personnel Services $25,992 $929,920 $1,012,158 $1,141,657 $1,206,857 Operations and Maintenance $6,880 $330,202 $327,945 $385,410 $427,583 Internal Service $0 $94,649 $176,429 $269,936 $227,917 Capital Outlay $0 $0 $0 $0 $0

Total $32,872 $1,354,771 $1,516,532 $1,797,003 $1,862,357 Authorized FTEs 9 9 9 9 9


There are no significant budget and/or service level changes for FY 2015. .

DOWNTOWN SPECIAL EVENTS

Additional information about the Downtown Special Events may be obtained by calling Lyman Collins, Cultural Arts and Resources Manager at (919) 462-3861, through e-mail at [email protected] or by visiting the Town’s website at www.townofcary.org.






1, 2, 3, 6, 7 8

Fosters a sense of community through citizen involvement, participation, and education 7


2


Promotes and invests in strategically planned, appropriately balanced, future-focused and sustainable development and re-development that provides for a thriving community and revitalized downtown

5, 6 7



2


1, 2, 5, 6


1, 2, 5, 6


1, 2, 3, 4, 5, 6, 7, 8


1, 2, 3, 4, 5, 6, 7, 8

SAFE COMMUNITY

Fosters a feeling of personal safety through a visible, responsive public safety presence and by proactively focusing on prevention and safety education

4


1, 2, 6, 7, 8

DOWNTOWN SPECIAL EVENTS GOALS AND INITIATIVES

1. Provide a unique program that includes a variety of downtown special events and activities such as concerts and special events designed to enhance activity downtown and create a unique atmosphere to encourage citizens to visit downtown.

2. Develop creative ways to use downtown outdoor spaces for programs and events particularly as new spaces are developed.

3. Coordinate with other staff throughout the division, department and Town to insure other downtown events are presented in a comprehensive fashion.

4. Coordinate activities with the Police & Fire Departments, along with Public Works, C-Tran and other departments that may be impacted by downtown events.

5. Provide sound management for the program that enhances downtown, including developing strong partnerships with business and other downtown organizations.

6. Develop programs that provide complimentary cultural activities to the offerings at the Cary Arts Center, the

Page-Walker Arts & History Center and The Cary, as well enhance the Lazy Daze Arts & Crafts Festival and other downtown festivals

7. Develop marketing opportunities that tie in downtown merchants and restaurants with planned special events. 8. Include ways to celebrate the history of downtown to help citizens understand the overall importance of the area

to Cary’s development over time. FY 2014 ACCOMPLISHMENTS

Presented a full year’s worth of downtown events including 7 concerts, 6 street dances and 5 special events taking advantage of the portable stage at various downtown locations.

Concert attendance increased by 30%, averaging 450 attendees per concert. Continued reaching out to downtown merchants and restaurants to participate in downtown events with various

stores extending their hours and potentially attracting new customers. The holiday pop-up shop developed in FY13 returned for a second year during the holiday season converting an

empty store-front into a craft boutique featuring local artists and crafters over a three week period. The number of artists applying increased, as well as the number of visitors to the pop-up shop.

Created a pumpkin themed event called Cary’s Great Pumpkin Carve where the event provided a pumpkin patch, carving tables, 3D carving lessons and showed Halloween themed children’s programs.

Tripled the number of participants in the 2nd annual Wheels on Academy Car Show. Held the first food truck rally in Downtown Cary, Chatham Street Chowdown. 17 vendors, 3,500 attendees.

KEY PERFORMANCE OBJECTIVES Achieve participant satisfaction rating of Above Average or higher from at least 90% of event participants. Communicate at least quarterly with 100% of downtown businesses. Provide an average of two downtown concerts, festivals or special events each month.


Performance Measure

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

% participants rating events at Above Average or Higher 90% 90% 93%

# of communications with downtown businesses 10 10 10

# of partnerships with downtown businesses/organizations 6 12 14

# of downtown concerts, festivals, special events 18 18 18


Workload Indicator

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

Number of concerts, festivals, special events 18 19 18

Number of attendees at downtown concerts & special events

16,075 16,323 16,500

Number of partnerships with downtown businesses/organizations

6 12 14

Number of collaborative programs with other downtown cultural arts facilities

4 5 6

Number of cooperative marketing efforts 4 4 6

Number of sponsorships 4 6 8

ACTIVITY HISTORY

Fund Number: 19-6352 Actual Actual Actual Estimated BudgetActivity FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 Personnel Services $0 $0 $0 $66,828 $75,461 Operations and Maintenance $0 $0 $63,039 $213,705 $116,835 Internal Service $0 $0 $36,008 $94,585 $133,100 Capital Outlay $0 $0 $0 $0 $0

Total $0 $0 $99,047 $375,118 $325,396 Authorized FTEs 0 0 0 1 1

SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS

No significant budget or service level changes for FY 2015.

DOWNTOWN CARY THEATER

Additional information about the Downtown Cary Theater may be obtained by calling Lyman Collins, Cultural Arts and Resources Manager at (919) 462-3861, through e-mail at [email protected] or by visiting the Town’s website at www.townofcary.org.






