ADVERTISING VS SOCIAL MEDIARelationship between advertising and social media

By: Qaribu Yahaya Nasidi

ID No: 12300001529

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OVERVIEW

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Social media advertising means to gain traffic or attention of online users through social media sites.

Social Media is the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well.

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DEFINING THE TWO CONCEPTS

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WHAT’S ADVERTISING?

There is not a single generally accepted definition of advertising. 

Instead, there are several ways to define it. In summary: Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas.

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WHAT’S SOCIAL MEDIA?

‘Social media’ is the umbrella term for web-based software and services that allow users to come together online and exchange, discuss, communicate and participate in any form of social interaction. That interaction can encompass text, audio, images, video and other media, individually or in any combination.

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WHY IT’S IMPORTANT TO ADVERTISE IN SOCIAL MEDIA? There are some potential benefits of

engaging your customers through social media. Among them are:

Stay informed Raise your profile Influence the influencers Nurture brand advocacy Pass it on The wisdom of crowd

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Stay informed: Find out what your customers really think. Get invaluable insight into their perception of your products, services, brands, industry and more general topics of interest. Knowing your customers is the key to effective digital marketing – and engaging with them on a social platform can be incredibly revealing, without being intrusive.

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Raise your profile: By engaging proactively through social media you appear responsive and can build your reputation as an authoritative and helpful player in your field of expertise.

Influence the influencers: Often the people who are most active in social media circles will be the element of your target market who can be classified as influencers. While small in number compared to the market as a whole, these influential individuals have already gained the trust and respect of their online peers, and fostering their good opinion can have a disproportionate impact on your broader online reputation.

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Nurture brand advocacy: By engaging positively with people who already have a positive attitude to your brand, you can nurture passionate brand evangelists who will voluntarily advocate your organization through online social media.

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Pass it on: One of the most powerful aspects of social media is its capacity for viral propagation. It’s the online equivalent of word-of-mouth, except that online the word can travel further, faster. Whether it’s a video on YouTube, a high-profile news story about your company or a post on your blog that’s picked up and distributed by your readers, if it hits the right note, suddenly it’s everywhere, and your profile soars. If you get it right, there’s no more effective way to promote your business.

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The wisdom of the crowd: You know what they say: two heads are better than one. Smart companies realize that by harnessing the collective intelligence of online communities they can find answers to some of their most challenging business problems. Getting input from online communities using social media is affordable and effective. As well as helping to solve real business dilemmas it can also help you to make more informed research, design and development decisions based on what customers actually want. Now there’s a radical concept.

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TYPES OF ADVERTISING ON WEB.

Banner Advert: when the advertising is on the top of the web page is called banner or leader-board. And it appear horizontally on the page

Skyscrapers: this is an opposite of banner advert it appear vertically in the web page, be in left or right.

rectangles: is a small advert that appear in four shape square on the web page.

Buttons: it appear in a form of cycle. Below are the examples of these ad. types

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EX. OF BANNER AD

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EX. OF SKYSCRAPERS AD

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RECTANGLE AD EX.

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BUTTONS AD

DIFFERENT FORMS OF SOCIAL MEDIA

social media websites come in a wide variety of ‘flavours’. The most visited social media websites as of August, 2013 are:

Facebook YouTube Twitter LinkedIn Yahoo Instigram...

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ADVERTISING ON FACE BOOK

Facebook offers several vehicles to connect with the customers, page post ads are incredibly convincing. Advertisements in the form of Page post ads begin as a post on a fan page and gradually get paid distribution among the other fans and friends of fans in their News Feeds. The page post ads allow creative freedom and can be a link, video, photo, event or status. Most importantly, these ads on Facebook can be shown to anyone or even to those who are not connected to your page.

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WHY ADVERTISING ON FACEBOOK?

Facebook is the leading social network site in the world today, it has over 300,000,000 active users

Facebook is one of the best way to meet target customers or rather potential customers

Facebook advertising appears mostly on the right side of your facebook page, so you wont get skipped.

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EXAMPLE OF FACEBOOK AD

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FACEBOOK FACTS AND STATISTICS

23% of Facebook users check their accounts five or more times every day.

80% of Faceook users prefer to connect with brands on Facebook.

More than half of all Facebook members have used the social network via a smartphone, and 33% use a phone as their primary means of Facebook access.

(WordPress Hosting SEO)

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TWITTER

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Twitter is among the best four social network in the world. Advertising on twitter became more prominent and its very vital to advertisers and companies because it’s very viral. In everyday there is more than 64 million tweets.

Most twitter advert appear on the left site on twitter home page.

EX. OF TWITTER AD

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BMW ADVERT

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CASE STUDY: DELL

Dell, the computer vendor has successfully promoted special offers to its Twitter community. In particular , Dell uses an account called @Delloutlet to promote the sales of refurbished or used Dell products at discount prices.

Dell spokeswoman talk about the company's success with this new channel:

“I started twitting regularly and doing more twitter exclusive offers , this helped us to grow our followers base (we’re now 600,000) our followers responded by re-twitting @Delloutlet messages to their followers, and our numbers rose even more

we’ve surpassed $2million in terms of Dell outlet sales...”

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YOUTUBE

You tube advert is a video advert that; Help you connect with people in unique way,

show them what you do and how you do it. Deliver your message to the right people at

the right time, every business has an audience on YouTube.

YouTube advert also helps you to drive result, bring more people to your website, create awareness and increase sales.

Banner advert appear on unrelated advert YouTube pages

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EX. OF YOUTUBE ADS, USING HUMOROUS VIRAL TO PROMOTE PRODUCT

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BANNER AD ON YOUTUBE

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YAHOO

Yahoo is like other social media it enables brands to meaningfully engage across their consumers daily habits.

Yahoo helps small business drive more customers and grow their business.

YAHOO AD

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INSTIGRAM ADVERT

Instigram is the baby social network created on October, 2010 and its getting popularity among internet users, it hit top ten social network in 2013.

research shows that; Instigram has over150million active users. Advertisers seize this opportunity to start advertising on instigram.

Instagram says that the ads will start appearing over the next couple of months and will come from brands that you don’t follow. They say that this will ‘start slow’.

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EX. OF INSTIGRAM ADS.

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IMPACT OF SOCIAL MEDIA ON ADVERT

The impact of social media today is never be emphasize, research shows that;

93% of marketers use social media for business and the fastest growing segment of social media users is now adults aged 45-54.

55% of this age group now have a profile on at least one social network

Half of all social media users under age 35 follow their online friend’s product and services recommendation.

(TECHi)

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77% of buyers are more likely to buy from a company uses social media (war of words)

92% of small business say that social media is an effective marketing tool (e-strategy trends)

47% of Americans say that Facebook has a greater impact on their purchasing behaviour than any other social network. (war of words)

Internet users pass on advertising messages or images through social network site, without realising that they are doing this.

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IF YOU WANT TO COMPUTE IN THE MERKET TODAY BE ON SOCIAL MEDIA...

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