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OUR PERSPECTIVE

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Unlocking Overseas Opportunities

This article was first published in the infocomm industry e-newsletter, iN.SG, on

29 February 2012

Healthway Medical Group Case Study

Crimson

DECEMBEr 2012

y B t e SThe quarTerly publicaTion broughT To you by crimsonlogic pTe lTd.

PARTNER IN THE LIMELIGHT

CrimsonLogic Expands Footprint in Latin America

CrimsonLogic to Share Singapore’s Experience in

Trade Facilitation with Kenya

Vocalising Our Thoughts

PArTNEr IN THE

LIMELIGHT

UNLOCKING OVErSEAS OPPOrTUNITIES

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The centre directors were speaking at an IDA Global Market Forum on “Understanding International ICT Trends and Opportunities”. Their presentations were focused on India, China, the Middle East and the United States (US).

Commenting on the business environment in the Middle East, Mr Shaik Umar, IDA Centre Director for the region, said to be successful, companies must spend time to understand the culture and study the market before making their first move. “For example, when doing business in the Middle East, you don’t talk business until your host opens up that subject,” he said. While price is important, gaining the confidence of the key decision maker is more crucial, he added.

Venturing overseas requires commitment, and companies must be prepared to invest to establish their presence and build relationships. This is the advice that overseas centre directors from the Infocomm Development Authority of Singapore’s (IDA) have for entrepreneurs wishing to conquer overseas markets.

which vary from state to state and repatriation of profits, Mr Tong noted.

The entrepreneurs must also be prepared to spend a significant amount of time in the US, he said. To save on costs, they can avail themselves of IDA’s San Francisco’s hot-desking facilities for a small fee. If the companies do not have a big budget to invest in a local head count, they can also outsource sales and support to an American company to represent them.

Centre Director for the US, Mr Steven Tong, observed that companies planning to break into the US market must have products with a differentiating factor and a good track record with customers in Singapore or Asia.

They must also do their homework and understand the laws governing taxation,

US Centre Director Mr Steven Tong: Singapore entrepreneurs can avail themselves of IDA’s San Francisco’s hot-desking facilities for a small fee.

Middle East Centre Director Mr Shaik Umar: You don’t talk business until your host opens up that subject.

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This article was first published in the infocomm industry e-newsletter, iN.SG, on 29 February 2012

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Doing business in India, however, is slightly different. The domestic IT industry is still growing at a brisk pace of 16 per cent and is expected to hit US$787 billion in 2011, of which the software and service segment is to the tune of US$25 billion, said Mr Sanjay rM, Centre Director of the Bangalore Office. Major government projects include Police Force Modernisation, e-District, and online identity (Aadhaar).

or services which are successful elsewhere into China. The country will also jump onto hot new technologies such as cloud computing and smart cities.

China will continue to offer opportunities with the opening of the healthcare sector to foreign investment and service providers. Other new areas include rural banking in the financial sector, said Mr Lee.

Like Mr Sanjay, he also emphasised the importance of establishing a local presence in order to make inroads into the market. “You could be the favourite son, but to do so you must be there,” he said. “remote control is a recipe for failure. You need PrC - Patience, relationship and Commitment.”

Mr Lee stressed that China is urbanising fast and it is projected that by 2025, more than 70 per cent of Chinese will live in cities with populations of more than one million. He predicted that social media will take centre-stage, with a boom in microblogging, mobile Internet, E-commerce and “Chinnovation”- replicating business products

China Centre Director Mr Lee Sze Chin: You would rather be a big fish in a small pond than a small fish in a big pond.

integrators and distributors. Your sales and alliance teams need to keep in close touch with these partners. You need to make sure your presence is there, otherwise it is a case of ‘out of sight, out of mind’. Doing it remotely from Singapore is not good enough,” he said.

Meanwhile, Centre Director for IDA China, Mr Lee Sze Chin, urged companies keen on venturing into China to consider investing in third- and fourth-tier Chinese cities. He pointed out that the competition in such cities would be less frenzied than in first-tier cities, where they would be competing against China’s A-team. “Scale matters, so you would rather be a big fish in a small pond than a small fish in a big pond.”

to participate in the subcontinent’s domestic market, Singapore companies will have to partner large IT players such as Wipro Infotech, IBM India and Tata Consultancy Services which have tendered for and won major government projects, said Mr Sanjay.

