q4 public company use of social media for investor relations summer2010
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A Q4 Whitepaper |Darrell Heaps & Sheryl Joyce
2 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Public Company Use of Social Media for Investor Relations
Summer 2010
TABLE OF CONTENTS
Executive Summary ....................................................................................................................................... 3
Introduction .................................................................................................................................................. 6
Methodology ................................................................................................................................................. 7
Social Media Use by Sector ......................................................................................................................... 10
Social Media Use by Region ........................................................................................................................ 11
Social Media Use by Market Capitalization ................................................................................................ 12
Twitter ......................................................................................................................................................... 13
Facebook ..................................................................................................................................................... 26
Corporate Blogs .......................................................................................................................................... 35
YouTube ...................................................................................................................................................... 42
SlideShare ................................................................................................................................................... 49
LinkedIn ....................................................................................................................................................... 55
Social Media on Corporate Website ........................................................................................................... 56
Best Practices for Public Companies Using Social Media ........................................................................... 62
Best Practices for Specific Social Media Channels ...................................................................................... 63
Conclusion ................................................................................................................................................... 66
Appendices .................................................................................................................................................. 67
References .................................................................................................................................................. 95
About Q4 Web Systems .............................................................................................................................. 96
3 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Executive Summary The use of social networks and blogs continues to increase with adoption having surpassed 70% of the
online population1. Not surprisingly, most companies utilize these tools to help generate awareness and
connect with consumers.
Today, the majority of investors and analysts also use these same channels to research companies,
discover new investment opportunities and connect/collaborate with other investors. Recognizing this,
leading public companies have begun to use these same tools to connect with and influence investors.
The use of social media in investor relations (IR) has grown considerably since 2008 and now, based on
the research in this report is reaching a tipping point.
This report follows two whitepapers we issued in August and November 2009 which examined and
analyzed early adopters who used Twitter to extend their communications, connect with new
audiences, and interact with their investors and stakeholders.
Since then, we continue to see an increasing number of companies who use Twitter to share previously
disclosed information such as news and presentations that link back to associated content on their
corporate or IR websites. Additionally, we see increased adoption by public companies of other social
networks such as Facebook, blogs, YouTube and SlideShare to post investor-related material including:
corporate videos showcasing company assets and CEO/CFO interviews regarding quarterly results;
industry-related news; conferences; analyst days and annual meetings.
Findings from this study show that the predominant social channel for investor-related material is
Twitter followed by Facebook, YouTube, SlideShare and blogs. While we have not seen any companies
specifically use LinkedIn for IR purposes, it is clear that it has emerged as an important channel that IR
professionals need to understand.
All of the companies in the study are using all of the social networks to provide context about their
company – not just press releases, but to announce strategic partnerships, mergers and acquisitions,
events such as participation in banking or industry-related conferences and quarterly conference calls to
name a few.
Roughly half of the companies in this study actively engage with their followers; however we found very
few investors looking to engage companies directly through these channels. Having said that, one
company has interacted so much with shareholders on Facebook, that they designated the discussion
board as its “official Corporate Discussion Forum” on the organization’s Facebook page.
1 Source: InSites Consulting
(http://blog.insites.be/?p=1704)
4 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Technology companies are the most prevalent users of the social networks for investor-related material.
Geographically, the U.S. leads the way in all categories, closely followed by Europe and then Canada
except for blogs and SlideShare usage where Canada edges Europe.
Large cap and small cap companies use all of the channels more than mid cap companies, although we
found small cap companies are using blogs and SlideShare more than large cap companies.
Some companies refer to information posted on other social channels such as, links on Twitter to a
video on YouTube or a corporate presentation, photos from an industry-related conference on
Facebook, and discussions on LinkedIn.
Many companies link to all of the social networks they use from their website. Of note, we have seen
more companies post links for Facebook and Twitter on their sites, as opposed to YouTube, SlideShare
or LinkedIn.
Twitter All 362 companies in this report have Twitter accounts, and after a careful analysis of the content, we
have found that 65% of them are using it to provide investor-related material.
Consistent with our findings from our initial research reports, the technology sector still has the highest
percentage of companies using Twitter for IR, followed by services and natural resources, with
consumer goods, pharma/healthcare/biotech and industrial goods all in close contention for third place.
Twitter is also the most widely used channel for investor-related material in the U.S., followed by Europe
and Canada. Large cap companies use Twitter the most, with small cap companies outpacing mid cap
companies.
Across all of the companies in our study, we did not see significant dialogue between investors and
companies on Twitter. This is not just a case of companies being unresponsive, but simply that not
many investors ask questions through this channel.
We found that 42% of the companies have consistent @replies, 62% retweet and 52% use #hashtags. Of
the 42% of companies using @replies to engage with their followers, technology companies led the way,
followed by services (including airline and phone companies). In a small number of cases @replies were
used to address investor questions, however to-date, answers simply directed the person to email the
investor relations department.
Of this same group we found that 62% use retweets to promote third party content, with technology
companies leading the way again, followed by services and then natural resources. Throughout our
research we saw many companies use this approach to endorse and re-publish information related to
their market and their position on relevant topics.
Lastly, we found that 52% of the companies, who use Twitter for investor-related material, use
#hashtags to either increase the discoverability of a certain message, or to contribute to a specific event,
e.g. annual meeting or analyst day.
5 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
The use of #hashtags is most prevalent in the technology sector, followed by services and
pharma/heathcare/biotech.
Facebook We found 77% or 278 companies in our study have a Facebook account and that 37% use Facebook to
provide investor-related material. The technology sector has the highest rate of adoption, followed by
natural resources, with services, pharma/healthcare/biotech and industrial goods not far behind.
Facebook is the second largest channel used by the U.S. followed by Europe and Canada, and by large
cap companies, followed by small and then mid cap companies.
Corporate Blogs Of the 362 companies in our study, 36% or 130 have a corporate blog, with 10% that provide investor -
related content. Technology companies are the most prevalent users, the services sector is second,
followed by the remaining sectors. Companies in the U.S. are the most dominant users of blogs for
investor-related material, with Canada next, closely followed by Europe. Small cap companies use blogs
for investor-related material most frequently, followed by large cap and then mid cap companies.
YouTube Of the companies in our study, 203 or 56% have an official YouTube account and 29% use the channel to
provide investor-related material. The technology sector once again leads the way, with services next
and consumer goods, natural resources and pharma/healthcare/biotech all following closely. Companies
in the U.S. are the most frequent users of YouTube for investor-related material, with Europe and
Canada a distant second and third. Large cap companies are the most predominant users, followed by
small cap and then mid cap companies.
SlideShare We found 10% or 40 companies in our study have official SlideShare accounts with all of them using the
channel for investor-related material. The technology sector uses SlideShare the most. Natural resources
is second with marginal differences in the remaining sectors of industrial goods, services and clean
technology, pharma/healthcare/biotech, consumer goods, and finally automotive, financial and utilities.
Small cap companies use SlideShare the most for investor-related material, followed by large cap and
mid cap companies.
LinkedIn Of the 362 companies in our study, we found that 93% or 337 have a LinkedIn company page. While we
have not found that the channel is being used by companies for investor-related material, there is
emerging evidence that it is the most popular social network for professionals. In fact over 80% of
financial services professionals use LinkedIn and say it’s critical for business development.
A new feature on LinkedIn allows anyone to ‘follow’ a company and receive updates to changes in
personnel, including promotions. Additional information is also included on the company profile, such as
news, stock quote and key statistics.
6 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
LinkedIn is evolving quickly and with the high number of professionals using the service, the likelihood is
that company specific services will continue to emerge. Our recommendation is to keep a close eye on
the evolution of this channel as it will only grow in importance to investor relations.
