Lorella CampiCV and Portfolio

Lorella CampiNationality: ItalianDate of birth: 17 June 1963Marital status: Married, 1 son

EDUCATION/TRAINING• Graduated from La Sapienza University in Rome with 

degree in Economics. Grade 110/110 (1989)

• Italian Journalist Guild member (since 1993) 

CV ‐ Personal infos and Education& Training

MAIN INTERESTS• Long distance running & walker• Travelling• Reading

WORK EXPERIENCE

• Nov 2005 – Present:  Head of Communications ‐ Cassa Depositi e Prestiti, Rome                                 Manages staff of 10. Responsible for media relations and press office, digital communications, corporate communications, & event management (www.cdp.it)

• Jul 2001 – Nov 2005:  Head of Press Office – Ministry of the Economy and Finance, Rome                            Managed a staff of 15. Oversaw relations with national and international press. Oversaw image rebranding of the Ministry of and restyling of its internet site.  (www.mef.gov.it)

• Dec 1990 – Jul 2001: Professional journalist ‐ Various newspapers, Milan

• 1988 ‐ 1989: News archivist ‐ Agenzia Giornalistica Italia ‐ Rome 

• 1985 ‐ 1986:  Assistant for Italian language – Putney State School, London (www.putneyhigh.gdst.net)

SKILLSComputer: Microsoft Office (Word, Excel, Power Point, Publisher), Content Management Systems, Data Analytics; Press office tools Social Media: Linkedin and Twitter profiles

LANGUAGE : Italian (mother tongue); English (advanced); French (intermediate); Spanish (elementary)

CV ‐ Work experience and Skills

PRESS OFFICE. Daily national and international media relations

Supervising Press Office, interviews, relationship with top managment and stakeholders

PRESS OFFICE. Press conferences

Managing and organisingPress conferences for CDP atGovernment’s level

DIGITAL. Opening and management of CDP’s social media profilesand all digital assets

Social media strategy from scratch. Defining and production of institutional and allnews videos

http://www.cdp.it/media/video/video‐istituzionale‐cdp.html

http://www.cdp.it/media/video/inaugurazione‐cantiere‐dei‐poeti‐edificio‐piazza‐dante.html

https://www.linkedin.com/company/cassa‐depositi‐e‐prestiti?trkInfo=tarId%3A1412601186293%2Ctas%3Acassa+de%2Cidx%3A2‐1‐6&trk=tyah

https://twitter.com/StampaCDP https://www.youtube.com/user/canalecdp

DIGITAL. Web site restyling

New design and functionalities for all digital assestssuch as internet website and intranet.

OLD WEBSITE NEW WEBSITE AND INTRANET

CORPORATE IMAGE. Restyling for a stronger corporate image, new logo and brandbook

Brand identity for the whole company

NEW LOGOOLD LOGO

Brandbook

New logo and EXPO partnership

CORPORATE IMAGE. CDP’s events

Jun 2010 – Long Term Investors’ Club Rome Conference

Oct 2010 –Long Term Investors’ Club Venice Forum

Jul 2014 – D20 Confenence (jointly with EIB)

See: www.eib.org/infocentre/press/releases/all/2014/2014‐156‐d20‐and‐multilateral‐development‐banksjoin‐forces‐to‐support‐economic‐growth‐create‐jobs‐and‐improve‐productivity.htm

Organization and management of eventsand design and implementation of the coordinated image

CORPORATE IMAGE. Organising events at international level

http://www.governo.it/Notizie/Palazzo%20Chigi/dettaglio.asp?d=75563

http://www.governo.it/GovernoInforma/Dossier/accordi/accordo_cassadepositiprestiti.html

http://www.cdp.it/media/comunicati‐stampa/cdp‐e‐kfw‐accordo‐da‐500‐milioni‐per‐le‐pmi‐italiane‐e‐infrastrutture‐per‐l‐efficientamento‐energetico.html

http://www.fondostrategico.it/it/media/comunicati‐stampa/fsi‐e‐kia‐costituita‐fsi‐investimenti‐con‐risorse‐pari‐a‐2‐185‐mld.html

CORPORATE IMAGE. Management of CDP’s sponsorships related events

ACCADEMIA DI S. CECILIA: Since 2013, CDP isFounder member of Accademia di S. Cecilia. The CDP Communication Dep is in charge of organisingrelated events and design coordinated image (www.santacecilia.it)

EXPO 2015: CDP is one of the Official Partners for Italy's International Growth  (with its subsidiaries FSI and SACE). It will have a stand and organize some events, such as “Long Term Investors’ Club” meeting (www.expo2015.org/en/partners/cdp‐fsi‐sace‐/‐official‐partner‐for‐italy‐s‐international‐growth)

CORPORATE CULTURE. Supporting the HR Unit: Internal newsletter and organisation of activities between employees

Activities between the employees

ADVERTISING. Support to the adv campaigns (ATL & Digital)

CORPORATE IMAGE. BTL

TARGETED PUBLICATIONS

Campaign to promoteall the instruments for Italian businesses(jointly with Treasury,  Banking Association and SACE)

CDP BROCHURES AND PUBLICATIONS

Saving culture for schools

CORPORATE IMAGE: B/B tradeshows

Defining stand layout and coordinated image

PAST WORKING LIFE

Italian translation auditor of “A History of Economic Thought: the LSE Lectures, 1998” by Lionel Robbins;  Authors:  Steven G. Medema,  Warren J. Samuels, William J. Baumol (see e.g. www.centrostudicampostrini.it/biblioteca‐scheda.php?id_libro=55966

Relevant experience at the ItalianTreasury as Head of Press Office. Bringing an innovating approach: new press review, logo and website

• www.milanofinanza.it/articoli‐preview/in‐arrivo‐cambiamenti‐per‐il‐mercato‐dei‐titoli‐di‐stato‐1072642

• www.milanofinanza.it/articoli‐preview/lira‐e‐btp‐s‐infiammano‐ma‐dopo‐perdono‐slancio‐1086863

• http://archiviostorico.corriere.it/1998/settembre/07/Titoli_Stato_fascino_breve_della_co_0_98090711139.shtml

• www.milanofinanza.it/articoli‐preview/bankitalia‐segnale‐distensivo‐con‐un‐p‐t‐da‐7‐mila‐miliardi‐1092076

Few clips from the web about my journalistcarreer

Proud of being part of this project, “One of the greatest accounts since World War II of the evolution of economic ideas”. 

www.mef.gov.it

2001‐2005

2000

1990‐2001

MY DIGITAL IDENTITY

it.linkedin.com/in/lorellacampihttps://twitter.com/lorellacampi63 https://www.facebook.com/lorella.campi

MY WORKING LIFE

I manage a very strong and united team. 

FAMILY AND OTHER PASSIONS

proud mother and wife pets lover long distance runner & walker

Thank you.