“You need to go through the channels, the systems

India Centre Director Mr Sanjay rM: You need to have a presence there, otherwise it is a case of “out of sight, out of mind”.

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Our Perspective

OUr PErSPECTIVE

HEALTHWAY MEDICAL GrOUP

CASE STUDY

Benefits:ClinicWeaver helped Healthway Medical Group gain real-time patient information access and automated tedious manual processes so that employees could focus on delivering high quality services to patients. BackgroundHealthway Medical Group (HMG), a subsidiary of Healthway Medical Corporation Limited, is Singapore’s largest network of private medical centres and clinics in Singapore. The group provides high quality medical services and facilities, offering a wide range of healthcare services – primary healthcare, dental, specialist and wellness services. With a strong presence in Singapore since 1998, the group currently manages over 100 clinics and medical centres locally. In 2007, the group expanded into China and now owns, operates and manages over 10 medical centres, clinics and hospitals in the country.

Primary healthcare continues to be the core business in Singapore and HMG’s stable of 60 family medicine clinics island-wide are easily accessible to the public. With the experience of managing numerous General Practice clinics, the group realised that technology could improve patient care, serve as a catalyst for business agendas and enhance connectivity with customers, counterparts and various government bodies. Prior to the deployment of CrimsonLogic’s solution, HMG relied on an internally developed clinic

“The deployment of CrimsonLogic’s ClinicWeaver solution in Healthway Medical Group has created tangible improvements in the group’s delivery of patient services. Technology plays a key role in the operation of Healthway Medical Group as it automates and simplifies back-end operations. This is done by connecting and integrating our network of General Practitioners, specialists and suppliers with laboratories, national registries and hospitals, in the management of healthcare in Singapore.”

Dr. Jong Hee SenDirector

Healthway Medical Corp Ltd

Summary

Client: Healthway Medical Group

Challenge: To replace the previous system with an all-in-one comprehensive clinic management system for better group and clinic management. This will also facilitate Healthway Medical Group’s adoption of an Electronic Medical records system to increase clinical efficiency and provide better patient care.

Solution: ClinicWeaver, CrimsonLogic’s end-to-end hybrid solution, is specially designed to enable more efficient and effective control over the clinic’s resources and time management, and cater to patients’ increasing healthcare demands.

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management system, which accommodated patient registration and paper records for their medical files. While efficient, HMG saw the need for a system that could do more to achieve their organisation’s growth plans and align with its customer-centric approach. Additionally, HMG’s constant expansion of its medical services in Singapore and in the region required a system that could be easily replicated across different markets.

These factors were taken into consideration and the need for an end-to-end solution was identified. This solution would help increase efficiency, offer patients a uniform experience across all clinics and ultimately, provide a higher level of patient care.

“With technology evolving at breakneck speed, and the increasing number of patients under our care, we required a solution to help our staff be more efficient and at the same time, keep human errors at a minimal level,” said Dr Jong.

Solution

In 2008, HMG opted for CrimsonLogic’s acclaimed ClinicWeaver, an easy-to-use and effective tool to control the clinic’s resources, time management and patients’ requirements.

Originally a web-based solution, ClinicWeaver was first adopted by low-traffic clinics. As patient volumes increased, the clinics began to adopt a hybrid version of the solution catering to users who wished to work offline, as well as allowed authorised online users to access data from any place, at any time.

In the course of customising the hybrid version of Clinicweaver, the synthesis of CrimsonLogic’s technical know-how and HMG’s domain knowledge led to the creation of enhanced new features - Drug Transfer and Doctor Consult modules. The end result is complete computerisation of HMG’s entire operations, creating a centralised data management system that benefits the medical, billing and purchasing teams.

The customised hybrid version of ClinicWeaver served as a one-stop solution for HMG as the management of key functions such as patient information, corporate client and medical plans, inventory control, patient accounting and other clinical aspects of operation, could now be easily organised.