Introduction The adoption of social networks and blogs continues to increase amongst the online population. As a
result, more companies are capitalizing on the opportunity to interact with key constituents by
integrating social media channels into their broader communications and overall business strategy.
In August and November 2009 we issued two whitepapers which examined and analyzed early adopters
who are using Twitter to extend their communications, connect with new audiences, and interact with
their investors and stakeholders.
Since then, we continue to see an increase in the number of companies using Twitter to supplement
communications with key audiences by posting links specifically to investor-related material.
Additionally, we are also seeing increased adoption by public companies of other social networks such
as Facebook, blogs, YouTube and SlideShare as part of their IR program. While we have not seen any
companies specifically use LinkedIn for IR purposes, it is clear that it has emerged as an important
channel that IR professionals need to understand.
In order to get a complete picture of public companies that are using more than Twitter as part of their
IR program, we re-visited the 350 companies from our original research to analyze whether they are
using additional social channels (such as the ones mentioned above) for investor-related material. We
also added a few more companies (as they were relevant to this study) resulting in a total of 362
companies reviewed.
A complete list of companies included in the study can be found in Appendix A, broken out by sector
and in the pie chart on the next page.
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We invite you follow these companies on Twitter, look them up on Facebook, YouTube, SlideShare and
LinkedIn in addition to visiting their corporate/IR website and where applicable, their blog. If your
company is beginning to or currently using a social network for IR and we have not included you in this
report, please follow us on Twitter http://twitter.com/q4websystems, join the IR 2.0 Group on LinkedIn,
become a Fan of Q4 on Facebook or email us at [email protected] to be added to the list.
Methodology A company was considered to be using social networks for investor relations, if they were providing
context about their company and industry, such as providing links to headlines and other content
already posted on their corporate or IR websites. For example, press releases, corporate videos
showcasing corporate assets and interview footage with the CEO/CFO regarding the latest results.
Other information we considered includes industry-related news, conferences, analyst days and annual
meetings.
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Our original list of companies was compiled from various sources including: The Fortune 500 and
Blogging: Slow and steady and farther along than expected2 – a study conducted by Nora Ganim Barnes,
Ph.D., and Eric Mattson ,CEO of Financial Insite. The list was supplemented with a partial list of
companies cited in a blog post by Brian Solis: Corporate Tweets and the SEC: Sometimes It’s Better To
Keep Your Mouth Shut23. As well, we also used the IR Web Report public company Twitter list on
Listorious4.
Part of our analysis included a review of each company to see if they listed and/or provided links on
their website to the social networks they were using. If none were found, a search on the company’s
site was conducted using keywords such as “Facebook”, “Blog”, “YouTube”, “SlideShare” and “LinkedIn”
and results were evaluated using the established criteria.
If a link to any of the social networks listed above was not located through a site search, we then
searched for the company name on each of the individual social networks. In some instances, multiple
accounts were found on each network, in which case we deemed the official account to be the social
network listed on their corporate/IR website.
FINDINGS 62% list the social networks on their corporate/IR website
65% use Twitter for investor-related material
37% use Facebook for investor-related material
29% use YouTube for investor-related material
10% use their corporate blog for investor-related material
10% use SlideShare for investor-related material
93% have a company page on LinkedIn
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The chart below illustrates the breakdown of companies and their use of the different social networks
for investor-related material:
65%
35%
Used for IR
Not
37%
63%
Used for IR
Not
93%
7%
Used for IR
Not
29%
71%
YouTube
Used for IR
Not
11%
89%
SlideShare
Used for IR
Not
10%
90%
IR Blog
Used for IR
Not
10 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Social Media Use by Sector The companies who used social networks for investor-related material come from various sectors. The
breakdown is illustrated in the chart below. The table ranked highest to lowest (starting with Twitter)
can be found in Appendix B. Please note that due to the high percentage of companies with a LinkedIn
company page (93%), we omitted this metric from the chart as it skews the data.
Technology companies are using all social networks for investor-related material more than any other
sector in our study. As indicated in the chart, they are using Twitter the most, followed by Facebook,
YouTube, Blogs and SlideShare.
The services sector uses Twitter and YouTube more than any other sector (except for Technology) and
natural resource companies use Twitter and Facebook and SlideShare more than any other sector
(except for Technology and natural resources).
The consumer goods sector uses Twitter and YouTube more than the pharma/healthcare/biotech and
industrial goods sectors. Whereas, the pharma/healthcare/biotech sector uses Facebook more than
consumer and industrial goods respectively.
0
50
100
150
200
250
Social Media Use by Sector
SlideShare
YouTube
Blog
11 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Social Media Use by Region The companies who used social networks for investor-related material come from all over the world.
The breakdown is provided in the chart below. The table ranked highest to lowest (starting with Twitter)
can be found in Appendix C. Please note that due to the high percentage of companies with a LinkedIn
company page (93%), we omitted this metric from the chart as it skews the data.
As portrayed in the chart, the U.S. uses all of the social networks researched for our study for investor-
related material/information more than any other region.
Europe is a distant second as they use Twitter, Facebook and YouTube more than the remaining regions
that include Canada, Brazil, Australia, China and the Other category.
Canada is not so far behind Europe with only slightly fewer companies using Facebook and YouTube.
However, after the U.S., Canadian companies are the second largest users of SlideShare for investor-
related material.
0
50
100
150
200
250
300
350
400
450
US Europe Canada Brazil Other China Australia
Social Media Use by Region
SlideShare
YouTube
Blog
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Social Media Use by Market Capitalization Market Cap was calculated using the close price and current shares outstanding as posted on Google
finance at the time we conducted the research (period from June 1-June 28). For simplicity, we
categorized each company as small ($0-2 billion); medium ($2-10 billion); and large ($10+ billion). The
breakdown is provided in the chart below. The table ranked highest to lowest (starting with Twitter) can
be found in Appendix D. Please note that due to the high percentage of companies with a LinkedIn
company page (93%), we omitted this metric from the chart as it skews the data.
Large cap companies, followed by small and medium cap companies use Twitter the most for investor-
related material.
Facebook is the second most used social network followed by YouTube. Similar to Twitter, both large
cap companies are using Facebook and YouTube the most for investor-related material followed by
small cap and then medium cap companies.
Interestingly, small cap companies are using both SlideShare and blogs the most for investor-related
material, followed by large and then medium cap companies.
0
50
100
150
200
250
Large Mid Small
Social Media Use by Market Cap
SlideShare
YouTube
Blog
13 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Twitter All 362 companies in this report have Twitter accounts, and after a careful analysis of the content, we
found that 65% or 237 are using it to provide investor-related material. This is a significant increase from
the 35% we reported in Q3 2009.
Our previous report illustrated how companies used Twitter for investor relations and found that most
used the micro-blog to broadcast previously disclosed information, which they linked back to press
releases and presentations on their website. This current study confirms that companies are still doing
this, however we have seen an expansion on the types of content being shared and the way that Twitter
is being used to provide a greater context to the company and its market. Further, there has also been
an increase in engagement levels (@replies, retweets, #hashtags).
Companies often link from Twitter back to their blogs: http://twitter.com/Accelrys/status/13878440624
or other social media sites such as a video on YouTube; a corporate presentation or photos from an
industry-related conference on Facebook: http://twitter.com/BRCDcomm/status/15801797465; or a
discussion happening in a LinkedIn group: http://twitter.com/adventsoftware/status/16238328283.
Technology still has the highest percentage of adopters for investor-related material, although services
and large consumer goods companies, airlines and phone companies are using Twitter for a mix of
product offers, store news, customer interaction and feedback in addition to investor-related material.
As you can see from the chart on the next page, technology leads the way with 87 companies in our
study using Twitter for investor-related material, followed by services, natural resources, consumer
goods and pharma/healthcare/biotech.
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We continue to see companies tweet their quarterly earnings like BMC Software:
http://twitter.com/bmcsoftware/status/5268322091; linking to an interview of their CEO discussing
their latest earnings on financial programs like Sybase: http://twitter.com/Sybase/status/12666957382
and http://twitter.com/Sybase/status/12728346028; and Google who tweeted the availability of their
Q2 earnings (first example of a website being used to disclose material information – no press release
was issued through a newswire):
http://twitter.com/google/status/18628386151
0 50 100 150 200 250
Clean Technology
Automotive
Financial
Utilities
Industrial Goods
Pharma/Healthcare/Biotech
Consumer Goods
Natural Resources
Services
Technology
Use of Twitter for IR
Twitter for IR
15 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Ebay also continues to be a leader in Live Tweeting their earning calls:
http://twitter.com/ebayinkblog/status/19063719642.
We have also seen interesting new uses of Twitter:
Hewlett Packard (HP) has a number of Twitter accounts. @hpnews actively shares a broad range of
investor related information and is a very active participant in StockTwits (the popular Investor Trading
Network that is connected to Twitter) and includes $HPQ to most of their tweets. HP uses Twitter
extensively for financial related news http://twitter.com/hpnews/status/14243997665. But they also
used it during their recent acquisition of Palm and Snapfish:
http://stocktwits.com/hpnews/message/1584890
The company also shares investor presentations they have posted on SlideShare on StockTwits:
http://stocktwits.com/hpnews/message/1448593.
By following @stocktwits and appending their tweets with $HPQ, HP is ensuring their tweets get
displayed to other investors on StockTwits and included in the ongoing conversation among the 95,000+
StockTwits members that discuss trading and investment ideas related to HP. The Stocktwits community
is comprised of experienced traders and investors and is the fastest growing investment social network
on the web today.
16 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
A number of other companies also include their ticker symbol with a $ sign in their tweets such as
Soltera Mining: http://twitter.com/SolteraMining/status/17434417744 and Barrick Gold (disclosure:
they are a Q4 client):
http://twitter.com/BarrickGold/status/15423880407
Amgen has a very active Twitter account where they tweet often about company news, products and
community involvement. We discovered an interesting tweet that links to their website and gives
visitors the choice of viewing the website in regular HD or in 3D:
http://twitter.com/Amgen/status/15665269350
17 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Tirex Resources recently tweeted “any expressions of interest on Tirex financing should be in, at the
latest, by tomorrow morning. Email [email protected]”:
http://twitter.com/TirexResources/status/18380634803
Royal Dutch Shell provided a link to a webchat they hosted to discuss their thoughts on the future of the
energy industry:
http://twitter.com/shelldotcom/status/18530442711
The bit.ly link takes followers to a section on the company’s website that provides more details about
the chat. Also on the website, there is an “About Webchats” area section:
http://shelldialogues.com/bigideas/.
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GlaxoSmithKline is one of many active pharma/healthcare/biotech companies on Twitter. There is a
camaraderie amongst the company and their peers, which overflows into some of the tweets. For
example GSK retweeted TRxA (an industry organization that is sponsored by several leading
pharmaceutical companies) about joining their sponsors on Twitter:
http://twitter.com/TRxA/status/11478721872
They also retweeted a survey which asked followers to rate which pharmaceutical company used social
media the best in 2010: http://twitter.com/jonmrich/status/12900676601.
Chevron recently started issuing the “Chevron Pulse Report: The State of Online Conversation About
Energy Issues” – it is a quarterly report that discusses what energy issues people are talking about in the
online community. They recently tweeted about their second report (which examines the online
conversation and analyzes trends that developed over the 18-month period) and provided a link to a
video on their website http://bit.ly/8ZSMOn:
http://twitter.com/Chevron/status/18694810518
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Lastly, Tom Tom recently tweeted about some additional Twitter accounts they have such as:
http://twitter.com/TomTom/status/15775060303
Twitter Engagement “Engagement” refers to the ways in which companies use Twitter to engage in conversation. To this end,
we scanned and reviewed the @replies, retweets and use of #hashtags of all 237 companies that use
Twitter for investor-related material to gauge their level of interaction. We found that 42% of the
companies have consistent @replies, 62% retweet and 52% use #hashtags.
Of the 42% of companies using @replies to engage with their followers, technology companies lead the
way, followed by services (including airline and phone companies). We found that 62% of this same
group use retweets, with technology companies in the lead again, followed by services and then natural
resources. It appears that a number of companies use retweets to share industry-related news to
provide a better context for their business.
42%58%
Replies
Engaged
Not 62%
38%
Retweets
Engaged
Not52%48%
Hashtags
Engaged
Not
20 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
@REPLIES
@replies are used to have a conversation in public view on Twitter. These conversations can range from
a simple “thank you” for retweeting a post, to full blown discussions related to the company, its
products and services etc. In a small number of cases @replies were used to address investor questions,
however, to-date the answers simply directed the person to email the investor relations department.
Clean Technology
Financial
Automotive
Utilities
Industrial Goods
Pharma/Healthcare/Biotech
Consumer Goods
Natural Resources
Services
Technology
0 20 40 60 80 100 120 140 160 180
Twitter Engagement by Sector
Replies
Retweets
#hashtags
21 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Investor Question:
http://twitter.com/pmarganski/status/19092917608
Answer and direction to IR:
http://twitter.com/Microvision/status/18061379992
Across all of the companies in our study we did not see significant dialogue between investors and
companies on Twitter. This is not just a case of companies not responding, but simply, there are not a
lot of investors asking questions through this channel. This differs from other social networks such as
Facebook.
Our conclusion is that the value of Twitter for companies is it behaves more like an information network
than a social network for investors. This may change in the future, as more investors begin to engage
companies through Twitter. For now, we advise that companies should view Twitter as an efficient
channel to disseminate information and to provide context to investors interested in their market and
business.
22 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
RETWEETS
To provide greater context for investors, 62% of companies actively used retweets to promote third
party content. Retweets are a very easy way to re-publish information found on Twitter. Throughout
our research we saw many companies use this approach to endorse and re-publish information related
to their market and their position on relevant topics.
For example, Emulex recently retweeted an article that another company in their space shared on
Twitter:
http://twitter.com/Emulex/status/18618946907
Similarly, Johnson & Johnson retweeted an industry peer who wanted to direct followers to a recall of
some of their products:
http://twitter.com/JNJComm/status/18061124096
23 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Michael Baker Corp is also active on Twitter and stays apprised of industry-related news:
http://twitter.com/MBakerCorp/status/19001104815
Although retweeting is not a direct form of dialogue, it is an important way that companies can build
relationships with their followers. When content is retweeted by a company, that company is saying
“this is important”, this can establish the company as a credible source of information on their industry.
Providing and promoting this increased context builds trust with investors who see the company as
wanting to help them understand their market and overall opportunity.
#HASHTAGS
Hashtags are essentially a simple way to catalogue and connect tweets about a specific topic. They make
it easier for users to find additional tweets on a particular subject, while filtering out the incidental
tweets that may just coincidentally contain the same keyword. Hashtags are also often used by
conference and event organizers as a method of keeping all tweets about the event in a single stream.
Within our study, we found #hashtags were used to either increase the discoverability of a certain
message, or to contribute to a specific event, for example, a company’s annual meeting or analyst day.
Similar to past research, we found that #hashtags are still being used by some companies to live-tweet
their earnings call such as Garmin:
http://twitter.com/GarminStock/status/13429517844
24 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
The use of #hashtags is more prevalent by companies in the technology sector, followed by services and
pharma/heathcare/biotech. Some companies in the natural resources sector e.g. New Gold (disclosure:
a Q4 client) used them quite extensively to affiliate relevant keywords such as #gold, #miners and
#engineers:
http://twitter.com/NewGoldInc/status/13999655375
The increased popularity of #hashtags on Twitter has led to a number of services which allow people to
easily follow conversations around #hashtags, one such service is whatthehashtag which enables
tweeters to do a search on trending #hashtags. The value of this service is enormous, as it compiles the
feed and archives it, so anyone who was not able to follow along or participate in the “live” chat can
read the transcript at their convenience.
Their popular usage is also visible on Twitter Search, which usually has a #hashtag term in trending
topics:
http://search.twitter.com/
25 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
There are many benefits to companies who choose to use #hashtags on Twitter. For example, they
vastly increase the chance that the company will be discovered, particularly if they consistently use the
same #hashtag. However companies should not overuse #hashtags (such as using several in one tweet)
as it may diminish the value of the message by confusing the context of the tweet.
Instead, using one #hashtag that is clearly related to an event, such as a specific quarterly, like this
example, eBay, helps increase the likelihood that people will discover that event:
http://twitter.com/ebayinkblog/status/19063719642
Also, using #hashtags during an earnings call easily lets other people on Twitter ask questions by simply
appending the same tag to their tweet. This way everyone who is following that #hashtag will see the
question.
#irchat – although not related to this study. Every Thursday at 11am ET there is a Twitter chat to discuss various investor relations topics. Simply search for #irchat on twitter to follow along and jump in if you have something to say.
http://twitter.com/#search?q=%23irchat
Twitter Link on Website As mentioned, all of the companies in our study have a Twitter account. However, many (148) do not
post a link to the channel on their website. In our discussions with companies, we have found that some
prefer not to include Twitter on their website as they are still “testing” the channel. Our
recommendation is that companies that are providing investor-related material through Twitter, should
acknowledge this on their website. Many of the companies that do not list Twitter on their website,
have built up a sizeable following of more than a few hundred followers. At this point, Twitter is no
longer a test and should be treated as any other communication channel.
26 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
On this note, we have also noticed that some of the companies, (even though they are providing
investor-focused content), choose not to post tweets when earnings or other material press releases
have been issued. We strongly advise that Twitter should always be in sync with traditional
communication channels and the investor website.
Facebook After Twitter, we found that Facebook has quickly become a popular social channel used by public
companies – we found that 77% or 278 companies in our study, have a Facebook account and 37%, use
Facebook to provide investor- related material. Although 37% is larger than the adoption rate we
anticipated, the companies that are on Facebook but not using it to share investor-related content are
missing an opportunity to increase awareness and engage with investors.
Within our study, the 37% that use Facebook do so to increase awareness about the company and
potentially engage with investors. The chart below illustrates that the technology sector is once again
leading the way, with natural resources, services, pharma/healthcare/biotech and industrial not far
behind.
0 20 40 60 80 100 120 140 160
Clean Technology
Automotive
Utilities
Financial
Industrial Goods
Pharma/Healthcare/Biotech
Natural Resources
Consumer Goods
Services
Technology
Use of Facebook for IR
Facebook for IR
27 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
All of these companies do an exceptional job of providing context about the company and their industry
by sharing investor-related material such as press releases, industry-related news articles and
information on conferences. We are also seeing companies repurpose video content by aggregating the
same footage used on their IR website such as an interview with the CEO/CFO commenting on the
company’s strategy while some pull in RSS feeds from their IR website or blog to populate their
Facebook pages.
There are quite a few good examples, but we have chosen to showcase only a handful we deem
innovative or unique:
Newport Digital Technologies Newport’s Facebook account was very active. The information posted
was current and offered a good balance of information about the company, including recent press
releases, links to recent shareholder conference calls and videos that provided an overview of the
company. One video had Isaac Cruz, Digital Strategy Manager, explaining the functions of the
strategically located offices around the globe:
http://www.facebook.com/NewportDigitalTechnologies#!/video/video.php?v=116528865037305
28 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
We were impressed with the range of context Newport provided, such as the link on their wall to their
Posterous blog regarding an event they attended for channel partners in their space i.e. Data
Capture/point of sale sectors of wireless and RFID technologies. The post included some staff photos
and product demos which were showcased: http://ndtlive.posterous.com/update-ndt-participated-in-
ingram-micros-part.
In addition to posting their social networks on their website, when you launch the videos on Facebook,
the company displayed this message: “All social networking communities NDT is a part of can be found
at http://www.newportdt.com/”:
http://www.facebook.com/NewportDigitalTechnologies#!/video/video.php?v=111779838845541.
Symantec Symantec’s Facebook account had current and up-to-date information relevant to the
investment community such as links to presentations, strategic acquisitions, and an article where
Symantec’s CEO, Enrique Salem, answered 20 questions from the Financial Times.
Of note, wherever possible, all of the posts on their wall linked back to information housed on their
website. For example, they posted:
29 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
The bit.ly link took you to a page on their website where the CEO provided commentary on the
acquisition. An embedded presentation housed on SlideShare offered a complete overview of the
transaction:
http://www.symantec.com/business/theme.jsp?themeid=vs&om_ext_cid=biz_socmed_2010May
Another example from Symantec is a post announcing an Analyst Day:
30 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
This linked to a summary event page on their IR website that provided details about the event:
http://investor.symantec.com/phoenix.zhtml?c=89422&p=irol-EventDetails&EventId=3108392
31 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Timken
Timken was also quite active on Facebook as they frequently posted company news and industry-related
material on their wall. We particularly liked their dedicated tabs for Twitter, YouTube and News:
http://www.facebook.com/timken#!/timken?v=wall
They used the News tab to post the most recent news releases and the Twitter tab for their latest
tweets. Having news separated is a good idea as it makes it easier for people to see their latest releases
instead of reading through the posts on their wall. News also linked back to their website (as the
releases were all housed there). Similarly, having a separate Twitter tab gives people quick access to this
content and immediately communicates Timkin is also on Twitter.
32 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Facebook Engagement In November 2009, TVI Pacific, (disclosure: a Q4 client) a small cap copper mining company based in
Calgary, AB, Canada launched a communications program incorporating social media tools and
platforms to increase awareness about their story and engage stakeholders.
Their strategy included a website redesign as this would become the main information channel for the
company and gave prominence to their social media channels through a dedicated “Connect with Us”
section which offered links to RSS feeds, Twitter, Facebook, SlideShare, Flickr and YouTube.
Little did the company know that their discussion board on Facebook would attract so many comments
(mainly by retail investors). Rhonda Bennetto, TVI’s Executive Director Investor Communications was
dedicated to answering the questions on the discussion board and soon it grew from a few posts to
hundreds spanning 47 separate discussions:
http://www.facebook.com/tvipacific?ref=ts#!/board.php?uid=209051015800
As a result of this explosion on the discussion page, in a news release issued on April 22, 2010, the
company recognized the discussion board on the company’s Facebook page as its “official Corporate
Discussion Forum.”
33 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Facebook Link on Website Of the 278 companies with a Facebook account, 166 posted a link to the channel on their website.
Companies who choose not to let visitors know they are using Facebook as part of their communications
strategy are missing an opportunity to interact with their key audiences on a social network they may be
using.
Protest Facebook Pages During our research we discovered six companies that have protest pages against their company:
http://www.facebook.com/pages/Boycott-ExxonMobil/304328864370 http://www.facebook.com/ShameOnNVEnergy http://www.facebook.com/pages/Down-with-SDGE-and-Sempra-the-evil-monopoly-of-San-Diego/224759721350 http://www.facebook.com/group.php?gid=186051910407 http://www.facebook.com/pages/Telecom-New-Zealand-Complaints-Forum/315733613456 One of the six has a Facebook account, while the other five do not.
It doesn’t appear that the company with a Facebook account has interacted with the protesters on the
discussion forum:
http://www.facebook.com/group.php?gid=2248306206
34 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
While we are not advocating that companies respond to each and every thing they see, it is
advantageous to be on the same channel as the protesters to more easily monitor what they are saying.
It also helps to be on the same channel because if it is ever necessary to respond (to correct an
erroneous fact etc.) the company will know how to use the channel properly and will have built
Facebook ‘Friends’ to help them spread the word.
Conversely, the remaining five who don’t have a Facebook page are at a big disadvantage because they
may not even know the protest pages exist. Similarly, they won’t know how to use the channel properly
to respond in the event that it is necessary to do so and they will not have a Facebook following to help
them broaden their message.
35 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Corporate Blogs There is limited concrete research on companies with blogs strictly dedicated to IR, but we have found it
to be far less than those who are using Twitter for the same purpose. Of the 362 companies in our
study, 36% or 130 have a corporate blog, with 10% that provide investor relations content.
Based on our ongoing discussions with IROs regarding social media, we were not surprised by the low
incidence of corporate blogs in our study. When it comes to social channels for investor relations, blogs
may represent too much of a sustained effort or are viewed as high risk in terms of disclosure. While
companies may be comfortable with micro-blogging to tweet previously released information, creating
original articles for a blog poses challenges in content creation and can be seen by legal departments to
be fraught with disclosure risk. Both of these concerns can be addressed by realizing that generating
content is centered on providing context around the company (operations, key business metrics,
corporate strategy, performance) and its industry. Risk can largely be addressed by creating effective
social media policies, which incorporate disclosure controls or guidelines.
0 10 20 30 40 50 60 70 80
Utilities
Automotive
Consumer Goods
Clean Technology
Financial
Natural Resources
Industrial Goods
Pharma/Healthcare/Biotech
Services
Technology
Use of Corporate Blog for IR
Blog for IR
Corporate Blog
36 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Companies that are not extending their blog to include investor-related material are missing an
opportunity to provide their investors with greater context. For example, by using the blog to provide
more details around quarterly earnings and subsequently pointing investors to the blog after the
earnings call, not only delivers greater context but also helps save time otherwise spent answering
questions over the phone and via email.
Many companies have one corporate blog where marketing, product or research staff comment on new
products and provide their viewpoint on industry developments while IR-related material, may focus on
significant milestones or events. Specifically, companies are providing insight and commentary on:
peer/sector related news, such as scientific publications that impact or pertain to the company’s work;
updates on project developments, oftentimes with an accompanying presentation or graphics; and
material news such as an announcement of a merger or financing.
We found that some technology companies have several blogs, with each dedicated to a specific
department. For example a Marketing blog that is geared toward customers and partners, and a R&D
blog that is populated by engineers and “techies” who build and test products.
Technology companies also seem to have a higher number of CEO-dedicated blogs, but some consumer
goods and natural resource companies also have blogs where their CEO comments on company/industry
news.
Accelyrs Software
Accelyrs’ blog is geared toward customers with contributions by product managers, developers and
research staff. However, in spite of being mainly used to discuss product and industry information, the
company did post the details of their recent merger with Symyx Technologies.
37 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
http://blog.accelrys.com/2010/07/accelrys-symyx-merge/
The post was written by the “Accelrys Team” (comprised by the contributors previously outlined) which
consisted of a brief overview of the merger (not simply verbatim from the press release), accompanied
by a link to the full press release for further details.
The company also created a new area in their Accelrys Online Community called ‘The Headquarters’,
with a link to a Customer FAQ sheet to answer specific questions about the merger.
Having a dedicated area such as ‘The Headquarters’ related to a specific company event like a merger, is
a proactive way to engage and gather feedback and concerns that customers, partners, investors and
employees of Accelrys and Symyx may have. Hosting their comments in an open forum helps everyone
participate in the conversation to share and gain knowledge.
38 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Axion International
Axion designs, develops and manufactures eco-friendly structural building materials, and consequently
provides links from their blog to industry-relevant publications such as “GreenTechMedia” – an online
magazine that keeps tabs on “Green” companies like Axion. Additionally, their co-founder and CEO
Marc Green has quite a few posts whereby he gives insight into articles he deems interesting and of
course relevant to Axiom’s core business.
Of interest, in January of this year, Axion extended their blog onto Seeking Alpha:
http://axih.webir.com/2010/01/axions-investor-community-extends-to-seekingalpha/
Being on Seeking Alpha is a good tactic to drive people to their blog as it helps increase awareness about
the company and reaches more audiences.
39 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
China Wind Power
In January 2010, China Wind Power launched their IR Blog. For a small cap Canadian company, China
Wind does a great job of keeping their stakeholders apprised of their business strategy and company
developments.
For example, the image below provides an overview of one of their development projects:
http://chinawindpower.posterous.com/tag/developmentphases
Companies should maximize opportunities to provide context about their organization whenever they
can, as providing information around all areas of the business helps investors piece together a complete
picture of the company.
40 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Emulex
Emulex has four blogs that cover off all aspects of their business including marketing, R&D and the
technology industry in general. For the purpose of our study, we highlight their “CEO Blog” which is
authored by Jim McCluney, the company’s president and CEO. McCluney uses the blog to convey his
expertise of the company’s business through detailed commentary on company news:
http://www.emulex.com/blogs/jim/
Having the CEO give his two cents on company developments such as a partnership or merger is
advantageous for both the company and its shareholders. The CEO is able to provide more color on why
an event is beneficial to the organization and shareholders gain valuable insight directly from the CEO.
41 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Rackspace
Rackspace has a corporate blog that covers a diverse range of topics including corporate strategy,
company news, industry events and investor-centric information. For example, recent posts pertained
to an overview of a strategic partnership, while another covered an analyst day at the NYSE.
They also posted a video in which Patrick Walravens, an on-demand and enterprise software analyst at
JMP Securities (who covers the company) interviewed Lew Moorman, President, Cloud and Chief
Strategy Officer.
http://www.rackspace.com/blog/?p=504
Video footage of an analyst interviewing a key member of management is an innovative idea and gives
investors (particularly retail) exposure to the sell-side, which is rare.
42 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
YouTube Of the companies in our study, 203 or 56% have an official YouTube account and 29% use this channel to
provide investor-related material. ‘Official ‘means that the company has registered and manages the
YouTube account directly as opposed to a third party posting videos on behalf of the company.
Many companies use YouTube to post a variety of things such as product and promotional videos.
However, only those who also posted CSR videos, executive interviews including the CEO or CFO
discussing recent quarterly results, a strategic acquisition or merger and videos showcasing corporate
assets were deemed to be using the channel for investor-related purposes.
Some companies only had a few videos posted, while others were using the channel frequently and had
20+ videos posted to their account. As it would be impossible to watch all of the videos to determine
whether they were investor-related, we searched keywords such as investors, quarterly/quarterly
report, annual report, investor relations, CEO, analysts, shareholders, stakeholders, news/press releases,
sustainability (CSR) and merger/acquisition to reach our conclusions.
As the chart below illustrates, the companies who most prevalently use YouTube for investor-related
material are those in the technology, services, consumer goods, natural resources and
pharma/biotech/healthcare sectors:
Of note, technology and pharma/biotech/healthcare companies use the channel the most to post videos
from conferences and of the CEO/CFO discussing a company or industry-related topic, while consumer
goods and natural resources use it mostly to showcase CSR-related videos.