1,2, 4

Fosters a sense of community through citizen involvement, participation, and education 5


1


Promotes and invests in strategically planned, appropriately balanced, future-focused and sustainable development and re-development that provides for a thriving community and revitalized downtown

2, 4, 5



1, 3, 4, 5


1, 3, 4, 5


1, 2, 3, 4, 5, 6


1, 2, 3, 4, 5, 6, 7



2

SAFE COMMUNITY


1, 3, 4, 5, 7

GOOD GOVERNANCE

Supports decision-making with timely and accurate short-term and long-range analysis 2

Enables and enhances openness and transparency by ensuring accountability, honesty, efficiency, best practices and innovation in all operations

2

Protects, manages and optimizes its financial, human, physical and technology resources 2, 4

Attracts, motivates and develops a high-quality, engaged and productive workforce 2

Delivers responsive and courteous service to its internal and external customers, while ensuring timely and effective two-way communication

1, 2

DOWNTOWN CARY THEATER GOALS AND INITIATIVES

1. Provide a unique cultural arts facility that encompasses both Town sponsored programs/performance and other opportunities that provide a place for Cary citizens of all ages to enjoy a variety of activities and experiences.

2. Provide sound management for the facility that enhances downtown, including developing strong partnerships with business and other downtown organizations.

3. Accommodate a variety of performances, movies, lectures, meetings and special events. 4. Develop programs that provide complimentary cultural activities to the offerings at the Cary Arts Center and the

Page-Walker Arts & History Center as well enhance Downtown Special Events and Lazy Daze Arts & Crafts Festival.

5. Provide opportunities for new groups to develop activities appropriate for cinema setting. 6. Honor the history of the building and its role in developing downtown Cary after World War II by developing

displays and educational materials that encompasses its role in the community. 7. Provide rental opportunities for Town citizens and others for civic meetings, performances as well as private

functions as space allows. FY 2014 ACCOMPLISHMENTS

Facility construction was completed. Continued working with project manager and contractor to resolve remaining construction issues.

Hosted a successful Media Day to introduce the facility to the community and media. Facility was dedicated in late February 2014 with a full weekend of activities showing off the various uses of

The Cary. Almost 1,000 toured the building and/or attended one of the films or performances. Developed historic display showcasing the history of the building and its evolution over time. Successfully began concession operations, including selecting product, hiring and training staff and maintain

operations. Hosted two sold-out community events, the Teen Amazement (Talent) Show and the Ceilidh, a Celtic

celebration. Successfully worked with neighboring merchants for shared parking options.

KEY PERFORMANCE OBJECTIVES Achieve participant satisfaction rating of Above Average higher from at least 90% of event participants. Track Facility usages to ensure the following types or activities meet or exceed usage goals (% or use each fiscal year

Town presenting programs (concerts, films, comedy, special events) – 55% Town festivals – 3% Public rentals – 15% Cultural organization rentals – 24% Community/Town/Departmental functions – 3%


Performance Measure

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

% participants rating events at Above Average or Higher n/a 90% 93%

Facility Use Balance (%)

-Town presenting programs n/a 50% 55%

-Town festivals n/a 4% 3%

-Public rentals n/a 18% 15%

-Cultural organization rentals n/a 25% 24%

-Community/Town/Departmental functions n/a 3% 3%


Workload Indicator

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

Number of Town presented movies, concerts, special events

n/a 81 175

Number of attendees at Town sponsored/cosponsored cultural events

n/a 6,300 45,000

Number of community presented events n/a 2 4

Number of attendees at community presented events n/a 350 700

Cooperative community partnerships n/a 3 3

Community use hours n/a 100 100

Rental hours n/a 360 475

NOTE: For FY14 programming did not begin at the facility until late February so there is a significant change in FY15 which represents a full operational year.

ACTIVITY HISTORY Fund Number: 19-6351 Actual Actual Actual Estimated BudgetActivity FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 Personnel Services $0 $0 $0 $137,293 $227,278 Operations and Maintenance $0 $0 $95 $148,055 $298,750 Internal Service $0 $0 $0 $97,310 $176,735 Capital Outlay $0 $0 $0 $0 $0

Total $0 $0 $95 $382,658 $702,763 Authorized FTEs 0 0 1 1 1

SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS

FY15 will mark the first full year of operation for the facility.

KOKA BOOTH AMPHITHEATRE

Additional information about Koka Booth Amphitheatre may be obtained by calling Lyman Collins, Cultural Arts Manager at 919-462-3861, through email at [email protected] or by visiting the Town’s website at www.townofcary.org.






