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Pitch Deck
The New Era Of Gaminghttps://www.blacat.game
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Offering Summary
Issuer: FunJumping Inc.
Security: BCS BlaCat security tokens
STO Token Symbol: BlaCat
Total Authorized BCS 45,000,000 BCS (40% of BlaCat Equity)
Price per Share/ Amount: US$1.0/ US$10.0 million = 11.40% of BlaCat
Dividend: 1% on topline revenues, paid quarterly starting in year two
Convertible: Converts to common in event of sale or IPO
Use of Proceeds: Net proceeds will be used to purchase equipment, lease facilities and office
space, pay salaries, marketing and PR expenses, R&D, support developers,
supporting community initiatives, and for general working capital.
Placement Agent: Ensign Capital
Expected Pricing Date: 1st round in Q3 2019
SEC Compliance Reg D, Reg S
Issuer:
FunJumping Inc.
Sean Chen, CEO
+86 18501638335
Placement Agent:
Ensign Capital
David G Walters, Managing Director
+1 416-839-7424
Issuer US Securities Counsel:
Loeb & Loeb LLP
David Fischer, Partner
+1 202-407-4827
Working Group
Research:
iResearch
Will Liu
+86 10 51283899
STO Clearing
Coinstrike Inc.
Blair Krueger, CEO
+1 647-704-2968
Project Consultant:
Yogesh Betsur
+1 647-222-0674
Issuer’s Cayman Islands Counsel
Appleby
Peter Colegate, Senior Associate
+1 345-814-2745
Financial Consultant:
Redwood Group International Ltd.
Jim Bickel, Chairman
+1 650 444 5304
IR/After Market Support:
Compass Investor Relations
Elaine Ketchmere, Partner
+ 1 310 528 3031
What is BlaCat?
A blockchain based gaming community platform, breaking down the video game industry’s prevailing barriers and opening up new opportunities for all game developers and gamers.
Investment Highlights
● Blockchain Technology to Usher in a New Era of Gaming
● BlaCat Solves Key Issues for Developers and Gamers
● Large and Growing Addressable Market
● Collaboration with NEO Public Blockchain
● Experienced Executive Team
● Poised for Early Mover Advantage
Problems - Publishers Retain Lion’s Share of Revenue
2.5 Billion Gamers
Pay $120+ Billion USD for gaming per year
Less than 1000 channels & game publishers retain more than 70% revenue
(A) 4.2+ million global developers retain less than 30% of game revenue(A)
About 176 thousand enterprise developers retain more than 25.5% (85% * 30%(A)) revenue
4+ million small developers retain less than 4.5% (15% * 30%(A)) of game revenue
30% 70%
15% 85%
It is difficult for small developers to obtain enough resources for game development and promotion, making it hard to survive.
Problems - Business Model Needs To Change
I've got a good idea!
Developer - Jack
Get fundingGather a big team
DevelopmentFind
publisher
Investor - Dave
I want to fund a new project
Publisher - Jill
I want to earn more
Publishing
Gamer - Bob
I want to play quality games
Innovation is limitedBecause of the high development costs for games, it is a risky venture for investors, developers and publishers. Small teams often find it hard to get support in building quality games. However, great game ideas often come from small dev teams and even individuals. For example DOTA is a leader in MOBA games, and PUBG is one of the most popular survival games, both developed from individuals who built game mods in large video game focused social communities (ex. Telegram, Discord)
It is a very long road to develop a game. It often costs millions of USD and takes time to attract gamers
Solutions - What BlaCat Offers
Rebuild the gaming economy by returning more revenue to the core value parts of the industry. Millions of developers will have the freedom to be more innovative, leading to potential growth in the gaming industry.
BlaCat’s Objective
Provide More RevenueBlaCat will cut out the middleman and return the majority of the revenue into the developer’s hands.
Boost StartupsHelp developers kickstart their projects by helping raise funds.
Support Built-in EconomicsHelp developers issue assets and build healthy gaming economics through blockchain technology.
Ease in Game DevelopmentEstablish a developer community with various development resources, e.g. open source game projects, templates, high-level game editors, etc.
Deliver a Liquid Market for Gaming AssetsCreate value flow and continue to keep the game community running.