By automating the workflow, ClinicWeaver helped clinic assistants in their day-to-day operations. The system’s administrative functions allowed the generation of reports and government submissions, invariably streamlining the group’s overall operations. Being government-compliant ready, ClinicWeaver can rapidly scale to handle the demands of higher transaction volumes. The recently announced change to Singapore’s Primary Care Partnership Scheme (PCPS) is one example. Providing affordable healthcare for the needy, the scheme’s new patient eligibility criteria marked an 800% increase in patients from 80,000 to 700,000. However, ClinicWeaver’s PCPS online submission allowed HMG to maintain its current staff strength, instead of hiring additional people to handle the PCPS claims validation and submission if it were manual.

the corporate client and medical plan management teams also benefitted from ClinicWeaver. The hybrid and paperless system enabled them to access critical, up-to-date medical records systematically.

For the General Practitioners (GPs), an Electronic Medical records system helped track patients’ details and visits. The likelihood of medical errors is also reduced with automatic error alerts.5

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BusinessManagement

Scalable solution for faster go-to-market As a solution that is flexible, scalable and affordable, HMG will not require additional investment nor continuously update its own management software and servers when it expands into other markets. It is easier to set up new clinics, thanks to the technical architecture of ClinicWeaver.

Operations

Improved clinic operationsClinicWeaver automates key clinical processes and streamlines the administrative workflow for HMG. This increases efficiency, ensuring that less manpower is required to operate the clinic and manage patients. With the implementation of ClinicWeaver, doctors can save up to an hour a day and this translates to consultation for more patients.

Its ability to handle sudden surge in transaction volumes minimises the need to hire additional manpower to handle the increased claims processing.

Doctors

Enhanced patient careAs a patient-centric system, ClinicWeaver serves as a single information resource for doctors and clinic assistants to access patients’ profiles, medical and consultation histories across all HMG clinics conveniently. Patients are assured of the best consistent care at any HMG clinic, as their real-time medical records are accessible by new attending doctors. The risk of prescription errors is also minimised through medical alerts on patients’ medication allergies.

Finance

End-to-end view of corporate clientsThrough the use of ClinicWeaver, HMG’s corporate team can make sound judgement on the needs of their corporate clients and recommend suitable medical plans, enabling better client management.

Improved group operation efficiencyWith the adoption of ClinicWeaver, various departments within HMG are able to work more efficiently and seamlessly. The purchasing team is now able to check the real-time stock balance across the clinics island-wide, ensuring that each clinic has sufficient drugs for patients. ClinicWeaver provides an overview of the master inventory in each clinic, enabling HMG to cut its costs and shorten stock retention period

Dr. Michelle Lee, practitioner at HMG summed up, “With ClinicWeaver, doctors save about 1 to 2 minutes per consultation which in turn allows us to see more patients in a day. This significantly helps us to be more efficient in our practice.”

Benefits

An increasing number of HMG clinics have been deployed with the full suite of ClinicWeaver solutions since the first implementation in 2008. In addition to enabling paperless clinic operations, various stakeholders in HMG have seen the following improvements:

IT

Data safety and storageClinicWeaver allowed HMG to move from a paper-based to a paperless approach. This frees up significant physical storage space and eliminates the loss of patient card records through the extra back-up on ClinicWeaver’s server. Furthermore, with CrimsonLogic as an ISO 27001 certified SAAS provider, HMG will be assured of data safety.

RobustnessClinicWeaver facilitated the adoption of electronic medical records in HMG, as well as the integration with major healthcare management organisations and Medisave. This ensures faster and more convenient claims management for HMG’s patients.

Increased efficiency and better patient careKey real-time statistics, such as waiting times on a screen help GPs better track and manage their patient flows. Using ClinicWeaver, clinic assistants can quickly register the patient electronically and shorten administrative time in claims submission or inventory management. They can also utilise the “SMS Patient reminder System” to send a customised Short Message Service (SMS) to remind a patient of an appointment, enhancing the patient’s experience.

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VOCALISING OUr THOUGHTS

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Factors to Consider when Implementing Cloud Technologies

Enabling Enterprises withCloud Technologies

The Emergence of Cloud Technologies

Efficient Ways toImplement Cloud

Technologies

WHAT’S NEW?

ELECTrONIC COMMErCIAL MOVEMENT DECLArATION SYSTEM CASE STUDY

Mr Marcelio Smith, Chief Information Officer,

Colon Free Zone Administration.

