Pick1 is an enterprise solution delivering Big Data for Opinions. The sweet spot between the Market

Research and the Retargeted Advertising Industry.

Get closer to your audience

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Opinions: a new actionable dataset

Market and competitive landscape The biggest player in the market (TNS, $2B/year, 16k employees) has no Social Media Department, while online tools only help you create questions.

Traditional Market

Research

Online Surveys Services

Traditional Retargeting Advertising

Social Engagement Companies

$35B/year $70B/year

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Benchmark on the pricing points

Source:  Google  

Source:  Wikipedia   Source:  aytm.com  

Source:  a  WPP  MR  Company  

ONLINE SURVEYS SERVICES

Cost per Vote (= per Click)

$0.20 - $4.50 TRADITIONAL

MARKET RESEARCH

Cost per Vote (= per Click)

$0.75 - $7.50

GOOGLE / FACEBOOK ADVERTISING

Medium Cost Per Click

$0.05 - $3.50

RETARGETED ADVERTISING

VALUE

SOCIAL INSIGHTS

VALUE

PICK1

the one-stop-shop through which

generating both

TRADITIONAL PAY-PER-IMPRESSION BANNER

Average CPM $5 with

CTR 0.3% = CPC

$1.67

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Pick1’s business model Pay-per-use tool for self-providing SMBs plus a

premium price subscription model in white-label for Brands, Agencies and Enterprises.

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Some current traction indicators

Clients Users Revenue Metrics

+15.9% M-O-M 2012 growth

362% Overall 2012 growth

85,000 Votes collected

+64% Pageviews (up to)

+87% Time on Site (up to)

-40% Bounce-Rate (up to)

$136k Deals closed in 2012

$1k-$6k Per client per month

70-80% Profit per client

Press

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Pick1’s team and advisors

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1. Armando Biondi, Chairman.Former radio speaker in Italy, 4 non-tech startups, 3 tech startups 2. Paolo Privitera, CEO. 18 years in tech, involved in 6 startups, 10+ awards, 10 years in the USA 3. Stefano Silvestrini, COO. Co-founded and grew a 4.5M community with My-PersonalTrainer.it 4. Enrico Carlesso, CTO. Former Head Dev. in one of the three most important italian incubators 5. Simone De Battisti, Chief Analytics Officer. Research Director in 4 different WPP companies 6. PierFrancesco Cardillo, VP of BizDev. Managed €30M/y revenue in the previous company

1 2 3

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Lorenzo Thione Powerset, Artify

Juan Pablo Puerta Craigslist, Etsy

David Weekly Pbworks, Oha.na

Massimo Sgrelli Wave Group

Andrea Vaccari Glancee, Facebook

Max Ventimiglia H-art, H-farm

Davide Casali Dachis Group

IdaRose Sylvester Silicon Valley Link

Pick1’s investors and funding

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We’re finalizing a $1.0M-$1.5M extended Seed Round for a 15-20% stake, open to give a board seat. The

company will reach break-even in Dec ‘12 / Jan ‘13.

Pick1 is backed by the founding team ($150k), some Convertible Notes ($285k) and a Seed Round led by ChileGlobal Angels ($535k) joined by 500 Startups.

Oliver Flogel Former Telefonica CEO

Wilson Pais Innovation Lead Microsoft

Gonzalo Begaso Former Google Executive

Jordi Ferrer Former Head of Digital TNS

Dave McClure’s 500 Startups

Use of proceed and ultimate dream

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To become a “Freebase for the opinions”: the global resource which allows people and machines to effectively create, access and exploit unique cross-linked opinions.

1. Strengthen the team to address unattended clients 2. Complete the new tech layer for CRM/cookies/API The goal is to reach $2M-$4M revenue by 2013 end.