0 20 40 60 80 100 120 140
Clean Technology
Utilities
Automotive
Financial
Industrial Goods
Pharma/Healthcare/Biotech
Natural Resources
Consumer Goods
Services
Technology
Use of YouTube for IR
YouTube for Investors
YouTube (or other video)
43 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Google uses YouTube to webcast important company events like their annual meeting in May:
http://www.youtube.com/googleir#p/u/6/FfE3LrywIuA
44 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
And their earnings call in July:
http://www.youtube.com/GoogleIR
45 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Allscripts has over 134 videos on YouTube including an Annual Report video:
http://www.youtube.com/user/AllscriptsTV
Allscripts’ CEO, Glen Tullman is a former White House advisor and consequently is called upon to
participate on many panels. For example, he has been asked to participate in a White House healthcare
debate: http://www.youtube.com/user/AllscriptsTV#p/a/f/2/NraU6Txx25U and on Fox Biz news
“Money for Breakfast”, in which he is asked to rate President Obama’s performance on healthcare and
the economy: http://www.youtube.com/user/AllscriptsTV#p/search/2/HZ3J94qWTjM.
Allscripst uses YouTube to showcase their CEO as a thought leader in the pharma/biotech/healthcare
industry. This is great additional information for shareholders as it underscores the credibility and
quality of Allscript’s leading executive, which builds confidence with investors.
Smithfield Foods takes CSR seriously and communicates this priority to shareholders by including a
“responsibility” tab on the main navigation of their website. The dropdown is quite extensive with many
different CSR-related areas including: CSR reports, environmental leadership and animal welfare to
name a few. The company doesn’t use their website to post videos, but has a “Visit our videos” on a
YouTube tab at the bottom of each page.
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Almost all of their videos on YouTube deal with CSR. Including a chat with their Chief Sustainability
Officer:
http://www.youtube.com/watch?v=iSuFtMomMOA
In addition, viewers can watch “fast fact” videos that address how hard Smithfield Foods works to
conserve and make their business more sustainable:
http://www.youtube.com/user/SmithfieldFoods#p/a/953027C8B128BC9A/1/yb4fGN8ZTvM. They also
encourage viewers to visit the Responsibility section on their website: www.smithfieldfoods.com.
Companies that post links to the social channels they use on their website and similarly drive viewers
back to their website from those social channels such as YouTube will increase awareness of their
company. Posting videos on YouTube makes it easy for interested parties such as the financial media,
institutional and retail shareholders, to share their videos as the embed code is easily extracted and can
be cut and pasted virtually anywhere.
Royal Dutch Shell is another example of a company that posts a link to YouTube on their website. They
also point YouTube viewers to their strategy section on their website “Royal Dutch Shell plc updates on
strategy to improve performance and grow. Please visit http://www.shell.com/strategy2010 for more
information” after watching a “strategy update” video:
47 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
http://www.youtube.com/user/Shell#p/search/0/MUPOYJUwLz4
YouTube Link on Website Of the 203 companies with a YouTube account, 103 post a link to the channel on their website. Often,
companies use YouTube to post supplemental information about the organization such as corporate
videos, which showcase their assets. Many companies also re-purpose video content by aggregating the
same footage used on their IR website with other channels such as YouTube and Facebook.
To reiterate, companies that do not post a link to the social channels they are using on their website are
missing an opportunity to increase awareness of their company. Posting videos on YouTube makes it
easy for interested parties such as the financial media, institutional and retail shareholders, to share
their videos as the embed code is easily extracted and can be cut and pasted virtually anywhere.
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Protest Videos During our research, we discovered a YouTube protest account against one of the companies in our
study that does not have an official YouTube account:
http://www.youtube.com/user/casellawastedsystems
Again, we are not certain that the company knows the protest account exists, but it would be beneficial
to have a YouTube account so they can establish their corporate voice on their own terms.
For example, the company could use the channel to highlight all of the good things they are doing and
indirectly, rebut the negative videos posted. Using the channels adopted by key audiences, such as
institutional and retail investors (and even activist groups) will allow a company to engage when
appropriate to answer questions or clarify misinformation communicated within that same channel,
which could help stave off potential crises.
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SlideShare We found 10% or 40 companies in our study have official SlideShare accounts with all of them using the
channel for investor-related material. ‘Official’ means that the company has registered and manages the
SlideShare account directly as opposed to a third party posting presentations on behalf of the company.
The investor-related material posted to SlideShare includes corporate overview presentations with some
specifically geared toward earnings such as Agnico-Eagle (disclosure: a Q4 client)
http://www.slideshare.net/agnico/agnicoeagle-mines-limited-q4-results; conferences, analyst days such
as Juniper Networks: http://www.slideshare.net/networksguy/copyright-2009-juniper-networks-inc-
wwwjunipernet and annual meetings.
0 5 10 15 20 25 30 35
Financial
Utilities
Automotive
Consumer Goods
Pharma/Healthcare/Biotech
Clean Technology
Services
Industrial Goods
Natural Resources
Technology
Use SlideShare for IR
SlideShare for IR
SlideShare
50 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Companies are also posting presentations that provide an overview of a strategic acquisition, while a
few are clearly using the channel to extend their reach to investor audiences through the multiple
investor-related presentations and documents posted on the channel like Dell:
http://www.slideshare.net/Dell_Inc
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A handful of companies, like Pfizer and Symantec, have begun customizing their SlideShare channel (a
new service offered by SlideShare). This allows the company more control over the design of their
channel on SlideShare.
Pfizer:
http://www.slideshare.net/Pfizer
52 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Symantec
http://www.slideshare.net/symantec
A couple of companies do an excellent job of maximizing their use of SlideShare. For example, TVI
Pacific and Barrick Gold (disclosure: they are clients of Q4) both publish their corporate presentations
on SlideShare and embed them on their website which provides highly visible, quick access to this
content on their site and increases readership in both channels:
53 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
http://www.tvipacific.com/Investors/Presentations-and-Webcasts/default.aspx
54 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
http://www.barrick.com/News/Presentations/default.aspx
Lastly, while they don’t have official SlideShare accounts, we included Aura Minerals and Avnet in the
study as they embed their corporate presentations on SlideShare and post these on their website.
While this will increase the likelihood of having their presentations shared, having an official SlideShare
account, will give others a point of reference. For example, if another entity is posting company
material and that company has an official account, an interested party will likely choose the company
account over the non-official account. Having an official account also makes it easier for users to view
other presentations deemed important by the company as these assets will all be located within the
same account.
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SlideShare Link on Website Of the 33 companies with SlideShare accounts, five include a link to this channel on their website.
Companies who choose not to let visitors know they are using SlideShare decrease the odds that their
presentations will be viewed or shared.
Like YouTube, companies that post presentations on SlideShare make it easy for interested parties such
as the financial media, institutional and retail shareholders to share their presentations as the embed
code is easily extracted and can be cut and pasted virtually anywhere.
LinkedIn 93% of the companies in our study have a LinkedIn company page. This page includes basic information
on the company’s current employees, new hires and recent departures. A new feature on LinkedIn
allows anyone to “follow” a company and receive updates to any changes in personnel, including
promotions. Additional information is also included on the company profile, such as news, stock quote
and key statistics.
http://www.linkedin.com/companies/fedex
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Company pages on LinkedIn are mostly automatically created (for public companies at least) and as such
cannot be “turned off” so you should ensure the information displayed on this page is correct – all you
need to do is search for your company on LinkedIn to see what is being communicated there.
With the new ‘follow’ feature it is now very easy for investors to track every movement of people in
your organization. Even if you are building up a new department or restructuring, this information is
being communicated through LinkedIn and displayed on your company page without your involvement.
LinkedIn is the most popular social network for professionals. In fact over 80% of financial services
professionals use LinkedIn and say it’s critical for business development. So this is not a network to be
ignored.
LinkedIn is evolving quickly and with the high number of professionals using the service, the likelihood is
that company specific services will continue to emerge. Our recommendation is to keep a close eye on
the evolution of this channel, as it will only grow in importance to investor relations.