1, 2, 3, 5, 8

Fosters a sense of community through citizen involvement, participation, and education 2, 3, 4, 5, 7


6



1, 2, 3, 4, 5, 7


1, 2, 3, 4, 5, 7


1, 2, 3, 4, 5, 7


1, 2, 3, 4, 5, 7



6, 8

SAFE COMMUNITY


1, 2, 3, 4, 5, 6, 7

KOKA BOOTH AMPHITHEATRE GOALS AND INITIATIVES 1. Provide performances by nationally acclaimed artists. 2. Continue to offer, develop, and expand opportunities with the North Carolina Symphony Orchestra. 3. Develop a Summer Theatre program specifically designed for the amphitheatre. 4. Develop partnerships for performances with quality local, regional, and statewide performing arts organizations. 5. Develop festivals that provide community participation and help establish a community identity. 6. Develop a rental program for the use of the amphitheatre space that does not compete with performance times. 7. Provide cooperative opportunities with the amphitheatre neighbors. 8. Provide revenues that more than offset the operating cost. FY 2014 ACCOMPLISHMENTS * Operating balance continued to perform better than budget. Fifth season of working with national preferred promoter, Outback Concerts, which resulted in offering a wide array

of successful national touring acts. Continued to raise funds for the PRCR scholarship fund through the lawn chair rental program. Increased use of facility mid-week by continuing three different music series – jazz in the spring, wildcard

Wednesdays in July (variety of music genres) and bluegrass in the fall – presented in a low cost efficient manner on the Crescent. Jazz and Bluegrass proved to be financially successful and featured local and regional musicians.

Recognized for the fourth consecutive year by readers of Cary Magazine as the Best Outdoor Music Venue. Increased parking options by successfully implementing buy-out clause in Spectrum Properties agreement to acquire

newly constructed parking. Increased parking by almost 200 spaces. Completed stage floor replacement while maintaining natural wood feel of the facility with a more durable wood

product. Introduced new dinner theatre programming with a Murder Mystery Dinner concept. On-site concessionaire handled

catering and production was held on the stage. Scheduled one performance that sold out quickly and prompted a second performance, which also sold out.

KEY PERFORMANCE OBJECTIVES * To increase sponsorship revenue. To increase season ticket numbers. KEY PERFORMANCE MEASURES *

Performance Measure

Actual2011

Actual 2012

Actual 2013

Projected2014

% increase in sponsorship revenue 7% 142%* (38%)+ 22%

% increase in season tickets

24% (8%)

(34%)

81%

* includes one-time etix sponsorship +due to one-time etix sponsorship KEY WORKLOAD INDICATORS *

Workload Indicator

Actual2011 Season

Actual2012 Season

Actual 2013 Season

Projected2014 Season

Attendance 109,104 102,914 121,706 104,392

Total number of events 67 76 73 73

Number of rentals 18 17 17 19

Number of community events 9 33 38 25

Number of national acts 14 19 17 24

Number of season tickets 149 138 110 180

Sponsorship revenue $105,500 $255,750* $167,250 $203,750

*includes one-time etix sponsorship Due to the amphitheatre’s fiscal year running from November 1 to October 31, the management plan is not presented to Council until October each year. Therefore, accomplishments, performance objectives, performance measures and workload indicators providing actual and projected data are shown one year behind other projects with fiscal years running from July 1 to June 30.

ACTIVITY HISTORY

Fund Number: 012-6222 Actual Actual Actual EstimatedActivity FY 2011 FY 2012 FY 2013 FY 2014 Net Operating Expense $517,965 $236,515 $489,921 $464,242 Capital $58,308 $14,547 $98,937 $53,500 Total $576,273 $251,062 $588,858 $517,742 Authorized FTEs 0 0 0 0

SMG, the management company operating Koka Booth Amphitheatre’s fiscal year begins November 1 and ends October .


No significant budget or service level changes for FY 2015

ATHLETICS DIVISION

Additional information about the Athletics Division may be obtained by calling William Davis, Athletic Manager at (919) 460-4964, through email at [email protected] or by visiting the Town’s website at www.townofcary.org.






1, 2, 3, 4, 5, 6, 7, 8

Fosters a sense of community through citizen involvement, participation, and education 1, 2, 3, 4, 5, 6, 7, 8


7, 8



8


1, 2, 3, 4, 5, 6, 7, 8


1, 2, 3, 4, 5, 6, 7, 8


8


3,4,8



8

ATHLETICS GOALS AND INITIATIVES

Youth Sports 1. Provide team league play opportunities in tennis, basketball, baseball, volleyball and softball for boys and girls ages 5 – 18.

Adult Sports 2. Provide team league play opportunities in basketball, softball, and volleyball for adult participants age 16 and over.

Special Events 3. Host annual events of short duration that appeal to local, state, and regional participants. 4. Provide special events as public recreational opportunities such as the Hershey Track & Field, Cary Road Race, baseball tournaments and adult/youth softball tournaments.

Camp/Clinic Management 5. Conduct intense, short duration, and sports-specific instructional programs conducted by contract instructors. Camp and clinic opportunities include youth sports camps (in the areas of baseball, softball, basketball, golf and volleyball) and clinics such as basketball, softball, baseball, golf and volleyball.

Softball/Baseball Complex Tournament Rentals 6. Host weekend tournament rentals March through November at Thomas Brooks Park and Middle Creek Softball Complex.

Community Sports Initiatives 7. Assist local youth sports organizations by providing resources such as field space.

