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TRANSCRIPT
REPLAY By Melissa Atkinson
AN ACEDEMIC FILM MAGAZINE FOR ALL 16 TO 24 YEAR OLDS
WHO IS THE CLIENT?
THE NORTHEN ECHO “ You have been commissioned by the Northern Echo to produce a new magazine
or newspaper product. Your product could be in any style of genre but it must be self-financed through sales or advertising. You must produce your magazine for a specified audience segment within the 16 to 25 age group”
Client Limitations
No Taboo
Language
No inappropriate
imagery
Local models
and advertising
PCC
THE PCC REGULATES CERTAIN RULES THAT JOURALISTSMUST OBLIGE TO MAKE SURE THE PRODUCT IS SAFE TO SELL. THE CODES I WILL BE FOLLOWING ARE;
CHILDRENINTRUSION INTO GRIEF OR SHOCK
PRIVACY
ACCURACY
DISCRIMANATION
Introduction
My magazine is called REPLAY and the magazinefocuses on the Film Genre. The magazine will bean academic magazine, supplying facts for film
student’s so they can gain extra informationabout their favorite genre. I am here today to
try and convince you that my idea will be the bestfor your brief.
How will I meet the brief?
• I will create a magazine that will cater to my socioeconomic group.
• I will be making a magazine that gives information about film, so this will be the academic aspect of the magazine which fits in well with the northern echo
• I have chosen a genre of magazine that there is a gap in the market for and is commercially viable.
GAP IN THE MARKET?
Genre research shows there is a gap in the market out there!Some other academic magazines are;Here are some other academic magazines;
MY AUDIENCE
TARGET AUDIENCE
16-24 YEAR OLDS
GENREFILM
PRODUCTION
MAGAZINE
FINANCIAL
THE MAGAZINE WILL BE SOLD FOR £1 AND WILL ALSO GAIN
PROFIT THROUGH ADVERTISING
SOCIOECONOMIC
A,B,C1 AND C2
GENDER
MALE AND FEMALE
TRIBELEADING EDGE
SECONDARY AUDIENCEI WILL CONSIDER THE SECONDARY AUDIENCE.
SECONDARY AUDIENCE INCLUED SIBLINGS, PARENTS AND TEACHERS.IN ORDER TO KEEP MY SECONDARY AUDIENCE HAPPY THERE MUST BE:
NO TABOO LANGUAGE
NO NUDITY
ARTICLES MUST BE ACEDEMIC
HOW I CAN TAILOR TO MY AUDIENCE
I WILL USE TRENDY AND EYE CATCHING FONTS
HAVE A RESONABLE PRICE
USE YOUNG MODELS
I WILL HAVE A BALANCED TEXT TO IMAGR RATIO
I WILL CHOOSE INTRESTING ARTICLES THAT WILL INTEREST MY AUDIENCE
I WILL LOOK AT OTHER FILM MAGAZINES TO SEE WHAT TYPE OF ARTICLE LAYOUTS THEY USE
GENRE
FILM
FRONT COVER ANALYSISskyline
Masthead
Main Sell-Line
Sell-Lines
Base-Line
FRONT COVER ANALYSIS 2skyline
Masthead
Main Sell-Line
Sell-Lines
WHY HAVE I CHOSEN THIS GENRE?
I HAVE A PASSION FOR FILM
TO HELP OTHER STUDENTS WITH THEIR WORK
TO SHOW STUDENTS THAT THERE CAN BE A LIFE IN FILM
THERE ARENT ANY ACEDEMIC FILM MAGAZINES OUT THERE
TO MAKE STUDENTS AS PASSINATE AS I AM
BRIEFING MY IDEA FOCUS GROUP FEEDBACK
I EXPLAINED THE GENRE AND THE ARTICLES TO MY TARGET AUDIENCE AND THIS IS THE FEEDBACK I HAVE RECEIVED;
“THIS IDEA IS GOOD BECAUSE IT WILL PUT PEOPLE AT EASE WHEN STUDYING FOR THEIR EXAM”
“WILL BE DIFFICULT TO CATER FOR PEOPLE IN THE HIGHER AGE GROUP”
MOCK UP 1
MOCK UP 2
WHAT DID MY AUDIENCE SAY?
