planetfem media kit 2016 - english
TRANSCRIPT
Planetfem Publishing Network
Reach women online & all over the world
#women, #premium video, #united states, #VPAID, #beauty,
#in-content ads, #health, #HD quality, #fashion, #exclusive content, #video, #pre-mid-post rolls, #social media,
#native, #recipes, #online, #high impact ads, #international, #22 – 60, #united
kingdom, #reach, #VAST, #inspiration #html5
Overview 3
Video Αdvertising 4
Video Positions 5
Planetfem – 2 minute reviews 6
Planetfem – Word Up! 7
Planetfem – 10 tips on… 8
Planetfem – Once upon a land 9
In article video’s 11
High Impact Ads 12
Wallpaper/Take-over bol.com 2015 13
Wallpaper/Take-over Europcamp 2015 14
Wallpaper/Take-over World of Tui 2015 15
In content – Hypotheker/IZZ 2015 16
Floor Ad – T-mobile 2015 17
Lightbox – Dr. Oetker (Big Americans) 2015 18
Channels, Sites & Geo’s 19
Social Media Reach 20
Contact 21
The modern woman knows that she doesn’t have
to choose. She can have whichever topic she
desires and whichever suits her mood. It’s for the
brand, advertiser and publisher to find her at her
very need and provide what she asks for.
Every channel contains at least one
Planetfem niche site but some can contain
as many as 5 depending on the interest
area itself. If you’re interested in reaching
large volumes of women then Planetfem has
the channel for you.
If you’re interested in reaching a large
volumes of women then Planetfem has the
channel for you.
Native Advertising
Best for both brand & visitor Take the time to integrate your needs with
that of the visitor and you'll achieve a
campaign that women are loyal to whilst at
the same time achieve the brand objectives
as well. A win-win for all involved!
A seamless advertising experience is what is wanted by
viewers, publishers and advertisers online. Planetfem
facilitates this through a number of methods. This can
be achieved through written content such as editorials
or features which can include a series of articles about
a specific product, business or service. Planetfem also
offers native content through use of video, for example
within an episode of our Planetfem 2 minute review
series.
There is also the possibility to create entire themes series’
whereby a complete concept is created, features are
written, social media is used via Twitter, Facebook and
Pinterest and video production and broadcast are
integrated.
Every Planetfem website has video players uniquely associated with
it. Fashion brands can find fashion related videos in large and small
player format within Planetfem’s Fashion and Beauty channel. Just as
health, lifestyle or financial related products can find relevant
content and visitors within Planetfem’s health, lifestyle or money
channels.
Within every channel, advertisers can find the relevant visitor to the channel.
Video has become the most essential way to reach desired target groups
online. Video content is easy to consume and can be made suitable for all
ages.
An ideal way to advertise online
Planetfem prides itself in its own in-house video production facility. With a variety of online video series that cater to women, families and
children. Planetfem reaches important target groups natively and in a way
that suits them.
This, in return, offers advertisers several opportunities for inclusion through either pre-roll
advertising or through product placement within one of the Planetfem video productions.
The 300x250 position also displays full HD original
Planetfem produced content.
The 300x250 player size is suitable for advertisers
interested in mobile traffic in particular or for advertisers
that wish to reach visitors more subtly such as on the
side bar of any of the Planetfem network of sites.
The 640x360 video positions display full HD original Planetfem produced content. All video players are
suitable for VPAID and VAST 2.0 pre-roll tags.
Whichever device a visitor uses, the Planetfem video player adjusts to fit every screen size without loss of
viewing quality.
Planetfem has developed its own video ad server which can work independently or alongside established platforms such a SpotX. The Planetfem ad server can serve VAST or VPAID tags easily and includes an auto detection that ensures delivery of the correct player format, per device.
https://www.youtube.com/watch?v=DA-1CkREw_8
In this series, the Planetfem editorial team reviews various
consumer products. For each product a video review is
created and gives a general overview of usage.
Finally each product is scored using predetermined
factors and a total score is presented.
Planetfem – 2 minute reviews is broadcast
throughout the Planetfem network and produced
in English and Dutch.
# Tags: Shopping, Product reviews
Viewers are given 3 golden tips to get the most out of life.
Each video is between 3 to 8 minutes long (form) and
gives an overview of an entrepreneur’s life story
together with valueable advice to be shared..
Word Up! Is currently in its third series of production
and is broadcast throughout the Planetfem
network.