Solutions - BlaCat’s Gaming Business Model
I've got a great game idea
Developer - Jack
Bring the idea to BlaCat
CrowdSale/PreSale
Gamer - Dave
I like this game, I want to hold assets of the game
Gamer - Gill
I like this game, I’ll bring friends and earn a little bit
Sharing/ Distribution
Gamer - Bob
I want to play quality games
BlaCat GameLab
I like the idea, lets help
Make a Demo
BlaCat Partnership & Smart AdSceneBlaCat Market
Open source Projects
Gather Core team
Exchange Assets
Development resources
Iterative version
Issue Assets
Manage Community
Advertising/ Sales
Developer - Joe
Asset enables gamers to share games with their friends, Gamer growth leads to assets market cap growth, benefiting everyone
Freedom to InnovateBlaCat GameLab will make it easy to kickstart a project and gather an initial fanbase, without heavy costs
Everyone AlignedGame assets built on the blockchain aligns both the developers and gamers with consistent interests
Solutions - Pay For Assets – A Revolutionary Gaming Model
Gamer - Bob
Play
Pay for Download or Game time
Play
Pay for Items
Data On Centralized Server
Owned By Game CompanyRun By Game Company
1.0 Pay for time (Come-Purchase-Stay-Leave):
2.0 Pay for item (Come-Stay-Purchase-Leave):
Play Pay for AssetsData Secured by
BlockChain
Assets Exchange
Assets Owned By GamersGames Run By Community
Keep Running Forever
3.0 Pay for assets (Come-Stay-Purchase-Own-Sale-Move on to the next game):
Game Assets Are Not Your OwnCentralized games are run by game companies which control data and servers. If game servers cease operations or gamers move on to a new game, game characters, items, equipment, etc. are gone or have no value.
Really OWN the Game AssetsBlaCat is a decentralized blockchain gaming platform built upon parallel blockchain technology to enable on-chain games, continual game service and transferable in-game assets that are truly owned by gamers.
12
Source: The data is based on the financial results published by enterprises, interviews with experts and iResearch’s statistical model.
Market - Global Gaming Industry Revenue Forecast
13
Note: 1. The revenue of blockchain gaming market is based on the daily trading volume, desk study, and interviews with experts. In addition, the daily trading volume is calculated with the average transaction price of digital currency of the day. 2. In this report, the calculation is based on an exchange rate of dollars against CNY 1: 6.53. The forecast is based on the premise that the corresponding legal currency of digital currency is relatively stable and based on iResearch statistical model.
Note:Yellow represents revenue of ultimate products, and red represents revenue of preliminary and advanced products. The same applies to light blue and dark blue.
Market - Revenue and Forecast of the Blockchain Gaming
Global
China
Project Potential
Gamers/Users100M+
Game Developers(Indie & Published / All Game Genres)
3000+
Annual IncomeOver 5B USDGame Revenue
Ad RevenueMembership Fees
Developer Average Rev. $1M USD per year
Target In 5 Years: 5% of Users and 5% of Annual Revenue in Global Game Market Share
Initial development of the BlaCat gaming market in China, North America and Europe. Currently proceeding with the development of the BlaCat gaming market in the Middle East and India.
Global Community Manager Nodes in Asia (China, Korea, Japan, Southeast Asia) North America, Europe, Middle East and India.Positioned to acquire developers, selling VIP memberships, the promotion of the platform and games.
Operations - Global Target Markets
ZoroChain, A high speed multi-chain structure
*tps: Transaction per second
1. Multi-chain structure addresses traffic congestion problem2. Single-chain speed addresses the problem of concurrent transactions, they are released instantly and confirmed within 300ms
BTC
ETH
ZoroChain
1-2tps
7-10tps
Neo
1000+tps
Multi chain structure ：n*1000+tps
1000+tps
ZoroChain Solutions
Slow Hard Expensive
Fast Easy Cheap
Response speed Hard to use Gas fee issue
BlaCat: Decentralized Game Platform
Developers
PublishRaise Funds
GamerRatings
Game Maintenance
BlaCat Market
Listing Invest Exchange Rent
BlaCat Game Store
Topic Review Community Promotion
BlaCat Embedded Wallet
TokenNFT
AssetPayment Recharge
GamesDigital Assets
Gamer
Note: Green indicates platform functions already developed and working with BlaCat 1.0
Cross-platformSupports Web, PC, Android and iOS. Users can freely and easily use any preferred platform.
EmbeddingSupports multiple DApps which can be conveniently embedded in the application and transactions can be easily performed within the application
Recharge SystemTo provide easy use for general cryptocurrency users, the wallet will support many mainstream tokens (BTC, ETH, etc.)
SDK InterfaceThe SDK provides support for common programming development languages and easy integration of game projects based on different platforms and technologies.
Virtual Asset ManagementProvides non fungible token capabilities that allow users to easily manage the virtual assets they have on each chain.
BlaCat: Wallet
Disclosure of DataAll key in-game data, such as active users, transactions and other data reflecting the games fundamentals are instantaneously and clearly published.
