presentation bsh westerstede

Communication 2.0Follow the consumer!

BSH systeemhaus Vincent Everts+31647180864dinsdag 7 september 2010

Who isVincent Everts?

dinsdag 7 september 2010

InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa


find, collect, publish

www.yubby.comdinsdag 7 september 2010

http://www.yubby.com


find, collect, publish

www.yubby.comdinsdag 7 september 2010

What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7


How do we spend our time?


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines


Internet overtakes TV

If the current growth continuesthe internet will overtake TV

as most consumed media in 2010

Text


Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph


• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


E-commerce worldwide

2009: 1200 miljard euro

2008: 950 billion euro

+25%

bron: thuiswinkel.org


ProductinformatieSocial toolsdinsdag 7 september 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


LondonCalling.mobi

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate

why one choice is better than another choice.


LondonCalling.mobi



Operations delivers.


LondonCalling.mobi



Operations delivers. Any gap between the two drives a conversation

on the social Web.

Dave Evans bit.ly/nublackdinsdag 7 september 2010

kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


36


37


38


39


Negroponte

40


beta


• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


Who talks


Blogs demografie

Bron: Technorati 2008dinsdag 7 september 2010

Free


Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSdinsdag 7 september 2010

RSS Readers


RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk

Communication 2.0


80


“What are you doing in 140 characters”


Customer service


It’s now mainstream!


Twittering during TV

High peaks = broadcast

Low peaks =rerun


Why callvia computer?


It’spersonal!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationdinsdag 7 september 2010

Revisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software


Get feedback


Web 2.0 Trend:Co-Creation


49


Social Networking


88

Internet goes mobile


95


96


Mobile internet is where internet was 5 years ago


94

New services:location, location, location


Android for the rest of us


Video Everywhere


3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 7 september 2010

3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 7 september 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube


Internetvideois not just YouTube!


Tudou.com bigger YouTube


With these HD devices anyone can do it!


Twitter +Blogging+Facebook +Video+IM

= Unified communication


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl



mailto:[email protected]




presentation bsh westerstede

Documents

pph tv

google adwordseasy

google earthmap

commercialadvertismenthour

time advertisementtime

time consumption web

kindleexplained marketing

russiainnovation inhealth