productprice placepromotion marketing mix (4p’s) slide 1 the marketing mix principles are...
TRANSCRIPT
Product Price
Place Promotion
Marketing Mix (4p’s) Slide 1
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The marketing mix principles are controllable variables which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are Linked and must support each other.
Marketing Mix (4p’s) Slide 2 Product
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Product Decisions
Branding Quality Features
We must remember that Marketing is fundamentally about providing the correct bundle of benefits to the end user, hence the saying ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’ (P.Tailor 7/00)
Benefits offered
Marketing Mix (4p’s) Slide 3 Pricing
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Pricing Strategies
Penetration
Skimming
Competition
Product Line
Bundle
Psychological
Pricing is the only mix which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product, it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship.
Marketing Mix (4p’s) Slide 4 Promotion
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Promotional Mix
Advertising
Public Relations
Sales Promotion
Personal Selling
Direct Mail
Internet/ E-commerce
A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. An organisations promotional mix can consist of:
Marketing Mix (4p’s) Slide 4 Promotion
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Promotional Mix
Advertising
Public Relations
Sales Promotion
Personal Selling
Direct Mail
Internet/ E-commerce
A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. An organisations promotional mix can consist of: