Student Example

Targeting an audience

The advert’s target audience is women. We know this

because of the brightly coloured packaging and the

flowers, which imply a fresh scent, which women would

like and care about more than men. Stereotypically, it is

women who do the washing and buy household goods

such as this. It is aimed at women 20-45 as this would

include many mothers taking care of the washing for the

family.

In terms of Maslow’s hierarchy of needs, the three

needs which the advert appeals to are:

Safety – because this need covers health, safety of

the body and employment. If your clothes are un-

washed and smelly, the chances of securing a job are

low.

Love/belonging – this advert appeals to the motherly

role of caring for the family.

Esteem – having clean and fresh smelling clothes

would help you to have more confidence in yourself

and raise self-esteem.

Targeting an audience

The advert’s target audience is women. We know this because of

the brightly coloured packaging and the flowers, which imply a

fresh scent, which women would like and care about more than

men. Stereotypically, it is women who do the washing and buy

household goods such as this. It is aimed at women 20-45 as this

would include many mothers taking care of the washing for the

family.

In terms of Maslow’s hierarchy of needs, the three needs which

the advert appeals to are:

Safety – because this need covers health, safety of the body

and employment. If your clothes are unwashed and smelly,

the chances of securing a job are low.

Love/belonging – this advert appeals to the motherly role of

caring for the family.

Esteem – having clean and fresh smelling clothes would help

you to have more confidence in yourself and raise self-

esteem.

Clear and simple statement

Showing

awareness

Detailed

and precise

View backed up

with reasons

Reason

why this is

done

Demonstrates knowledge

Use of bullet

points makes

the points

clear

Explanation of how

each one applies

demonstrates

understanding

What did they do well?

How did you do?