Special Venues and Event Management 8. Oversee the operations and management of the department’s special facilities including the WakeMed Soccer Park, Cary Tennis Park and the USA Baseball National Training Center facilities. FY 2014 ACCOMPLISHMENTS Successfully conducted the 36th Annual Cary Road Race at Booth Amphitheater, hosting over 1,100

runners. Youth sports leagues in the areas of baseball, softball, basketball and volleyball continue to be strong with

approximately 5,000 children participating in organized league play in FY14. Staff continues to further regionalize youth sports leagues to specific areas of Town for parent, player and

coach’s convenience. Adult sports still continue to draw approximately 4,000 participants outside and in the gyms for exercise,

socialization and competition. Planned and prepared for American Softball Association (ASA) state tournaments in adult divisions to be

conducted during the summer of 2014. Moved all youth and adult sports practice schedules online, significantly increasing convenience and

access for all participants, as well as efficiency for staff in creating and posting schedules. Successfully conducted the 2nd Annual (sold out) Downtown Urban Open disc golf tournament in

Downtown Cary, expanding the event to include a youth disc golf clinic (25 children in 30 degree weather was not too bad).

For Calendar year 2013, hosted 52 youth baseball and youth and adult softball weekend tournaments at Thomas Brooks Park and Middle Creek Park softball complexes by working with 16 different sports organizations. Currently scheduled for Calendar year 2014 there are 58 youth baseball and youth and adult softball weekend tournaments at Thomas Brooks Park and Middle Creek Park softball complexes.

Worked jointly with the facility managers of the division’s special venues and facilities to provide planning, management assistance to ensure success of special events and operations at the venues.

Sand volleyball court usage has increased by 42% from FY12 to FY13. Expected use for FY14 is 2,600 hours. This decrease is due to a private sand volleyball facility opening in Apex.

KEY PERFORMANCE OBJECTIVES Certify 100% of Youth Sports coaches in National Youth Sports Coaches Association. Youth Sports Philosophy achievement:

- Achieve a participant satisfaction rating of Above Average from 95% in the category of participation. - Achieve a participant satisfaction rating of Above Average from 95% in the category of skill

development. - Achieve a participant satisfaction rating of Above Average from 95% in the category of

sportsmanship. - Achieve a participant satisfaction rating of Above Average from 95% in the category of

fun/enjoyment. Achieve a participant satisfaction rating of Above Average from 90% of adult sports programs

participants. Achieve a participant satisfaction rating of Above Average from 90% of youth sports programs

participants. Facilitate community use of fields (excluding sports venues) by working with sports organizations and

rental groups to provide as many rental opportunities as the fields will allow.


Performance Measure Actual

FY 2013 Estimated FY 2014

ProjectedFY 2015

Philosophy components: Participation Skill development Sportsmanship Fun/enjoyment

84% 85% 81% 63%

95% 95% 95% 95%

95%95%95%95%

% rating above average (Adult Sports) 88% 90% 90%% rating above average (Youth Sports) 80% 90% 90%Athletics started using on-line surveys in 2013 which seems to reflect a more honest and accurate response.

Number of programming hours for baseball/softball fields,

multipurpose fields & sand volleyball courts.

20,209 hrs 20,300 hrs 20,500 hrs

Number of community use/rental hours for baseball/softball

fields, multipurpose fields & sand volleyball courts

9,459 hrs 9,550 hrs 9,600 hrs


Workload Indicator

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

Youth league sports (# participants) 5,027 5,050 5,100Adult league sports (# participants) 4,373 4,390 4,410Adult/Youth camps/clinics (# participants) 2,400 2,450 2,500** Softball tournament rental (# fields used) 353 350 370

** Tracked by calendar year. ACTIVITY HISTORY

Fund Number: 010-6230 Actual Actual Actual Estimated BudgetActivity FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 Personnel Services $761,341 $773,270 $810,323 $856,005 $843,350 Operations and Maintenance $680,186 $706,250 $739,800 $766,385 $788,518 Capital Outlay $0 $0 $0 $0 $0

Total $1,441,527 $1,479,520 $1,550,123 $1,622,390 $1,631,868 Authorized FTEs 6 6 6 6 6

SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES FROM CURRENT LEVELS There are no significant budget or service level changes in FY 2015.

WAKEMED SOCCER PARK

Additional information about the WakeMed Soccer Park may be obtained by calling William Davis, Athletic Manager at (919) 460-4964, through email at [email protected] or by visiting the Town’s Web site at www.townofcary.org.





Provides a safe environment that promotes, supports and sustains clean and visually appealing neighborhoods that are welcoming, secure and provide quality housing options that meet the community's needs and reinforce its identity and character 2,3,5,8


3,5


1,2,3,4,5,6,7,8,9

Fosters a sense of community through citizen involvement, participation, and education 1,2,3,4,9


2,3,5,8



1,3,5


1,2,3,4,6,7,8,9


1,2,3,4,6,7,8,9


2,4


1,2,3,4,6,7,8,9


Collaboratively plans and develops adequate infrastructures systems that meet the capacity needs of the community's growth

1,2,8


1,5,6

SAFE COMMUNITY


1,2,3,4,6,7,8,9

Promotes and sustains a clean, well-designed, properly regulated and visually attractive community

1,5

WAKEMED SOCCER PARK GOALS AND INITIATIVES 1. To enhance the quality of life for the residents of the Town of Cary, Wake County, and surrounding area by

providing a world class athletic facility that meets a variety of athletic program needs and addresses the community’s desire for recreation and athletic programming while providing opportunities for major tournaments and events.