LinkedIn Link on Website Of the 337 companies on LinkedIn, only 36 include a link to the channel on their website. Neglecting to
provide a link to this channel on your website obviously reduces the chance that visitors will know you
have a profile. Investors can get some interesting facts from your LinkedIn profile such as new hires
etc., which will help provide a sense of how the company is doing. For example, if you are hiring, that’s
a good sign that business is okay.
Social Media on Corporate Website We have seen an increase in the number of companies who provide links to all of their social networks
as part of their broader communications strategy via a “Stay Connected”, “Connect With Us”, or “Follow
Us” approach.
Some companies have a dedicated social media tab on the main navigation of their corporate
homepage. This tab links to a comprehensive listing of their social networks with details about the kind
of information that can be found in each channel.
Of the companies included in our study, 226 or 62% have chosen to post links on their website to the
social networks they use. These companies come from various sectors but technology leads the way,
followed by services, pharma/healthcare/biotech and consumer goods.
What follows are some examples of companies who we feel are innovators in this category:
57 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Dedicated Social Media Page
Ford Motor Company
Ford has a “Ford Social Networks” link in their main navigation, which is universal throughout their
website. When users click on the link, the sub-navigation displays all of their social networks on a series
of tabs. Each tab details what can be found in that particular network. The right hand navigation which is
universal throughout the website, includes a link to their Twitter account and displays the most recent
tweets. It also links to their YouTube and Flickr accounts and displays thumbnails of recent videos and
pictures respectively.
http://www.thefordstory.com/ford-social-networks/
58 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Henkel
Henkel has a section on the right-hand navigation entitled “Henkel & Social Media”. Once users click on
“Henkel & Social Media”, they are taken to a robust section where, like Ford, a series of tabs list all of
the social networks and what can be found on each.
http://www.henkel.com/cps/rde/xchg/henkel_com/hs.xsl/henkel-social-media.htm?automaticTransfer=3
59 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Connect With Us
Alaska Airlines
Alaska Airlines has a “Connect With Us” link prominently displayed on the “About Company”
homepage. They also have a dedicated “Social Media” tab on the left-hand navigation. Upon clicking on
either of these tabs, users are taken to a listing of all social networks with a link and a description of
what can be found on each channel.
http://www.alaskaair.com/as/www2/help/contacts/social-media.asp
Of note, the company has an interesting feature called “flyer talk” - a forum where customers can
exchange ideas and interact with employees. Users can also login to Flyertalk with their Facebook
account. We tried this and didn’t find a flyertalk forum there, but the company does a great job of
interacting with people on Facebook and uses this channel to also post videos and other company
information.
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Follow Us / Stay Connected Some companies have a “Follow Us on the Web” or “Stay Connected” feature. For example, Monsanto
provides a listing of all their social media links on their homepage in a featured area "Follow Us on the
Web".
http://www.monsanto.com/
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Agnico-Eagle has a “Follow Us” feature that appears on the top of every page - and once users click on
this they are taken to a page with various ways to "follow" the company such as email alerts, RSS feeds,
Facebook, Twitter and Vimeo (disclosure Agnico-Eagle is a Q4 client).
http://agnico-eagle.com/English/Follow-Us/default.aspx
While Monsanto and Agnico-Eagle do not have a dedicated social media page on their respective
websites, these companies recognize the importance of letting users know of alternate channels where
they can interact with the company and they provide this information on their website, where it can
easily be found.
We strongly recommend if your company is using social media, that you let your constituents know by
adding a "Connect with Us" or "Follow us" area on your corporate website. Otherwise you deprive them
of the opportunity to engage with your company and you limit your organization’s chance to interact
with current and potential shareholders in their chosen medium.
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Best Practices for Public Companies Using Social Media Only share material information that has already been disclosed through a Reg FD approved
method.
Social networks can be used to establish your company as thought leaders in your industry;
share industry-related information as well as any other supplemental information to help
provide more background and context about the company’s business and market opportunity,
e.g. videos that showcase corporate assets.
If you are a public company and are already using social networks for marketing and PR you
should also be using them for investor relations content.
If people ask questions that are not IR-related; use this as a customer service opportunity and
direct them to the appropriate channel.
If you are using social channels for IR already, use them consistently e.g. if you share one press
release or event – share them all, over every social network you use.
If you choose to automatically update Twitter via a feed for press releases, include additional
tweets about news, events, or excerpts from specific news items (people like to hear from
humans more than feeds).
If you have a Facebook account be sure to stay on top of any questions asked over this channel,
if you have YouTube and/or SlideShare accounts, you should take the opportunity to post an
additional presentation or video with a relevant member of the company talking about a recent
event such as a quarterly call to provide more context to help in the understanding of what it
means to the company.
Invest time in your profile pages on each social network: include a detailed company profile and
link to your corporate website. You may also want to provide the name of the person
responsible for administering the account and their contact information – this helps people
know that there is an actual person /“official” spokesperson behind the account.
Listen and monitor the conversation to see what is being said about your company and where –
not only on the channels you are using, but on other networks such as wikis and social forums
such as StockTwits or Seeking Alpha.
Display the link(s) to your social networks on your corporate website in the Newsroom, IR or
Contact Us sections.
It may also help to list the social channels your company is using on other material such as press
releases or corporate presentations.
If your company has more than one social network account (for example, some companies have
more than one Twitter account), mention which one is the “official” corporate account and list
the other ones in your profile section.
If you have a social network account dedicated to IR – proactively reach out to shareholders and
ask them to submit questions for upcoming quarterly calls or the annual meeting. This is a good
way to find out if you are dealing with any current or potential shareholders.
63 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Best Practices for Specific Social Media Channels
Best Practices for Twitter
Ensure the investor focused Twitter account is in sync with the corporate/investor website;
content should be posted simultaneously to the website and Twitter.
Include a detailed profile of your company and link to your corporate website as well as your
background image with further information including the name of the person(s) tweeting on
behalf of the company.
If you have more than one Twitter account, clearly indicate what each account is used for – it is
also helpful to indicate the person responsible for each one.
Ensure that you use the channel consistently – if you tweet one press release tweet them all.
Similarly, if you have posted specific IR-related material in the past i.e. notice of a conference
call or an analyst day, ensure you do so each time. Also, it is always best practice to provide a
link back to the associated material, especially if it is housed on your corporate or IR website.
Having a separate Twitter account for IR is a good best practice as it helps followers keep track
of all IR-related information by following one account. It also lets them know that they can ask
IR-related questions on this specific account. And it helps your company monitor and stay on
top of the questions they receive so they can use this information to update company material,
messaging and FAQ’s.
If you have a Twitter account dedicated to IR, be very clear that it is an ‘official’ IR account for
the company. You should also let people know how they can submit questions; recommend
providing the investor relations email address or another way they can get a hold of you or the
main IR contact.
If you live-tweet events, be sure to use specific #hashtags to help people who can’t take part in
the live session and need to do a search later. We also recommend limiting the number of
#hashtags in each tweet, as it can confuse the context of the message. Further, if you live-tweet
your earnings, try and be consistent from one quarter to the next e.g. #eBayQ210.
Twitter is limited to 140 characters, but at the very least a shortened disclaimer should be
provided which links back to the full disclaimer (which should be housed on your website).
Best Practices for Facebook Ensure the investor focused Facebook page is in sync with the corporate/investor website (or
blog); content should be posted simultaneously to the website and Facebook.
Provide a detailed company description as well as any other information your company would
want current or potential shareholders to see. Include a link to your corporate/IR website and
provide other relevant links i.e. an ‘information’ tab. Indicate this is the company’s official
Facebook account, along with the contact name and their information so people know it’s a
company-administered account.
Use the channel to consistently provide information released over Reg FD channels and link
them back, wherever possible to your corporate or IR website.
64 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Regularly monitor the channel to ensure that inquiries are being handled properly – particularly
the discussion board.
