PRESENTER: CRYSTAL, PRASHANT & WILL

SUBMITTED TO: NIKKI WINGATE

UNIVERSITY OF BRIDGEPORT

Research Proposal FOR

To encourage the company to give exclusive deals to the existing customers. Which directly effect the sales of the product. And doing this kind of activity will work as a sustainable strategy to add value to the brand.

Agenda

Company BackgroundSamsung electronics a Korean based global electronics company.

US headquarters at Ridgefield Park, NJ

Source: http://arstechnica.com/

Business Objective Samsung reported a staggering 20% drop in sales and 49% collapse in its profits because of decline sales of his galaxy smartphone (Business Insider, 2014).

High end Competitor Apple

Low end Competitor Xiaomi

To give Samsung’s smartphones sales a boost.

Source: www.nielsen.com/

Research Objective We will include a segment of smartphones buyers coming in stores. We will ask them to fill the questionnaire. Main objective is to examine consumer response on exclusive deals.

To encourage company for giving more exclusive offers to their existing customers.

Research Question & Hypothesis Whether consumer response for exclusive deals will be heightened relative to those that are more inclusively available in the marketplace? And encourage them to buy that product?

Means being a customer of the brand has advantage.

H1

H2

Stronger deal exclusivity effects will be observed on customers who need uniqueness.

Stronger deal exclusivity effects will be observed for customers who hold more favorable attitudes toward brand.

Research DesignOne Dependent Variable “Deal”

Independent Variable “the attitude of consumers’ to reach uniqueness”

Another Independent Variable “Brand loyalty”

Data Collection A team of students from UB will be given task of observing and getting questionnaire filled.

The data will be collected during stores opening hours.

These students would be briefed about the research and how to collect the data.

100% scrutiny of the questionnaire.

Key Information Target group – people above age 18 years.

Data collection – Quantitative (Interval Scale)Field survey

Sampling – Simple Random sampling (low cost)

Sampling size – 150

Example question: If company gives 50GB of cloud space to existing customers?

Very Bad

Bad Slight bad

Neutral Slightly good

Good Very Good

Data Analysis Data will be analyzed statistically (on a seven-point

scale). We will do Regression analysis for estimating the

relationships among variables.

Deliverables (Flow Chart)

10Days: Client interaction & gathering information

6Days: Initiating study

3Days: Questionnaire design

10Days: Field Study

4Days: Coding data analysis & develop plan

2Days: Report writing

1Day: Presentation

Start

1

End

2

3 4 5 6

7

10D

6D

10D

4D

3D 10D 4D

2D

1D

Total: 40 Days

Deliverables A power point report on the findings of the study.

The filled in questionnaire by the respondents.

Detailed project report with analysis and suggestions.

Milestones: Step 3 Proposal Step 5 Data collection complete Step 7 Final report completion

Ethical Issues

Sensitive Research Matters

Findings

The research importance

H1 H2

H1 and H2 are verified.

The importance is the objective of the research.

http://www.businessinsider.com/samsung-v-apple-smartphone-sales-and-profits-2014-10#ixzz3YYDZRyCv

http://www.nielsen.com/us/en/insights/news/2015/smartphone-owners-are-as-diverse-as-their-devices.html

References

Q & A

END OF PROPOSAL