product camp 2012 - harding
DESCRIPTION
This is a presentation I gave at 2012 Product Camp sponsored by Silicon Valley Product Manager's Association at the eBay campus.For best viewing, use the speaker notes.The presentation is a shorter version of the talk I gave on the "Tyranny of Benchmarking" in December, 2011 and covers 3 methods to help define and build awesome products including:- Best Imaginable Product- Design-as-a-Product- Self-as-a-CustomerThere are 3 examples explored for each method in detail.There are also 6 other examples in mini-format that follow to reinforce the concepts.Comments are welcome.TRANSCRIPT
3 Methods to Define & BuildAwesome Products
Mike Hardinghttp://re.vu/MikeHarding
follow: @mah1
© 2012 Mike Harding – All Rights Reserved
let’s get to it…
A change in perspective is worth 80 IQ points.
- Alan Kay
BestImaginable
Product
BestImaginable
Product
Designas a
Product
BestImaginable
Product
Selfas a
Customer
Designas a
Product
BestImaginable
Product
BestImaginable
Product
BestImaginable
Product
What is the best imaginable experience possible?
BestImaginable
Product
BestImaginable
Product
BestImaginable
Product
BestImaginable
Product
BestImaginable
Product
BestImaginable
Product
BestImaginable
Product
BestImaginable
Product
BestImaginable
Product
what are you trying to accomplish?
BestImaginable
Product
BestImaginable
Product
is it best imaginable?
BestImaginable
Product
BestImaginable
Product
BestImaginable
Product
?
BestImaginable
Product
what are you trying to accomplish?
BestImaginable
Product
BestImaginable
Product
Designas a
Product
Designas a
Product
when is the last time you heard this about a hotel?
Designas a
Product
I love you, I love you, I love you!
Designas a
Product
I never met an Ace Hotel that I didn't like and so far I've
met 3 out of 4 of them.
Designas a
Product
My room came with a guitar which made me excited -
"Look, I could play a guitar!”
Designas a
Product
Loved the vintage feel but VERY clean and everything
done RIGHT.
Designas a
Product
This place is not just for hipsters darlings. We are 25 years too old for such a label and loved every little thing about our stay here!
Designas a
Product
LOVE LOVE LOVE The Ace in NYC.
Designas a
Product
For under $100/night, you can get a great room in the heart of the Pearl District.
Designas a
Product
Ace Hotel Portland is very Portland. And by "Portland" I mean weird. In a good way.
Designas a
Product
It doesn't get better than the Ace!
Designas a
Product
Designas a
Product
Designas a
Product
Designas a
Product
Designas a
Product
Designas a
Product
Designas a
Product
Designas a
Product
Designas a
Product
Designas a
Product
Designas a
Product
BestImaginable
Product
Selfas a
Customer
Designas a
Product
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
Selfas a
Customer
HR Professionals:Yuck, breaks my tools!(but I’d contact anyway)
Selfas a
Customer
HR Professionals:Yuck, breaks my tools!(but I’d contact anyway)
Candidates:When can I create my re.vu?
Selfas a
Customer
HR Professionals:Yuck, breaks my tools!(but I’d contact anyway)
Candidates:When can I create my re.vu?
Hiring Managers:Wish more candidates would
use this sort of resume.
Selfas a
Customer
Selfas a
Customer
which do you prefer?
BestImaginable
Product
Selfas a
Customer
Designas a
Product
let’s see some more examples
example 1
example 2
example 3
example 4
example 5
example 6
escape
perspectiveescape
experiment
perspectiveescape
experiment
perspectiveescape
SUCCEED!
aspire to design GREAT products
Thank You!
3 Methods to Define & BuildAwesome Products
http://re.vu/MikeHardingfollow: @mah1
© 2012 Mike Harding – All Rights Reserved