GETTING WHERE YOU WANT TO GO BY KNOWING WHERE YOU HAVE BEEN

PRESENTED BY: CHIRAG KIRON

* INTRODUCTION* PR ERA’S* PR DEFINITIONS* ANCIENT ORIGINS* OTHER IMPORTANT PR EVENTS* EVOLUTION OF PR IN INDIA * REFERENCES

INTRODUCTION- PR is not a product of the modern age. -Although the term "public relations" was not yet developed, early forms of public influence and communications management was present in ancient civilizations. - Trying to manage public opinion, however is a much older practice than most people realize , dating back at least to the time of early civilizations. - The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people.

PUBLIC RELATIONS ERA’S

1865 – 1900 Pre Seed back Era1900 – 1917 Seed back Era1917 – 1919 World War I1919 – 1929 The Booming 20’s1930 – 1945 The FDR Era1945 – 1965 Post War1965 – Today Global Information

Society

DEFINITON OF PR:In August 1978, the World Assembly of Public Relations Associations defined the field as“The art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interest”Public Relations society of America, a professional trade association, defined public relations in 1982 as:"Public relations helps an organization and its publics adapt mutually to each other."In 2011 and 2012, the PRSA developed a crowd-sourced definition:"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."Public relations can also be defined as “The practice of managing communication between an organization and its publics.”

ANCIENT ORIGINS

A clay tablet found in ancient Iraq that promoted more advanced agricultural techniques is sometimes considered the first known example of public relations.

Babylonian, Egyptian and Persian leaders created pyramids, obelisks and statues to promote their divine right to lead. Additionally, claims of magic or religious authority were used to persuade the public of a king or pharaoh's right to rule.

Ancient Greek cities produced sophisticated rhetoric, ‘Sophists’ used the principles of persuasive communication.

JULIUS CAESAR

ST.AUGUSTINE

Pope Gregory XV founded the term "propaganda" when he created Congregatio de Propaganda ("congregation for propagating the faith"), which used trained missionaries to spread Christianity.

In the early 1200s, the Magna Carta was created as a result of Stephen Langton lobbying English barons to insist King John recognize the authority of the church.

- Cardinal Richelieu of France had pamphlets made that supported his policies and attacked his political opposition. - The government also created a publicity bureau called Information and Propaganda and a weekly newspaper originally controlled by the French government, The Gazette.

In 1641, Harvard University sent three preachers to England to raise money for missionary activities among the Indians. To support the fund-raising, the University produced one of the earliest fund-raising brochures, New England's First Fruits.

The Boston Tea Party has been called a "public relations event" or pseudo event in that it was a staged event intended to influence the public.

THOMAS PAINE

BENJAMIN FRANKLIN

WILLIAM SEWARD

PHINEAS.T.BARNUM

IVY LEE

EDWARD BERNAYS

David Ogilvy

OTHER IMPORTANT EVENTS- The first newsletter and the first daily newspaper were founded in Germany in 1609 and 1615 respectively. - A then-anonymous pamphlet in 1738 by Maria Theresa of the Austrian Empire was influential in criticizing the freemasons and advocating for an alliance between the British, Dutch and Austrian governments.- An early version of the press release was used when King's College (now Columbia University), sent out an announcement of its 1758 graduation ceremonies and several newspapers printed the information.

-  Princeton was the first university to make it a routine practice of supplying newspapers with information about activities at the college.

- Early environmental campaigning groups like the Coal Abatement Society and the Congo Reform Association were formed in the late 1800s.- In the late 1800s many of the now-standard practices of media relations, such as conducting interviews and press conferences emerged.

- Industrial firms began to promote their public image. The German steel and armaments company Krupp created the first corporate press department in 1870 to write articles, brochures and other communications advertising the firm.

- The first US corporate PR department was established in 1889 by Westinghouse Corporation.

- The first public relations department was created by the inventor and industrialist George Westinghouse in 1889 when he hired two men to publicize his pet project, alternating current (AC) electricity.

-  The first appearance of the term "public relations" was in the 1897 Year Book of Railway Literature.

REFERENCES* http://www.prsa.org/* Wikipedia