2. To create and execute a management and operating philosophy which is consistent with the Mission

Statement, Statement of Values, and Goals of the Town of Cary. 3. To staff, manage, operate, and maintain the WakeMed Soccer Park to the highest industry standards in the best

interest of the Town of Cary and the general public. 4. To facilitate Town-wide programs that serve diverse age groups for all levels of play that maximize facility

use and revenue including opportunities for field and cross country course use, individual and team reserved field and cross country course use, team and league play, team and individual instruction, tournaments, (local, state, national, and international), youth camps, special clinics, and special events.

5. To protect and maintain the facility’s condition so as to preserve and improve the Town’s investment in the facility.

6. To provide the highest level of courteous, accurate, and responsive customer service. 7. To maximize revenues and provide convenient services such as concessions, rentals, parking, and/or other

opportunities. 8. To promote the facility in such a manner that enhances the reputation of the Town of Cary in the provision of

recreation and athletic opportunities. 9. To include input from the local sports community in developing operations and programming. FY 2014 ACCOMPLISHMENTS Collaboratively worked with Greater Raleigh Sports Alliance to seek and obtain local, state and national level

events. Worked with the Capital Area Soccer League, Triangle Futbol Club and the Wake FC soccer clubs to allocate

field space for their youth tournaments that were held in Cary and Wake County. In all over 150 teams from all over the southeast played approximately 100 matches in Cary.

WakeMed Cross Country Course was the official course for multiple cross country events including the NC High School Athletic Association (NCHSAA) local and regional meets, the Triangle Independent Schools Athletic Conference (TISAC), and Central Intercollegiate Athletic Association (CIAA) conference championships, and the North Carolina State University (NCSU) Invitational.

The National Scholastic Sports Foundation sponsored and ran the Great American Cross Country Festival Over 2100 runners were in attendance.

Hosted the NIKE Cross Nationals Regional Cross Country Race. Over 850 runners were in attendance. Hosted 33 cause run 5K events at the park. This was about a 30% increase from the previous year Co-hosted the Atlantic Coast Conference (ACC) women’s soccer championships with the Capital Area Soccer

League and the Greater Raleigh Sports Alliance. Attendance was up this year with over 3700 spectators showing up.

Co-hosted the NCAA Women’s College Cup in December 2013. Total actual attendance was 12,718 for the two days of the events. However with near perfect weather on Friday night of 70 degrees, the venue was sold out with just over 10,000 attendees.

Co-hosted the NC Soccer Coaches Association’s High School Kick Off Classic in which 47 high school teams from all over NC came to WMSP to play 27 matches over two days. Total attendance for the event exceed 2,000 players and spectators.

Conducted 16 summer camps including soccer, lacrosse and cross country. Total participants registered were 219 for the summer session.

Co-hosted with the NC High School Athletic Association and the Raleigh Sports Consortium the 2014 boys and girls’ high school lacrosse championships.

Served as the official playing facility for soccer and lacrosse for the following scholastic and intercollegiate institutions; Raleigh Charter High School, St. Timothy’s Middle School, Cary Christian Academy, William Peace University and Wake Tech Community College.

Served as a Park and Ride facility for the NC State Fair in which approximately 29,000 riders used the parking

facilities at WakeMed as a shuttle pick up and drop off point. The Park and Ride is an 11 day operation beginning at 8am and continuing until 12am each day.

The Carolina RailHawks completed their seventh season of play in November 2013. In total the RailHawks played 11 regular season matches in the FY14 time period. Average attendance for RailHawks matches were up 21% over 2012. In addition, the RailHawks may play up to three US Open Cup Matches by June 2014 and one exhibition match.

Stadium Expansion completed and conducted 3 sellouts (Pumas vs RailHawks, LA Galaxy vs RailHawks, and NCAA Women’s College Cup.

Co-hosted several National Soccer Coaches Association of America’s coaching education courses throughout the year including national and advanced national diploma courses.


Achieve a participant satisfaction rating of Above Average from 95% of instructional camp and clinic participants.

Facilitate facility use to include all play opportunities at a minimum of 4,000 hours of use per year.

Track and categorize facility usage to ensure the following types of play meet or exceed usage goals (hours per fiscal year and % of total use). Below are the established targets for each type of use:

- Sport Field Use Balance: Community Group Use Youth 1,880 hrs 47% Community Group Use Adult 160 hrs 4% School Group Use 200 hrs 5% College Use 160 hrs 4% Tournament Rental 600 hrs 15% Special Events 160 hrs 4% Facility Tenant 560 hrs 14% Town Programs 280 hrs 7%

- Facility Use Balance Cross Country Course: Community Group Use Adult 57 hrs 20% School Group Use 115 hrs 40% College Use 14 hrs 5% Tournament Rental 14 hrs 5% Special Events 57 hrs 20% Town Programs 28 hrs 10%

Recruit and host tournaments and events that will result in an estimated economic impact of more than $3,500,000 per calendar year.

Foster facility attendance by offering quality programs, tournaments, events, field rental capabilities, and other spectator opportunities to meet or exceed 225,000 visits per year.



