Kunal GuptaChief Executive OfficerPolar Mobile

www.polarmobile.com

WC2010 AppAn in-depth look how the top World Cup App available for BlackBerry performed

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• Polar Mobile is a Global leader in enabling mobile Apps cross-device leveraging a proven platform (SMART™) for world-class media & sports brands

• WC2010 for BlackBerry™ smartphones was launched by Polar Mobile on June 11, 2010

• App available exclusively from BlackBerry App World™

App Highlights:

• 5 Languages (English, French, Italian, German, Spanish)

• LIVE Scores, stats & standings

• Unique Bracket view for schedules

• Instant Access to World Cup news

• Easy-to-use, blazing fast experience on BlackBerry

Introducing WC2010 by Polar Mobile

“This app is the best way to keep up with the WC! It updates quickly, has a very easy user interface, provides detailed info about the games, and best of all...its FREE! A must have for soccer fans out there!”

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• 265,408 App downloads (subs) in 30 days

• X% of subs used the App everyday (on average)

• 25,522,092 pageviews (cumulative)

• 7,724,069 App opens (cumulative)

• X page views per active user per day (on average)

• 40,496 subs shared App by email (15%)

• 13,555 shared feedback on the App (5%)

• Top 5 Countries: United States, Indonesia, United Kingdom, Canada and South Africa

WC2010 App Highlights

“This app works well and is simple to use definitely recommend this app to all football fans”

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Highlights:• Subs within 1st week: 158,477• Total subs (30 days): 265,408

Cumulative Subs from BlackBerry App World

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Highlights:• Average subs/day: 10,731• Subs on top day (06/12): 35,012

New Subs/Day from BlackBerry App World

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Highlights:• Average daily active users:

79,026• Users on top day (06/23): 106,299

Unique Daily Active Users

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Highlights:• Average page views/day: X• Views on top day (06/23): 1,575,002

Page Views per Day

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Top BlackBerry Device Models (by Downloads)

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Top BlackBerry Device Models (by Page Views)

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Top BlackBerry Devices Models

8520 8900 9000 9630

9530

9700

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Top Countries (by # of App Opens)

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Top Countries (by # of App Opens)

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• 1,066 feedback emails received from end-users (80% overwhelmingly positive)

• “I've tried others but nothing like this. Great app!”

• “What happens when the world cup ends? Please get a premiership league app!”

• “Your updates are wonderful. I am never without the most recent scores and news”

• “Simple, streamlined and seemingly always working”

• “Great layout, super easy to use”

• 189 BlackBerry App World reviews (App rated 4 out of 5 stars)

• “I searched high and low for a good and free world cup app, and this hands down gets it! It has news updates from players and reports about the games it also has stats and standings. Its awesome. I love that its an exclusive world cup soccer app. And nothing else.”

• “This app is the best way to keep up with the WC! It updates quickly, has a very easy user interface, provides detailed info about the games, and best of all...its FREE! A must have for soccer fans out there! I highly recommend!”

• “This app works well and is simple to use definitely recommend this app to all football fans”

End-User Feedback for WC2010

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App Publisher Rating (out of 5) Reviews

WC2010 Polar Mobile 189

ScoreMobile World Football Theme w App

Motek 72

Goal Mobile Handmark 309

ScoreMobile FC Score Media 183

South Africa on BlackBerry July Systems 301

World Cup Edition Premierscores Free Trial

Accumulate UK 13

Pocket WCup Lite Pocket Widget 2

AP 2010 World Cup Coverage The Associated Press 7

Top World Cup Apps in BlackBerry App World

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