PURPOSES OF SUPPORT MATERIAL (Skinner/Grice)

Clarity exactness of a

message definition of

research Vividness

memorable descriptive

SUPPORT MATERIAL (NARRATIVE)

Personal Stories from others Institutional stories

How groups help others

Cultural Your past

SUPPORT MATERIAL (EXAMPLES)

Brief Specific Hypothetical

imaginary situation

SUPPORT MATERIAL (DEFINITIONS)

Denotative Exact meaning

Connotative Multiple meaning

Functional How something

works

Analogy comparisons

SUPPORT MATERIAL (TESTIMONY)

Expert Celebrity Lay

Have knowledge but not “experts”

SUPPORT MATERIAL (FACTS/STATISTICS)

Facts Verified Specific

Statistics Can “round off” Don’t overwhelm

audience

USING THE MEDIA

Reference credible sources

Use as examples Check credibility

TESTING SUPPORT MATERIAL (Skinner/Grice)

E. Use specific evidence.

F. Do you have enough evidence to support your point?

G. Make evidence as current as possible.