pr vs. marketing vs. advertising

33
What is the Difference? Marketing Advertising Public Relations

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Page 1: Pr vs. marketing vs. advertising

What is the Difference?

Marketing

Advertising

Public Relations

Page 2: Pr vs. marketing vs. advertising

The House

Marketing

Advertising

Page 3: Pr vs. marketing vs. advertising

The House

Marketing

Advertising

Advertising

Page 4: Pr vs. marketing vs. advertising

The House

Marketing

Advertising

Advertising

Public Relations

Page 5: Pr vs. marketing vs. advertising

The House

Marketing

Advertising

Advertising

Public Relations

Marketing houses both Advertising and PR

Page 6: Pr vs. marketing vs. advertising

The House

Marketing

Advertising Public Relations

Makes decisions based on

Page 7: Pr vs. marketing vs. advertising

The House

Marketing

Advertising Public Relations

Makes decisions based on

Market Research

Page 8: Pr vs. marketing vs. advertising

The House

Marketing

Advertising Public Relations

Makes decisions based on

Timeline

Market Research

Page 9: Pr vs. marketing vs. advertising

The House

Marketing

Advertising Public Relations

Makes decisions based on

Budget

Timeline

Market Research

Page 10: Pr vs. marketing vs. advertising

The House

Marketing

Advertising Public Relations

Makes decisions based on

Budget

Timeline

Market Research

Target Audience

Page 11: Pr vs. marketing vs. advertising

The House

Marketing

Advertising Public Relations

Executes sales promotion activities

Page 12: Pr vs. marketing vs. advertising

The House

Marketing

Advertising Public Relations

Executes sales promotion activities

Contests

Page 13: Pr vs. marketing vs. advertising

The House

Marketing

Advertising Public Relations

Executes sales promotion activities

Social Media

Contests

Page 14: Pr vs. marketing vs. advertising

The House

Marketing

Advertising Public Relations

Executes sales promotion activities

Tradeshows

Social Media

Contests

Page 15: Pr vs. marketing vs. advertising

The House

Marketing

Advertising Public Relations

Executes sales promotion activities

Tradeshows

Social Media

Contests

Events

Page 16: Pr vs. marketing vs. advertising

Paid Media

AdvertisingAdvertising

Page 17: Pr vs. marketing vs. advertising

Paid Media

AdvertisingAdvertising

Advertising creates media that is placed by payment.

Page 18: Pr vs. marketing vs. advertising

Paid Media

Advertising

Creates assets auch as

Page 19: Pr vs. marketing vs. advertising

Paid Media

Advertising

Creates assets auch as

Billboards

Page 20: Pr vs. marketing vs. advertising

Paid Media

Advertising

Creates assets auch as

Print Ads

Billboards

Page 21: Pr vs. marketing vs. advertising

Paid Media

Advertising

Creates assets auch as

Commercials

Print Ads

Billboards

Page 22: Pr vs. marketing vs. advertising

Paid Media

Advertising

Creates assets auch as

Commercials

Print Ads

Billboards

Target Audience

Page 23: Pr vs. marketing vs. advertising

Earned Media

Advertising

Public Relations

Page 24: Pr vs. marketing vs. advertising

Earned Media

Advertising

Public Relations creates and manages all free media.Public Relations

Page 25: Pr vs. marketing vs. advertising

Advertising Public Relations

Creates and Manages

Public Relations

Earned Media

Page 26: Pr vs. marketing vs. advertising

Advertising Public Relations

Creates and Manages

Reputation

Public Relations

Earned Media

Page 27: Pr vs. marketing vs. advertising

Advertising Public Relations

Creates and Manages

Press Material

Reputation

Public Relations

Earned Media

Page 28: Pr vs. marketing vs. advertising

Advertising Public Relations

Creates and Manages

Radio & TV Media

Press Material

Reputation

Public Relations

Earned Media

Page 29: Pr vs. marketing vs. advertising

Advertising Public Relations

Creates and Manages

Radio & TV Media

Press Material

Reputation

PublicityPublic Relations

Earned Media

Page 30: Pr vs. marketing vs. advertising

All Work Together

Marketing

Advertising

Public Relations

Page 31: Pr vs. marketing vs. advertising

All Work Together

Marketing

Advertising

Public Relations

Page 32: Pr vs. marketing vs. advertising

All Work Together

Marketing

Advertising

Public Relations

To promote and sell a brand, product or position.

Page 33: Pr vs. marketing vs. advertising

Jennifer KellyPR vs. Marketing vs. Advertising

Media Communications and Public RelationsFull Sail University

SourcesWayne, R. (July 8, 2014). The Real Difference Between PR And Advertising. Retrieved from http://www.forbes.com/sites/robertwynne/2014/07/08/the-real-difference-between-pr-and-advertising-credibility/2/ Unknown (Jan. 28, 2008). Defining the Terms: The Differences Between PR, Marketing and Advertising. Retrieved from https://hooplamedia.wordpress.com/2008/01/29/defining-the-terms-the-differences-between-pr-marketing-and-advertising/

Noricks, C. (Oct. 23, 2013).The Difference Between PR, Marketing and Advertising. Retrieved from http://heartifb.com/2013/10/23/the-difference-between-pr-marketing-and-advertising/