proposal edit 7-2014
TRANSCRIPT
“Vino Flor de Jamaica”(Hibiscus Flower wine)
Tapping into the Exploding Hispanic Wine Market
Barroso & Sons LLCProposal to Distributors.
2015
Señorita Maria
• Wine extracted from the Hibiscus flower grown in a hidden corner of Mexico.
“Vino Flor de Jamaica” Never before offered in the North American market.
• Where does it come from?• Guerrero and Oaxaca State, Mexico• How is it cultivated? Cultivated and grown organically at the beginning of rainy season mid-April• Selection process? For the calyces of fruits, about 3 weeks after tile onset of flowering were is taken
soon after to the winery to make it in to a delicious wine
• A Sweet, complex wine.• 12.5% Alcohol by volumeSweet wines are popular not only with females,
but with ALL Hispanic wine drinkers.http://www.depts.ttu.edu/hs/texaswine/docs/presentations/Hispanic-wine-market.pdf
What is Señorita Maria ‘Vino Flor de Jamaica’?
• Hispanics comprise 16.7% of US population U.S Census Bureau, July 2011• Hispanics increased from 12.5% of the population in 2000 to
16.9% in 2012. 800,000 young U.S.-born Hispanics enter adulthood each year, but in the coming decades, that number will rise to more than a million annually. (Taylor, Gonzalez-Barrera, Passel and Lopez, 2012).
• Hispanics consume wine in growing numbersAnnual Wine Consumption by U.S. Hispanics Could Grow to Nearly 95 Million Cases in the Next 20 Years.Adjusting Flavor Profiles and Coordination with Distributors Key First Steps According to Rabobank. http://finance.yahoo.com/news/annual-wine-consumption-u-hispanics-171052295.html
“Señorita Maria” The Hispanic Wine Market
• Señorita Maria is a proprietary Formulation (Hibiscus wine) approved by the TTB.
• Proprietary formulation
• Not many products targeted specifically for the Hispanic female wine drinker in the Liquor market.
• Wine consumption is growing Nationwide, and within the Hispanic culture in the US.
Opportunities for “Señorita Maria” in the U.S.
“Flor de Jamaica wine” is part of the Latin Culture as a traditional beverage.Become part of that culture with “Senorita Maria”
“Flor de Jamaica wine” is part of everyday life in Mexico, El Salvador, Nicaragua, Panama, Costa Rica, Colombia…and with your help, we can make it part of the Hispanic culture here in the USA.
“Señorita Maria” In Conclusion
Señorita MariaHibiscus wine Flor de Jamaica
Produced and bottled Sonoma CABarroso & Sons, LLC
Brand owner:Ernesto Barroso