BY CARL FRIESEN

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How to publish your content where your clients are already looking

Presentation by Carl Friesen

Most of your clients and prospects are looking for information that can help them increase productivity and avoid problems.

So, you need to show them how you can help them reach their goals.

Most professions and industries have media focused on their issues.

These include printed magazines, association websites, blogs, podcasts, newsletters.

Your prospects trust these online and print publications -- and having your content there can increase its credibility.

Fish where the fish are

Why do trade media matter, in the age of Google?

Credibility and reach

Trade publications are widely read by senior members of the industry or profession – exactly the people you want to reach.

You can see this in the advertising rates that they charge – sometimes US$10,000 or more per page.

Niche business publications often accept informative articles at no charge.

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Articles must be informative, not a sales pitch, by an author with expertise and credibility, and written with the publication’s readership in mind.

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Focus your article on a news development or trend that affects people in your market.

Describe the news, say why it matters, give your informed opinion on the future, and make your recommendations to avoid a problem or gain a benefit.

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