CrIMSONLOGIC ExPANDS FOOTPrINT

IN LATIN AMErICA

Separately, we have also expanded into Chile, winning a new project in June 2012 to design and build a Trade Facilitation Single Electronic Window. Partnering with Everis Chile, the Single Electronic Window system is targeted to enhance efficiencies and streamline operations of foreign trade export, import and transit of goods in the country.

“Improved governance is key to a pro-business and competitive environment. These are urgent priorities for Latin American governments. We observe increasing demand for eGovernment services in the region and expect this trend to continue. We congratulate CrimsonLogic on their success and look forward to continuing our partnership as they grow further in Latin America,” said Mr G. Jayakrishnan, Group Director for Americas, International Enterprise Singapore.

Besides the Caribbean region and Chile, we have also established a stronger presence in Panama. Our flagship project was the Automated Data CollectionSystem for the Panama Canal Authority (secured in 2004).

In 2009, we were awarded a contract to build and maintain an integrated customs management system (SIGA) for the Panama Customs Authority; it was subsequently launched in July 2012.

We have also successfully launched an automated traffic document management system for the Colon Free Zone Administration – the second largest free zone in the world and the largest in the Americas. As a testament to the effectiveness of our solutions, the Administration awarded us additional contracts to develop a Disaster recovery System and extended our maintenance services for another three years in September 2102.

Marcelio Smith, CIO of Colon Free Zone Administration commented: “The deployment of CrimsonLogic’s system has greatly helped in the advancement and growth of the Colon Free Zone. With the adoption of technology, the Colon Free Zone has been able to better itself and remain as the premier free trade zone in the Americas and the world.”

Moving forward, we will be using Panama as our business development and operations support hub to further our footprint in Latin America.

CrimsonLogic has been setting a strong momentum in expanding its business footprint in Latin America. To date more than US$50 million worth of projects have been secured and implemented.

One of our latest wins came from the Ministry of Trade and Industry of the Government of Trinidad and Tobago in August this year. The project was to build and maintain the second phase of the current TTBizLink – a one-stop business facilitation system for stakeholders and government agencies to collaborate and process permits online efficiently. This was an extension from the successful rollout of a Phase 1 contract secured in 2010.

“The successes garnered in Trinidad and Tobago have enabled us to use these achievements as strong reference points for future projects in the Caribbean region,” said Leong Peng Kiong, CEO of CrimsonLogic. “Our company’s strong Singapore pedigree has helped foster positive relationships with key government customers in this region and in Latin America, and I believe the accumulative effect of our project successescan further lead to better business opportunities for the organisation.” 9

Crimsony B t e S

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DECEMBEr 2012

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ELECTrONIC COMMErCIAL MOVEMENT DECLArATION SYSTEM CASE STUDY

Mr Marcelio Smith, Chief Information Officer,

Colon Free Zone Administration.

CrIMSONLOGIC TO SHArE SINGAPOrE’S

ExPErIENCE IN TrADE FACILITATION WITH KENYA

Singapore Cooperation Enterprise (SCE) has signed a contract with the Kenya Trade Network Agency (KENTrADE) - an agency under the Kenyan Ministry of Finance, to design and implement the Kenyan Electronic Single Window System (KESWS).

Under the contract, SCE will partner CrimsonLogic to implement a new trade facilitation solution in Kenya. The KESWS will enhance the efficiency of cross-border trade at Kenyan seaports, airports and border posts. When fully deployed, the system will enable traders to electronically submit documents to the relevant agencies to facilitate faster and more transparent cargo clearance. Agencies in Kenya can also share and exchange these related documentation electronically.

Beside cargo clearance, the system will also streamline trade permit and license applications, increase administrative efficiency and provide significant cost savings to the Kenyan trading community.

Mr. Kong Wy Mun, Chief Executive Officer of SCE said, “SCE’s project with Kenya represents a significant step towards widening its footprint and engagements in Africa. We are happy to share Singapore’s expertise and experience through this trade facilitation programme and trust that it would contribute positively towards Kenya’s own growth and development as a nation.”

Mr. Leong Peng Kiong, Chief Executive Officer, CrimsonLogic added: “We are very honoured by the Kenyan government to be chosen to implement such an important national initiative. The KESWS project is going to open more international trade opportunities for Kenya and further bolster its economy. I strongly believe that both the government and citizens will benefit tremendously from the ease of doing business in the near future.”

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