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PUBLIC RELATIONS Adrienne Alderman | Talent Management

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PUBLIC RELATIONS

Adrienne Alderman | Talent Management

Perception on Public Relations

WHO THEY ARE

Their Stories

Lauren Ward, Account Supervisor

Vanderbilt Graduate ‘15 Working at Amobee in San

Diego, CA

Emily Torres, PR & Marketing Coordinator

Working at McNeely Pigott & Fox in Downtown

Nashville, TN

Ashley Wallace, Director

Working at Allison+Partners in Los Angeles, CA

GETTING EDUCATED?

Options & Realities

Journalism

Public Relations

Business

Communications

ON THE JOB

PRO TIP: Educate yourself outside the classroom

Research

Collaboration

Strategy

PRO TIP: Learn how to research quickly -- that means it’s okay to procrastinate if you can do it effectively

KNOWLEDGE

PRO TIP: Get used to learning about a variety of fields & competitors

Living Comfortably Starting OutIntern - $0Entry Level-$30-45,000

End Game?Upper End - $150,000+

Moving on Up PR Specialists - $55,000

ManagementPR Director - $90-120,000

PRO TIPS: Get lots of internships

Know your salary rangeAsk questions

Don’t take no for an answer

WHAT’S TRENDING?

THE NEED FOR NARRATIVE

CONNECTIVITY & GLOBALIZATION

DIVERSITY

WORKING 24/7

SOCIAL MEDIA

PRO TIP: Get used to sitting on your computer all the time

Get Connected

➢ Public Relations Society of America

➢ International Public Relations Association

➢ PRWeek

PRO TIP: Attend local professional events

Recruiting?How can I get a job as soon as

possible?

➢ No formal process➢ What to do:

○ Portfolio○ Writing○ Self Promotion○ APPLY

PRO TIP: Build a personal brand (blogging, social media,

LinkedIn)

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