FY 2013 Estimated FY 2014

ProjectedFY 2015

% rating above average (camps / clinics) 97% 97% 95%

Field Use Balance Fields (in hrs and % of total)

Community Group Use Youth 1,518 / 47% 2,437 / 56% 2,200 / 55%

Community Group Use Adult 107 / 3% 81 / 2% 50 / 1%

School Group Use 163 / 5% 121 / 3% 200 / 5%

College Use 37 / 1% 214 / 5% 150 / 4%

Tournament Rental 0 / 0% 0 / 0% 100 / 3%

Special Events 2.5 / 1% 0 / 0% 50 / 1%

Facility Tenant 519 / 16% 1,173 / 27% 900 / 23%

Town Programs 877 / 27% 317 / 7% 300 / 8%

Sports Field Usage Total Hours 3,223.5 4,345 4,000

Facility Use Balance Cross Country Course

Community Sports Group Use Adult 69 / 21% 170 / 34% 100 / 20%

Community Sports Group Use Youth 42 / 12% 9.5 / 2% 10 / 2%

School Group Use 171 / 52% 265.75 /54 % 200 / 40%

College Use 8 / 2% 0 / 0% 25 / 5%

Special Events 17 / 5% 19 / 4% 100 / 20%

Town Programs 20 / 6% 29 / 6% 50 / 10%

Facility Usage (Cross Country) Total Hours 300 493 500

Economic Impact (Tracked per calendar year) $4,914,310 $5,100,000 $5,300,000

Total Attendance (Tracked per calendar year) 232,181 240,000 250,000


Workload Indicator

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

Number of field rental hours booked 3,000 4296 4200

Number of different groups utilizing facilities 55 80 85

Youth camps / clinics (# of participants) 206 225 250

Total revenue $497,582 $593,300 $600,000

ACTIVITY HISTORY

Fund Number: 017-6330 Actual Actual Actual Estimated BudgetActivity FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 Personnel Services $193,448 $190,428 $189,429 $209,466 $219,826 Operations and Maintenance $156,188 $118,108 $127,299 $333,653 $313,038 Public Works Services $885,142 $586,076 $654,247 $966,460 $1,003,320 Capital Outlay $0 $0 $0 $0 $0

Total $1,234,778 $894,612 $970,975 $1,509,579 $1,536,184 Authorized FTEs 2 2 2 2 2

SIGNIFICANT BUDGET AND/OR SERVICE LEVEL CHANGES FROM CURRENT LEVELS

There are no significant budget and/or service level changes for FY 2015.

TENNIS PARK

Additional information about the Cary Tennis Park may be obtained by calling William Davis, Athletic Manager at (919) 460-4964, through email at [email protected] or by visiting the Town’s website at www.townofcary.org.






1, 2, 3, 4, 5, 6, 7, 8, 9

Fosters a sense of community through citizen involvement, participation, and education 1, 2, 3, 4, 9


2, 3, 5, 8



1, 3, 5


1, 2, 3, 4, 6, 7, 8, 9


1, 2, 3, 4, 6, 7, 8, 9


4


1, 2, 3, 4, 6, 7, 8, 9



1, 2, 8


5

TENNIS PARK GOALS AND INITIATIVES 1. To enhance the quality of life for the residents of the Town of Cary and surrounding area by providing a

first class tennis facility and tennis programs that address the community’s recreation needs while providing opportunities for major tournaments and events.

2. To create and execute a management and operating philosophy which is consistent with the Mission Statement, Statement of Values and Goals of the Town of Cary.

3. To staff, manage, operate, and maintain the Cary Tennis Park to the highest industry standards in the best interest of the Town of Cary and the general public.

4. To develop town-wide programs that serve diverse age groups for all levels of play that maximize facility use and revenue including opportunities for open court use, individual reserved court use, team and league play, challenge ladder play, group and individual instruction, tournaments (local, state, and national), youth camps, special clinics, and special events.

5. To protect and maintain the facility’s condition so as to preserve and improve the Town’s capital investment.

6. To provide the highest level of courteous, accurate, and responsive customer service. 7. To maximize revenues and provide convenient services such as concessions, retail sales, rentals, and/or

other opportunities. 8. To promote the facility and tennis services in such a manner that enhances the reputation of the Town of

Cary in the provision of recreation opportunities.

9. To include input from the local tennis community in developing operations and programming. FY 2014 ACCOMPLISHMENTS

Hosted the USTA/ITA Collegiate Regional Qualifier for National Indoors. Adult League teams registered to play out of the Cary Tennis Park totaled 355 over the past year. The Youth Academy program had several participants achieve success at premier national and

international events such as the Junior US Open Championships. Special Events & Tournaments: Polar Doubles, Love All Junior Tennis Championships, Cary Tennis Park

Junior Classic, Cary Spring Junior Open, Western Wake Tennis Association (WWTA) Cinco de Mayo Tournament, North Carolina High School Athletics Association (NCHSAA) Boy’s Championships, East Coast Wings Summer Championships, WWTA Adult Summer Sizzle Tournament, Boys and Girls 12 Southern Championships, NC State Summer Junior Closed, WWTA Women’s and Men’s Doubles Charity Classic, Duke University Fab 4, Bullfrog Southern Tennis Association (STA) Designated, NCHSAA Girl’s State Championships, Atlantic Coast Conference (ACC) Men’s and Women’s Tennis Championships, Cary Fall Futures, Cary Winter Championships, WWTA Harvest Futures Tournament, B16 & 18 USTA National Regional Segment.

