pitch deck “privacy makers - impactbuilders.eu€¦ · pitch deck “privacy makers"...
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PITCH DECK “PRIVACY MAKERS"PRE-SEED ROUND - FOR HIGH NET WORTH INVESTORS ONLY
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 1
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 2
PrivacyMakers makes it very easy for micro companies and freelancers to treat their stakeholders’ personal data with much more respect. The easy-to-use online platform automatically generates all the legal privacy documents and the components for their website, and learns them to gradually
increase their privacy hygiene, while keeping all documents and components in synch.
Belgium - Estonia
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 3
PAIN
§ GDPR-compliance is complicated, expensive, and time-consuming for most µ-companies and freelancers
> So they don’t do it right
> They copy some docs from internet
> They don’t change their behavior
> They keep using unsafe tools
So, GDPR does not create more privacy ...
… in 6 countries (BE, EE, DE, UK, NL, FR)
with 8,5 millionmicro companies
architects, engineers, consultants, doctors, dentists, coaches, trainers, web designers, app developers,
advisors, accountants, lawyers, experts, etc.
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 4
SOLUTION§ We will provide clients an easy-
to-use online environment for keeping track of all privacy-related matters.
§ We will make privacy happen inside their business process –not just make them compliant from the outside.
§ Short term
> Their documents and online components are ready in no time – and almost no money (free or €5/month).
> They only have to send it to the web builder or plug it in themselves.
§ Recurring
> We help them gradually understand privacy and change their behavior.
> We provide them with (connections to) safer tools.
> All improvements are automatically reflected in the documents and in the online components.Within one sector, privacy specifics are not that different. For each niche
there will be ready-made forms that can be filled with a few mouse clicks.
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 5
HOW
§ Short term1. Enter the company-specific info in a smart
GDPR compliance process mapping tool.
2. Generate docs and components. Free privacy statement in pdf – full pack for €5/m.
§ Recurring> Online tips and process improvements.
> Privacy Hygiene analysis and feedback.
> Online buying of safer tools.
CLICK SCREEN FOR DEMO
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 6
GO-TO-MARKET§ Ambassadors
> We co-create with 10 business owners in every sector and country.
> They become the first ambassadors and spread the news.
§ Social media and PR
> We use “get a free privacy statement for business xyz” as carrot.
> And make it very easy to create the first pdf, and order the rest of the pack.
§ Partners
> We convince professional associations to offer our tool on a large scale to their members.
> Web builders, lawyers, accountants, consultants, … can offer a “speed” benefit to their clients.
> ValuePartners community with “door opening” network partners of ImpactBuilders.
When a user gest stuck, she/he can ask for an online expert to help. Paid per half hour, so no surprises.
BUSINESS MODEL
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 7
KEY PARTNERS
§ GDPR experts in every EU country
§ Ambassadors in all sectors and countries
§ National professional associations
§ Partners in every EU country
§ 3rd party app vendors§ Training course
providers
KEY ACTIVITIES
§ App development§ Privacy terms design§ Networking§ Community building
KEY RESOURCES
§ Platform§ Brand§ Community§ Client base
COST STRUCTURE§ Platform development and privacy terms design§ Marketing & networking§ Commission to ambassadors, partners, professional associations§ Management & operations
CLIENT ACQUISITION
§ Online advice§ Premium upgrade§ 3rd party tool promo§ Online courses
CHANNELS
§ Ambassadors§ Social media and PR§ Partners§ Easy onboarding
REVENUE STREAMS§ Monthly subscription fee (5€/mnth)§ Expert commission (30%)§ Commission from 3rd party vendors (10-30%)§ Commission from online training course providers (10-15%)
MARKETS
§ Freelancers§ Micro-companies§ Other
VALUE PROPOSITION
§ Easy to be compliant§ All docs are ready§ Web is ready
§ Gradual learning§ Hygiene improvement§ User safer tools
§ Stand-out & win
COMPETITION
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 8
PrivacyMakers
Continuous Improvement
Client-specific
Automated and online
Iubenda, Wolters, 3dcart, TermsFeed, ShopifyFree Privacy Policy, SEQ Legal, Firebase, GetTerms.io, Clym, Arelio, Capterra, …Law firms, GDPR consultants
DPO as a service, training centers
FINANCIALS
2020-S1:
Creating
2020-S2 - 2021-S2:
Go-to-Market
2022-S1 - 2023-S2:
Scale-up
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 9
usersendofperiod: 30TOsem: €0EBITDAcum: -€300k
usersendofperiod: 5.000TOsem: €200kEBITDAcum: -€1M
usersendofperiod: 50.000TOsem: €3MEBITDAcum: +€3M
pre-seed: €300k-€500k seed: €750k-€1M – valuation x 1,5 Desired exit valuation x 3 à 4
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 10
TEAM§ Dedicated Team
> Product Lead: Helen Kuremaa
> Hiring Community Lead (BE)
> Hiring 2 developers (EE)
> Hiring 1 digital marketeer (BE)
§ Governance
> President Jan Lagast
> Eric Bosman (ex-Electrabel)
> Patrick Bergmans (ex-Xerox)
> Looking for 2 extra members
§ Leadership Coaching
> Jan Lagast: vision
> Remko Westerbeek: team
> Edwin Van Vlierberghe: planning
§ External experts
> EY Law, AContrario (GDPR)
§ Support
> BusinessRooms
> ValuePartners
> EY Tax
Helen Kuremaa. Experienced product manager with a clear passion for digital disruption. Privacy champion in an Estonian leading insurance company. Active advocate of value creation and data respect. Bachelor in International Business.
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 11
“25% of customers avoid companies with a risk
of data breach”
Data privacy is the new hygiene factor for companies. Their business depends on their customers’ trust.
We are here to make it easy for micro-companies to keep trust.
20191112 | © ImpactBuilders | Pitch Deck Pre-Seed Round Privacy Makers P 12
NEXT§ Contact ImpactBuilders
> +32 475 68 62 04
§ Copyright and IP of all the information mentioned in this pitch deck belong to ImpactBuilders (p/a Lagast BVBA), Kastanjelaan 81, BE-9620 Zottegem.
§ This pitch deck is a non-binding document that was drafted for information purposes only, and is subject to regular changes.
§ This pitch deck does not contain any investment offer. Any investment into ImpactBuilders is for high net worth and institutional investors only.
§ This pitch deck does not grant any right to save and use the data of individuals mentioned in the pitch deck.