MOCK UP 1 LIKE THE FACT THERE WAS 2 IMAGES ON THE OTHER PAGE TO MAKE THE TEXT LOOK LESS
IT LOOKS MORE PROFESSIONAL
A GOOD TEXT TO IMAGE RATIO
MOCK UP 2 THE IMAGES ARE NICER BECAUSE TI ACTUALLYSHOWS EMOTIONAL RESPONSE
TOO MUCH SPACE
NEEDS LESS TEXT SO MORE APPEALING TO READ
NAME
REPLAY
IT RELATES TO THE FILM GENRE
ITS DIFFERENT
ITS SHORT LENGTH SO ITS EASY TO READ
THIS IS THE FONT I WILL USE, IT IS CALLED FRESHMAN AND GIVES OFF THE COLLEGE LOOK
MY AIMS
MY AIMS ARE TO CREATE AN ACADEMIC MAGAZINE THAT WILL HELP INFORM AND TEACH MY TARGET AUDIENCE
IT WILL COVER ALL ASPECTS OF FILM, THROUGH TEACHINGAND INTERVIEWS
IT IS PERSONAL EACH WEEK TO DIFFERENT TYPES OFTHINGS IN THE ACADEMIC FILM WORLD.• SILENT CINEMA• EMOTIONAL REPOSNSE • NATIONAL CINEMA
MY PRODUCT
• The magazine is 16 pages • Replay as the front cover• Contents page• What’s your Emotional Response?• Welcome to Dc Comics • Growing up with Disney • I will be selling my magazine for £1
each
ARTICLE DETAILS
FRONT COVER
IMAGERY – FITS IN WITH FILM GENRE AND IS A POSATIVE PICTUREONE IMAGE WILL BE USED
LAYOUT – SIMPLE
COLOURS – WILL BE YOUTHFUL, POSITIVE, THE COLOURS WONT BE BRIGHT.
FONTS – MASTHEAD: UPPER CASE, EYE-CATCHING AND PROFESSIONALCELL LINES: UPPER CASE, MODERN AND BOLD SO EASY TO READ.
ARTICLE DETAILS
CONTENTS PAGE
IMAGERY – ACTIVE, LIVELY AND POSITIVE
LAYOUT – ARRANGED IMAGES, BOLD AND BRIGHT
COLOURS – BRIGHT, YOUTHFUL, DIFFERENT TO COVER, POSITIVE
FONTS – TITLE; SAME AS MASTHEAD FONT SUBHEADERS; DIFFERENT FILM GENRES• ROMANCE • HORROR • ANIMATION
ARTICLE DETAILS
1 WHATS YOUR EMOTONAL RESPONSE?
TONE – UPBEAT, INFORMATIVE ANDF BOLD
LANGUAGE – 1ST AND 2ND PERSON, I WILL SPEAK AS A NARRATIVE.
IMAGERY – ACTIVE, FITS IN WITH ARTICLE NAME, POSITITVE
LAYOUT – 3 COLUMNS, BALANCED TEXT TO IMAGE RATIO.
COLOURS - BRIGHT COLOURS, LIVELY, YOUTHFUL, INTRIGING.
FONTS - TITLE: SCHOOL FONT, WRITTEN, STTENTION GRABBINGSUBHEADERS: TYPEWRITIER FONTMAIN BODY: AYUTHAYA FONT.
ARTICLE DETAILS
2 WELCOME TO DC COMICS
LANGUAGE – 1ST, 2ND AND 3RD NARRATIVE VOICE, INTERIVIEW STYLE.
IMAGERY – TELLS A STORY, NOT AS YOUTHFUL, GROW-UP, SHOWSSOMETHING STUDENTS WILL WANT TO BE.
LAYOUT – TWO COLUMNS, MORE FORMAL AND IN A STRUCTURE.
COLOURS – SMALLER RANGE OF COLOURS, MORE SERIOUS LOOKING,EMOTIONAL CONNOTATIONS.
FONTS – FORMALILTY, TALL AND THIN FOR TITLE.
ARTICLE DETAILS
3 GROWING UP WITH DISNEY
TONE - ENTHUSIASTIC, FUN AND HAPPY
LANGUAGE – 1ST AND 2ND NARRACTIVE VOICE, EMOTIVE, FUN
IMAGERY – SHOWS LITTLE GIRL GROWING UP TO TEENAGER, DISNEY RELATED
LAYOUT – UN-EVEN COLUMNS, IN GRIDS ALL OVER THE DPS.
COLOURS – BRIGHT, MORE THAN 3 COLOURS, YOUTHFUL
FONTS – THE DISNEY FONT FOR THE TITLESUBHEADERS: LIVELY, CHILDISH FONTS.MAINBODY: NORMAL FONT FOR WRITING BUT FOR BREAKOUT BOXES, CHILDISH FONT.
PRINTING COSTS
TOTAL SPENT
ADVERTISING
BACK COVER - £750INSIDE FRONT - £600INSIDE BACK - £550FULLY PAGE X3 - £500
= £3400
EQUIPTMENT NEEDS – 19 HOURS IN TOTAL COST = £1970
EDITORIAL PERSONNEL – 53 HOURS IN TOTALCOST - £3300
TOTAL PROFIT
£2512
THE FIGURES SHOW THAT REPLAY IS IN PROFIT!
THANKYOU FOR LISTENING TO MY PITCH
ANY QUESTIONS?