The Tennis Park partnered with the Western Wake Tennis Association to administer the Junior Team Tennis Recreation Division Leagues.

ACC men’s and women’s tennis championships was hosted in Cary for the ninth time. The ACC voted to keep the championships in Cary through 2015.

KEY PERFORMANCE OBJECTIVES Facilitate facility use to include all play opportunities at a minimum of 93,000 hours per year. Maintain a peak facility usage percentage between 85-95%. Track and categorize facility usage to ensure the following types of play meet or exceed usage goals

(hours per fiscal year): - Rentals/Leagues- 58,000 hrs 61% - Private Lessons- 6,000 hrs 7% - Programs- 15,000 hrs 16% - Tournaments- 15,000 hrs 16%

Recruit and host tournaments and events that will result in an estimated economic impact of more than $1,000,000 per calendar year.

Foster facility attendance by offering quality programs, tournaments, events and other spectator opportunities to meet or exceed 200,000 visitors per year to the Park.

Achieve a participant satisfaction rating of Above Average or higher from 90% of program participants. KEY PERFORMANCE MEASURES

Performance Measure ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

*Peak facility usage 92% 94% 95%

Facility Use Balance

Rentals/Leagues

Private Lessons

Programs

Tournaments

58,298 hrs / 59%

7,709 hrs / 8%

15,973 hrs / 16%

16,134 hrs / 17%

60,000/60%

7,800/8%

16,000/16%

16,000/16%

61,000/60%

8,000/8%

16,500/16%

16,500/16%

Facility usage total hours 98,114 99,800 97,000

**Economic Impact 1,439,000 1,457,000 1,700,000

Total Attendance 243,000 253,000 270,000

Satisfaction Levels 91% 90% 90%

*Peak facility usage: Mon-Th 4:30-8:30 p.m.; Saturday 9 a.m.-1 p.m. and Sunday 1 p.m.-5 p.m. **Data tracked for the calendar year.


Workload Indicators

ActualFY 2013

Estimated FY 2014

ProjectedFY 2015

Youth programs (#participants) 4,858 5,000 5,100

Youth camps (# participants) 397 425 450

Adult programs (# participants) 798 825 850

Events / Tournaments (# offered) 54 51 52

Revenues $1,319,860 $1,400,672 $1,411,000

ACTIVITY HISTORY

Fund Number: 014-6310 Actual Actual Actual Estimated BudgetActivity FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 Personnel Services $1,007,191 $1,112,937 $1,084,656 $1,291,377 $1,254,314 Operations and Maintenance $251,921 $319,598 $283,424 $303,556 $314,181 Internal Service $257,111 $211,350 $144,585 $205,270 $183,950 Capital Outlay $0 $0 $0 $0 $0

Total $1,516,223 $1,643,885 $1,512,665 $1,800,203 $1,752,445

Authorized FTEs 9.5 10.25 10.25 11.75 11.75

SIGNIFICANT BUDGET AND/OR SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS

No significant budget and/or service level changes in FY 2015.

USA BASEBALL NATIONAL TRAINING COMPLEX AT THOMAS BROOKS PARK

Additional information about the USA Baseball National Training Complex at Thomas Brooks Park may be obtained by calling William Davis, Athletics Manager at (919) 460-4964, through email at [email protected] or by visiting the Town’s website at www.townofcary.org.



Town Goal and Practice ATTRACTIVE, WELL-PLANNED and LIVABLE COMMUNITY

Provides a safe environment that promotes, supports and sustains clean and visually appealing neighborhoods that are welcoming, secure and provide quality housing options that meet the community's needs and reinforce its identity and character 2,3,5,8


3,5


1,2,3,4,5,6,7,8,9

Fosters a sense of community through citizen involvement, participation, and education

1,2,3,4,9


2,3,5,8



1,3,5


1,2,3,4,6,7,8,9


1,2,3,4,6,7,8,9


2,4


1,2,3,4,6,7,8,9



1,2,8


1,5,6

USA BASEBALL NATIONAL TRAINING COMPLEX AT THOMAS BROOKS PARK GOALS AND INITIATIVES

1. To enhance the quality of life for the residents of the Town of Cary and surrounding area by providing a baseball facility and baseball programs that address the community’s recreation needs while providing opportunities for major tournaments and events.

2. To create and execute a management and operating philosophy which is consistent with the Mission Statement, Statement of Values and Goals of the Town of Cary.

3. To staff, manage, operate, and maintain the USA Baseball National Training Complex to the highest industry standards in the best interest of the Town of Cary and the general public.

4. To develop Town-wide programs that serve diverse age groups for all levels of play and maximize facility use and revenue including opportunities for open field use, team and league play, group training, tournaments (local, state, and national), youth camps, special clinics, and special events.

