THE PROBLEM

CUSTOMER FEEDBACK IS PAIN

MOSTLY SHOUTS, CALLS

OR SCRIBBLES

BECAUSE SURVEYS ARE TROUBLESOME

AND REPORTS ARE CONFUSING

PLAN A

22% plausible

STRATEGY A

45% legit

STRATEGY B

33% legit

NEW PRODUCT

A

62% viable

NEW PRODUCT

B

74% viable

NEW STAFF B

10% suitableNEW STAFF A

57% suitable

PROMOTE PERSON

A

51% should do

PROMOTE

PERSON B

39% should do

NEW BRANCH IN

SINGAPORE 37%

urgent

EXPAND SAIGON

OFFICE 66%

urgent

NEW OFFICE IN

HANOI 27%

urgent

NEW PRODUCT

C 11% viable

IMPROVE

CUSTOMER

SERVICE

77% necessary

PLAN B

15% plausible

WE NEED MORE

FOOD CHOICES

5% necessary

WHAT COMPANIES NEED: MAKE DECISIONS

PLAN C

makes sense 44%

or

oror

or

or

or or or or

REWORK THE

WHOLE SYSTEM

50% urgent

or

or or or

THE SOLUTION

CUSTOMER FEEDBACK

COMPANY DECISIONS

CUSTOMER FEEDBACK

COMPANY DECISIONS

CORPORATE KNOWLEDGE STATISTICS

THE PRODUCT

X4Z5KC

CONSUMERS INPUT

N times

PLAN A

STRATEGY A STRATEGY B

NEW PRODUCT

ANEW PRODUCT

B

NEW STAFF BNEW STAFF APROMOTE PERSON

APROMOTE

PERSON B

NEW BRANCH IN

SINGAPORE

EXPAND SAIGON

OFFICE

NEW OFFICE IN

HANOI

NEW PRODUCT

C

IMPROVE

CUSTOMER

SERVICE

PLAN B

WE NEED MORE

FOOD CHOICES

COMPANIES INPUT: DESIRED OUTPUT

PLAN C

or

oror

or

or

or or or orREWORK THE

WHOLE SYSTEMor

or or or

COMPANIES INPUT: TEACH THE MACHINE

OUTPUT

Plan A 10%

Problem A 30%Height: 5

Priority: 45

Best insight A 90%

ASSUMPTION A 14%

SUGGESTION A 88%

Plan B 33%

Problem B 70%Height: 2

Priority: 84

Best insight B 88%

ASSUMPTION B 77% (need

more propping)

THRESHOLD A 67%

50% 15% 5% 20% 80%

50% 15% 5% 20% 80%

OUTPUT + TOOL

BUSINESS MODEL

SUBSCRIPTION (4 months)

ONE-TIME PAYMENT (2 months)$0.1/feedback message

$1000/10k messages/month

$0.08/feedback message$800/10k messages/month

AFTER 1 YEAR OR PROCESSING TIME X2 PRICES X2

THE MARKET

>50Retailers in Saigon

Service companies in general, serving more than 3000 customers

a day, generating around 10k feedback messages/month

Customer acquisition: referral

>50F&B companies in Saigon

COMPETITION

Feedback gathering

Quantitative analysis Qualitative analysis

Survey companies(not even effective)

Analytics companies(too many numbers)

Consulting companies (think they know more than you)

1. Fewer numbers, that matter

2. From feedback gathering all the way to decisions

3. Take into account everything

4. Companies are deeply engaged in their own decision-making process

5. Companies become their own consultants

VISION

Need to raise fund to invest primarily in AI and Natural

Language Processing

#1 feedback analysis service in SG, then in VN

Establish a network of freelance “proppers”

Do what

Don’t do what

Do what then what

Who do what when

Applications in other industries

Education Hospitality Telecom Cinema HR

Automotive Healthcare Web shops Mobile devices

OTHER APPLICATIONS

FULL VERSION

SUPPORT METHANK YOU

A58%

B90%

C80%

D70%

60% 50% 40%

roomA.RP =

𝑺𝒑𝒓𝒐𝒑.𝒑𝒓𝒐𝒑𝒑𝒆𝒓.𝑹𝑷×𝑺𝒑𝒓𝒐𝒑.𝒂𝒗𝒈𝒄𝒐𝒏𝒇𝒊𝒅𝒆𝒏𝒄𝒆

𝑺𝒑𝒓𝒐𝒑.𝒑𝒓𝒐𝒑𝒑𝒆𝒓.𝑹𝑷

𝟐+ 𝟏𝟎𝟎%−

𝑫𝒑𝒓𝒐𝒑.𝒑𝒓𝒐𝒑𝒑𝒆𝒓.𝑹𝑷×𝑫𝒑𝒓𝒐𝒑.𝒂𝒗𝒈𝒄𝒐𝒏𝒇𝒊𝒅𝒆𝒏𝒄𝒆

𝑫𝒑𝒓𝒐𝒑.𝒑𝒓𝒐𝒑𝒑𝒆𝒓.𝑹𝑷

𝟐

𝟐

roomA.RP =

𝟗𝟎%×𝟔𝟎%+𝟖𝟎%×𝟓𝟎%

𝟗𝟎%+𝟖𝟎%

𝟐+ 𝟏𝟎𝟎%−

𝟕𝟎%×𝟒𝟎%

𝟕𝟎%

𝟐

𝟐= 58%