pick1 - how to seduce a woman
DESCRIPTION
pitched for the first time at The Festival of Media LatAm 2012 in Miami http://www.festivalofmedia.com/latam/mapTRANSCRIPT
Do you want to know what people want?
let's say you want to seduce a woman
let's say you want to seduce a woman
let's say you want to seduce a woman
you definitely have to go through a process
a) you look for ways to get in touch
with her
you definitely have to go through a process
b) you want to know the most about
her
you definitely have to go through a process
c) you have to give her what she wants or expects
you definitely have to go through a process
d) so that, if you are lucky, you get... well you
know
for brands and customers it's the same...
but with a small, yet significant difference:
brands jump to the "market penetration"
part, without foreplaying. and, well, that's a little bit
rude.
they spend too much or too little, they ask to the wrong persons, or miss the right timing...
so that this is the
results they usually get!
The tecnology platform to foreplay with your customers (kind of)
good news for you, enter:
so, practically, how does it work?get in touch
know the mostgive her what she wants
get laid
engagementretargeting
insightsconversion
Pick1 is about 3 key concepts:
questions, and the related
aggregated answers
Pick1 is about 3 key concepts:
context insights
based on the social identity
Pick1 is about 3 key concepts:
actionable real-time data for
retargeting conversion
because, when it comes to questions, as of now:
either you pay a huge amount of money, or they are
worth nothing
"sweet spot" between adv and market research
the brand creates a question
and define answers
"sweet spot" between adv and market research
users get engaged by voting
(optionally to get also a
reward)
"sweet spot" between adv and market research
Pick1 aggregates opinions on top of the
social identity
"sweet spot" between adv and market research
brand access a real-time
dashboard and extracts
the data
"sweet spot" between adv and market research
Brand clusters
users and retarget via email, adv, or calls to
action
● reach 100.000 profiled users > we reached 150.000!● reach $300.000 revenues > reached it in Sep 2012!● 5 Big Brands + 100 SMBs > we got 10 BB + 300 SMBs!● get press coverage > TechCrunch & more!● raise $1M funding to fine-tune the product > done!
a company made by Italians, based in San Francisco and funded in LatAm - goal 2012
● reach 10.000.000 profiled users● reach $5.000.000 in revenues● reach 100 worldwide Big Brands● raise $3M-$5M funding to fulfill market request and scale
a company made by Italians, based in San Francisco and funded in LatAm - goal 2013
Do you want to know what people want?
[email protected] | [email protected]
Retargeting via Automated Market Research