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Franklin Web is one the largest

privately owned printers in Australia,

and has the reputation for being

innovative and versatile. Working

closely with CEO Philip Taylor, Paul

Andrews and his team completed a

visual identity audit that identified

how the established brand could

be improved both in design and

application.

THE SOLUTIONOur strategic response was to reinvigorate the brand to clearly communicate key messages consistently throughout its visual livery and marketing collateral. We devised a series of integrated pieces including:A new Corporate Profile book, advertising for targeted publications, a redesign of their quarterly magazine “Pressing Issues”, and a new database driven website, with CMS and mobile conversion.The new CMS driven website delivered both a desktop and mobile version, with the CMS providing staff with a simple, easy to use tool for maintaining and updating content within the site.

THE RESULTThe new communications have been received well, delivering on all objectives including its long-term strategic goals of brand differentiation. Particular value has been realised through the new website, and Franklin Web is almost entirely managing the ongoing content needs of the website internally. The integrated communications are driving enquiries to the website, with traffic to the website more than doubling within the first few months.

CLIENT: Franklin WebMEDIA: Identity, Interactive, Print

CASE STUDY

With Australia’s climate becoming

ever more unpredictable, gardeners

across the country are looking

for ways to ensure their gardens

look great rain, hail…or drought.

Wondergrass enlisted Paul Andrews

and his team help to create a strong

visual identity and help promote their

range of quality synthetic grass and

turf products.

THE SOLUTIONWe first created a strong visual identity, incorporating a ‘W’ made from blades of grass supported by the company name. We then applied it to the company’s print advertising and online presence. The strongly branded website was designed to easily navigate with ‘click throughs’ to dealers. We also designed a Facebook promotion to generate recommendations and enquiries. Customers ‘liking’ the Facebook page receive a $50 rebate on their next purchase. We also built a strong brand presence at the point of purchase with point of sale material and product display stands.

THE RESULTThe eye-catching visual identity has significantly increased market awareness of the Wondergrass brand, while the website continues to generate good traffic and referrals for the company’s retail suppliers. The ability to provide strong, professional POS has also been instrumental in helping Wondergrass expand their representation into new retail chains, increasing sales and making Wondergrass products available to a much wider audience.

CLIENT: Wondergrass AustraliaMEDIA: Identity, Interactive, Print, Advertising

CASE STUDY

Persuading people to change their

approach to gift-giving by purchasing

gifts for people in real need in

developing overseas communities

is no small task. For this reason,

overseas aid organisation COCOA

approached Paul Andrews to help

by designing an effective direct mail

piece which motivated existing and

potential supporters to consider this

different method of support.

THE SOLUTIONStrong design, creative copy and a clear ‘call to action’ were the key to creating change. Paul Andrews and his team designed an engaging direct mail catalogue, which used these elements to connect with recipients and convey the joy they could create by taking this novel approach. The range of gifts was clearly illustrated, with options at various price points to suit all budgets, and an integrated response mechanism was included to made purchase quick and easy.

THE RESULTLaunched in time for the Christmas season, the direct mail catalogue generated a huge response which, far from waning after the traditional gift-giving season, actually significantly increased giving over several months, drawing in many new supporters. The initial catalogue generated $120,000 above expectations, and has continued to increase revenue in each subsequent year.

Churches of Christ Global Mission PartnersCOCOA Great Gifts Catalogue

ABOVE: Offering Envelope RIGHT: Gift CardBELOW: Gift Catalogue with QR Code linked to landing page with video & online donation.

CASE STUDY

Good design can be enormously

effective – just ask the people at

Wycliffe Bible Translators, whose

family of visual identities, together

with a new positioning statement

created by Paul Andrews, made a

major impact on the effectiveness

of their communications.

THE SOLUTIONThree bold, creative visual identities convey the organisation’s core beliefs, and project a consistent professional and positive image, helping Wycliffe to create a passion for the brand.‘Good News in Anyone’s Language’ succinctly conveys the vision and mission of Wycliffe.

THE RESULTAccording to Rudi Monaco, Wycliffe’s Marketing Manager, “A real bonus has been the clever and effective positioning statement, Good News in Anyone’s Language. It has met with universal endorsement,” says Rudi, “and we all wish we’d thought of it!”

