• A French fashion house founded in 1854 by Louis Vuitton

• It is now in 50 countries with more than 460 stores worldwide

• Louis Vuitton has been named the world's most valuable luxury brand

About Louis Vuitton

Product– Leather goods– Ready to wear– watches– Shoes– Jewelry– Sunglasses– Belts, scarves & Accessories

Price• Never on sale

– Luxury image– Selling Point

• Price range: – Handbags: $550 - $3,700– Ready to wear: $550-$11000

Louis VuittonFall 2014 Ready-to-Wear

Louis VuittonFall 2014 Ready-to-Wear

• Fabrications

• Unique

• Key silhouettes

• Fashionable

• Durable goods– Good quality product– Long product life

• Exclusivity

• Prestige image– Sense of high stands– Feel good– Fit into high-class society

Selling Point

• Women• Age: ranging from young adults to seniors (22 –

65 yrs old)• Income: Yearly high income and disposable

income

Target Market

Place

• Direct channels: Free-Standing Store

What do you like the least about the Louis Vuitton shopping experience?

• Both provide products

-Fashionable

-High in quality

-Help to establish an individual’s social image

• LV’s price range is fitting for the upper echelon customers of Nordstrom

Louis Vuitton & Nordstrom

• Gain prominence and recognition within current customer base

• Establish Nordstrom as a promising retailer within competitive market

• Strengthen overall product marketability

Advantageous to Nordstrom

Bibliography

• http://www.cigaraficionado.com/Cigar/CA_Archives/CA_Show_Article/0,2322,619,00.html

• http://www.answers.com/topic/louis-vuitton

• http://www.lvmh.com/