Use Your Camera. Add New Friends.

Getting to know people

is hard

Finding interesting people through life is rare

And you often end up loosing contacts, paper, cards, phone numbers

You loose opportunities!

Tom Hall

FACED.me

• Use the camera

• Recognize a person

• Add or Tag them to your networks

• INSTANTLY!

• Keep them in the cloud

Huge Market in Social Networks and Smartphones

• Only in 2Q11, 107 million smartphones were sold worldwide

• Facebook alone has 800 million registered users (>20 million in Brazil and growing)

• Sale of apps and in-app purchases across smartphones & tablets will be $7.3 billion in 2011 rising to $36.7 billion by 2015

Source: TAT -http://www.visionmobile.com/blog/2011/01/rim-a-leap-ahead-in-user-experience-but-can-it-execute/Canalys http://www.canalys.com/newsroom/app-stores-direct-revenue-exceed-14-billion-next-year-and-reach-close-37-billion-2015

Show me the money!

Users download the Users download the application with 50 application with 50 free free FacedPointsFacedPoints

Users download the Users download the application with 50 application with 50 free free FacedPointsFacedPoints

Each time the that Each time the that the application is the application is

used, 1 used, 1 FacedPointFacedPoint is is

consumedconsumed

Each time the that Each time the that the application is the application is

used, 1 used, 1 FacedPointFacedPoint is is

consumedconsumed

Every week, the user Every week, the user gets 5 more gets 5 more

FacedPointsFacedPoints to use to use (max of 50 allowed)(max of 50 allowed)

Every week, the user Every week, the user gets 5 more gets 5 more

FacedPointsFacedPoints to use to use (max of 50 allowed)(max of 50 allowed)

Wh

at u

sers

ge

t?

Pre-paid FacedPoints

Pre-paid FacedPoints

Professional Package

Professional Package

100

2,000 / month

$10

$25 / month

Wh

at u

sers

can

ge

t?

# FacedPoints Price

Proprietary IP creates barriers to new entrants

Real time - Less than 1 second to recognize Registration integrated with Facebook,

Linkedin and Twitter

Both local and international patents filled through the PCT

FastFast

PrecisePrecise

PatentedPatented

Identify different facial points Works with different light

levels & background condition

Direct Competitors? Not really.

Potential new entrantsPotential(?) Competitors

Announced in Feb/2010 a similar product in development

Product was not launched yet (dead?)Research In Motion

Source: TAT -http://www.visionmobile.com/blog/2011/01/rim-a-leap-ahead-in-user-experience-but-can-it-execute/, Crunchbase

Faced.me Advantages

Connected to multiple social networks Do not depend on business card Easy and simple to use

Linkedin exclusive and Business card centric Cost before acquisition ($2.99 download +

$0.25/card)

Business card - OCR – less accurate High price (300 cards = $79.95)

Focused on one single social network

Time to develop face recognition technology

Small players

Marketing Plan

How do we get users: Viral/Referral (recommend and earn points) Integration with social networks Incubator contacts Tech Blogs/Bloggers

Looking for a partner, not an investor!

Investment needed: USD 100k (for R&D)

3,321

2,5622,070

919200

1,6601,281

932

202012 2013 2014 2015 2016

276

EBIT

RevenueRevenue vs. EBIT (US$‘000)

Post-money valuation: USD 1,000k

# Faced.me users('000) 1,000 2,000 3,200 3,500 4,100 # Premium users('000) 20 65 130 140 170

US$ / premium user 10 14 16 18 20

Potential Exits

Acquired by Research in Motion for nearly $130M, with an impressive 5.5x multiplier over 2009 revenues of $23.6M

Acquired in January/2011 after 1.8M business card scanned

$130M

$2.4M

Acquired Context Deal Value Acquirer

Pittsburgh-based face recognition technology N/A

Algorithms that improve people's online social interaction

Founded a little over a year before the acquisition

N/A

Social networking service - organizes social media data, filters and analyzes information, and presents it in a way that is consumable and relevant.

$10.0M

NON-EXHAUSTIVE

Social networking aggregator - Aimed to be a one stop shop for all your social networking updates and news items

$47.5M

Source: Crunchbase, Blogs

Experienced Team: Engineering, Design, Strategy and Business development

Thiago Teodoro Manager in the Corporate Strategy at HP in

Palo Alto, CA Over 6 years of Strategy Consulting

experience at Accenture MBA from Tuck at Dartmouth and BsC in

Computer Science from Unicamp

Thalis Antunes Over 9 years of experience in IT Workingin Embedded systems Undergrad in Computer Engineering

Marco Vanossi Founder of ClickPick, app for image

recognition based check-in’s Founded one of the first search engines in

Brazil, called RadarWeb at the age of 14 Based in Mountain View, CA

Pedro Saad Owner and Publishing Manager at Editora

Brasileira and Produtora Brasileira Contract to license Pelé image until 2016 (after

World Cup and Olympic Games in Brazil) Masters in Management, BsC in Law, PUC-

SP and MBA, FGV

Fernando Pauer Owner Pauer Solutions, consulting of Web and

SAP (clients Suzano, Volkswagen, FEMSA) 12 years of experience in IT Graduate studies in Game Development

Alexandre Rezende 8 years of experience in IT, 2 in Tech Sales in

the Mobility Market 1 year working in Europe BsC in Computer Engineering from Unicamp

Investors: Your face here