Not only has the new look and tag impressed internal audiences, it has greatly increased the effectiveness of Wycliffe’s communications – by something like 300% on early estimates – and has already generated an unprecedented demand for information packs via the company’s updated website.

CLIENT: Wycliffe AustraliaMEDIA: Identity, Online, Print, Advertising

CASE STUDY

ENDS oFTHE

EARTH

EOTE Postcard-Outlined-Print.ind1 1

29/2/08 11:33:52 AM

Visual Identity Final Series Campaign

IceHOUSE - DOCKLANDSMELBOURNE28 & 29 August 2010

FINALS

SERIES

2010

V.I.P.FINALSSERIES2010

MEDIA

PORTFOLIO

Visual Identity Integrated Advertising Print, Online & Mobile

Three of the BEST

Freecall 1800 039 047 www.genaust.com.au 20120175

BUDDHA bursts onto the top of the ABVs following the

April 2012 ABV and joins MEDALLION and BULLBAR as

three of the very best Holstein bulls available. At 240 APR

and 27kgs of milk his daughters have a strong will to milk,

positive components, top type and excellent SCC ABV.

His reliable 1st ABV is based on 94 daughters with just

14% RIP so can be used with confidence.

MEDALLION remains the Type Leader and one of the most

popular bulls available and BULLBAR at 99% reliable has

confirmed his status as the best 2nd crop bull available

– outcross, calving ease, fertility and low SCC all good

reasons to milk more.

NEW

Goldwyn x FABULON

BUDDHABushlea Perfector Bold

APR 240/80%

O/Type 109 | Mammary 105

> Best NEW Holstein graduate

BUDDHA daughter bred by Max & Barb Jelbart,

Leongatha Sth Vic

INFORMER x Knockout

MEDALLIONBundalong Marks Medallion

APR 199/80%

O/Type 112 | Mammary 116

> Breed leader for Mammary

MEDALLION daughter bred by Daryl & Val Crawford, Dixie, Vic

Laurier x Knockout

BULLBARGlomar Bullbar RB

APR 176/99%

O/Type 105 | Mammary 109

> What you see is what you get!

BULLBAR daughter bred by Shakira Holsteins -

Robert Towner & Sharon Williams, Bookar, Vic

Secure these world class bulls for your

2012 breeding program – Order Now.

Photoghraphs by Ross Easterbrook

Three_Best_Advert_2.0.indd 1

20/04/12 4:25 PM

Two of Goldwyn’s finest sonsGoldwyn has had a strong influence around the world both through the performance of his daughters and now his many proven sons. Two of his very best are now available from the USA and Italy.Palermo offers a well-balanced proof offering dairy strength from impressive well attached udders. He is best used to correct rump structure and add

teat length. Reports on Australian born calves are extremely positive.From Italy comes WYMAN. At 266 APR[i] he is one of the highest bulls available in Australia and is being used a s a sire of sons around the world. His well-balanced proof offers profitable production, excellent health traits superb udders with teat length a particular feature.

Freecall 1800 039 047 www.genaust.com.au20120202

Goldwyn x Rudolph 14H5411PALERMOGlenn-Ann PalermoAPR[i] 202/57%

O/Type 114 | Mammary 113

RRP $45Autumn Special

$33*

Goldwyn x O-Man

WYMANPirolo Goldw. WymanAPR[i] 266/53%

O/Type 110 | Mammary 110

RRP $38Autumn Special

$33*

* Autumn Special – end 31st May 2012 or while current stock last. Conditions apply.

PORTFOLIO

Visual Identity & Branding Bumper Sticker

Billboard Advertising

PORTFOLIO

Visual Identity Brochures

Desktop, Tablet & Smartphone Responsive Website

PORTFOLIO

Visual Identity Brochure/Newsletter Designs

CMS Driven Website

PORTFOLIO

Visual Identity Book Cover Designs

Brochure Designs Z-Card Design

CD Label Designs

PORTFOLIO

Logo & Visual Identity Vehicle Signage

PORTFOLIO

0411 428 035PO Box 102 Lower Plenty 3093Victoria Australia paul.andrews@internode.on.net

www.andrewsprint.com.au