performance_1
DESCRIPTION
Illustration of accomplishments using popular analogy "Hoosiers"/sports/coaching.TRANSCRIPT
Performance EvaluationPerformance Evaluation
Patrick BrockPatrick Brock
TRUSTTRUST
CONFIDENCECONFIDENCE
I’ll make it!I’ll make it!
Accomplishments (1)Accomplishments (1)
Affiliate Checklist Yuma-El Centro Tallahassee
Affiliate On-Air Promotions Poll – Discovering specific on-air element needs for affiliate stations
Advertising Rate Card – Developing and comparing a workable rate card for affiliates stations
Regular Affiliate Sales Calls – Ongoing Continuous One-on-One Affiliate Support – Ongoing NAB 2008 –
Media/On-Air Production Research Meetings With Key Affiliate Station Personnel Affiliate Station Visit – Yuma-El Centro
Sales Development –
Accomplishments (2)Accomplishments (2)
In Production – MyFOX Demos/Tutorials – Worked with Ron Stitt, Jim
Thompson and Steve Gallien to produce a demo illustrating the many exciting features of the Super Tracker weather tool. This demo will live via clickable icon on the MyFOX platform. Other uses TBD.
Weather Graphics Package – Will include bumpers, interstitials, graphic overlays, etc. for use by affiliates on-air to promote their MyFOX websites.
Brand Management/Traffic Generation –
Media Production –
Initiative Presentation – Affiliate Calls Initiative Planning Initiative Implementation Promotions Development
Accomplishments (3)Accomplishments (3)
Media Production (continued) –
FIM Support Site – Strike Interactive –
Scheduled – General MyFOX Graphics Package FOX On Demand Graphics Package MyFOX Re-Arch Graphics Package MyFOX Entertainment Graphics Package MyFOX Sports Graphics Package MyFOX Index-Specific graphics Packages
Site Map – Approved Site Specs – Approved Wireframes – In Development
Employee Management – Teresa Chang Tiffany Phelps (limited)
Accomplishments (4)Accomplishments (4)
Cross-Functional Integration – Affiliate Relations –
Affiliate Calls Menu Checklist Project Affiliate On-Air Promo Poll
Brand Management – Traffic Generation Initiative Calls Promotions Development
Media Production Entities – Fox Sports – Built and manage relationships with Jed Pearson
and Christian Andersen. These relationships allow for consistent, timely, low-cost use of both studio and editing services through the Fox Sports facility.
Fox Entertainment – Created open line of communication with Stacey Robinson and Jackie Peretti. These relationships may allow use of ADR and editing suites on the Fox lot.
Fox Graphics – Built relationship with Cathy Perow to afford FIM the opportunity to utilize Fox Graphics talent and expertise for graphic development.
Accomplishments (5)Accomplishments (5)
Materials – Presentations/Modules –
How To Sell An Ad – Overview of basic sales tactics How To Price An Ad – Overview of basic pricing tactics
(where to start) Analyzing Your Analytics – Customizable market specific
metrics tool Fox On Demand – Overview of on-demand product On-Air Promotion – Summary of on-air tactics including
examples of best practices Search Engine Optimization – Overview and guidelines to
RANK HIGHER! Platform Overview – FIM 101 Redesign – Complete
overview of MyFOX platform Traffic Generation Initiative – A look at the basic TG
approach Ad Placements – Breakdown of MyFOX ad placements Ad Campaign Sample – NE Wisconsin
Accomplishments (6)Accomplishments (6) Transactional Revenue – A look at specific shared revenue
opportunities Industry Overview – A look at industry trends relative to
sales Affiliate Station Customized Deck – Fully customized all-
inclusive overview On-Air Promo Assets (Business Case) – Breakdown of
media production process Presentation Notebooks – Complete Presentation Reference
Resources MyFOX Indexes –
BCS MyFOX Super Bowl
On-Air/On-Line Elements – Super Tracker/Tropical Tracker Demo On-Air Weather Video Graphic Overlay –
Lightening Tornado
Planned ProjectsPlanned Projects Sales Development – Rate Card Project – Ongoing
FIM Media Production – MyFOX On-Air Graphics Packages – Based On Affiliate Poll Project
Affiliate Relations – Affiliate Calls – Ongoing Menu Checklist Project – Ongoing Affiliate On-Air Promo Poll – Implement results into assets being created Traffic Generation Calls - Ongoing
Traffic Generation – Results Process (Good, Bad, Ugly) Best Practices Collaboration Effort (Identifying Key Successes) Procedure To Effectively Market Back To Stations
Employee Management – Additional Media Production Intern (Summer 2008)
FIM Support.com – Launch Fall 2008
Presentations – Search Engine Marketing Ad Slicks/Assets/Etc.
Research/Analytics – Develop Tools To Allow AR Easier Access To Station Analytics
Performance EvaluationPerformance Evaluation
TAKE A SHOTTAKE A SHOT
CELEBRATE SUCCESS!CELEBRATE SUCCESS!