5. To protect and maintain the facility’s condition so as to preserve and improve the Town’s capital investment. 6. To provide the highest level of courteous, accurate, and responsive customer service. 7. To maximize revenues and provide convenient services such as concessions, retail sales, rentals, and/or other

opportunities. 8. To promote the facility and baseball services in such a manner that enhances the reputation of the Town of Cary

in the provision of recreation opportunities. 9. To include input from the local baseball community in developing operations and programming. FY 2014 ACCOMPLISHMENTS

Hosted all of USA Baseball’s National Teams training, trials and events throughout their season mid-June-early September.

Hosted the Notre Dame Irish Classic, which consisted of the following Division I teams: Notre Dame, NC State, Appalachian State, Youngstown State, UCLA and Michigan.

Hosted the 2014 National Collegiate Athletic Association (NCAA) Division II Baseball Championships in May 2014. 2014 marks the 6th consecutive year we have hosted this Championship. Attendance has increased each of the previous 5 years.

Awarded the 2016, 2017 & 2018 NCAA Division II Baseball Championships. Hosted the 2014 St. Augustine’s University, William Peace University and Wake Tech Home Baseball Season

at the USA Baseball National Training Complex. Schools played over 50 home games from February-March. In conjunction with USA Baseball, hosted the 12th Annual Spring Training Baseball Clinic at the National

Training Complex. The clinic was for participants ages 6-12. USA baseball coaches and staff gave instruction on fundamentals of the game of baseball, skill development and sportsmanship while emphasizing the fun of the sport.

The Town of Cary and USA Baseball hosted a coach’s clinic for all coaches in Cary and surrounding areas. This clinic focused on fundamentals of baseball from a coach’s perspective. Over 60 local youth coaches from around the triangle attended this year’s coaches clinic.

The Complex hosted the 2014 Coaches for Cancer DII Baseball tournament, consisting of 8 Division II teams from the northeast. The event raised over $1,200 for coaches for cancer charity and brought in $102,340 in economic impact to the area.

Partnered with USA Baseball and Baseball America to host the 3rd annual National High School Invitational consisting of 16 high schools from NC, FL, CA, CO, AL, TN and GA .

The Tobacco Road Marathon was held at the complex consisting of 4,500 runners. Successfully hosted Town of Cary recreational baseball league games in the spring and fall seasons at the NTC. With USA Baseball, hosted the National Team Identification Series and Labor Day Cup tournaments at the

complex. These are strong revenue events for USA Baseball and serve as a great economic impact to the Cary area bringing in over 64 teams, consisting of approx. 900 players, 1600 parents and family members, all staying in local hotels and shopping and eating at Town of Cary businesses.


Facilitate facility use to include all play opportunities at a target maximum of 1,750 hours per calendar year for the four fields at the National Training Complex (NTC). This target is determined by maximum turf and field performance and market needs.

Track and categorize field usage based on the following target goals (hours per year and percentages): - USA Baseball 900 hrs 51% - Town Programs 160 hrs 10% - Schools/Colleges 400 hrs 23% - Tournaments 250 hrs 14% - Community Use 40 hrs 2%

Recruit and host tournaments, rentals and events that will result in an estimated economic impact of more than $2,500,000 per calendar year.

Foster facility attendance by offering quality programs, tournaments, events and other spectator opportunities to meet or exceed 65,000 visits per year.

Achieve a participant satisfaction rating of Above Average or higher from 95% of program participants.



2013* Estimated

2014* Projected

2015*

Field Use Balance (in hrs and % of total)

USA Baseball 798 hrs /52 % 990 hrs / 56% 1,000 hrs / 57%

Schools/Colleges 347 hrs / 23% 415 hrs / 23% 375 hrs / 23%

Town Programs 161 hrs / 10% 165 hrs / 9% 115 hrs / 7%

Tournaments 230 hrs / 15% 170 hrs / 10% 220 hrs / 11%

Community Use 18 hrs / 1% 30 hrs / 2% 40 hrs / 2%

Special Events 0 hrs / 0% 0 hrs / 0% 0 hrs /

Field Usage Total Hours* 1,536 1,770 1,750

Economic impact * $3,252,863 $3,275,000 $3,300,000

Total attendance * 61,300 64,500 70,000

Satisfaction levels 94% 95% 95%

* The field usage hours for this chart are based on calendar year. KEY WORKLOAD INDICATORS

Workload Indicators

Actual 2013

Estimated 2014

Projected 2015

Rental hours (stadium and training) 595 615 635

Programming hours (camps, clinics, Town of Cary league play)

161 165 115

USA Baseball hours 798 990 1,000

Revenue $485,392 $483,800 $486,000

ACTIVITY HISTORY

Fund Number: 018-6340 Actual Actual Actual Estimated BudgetActivity FY 2011 FY 2012 FY 2013 FY 2014 FY 2015 Personnel Services $113,687 $118,134 $134,393 $130,858 $138,295 Operations and Maintenance $179,344 $177,222 $167,438 $220,322 $207,653 Internal Service $578,104 $498,912 $464,604 $690,840 $600,240 Capital Outlay $0 $0 $0 $0 $0

Total $871,135 $794,268 $766,435 $1,042,020 $946,188 Authorized FTEs 1 1 1 1 1


There are no significant budget or service level changes for FY 2015.

parks, recreation and cultural resources department...

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