Developer CertificationGame developers will have a certification mechanism which will help users identify high-quality games and help developers build their reputations.
Game Development ProgressUpdated history, current progress and future plans will all be openly published.
Intelligent Recommendation SystemGames will be endorsed based on user interests, reviews and comprehensive data from user behavior analysis.
Fair Review SystemHonest reviews possible with a user-weighted algorithm spam filtering system.
BlaCat: Game Platform
Smart Contracts MarketIndirect token transactions between users and market will be managed by smart contracts. Rules will be formulated by contracts to avoid malicious speculation.
NFT Assets TradingVirtual asset trading market which is similar to the 5173.com and Opskins platforms.
Game Token TransactionsIndirect Token transactions between users and the BlaCat market are managed by smart contracts.
BlaCat: Market
A smart contract based, intelligent advertising system that manages the internal, external and in-game advertising resources. Smart contracts remove channel intermediaries and redundancies. The smart BlaCat Ad System provides a key revenue stream for BlaCat and developers.
Advertisement Network
Game(Developer)
Gamer
InGameAdScene
AdScene
Advertiser
BlaCat: Smart Ad System
BlaCat Competitve Advantages
• Nearly free game distribution, spend less and earn more
• Seed capital developer support• Various game Open Source projects and developing
resource support• Transparent game platform• A socially-based promotion distribution system
through all of our global members• Team with over 15 years of global game industry
experience • New high-speed blockchain developed by our team
Game Platforms
Game Publishers
Blockchain Game Platforms
Competitive Landscape
Developer Acquisition Plan
Game Development CompetitionsOrganizing game development competitions with NEO to promote the ecological development of blockchaintechnology, establish blockchain game standards and discover potential game developers and games.Our first NEO Blockchain Game Development Competition held in May-August 2018 attracted more than 200DApp developers from around the world and had over 40 submissions. This event will now be held annually.
Developer Support Program The BlaCat platform will provide GameLab services where developers can propose new game projectsand apply to raise funds. The GameLab allows developers to apply for funding from $10,000 to$100,000. It also provides support for project presentations and the initiation of game crowdfundingprograms.
PartnershipsFor veteran game developers, BlaCat will actively expand and develop various partnerships includinginvestment, new technology support, and the cooperation in exclusive game publishing.
Open Source CommunityBlaCat encourages developers to continue the building of open source communities. Developers cancontribute their own various codes, templates, art resources, and game prototypes to the community.In return they will receive incentives and will be encouraged to work with the BlaCat community tofurther the value of the community’s resources.
Marketing – Partnership Project
• NFT Certificate: Valuable, Tradeable, Blockchain Secured• Bonuses for Star Partner referrals• Play & Earn: Invite friends and get bonuses• Forever VIP: A Partner is forever VIP of BlaCat (which $12.99 USD per year)
Five-year Revenue Goal and Structure
*BCS Investor Share: Each BCS shall carry a cumulative, non-compounding, quarterly dividend in an amount equal to 1% of the
Company’s quarterly revenue, one quarter in arrears, which shall begin to accrue on the first anniversary of the initial Closing
-
10,000
20,000
30,000
40,000
50,000
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
2019 2020 2021 2022 2023 2024
5 Year Projections - US$ (000s)
Total Revenue (LHS) Operating Income (LHS)
Net Income (LHS) BSC Investor Share (RHS)
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
-
500
1,000
1,500
2,000
2,500
3,000
3,500
2019 2020 2021 2022 2023 2024
Developer Games & User Growth
Total Developers/Games (LHS) Total Registered Users (in 000s) (RHS)
Projected by 2024 ~3K Developers and 100M+ Users/Gamers on the Platform
Projected by 2024 ~$4B+ Total Revenue, $345M Net Income, and $40M+ BSC Investor Share
BlaCat Timeline
Partners and Advisors
Introduction- Who We AreTeam with over 15-years Gaming Industry Experience
Founder/CEO Sean Chen
Co-FounderRobin Xiao
Partner/CMOMerry Song
Led the development of top game 3D and Web3D engines. Since 2009 he has had abundant entrepreneurial experience in the video gaming industry completing the R&D of multiple game products that have reached total revenues of 600M CNY. Some of these games include MU (奇迹来了), RO (仙境物语) and Yulgang (热血江湖).
Worked for the well-known gaming companies Shanda, Ourgame and iQIYI PPS. As GM of the iQIYI PPS Game Business Division he built the iQIYI game platform, which has been one of the top performing game platforms in China.
Over 15 years of gaming industry experience. Led Marketing, Sales and BD teams. Built first Overseas Dept of Ourgame which earned￥2M CNY in gross profit during its first month; successfully acquired 100M+ new players without a budget in 2013; Generated over $3M revenue for WPT CHINA.
