ppt advertising and promotion

of 15/15
READY FOR OUR LIVES International Erasmus Plus Project 2015-2018 NICOSIA 29° MARCH -03° APRIL 2017 I.I.S. A. Volta Nicosia- Italy PROMOTION AND ADVERTISING

Post on 13-Apr-2017

68 views

Category:

Education

2 download

Embed Size (px)

TRANSCRIPT

  • READY FOR OUR LIVESInternational Erasmus Plus Project2015-2018NICOSIA 29 MARCH -03 APRIL 2017

    I.I.S. A. VoltaNicosia- Italy

    PROMOTION AND ADVERTISING

  • 100 STUDENTS OUT OF 480 ANSWERED THIS QUESTIONNAIRE

    Grafico1

    57

    43

    Serie 1

    Foglio1

    Serie 1Serie 2Serie 3

    Female572.42

    Male434.42

    Categoria 33.51.83

    Categoria 44.52.85

  • 2. What is your age?

    Grafico1

    22

    55

    23

    Colonna1

    Foglio1

    Colonna1Serie 2Serie 3

    15-16222.42

    17-18554.42

    19-20231.83

    Categoria 44.52.85

  • 3. If I have small business, should I promote it?

    Grafico1

    83

    0

    15

    Colonna1

    Foglio1

    Colonna1

    Yes83

    No0

    I don't know15

  • 4. Find the correct definition :

    Grafico1

    17

    76

    7

    Vendite

    Foglio1

    Vendite

    a) Marketing17

    b) Advertising76

    c) Promotion7

  • 5. How does advertising influence on business?

    Grafico1

    18

    21

    28

    33

    Vendite

    Foglio1

    Vendite

    a)Increases income18

    b)Business development21

    c)Brand becomes more popular28

    d)Does not influence at all33

  • 6. Does advertising on mass media influence people?

    Grafico1

    77

    4

    19

    Vendite

    Foglio1

    Vendite

    Yes77

    No4

    I don't know19

  • 7. What kind of advertising do you know?

    Grafico1

    13a) Newspapera) Newspaper

    5b) Magazineb) Magazine

    2c) Radioc) Radio

    39d) TVd) TV

    3e)Directories (Yellow pages)e)Directories (Yellow pages)

    6f)Outdoor and transit (billboards, sport stadiums)f)Outdoor and transit (billboards, sport stadiums)

    32Online (Facebook, Instagram, Twitter, YouTube)Online (Facebook, Instagram, Twitter, YouTube)

    Vendite

    Colonna1

    Colonna2

    Foglio1

    VenditeColonna1Colonna2

    a) Newspaper13

    b) Magazine5

    c) Radio2

    d) TV39

    e)Directories (Yellow pages)3

    f)Outdoor and transit (billboards, sport stadiums)6

    Online (Facebook, Instagram, Twitter, YouTube)32

  • 8. What are positive effects of advertising?

    Grafico1

    6

    28

    17

    19

    4

    26

    Vendite

    Foglio1

    Vendite

    a)Social benefits (freedom of choice)6

    b) Economic benefits (compete and provide new products28

    c) Awareness (let others know your company products)17

    d) Induce business (investment by a growing national economy that stimulates demand19

    e) Return investment ( to evaluate the efficiency of investment)4

    f) Information and education (are ad campaigns in which the creators attempt to inform, update, or persuade the public to engage in or avoid current issues)26

  • 9. What are negative impacts of advertising?

    Grafico1

    24

    24

    20

    32

    Vendite

    Foglio1

    Vendite

    a)Bad effect on children .24

    b) Twisting the facts24

    c) Competitor wars20

    d) People buy useless things32

  • 10. Does your family buy goods that are being advertised?

    Grafico1

    14

    29

    57

    Serie 1

    [] []

    [] []

    [] []

    Foglio1

    Serie 1Colonna1Colonna2

    Yes14

    No29

    Sometimes57

  • 11. Does advertising help you to choose appropriate education for you?

    Grafico1

    76

    24

    Serie 1

    [] []

    [] 24

    Foglio1

    Serie 1Colonna1Colonna2

    Yes76

    No24

  • 12. Does advertising influence your choice?

    Grafico1

    12

    21

    67

    Serie 1

    [] []

    [] 21

    [] []

    Foglio1

    Serie 1Colonna1Colonna2

    Yes12

    No21

    Sometimes67

  • 13. What are the products that are not advertised? Write your own answers8 students did not answer

    14 students answered they didnt know

    For 20 students basic necessities

    36 students answered drugs, alcohol, cigarettes

    2 students answered cheaper products

    20 students answered that what is produced is advertised

  • Thank you for your attention !!!