POSITIVE SOCIAL MEDIA

CASE STUDIES

The world is talking. Are you listening?

www.taurusmarketing.com.au

Cold Rock.

WHERE Facebook, Twitter

WHAT Social media integration Dessert franchise

Cold Rock embrace social media at all levels in their organisation. They encourage

new franchises to set up their own Facebook accounts in order to connect with local

customers and offer discounts and information relating to their store.

Over 2,000 customers turned up to the new Hobart store

A quarter of Cold Rock’s 90-plus stores have their own Facebook page

Cold Rock Geelong has over 4300 fans

Jet Blue.

WHERE Twitter

WHAT Social media integration Airline Travel

After an incident in 2007 where Jet Blue passengers were stranded in JFK’s airport

or on planes for upwards of 9 to 11 hours, JetBlue posted videos addressing the

issue. They also joined Twitter in order to give feedback and quickly respond to

customer complaints

Over 180,000 fans on Facebook and 1.5 million followers on Twitter

JetBlue also has its own YouTube channel with 310 subscribers and

17,000 views

Current TV.

WHERE Twitter

WHAT Social media integration Media

During the 2008 Presidential Elections, Current TV decided to incorporate the flood

of Twitter comments into its broadcast

Current TV received a lot more attention than if it had followed

traditional broadcast methods and received a lot of positive feedback

on the coverage

tasti D.lite.

WHERE Twitter, Foursquare

WHAT Social media integration Dessert franchise

They mingled by jumping into conversations with users who were discussing their

products

Tasti now has over 2000 followers on Twitter with many of them

Twittering positively about the company

Etsy.

WHERE Social media integration Social Commerce Twitter

WHAT Etsy uses Twitter to alert followers to particularly creative products such

as bags, ceramic and jewelry. They share valuable tips and tricks

Etsy reached new users through retweets which exposed their

website to a broader audience

Etsy now has over 1 million followers

Ikea.

WHERE Facebook

WHAT Social media integration Furniture

Due to a limited budget a new IKEA store in Sweden launched a Facebook campaign

and encouraged people to tag photos of products to win them

Word of mouth was substantial as Facebook users told their friends

about the opportunity to win free furniture

The publicity also meant that the store became wildly popular much

faster than if it had used traditional methods

Earth Hour.

WHERE Facebook, Twitter, Blogs

WHAT Social media integration Charity

Earth Hour is a project against climate change in which the goal is for everyone to

turn off all power for 60 minutes one day a year

Earth Hour eaked at 2.2% of all Tweets

75,000 new fans joined the Facebook page

The combined online audience reached a total of 141.2 million

people across 128 countries

Old Spice.

WHERE YouTube, Twitter

WHAT Social media integration Body wash

Old Spice wanted to revitalise itself to a younger market. They hired a marketing

company to create a brilliant TV ad, which they also uploaded to YouTube

Over153 million views and180,000 subscribers on YouTube

120,000 followers on Twitter

The ad itself won numerous awards

Increased sales from 150% to 420% in terms of units sold

Old Spice is now Proctor and Gamble’s top body wash for men

Ford.

WHERE Facebook

WHAT Social media integration Automobiles

Ford ran a competition on Facebook that coincided with the launch of one of their

new cars. They invited people to test drive it and post comments on Facebook

Ford’s campaign was warmly received by users as they went about it

in an unobtrusive fashion

Over 100,000 fans on Facebook

Starbucks.

WHERE Facebook, Twitter, YouTube

WHAT Social media integration Coffee

Starbucks invited customers to give their ideas and help them imagine better retail

stores. They also used Twitter and Facebook to give promotion and drive people to

their stores

The coffee retailer has managed to dominate on Facebook, made

news as the first company to offer a nationwide Foursquare deal, and

was selected to try out Twitter’s promoted tweets ad platform before

other advertisers had the chance

Allstate.

WHERE Facebook, Twitter, YouTube

WHAT Social media integration Insurance

Allstate embraced social media and grew its presence online through Twitter,

Facebook, YouTube and forums

600 fans on Facebook

3,000 followers on Twitter answer

The world is talking. Are you listening?

www.taurusmarketing.com.au