From 2016 as the CMO of SMZY.CC, and generated $3 million in revenues within 3 months.
Over a decade of experience raising capital and serving as Investment Director. Led investment activities for multiple energy companies and led investment coaching at LACI. In overseas markets, he facilitated negotiations and financial model development for a $100M Syndicated Debt Financing with HSBC and SCB, and led the pre-marketing and prospectus drafting for a $295M IPO in Hong Kong. Tony Morberg is a CFA charterholder.
CFOAnthony Morberg
Wendy Wang
Ex-Huobi overseas platform founder, Ex-ColdLar CMO and Co-founder, Ex-pwc America. Wendy is also the co-founder of Roseonly, the first luxury flower brand in China. She sold her first company to Baidu, which was the world’s first indoor map startup. Wendy has also founded 5 companies and 3 of which have been either acquired or gone public. With an MBA in Finance she is passionate about connecting the world with crypto and new technologies.
Kevin Zerber
Senior Executive, Consultant, and Founder with more than 30 years of success across the technology, financial services, and consumer industries. Leveraging extensive experience with acquisitions, performance issues, and scalability, he is a valuable advisor for an organization seeking seamless system implementation. His broad areas of expertise include software design & architecture, partnerships, leadership, communication, teaching, and mentoring.Throughout his executive career, Kevin has held leadership positions with TreeRing, Seriosity, IBM and E*Trade.
Judy Zhu
Comprehensive Senior Global Finance and Investment experience. She has worked in the finance industry for more than 10 years and in the position of FA she has lead and managed many IPO cases and successfully invested in many cryptocurrency projects.
Independent Directors
STO Advisory Team
James Bickel David Fischer Elaine Ketchmere Yogesh Betsur
Chairman for Redwood Group International. In his past career Mr. Bickel Headed 6 different companies and held the position of President at Keel Corp., President for Allison Spring & Manufacturing, President at Bicor Machinery & Manufacturing, Chief Operating Officer of Green Globe International, Inc. and Operations Director at GTREX Capital, Inc. (a subsidiary of Green Globe International, Inc.), Chairman & Chief Executive Officer for Redwood Capital, Inc., President at Uniglobe Midpacific, Vice President of Uniglobe USA, Vice President-Business Development of SINO UJE Ltd. and Secretary & Vice President for World Health & Education Foundation.
Loeb&Loeb Law Office Partner
Represents public and private companies in a diverse range of corporate and capital markets transactions. His broad experience includes public and private securities offerings, derivative securities transactions, corporate governance and public company compliance, mergers and acquisitions, technology transfer transactions, and licensing agreements. David also assists clients with research and development, cryptocurrency offerings, business and fund formations, executive employment agreements, and employee equity plans
Over 12 years of experience as an investor relations counsel to US-quoted companies on senior exchanges and OTC markets. Clients have included companies operating in the manufacturing,technology, energy, clean technology and agricultural commodity sectors. She has particular experiencewith companies new to the publicmarkets, having overseen the promotion of dozens of microcap companies from the OTC markets to a senior exchange. In addition to her experience as an IR counselor, she has ten years of experience in finance as a research analyst and working with institutional investors.
Great supporter of Blockchain Technology and has worked as an Enterprise Blockchain Consultant for major Canadian Bank having implemented two Blockchain projects. He is a certified Blockchain professional having completed certifications on Hyperledger,BlockchainUsecases from Linux foundation and alsoan advisor to two Blockchain Startups He has a career experience of over 16 years having consulted for major Global Investment Banks & Stock Exchanges as a Software Businese Consultant in Asia,Europe & North America
Advisory Team
Robert Towles Expert Consultant LI Jianying
Expert Consultant LIU Yongxin
Cofounder of NEL (NEO China Developer Community) & NEO Core Developer. With years’ experience in game development, LI is a well-known game engine developer and has an in-depth understanding of blockchain and games.
Cofounder of NEL (NEO China Developer Community), Founder of NEO Domain Name Service Project
Rob is a successful gaming industry
entrepreneur with multiple, multi-million dollar exits. He has an eye for investing, analyzing trends, asset acquisition .He grew the company to nearly $50 million in sales. While guiding a mobile gaming company he helped generate 2.5 million active monthly users and $72 million annual run-rate revenues before executing a
$100+ million exit to a leading media company.
BlaCat Team
Liu Guolong
Technical Director
John Pak
Operations Director for NorthAmerica
Susan
Operations Director for Europe
Wang Ligang
Product Director of BlaCat Core Developer of ZoroChain
Yao Jun
Jiang Ming-China
Operating Director