View episode How to create a better future
https://www.youtube.com/watch?v=aUfDRdA-LYY
# Tags: How to’s, Tips, Business, Advice
View episode How to use video for business
https://www.youtube.com/watch?v=27_XfB5aCQ4
The 10 tips on… series gives viewers 10 video How To’s
regarding a certain subject. This subject could be anything
from marketing to yoga. The viewer is informed on how
they can easily implement certain changes, attitudes or
actions for an easier life through 10 episodes per subject.
Planetfem – 10 tips on… is broadcast thoughout the
Planetfem network
In Once Upon a Land, children and their parents or
educators are able to view video stories story-told by their
authors. In a Jackanory style setting, wonderful books are
brought to life and read to viewers in an animated way.
The stories are supported by music and illustrations from
each book.
The first series of Once Upon a Land is currently in production
and due to be launched in December 2015.
The In-page videos allow advertisers to capture the
attention of visitors in a non-intrusive manner. In-page
videos appear subtly within a specific article and within the
text area. A video with muted sound, much like a pre-roll is
played automatically so visitors are not suddenly
disrupted.
In-page videos can be targeted to appear within certain
articles that are specifically relevant the content. In-page
videos have been shown to greatly increase CTR and
possible conversion.
Regular banners tend to fall to
the wayside and are noticed
less than banners that
impact.
The High Impact banners, available
throughout the Planetfem network,
have an average CTR of 3% and are
user friendly, targeted and relevant.
Choices can be made for a variety of high
impact banners which include light-box
(also for video) as well as video wallpapers
and expandable floor ads.
Depending on your need and your target
group, the appropriate high impact
banner is available for you.
Billboard
Wallpaper
Slider
Floor Ad extended
Floor Ad compact
Lightbox
Health
Lifestyle/Home
Fashion/Beauty
Food
Money
Relationships
Travel
General
http://health.planetfem.com
http://afvallen.planetfem.co
m
http://home.planetfem.com
http://greenliving.planetfem.com
http://weddings.planetfem.com
http://schoon.planetfem.com
http://style.planetfem.com
http://lingerie.planetfem.com
http://amazingafrica.planetfem.com
http://recepten.planetfem.com
http://voeding.planetfem.com
http://cooking.planetfem.com
http://geld.planetfem.com
http://business.planetfem.com
http://www.planetfem.com/liefde
http://love.planetfem.com
http://citytrips.planetfem.com
http://reizen.planetfem.com
http://www.planetfem.com
http://www.planetfem.co.uk
http://brasil.planetfem.com
http://frau.planetfem.com
http://www.datdus.com
English & Dutch
English & Dutch
English & Dutch
English
English
Dutch
English & Dutch
English & Dutch
English
Dutch
Dutch
English
Dutch
English & Dutch
Dutch
English
Dutch
Dutch
Dutch
Dutch
Brazilian (Portugese)
German
Dutch
NL/BE/US/UK/CA/AU
NL/BE/US/UK/CA/AU
US/UK/CA/NL/BE
US/UK/CA/AU
US/UK/CA/AU
NL/BE
NL/US/UK/CA/AU
NL/US/UK/CA/AU
US/UK/NG/GH/
NL/BE
NL/BE
US/UK/CA/AU
NL/BE
NL/BE
NL/BE
US/UK/CA/AU
US/UK/CA/AU
NL/BE
NL/BE
UK/IR
BR/PT
DE/CH/AT
NL/BE
775K
535K
437K
414K
574K
50K
988K
861K
285K
110K
375K
750K
225K
NEW
260K
468K
551K
90K
655K
480K
140K
422K
350K
CHANNELS WEBSITES TAAL GEO BEZOEK/MAAND
Planetfem
Magazine
www.facebook.com/planetfemmagazine
Planetfem
Nederland
www.facebook.com/planetfem
Planetfem
Brasil
www.facebook.com/planetfem.brasil
Planetfem
Africa
www.facebook.com/planetfemafrica
7K 12K
40K 100K
In development
Planetfem reaches a large international audience via its
active and engaged social media channels
Planetfem
Magazine
https://twitter.com/Planetfemmag
Planetfem
Nederland
https://twitter.com/planetfem
Planetfem
Brasil https://twitter.com/planetfem_brasi
Planetfem
Africa
https://twitter.com/planetfemafrica
3K 4.8K
NEW NEW
Let us help you reach your target group in a seamless and effective way.
For Technical and/or Financial questions contact:
Jeroen Luigies
For Campaign questions contact:
Moriam Hassan Balogun
Telephone: +31 20 370 7439
Contact us