Spell out the ‘Terms of Use’ or ‘Discussions Policy’ – particularly for posted comments that are in
poor taste, derogatory etc. and that the company has the right to remove such posts. We have
seen one company demonstrate complete transparency by implementing a ‘removed posts
board’ where offensive posts were removed and the reasons why were given.
Provide your disclaimer (or a shortened version) linking back to the full disclaimer, which should
be housed on your website.
Use Facebook to post supplemental information about the company such as videos that
showcase corporate assets or highlight community-related activities e.g. charitable events etc.
If your company is getting a lot of IR-related or direct questions from shareholders, provide a
synopsis of the information and inform people through other corporate social channels i.e.
Twitter.
Have a variety of tabs – that encompass various aspects of the business such as news, videos,
careers/HR, employees etc. Providing a mosaic of information will help current and potential
shareholders get the complete picture about the company.
Best Practices for IR Blogs Provide insight into news, industry developments and the company – don’t just regurgitate
information in press releases or other company materials.
Use the blog to solicit questions from shareholders in advance of a company event such as a
quarterly earnings call or annual meeting.
Post videos, which will help provide additional commentary around company events such as a
quarterly earnings call or annual meeting.
Provide a “Discussions Policy” and the company’s disclaimer (or a link to where the disclaimer
can be found on the company’s website.)
Although not seen very often, posting the bio and avatar of the main contributor(s) to the blog
can help companies give shareholders a more personal touch. It is also useful to provide contact
information (even it is housed someplace else on the corporate or IR website) for the IR
person/department.
Best Practices for YouTube/SlideShare
If your company is not currently using YouTube or SlideShare for IR (but are planning to do so in
the future), go in and officially register your corporate account. While some third parties
legitimately post real company information, having an ‘official’ account will help users find the
‘voice of authority’ on your company in these channels.
If your company is using YouTube or SlideShare for IR, fill out your profile summary – this will
also help people recognize the company’s official YouTube or SlideShare account.
65 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Even if you don’t use YouTube or SlideShare, you should actively monitor these sites – as you
may discover a protest account. While we don’t advocate addressing every negative comment,
knowing the account exists is important. Your social media policies should help you determine
which negative comments need to be addressed and how best to do so.
If you are using YouTube or SlideShare, be sure to repurpose the video e.g. embed it on your IR
website and if you use other channels like Twitter, be sure to let your followers know you have
posted a new video and provide a link. Similarly, if you have a Facebook account, we
recommend having a separate ’YouTube/Video”’ or ‘SlideShare’ tab, which helps increase
awareness of your company.
Posting presentations on YouTube and SlideShare makes it easy for interested parties, such as
the financial media, institutional and retail shareholders, to share company
videos/presentations as the embed code is easily extracted and can be cut and pasted virtually
anywhere.
SlideShare now offers companies the option of customizing their account, which provides more
control over the design of their channel. We have seen a few companies put links to the other
social networks they are using on their SlideShare profile – this is a good practice, as it helps
ensure that people know of other options where they can view company materials and engage
with them.
Best Practices for LinkedIn Company profiles are automatically populated on LinkedIn - so you should regularly monitor
your company’s information to ensure it is correct.
A new feature was recently launched by LinkedIn which allows anyone to follow a company and
receive updates to any company changes such as personnel which reinforces the point to
monitor the site to ensure accuracy of the information.
In spite of LinkedIn’s limited use for IR, if your company has a presence there, get familiar with
the channel and the information posted on your company – as more investors begin using the
channel, you may receive questions about something they saw on LinkedIn.
LinkedIn is evolving quickly and with the high number of professionals using this channel, it is
likely that company specific services will continue to emerge. Our recommendation is to keep a
close eye on the evolution of LinkedIn as it will only grow in importance to investor relations.
66 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Conclusion Since issuing our two whitepapers last year, which examined and analyzed early adopters who are using
Twitter for IR, we continue to see an increase in the number of companies using this channel for
investor relations – specifically we have found that 65% are now using it for IR, compared to the 35% we
reported in Q3 2009.
Additionally, we are also seeing increased adoption by public companies of other social networks in their
investor relations programs including Facebook, blogs, YouTube and SlideShare. While we have not
seen any companies specifically use LinkedIn for IR purposes, it is clear that it has emerged as an
important channel that IR professionals need to understand.
Findings from this study show that Twitter is used the most for investor-related material, followed by
Facebook, YouTube, SlideShare and blogs:
65% use Twitter for investor-related material
37% use Facebook for investor-related material
29% use YouTube for investor-related material
10% use their corporate blog for investor-related material
10% use SlideShare for investor-related material
93% have a company page on LinkedIn
Our findings suggest that the adoption of social media by public companies to augment their IR program
is approaching a tipping point.
All companies in this study are using social media to provide context about their company – not just
press releases, but to announce strategic partnerships, mergers and acquisitions, events such as
participation in banking or industry-related conferences and quarterly conference calls to name a few.
Although investor dialogue with companies is still low, the usage of replies, retweets and #hashtags by
companies in our study is significant. As more public companies adopt these tools, we believe that
investors will soon engage with companies through these channels.
We will continue to monitor the companies included in this study and add to our research list as we
strive to reveal how public companies are using social media for IR. It will be interesting to see how our
findings evolve over the coming months and we look forward to providing you with our next update.
Once again, we encourage you to review the appendices which includes complete details on all
companies in the study, with links to each of the company‘s accounts.
We invite you follow these companies on Twitter, look them up on Facebook, YouTube, SlideShare and
LinkedIn and visit their corporate/IR website and their blog, where applicable. If your company is
currently using a social network for IR or is just starting and we have not included you in this report,
please follow us on Twitter http://twitter.com/q4websystems, join the IR 2.0 Group on LinkedIn,
become a Fan of Q4 on Facebook or email us at [email protected] and we’ll gladly add you to
the list.
67 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Appendices
APPENDIX A – ALL COMPANIES INCLUDED IN STUDY
COMPANY NAME
TWITTER Corporate Blog FACEBOOK YOUTUBE SLIDESHARE LINKEDIN
1-800 Flowers
http://twitter.com/1800flowers
http://blog.1800flowers.com/julie/
http://www.facebook.com/1800flowers?v=app_89569512162
http://www.youtube.com/user/1800flowers
No http://www.linkedin.com/companies/1800flowers.com
ABB http://twitter.com/ABBworldwide
http://www.abb.com/product/ap/seitp327/2d5a014938771d6dc12574ce00346f77.aspx
No No No http://www.linkedin.com/companies/abb-ab
Absolute Corp/Absolute Software
http://twitter.com/absolutecorp
No No No No http://www.linkedin.com/companies/absolute-software
Accelrys Software (merged with Symyx Technologies on July 1st)
http://twitter.com/Accelrys
http://blog.accelrys.com/feed/
http://www.facebook.com/Accelrys
No http://www.linkedin.com/companies/accelrys
Accenture http://twitter.com/Accenture
No http://www.facebook.com/accenture
http://www.youtube.com/user/Accenture
No http://www.linkedin.com/companies/accenture
Access Pharma
http://twitter.com/Accesspharma
http://www.accesspharma.com/newsroom/2010/
http://www.facebook.com/pages/Access-Pharmaceuticals-Inc/81551838225
No http://www.slideshare.net/accesspharma/access-pharmaceuticals-inc-investor-presentation
http://www.linkedin.com/companies/access-pharmaceuticals-inc.
Adaptec Company
http://twitter.com/Adaptec_Inc
http://storageadvisors.adaptec.com/
http://www.adaptec.com/facebook/
http://www.youtube.com/user/AdaptecChannel
No http://www.linkedin.com/companies/adaptec
Advanced Micro Devices
http://twitter.com/AMD_Unprocessed
http://blogs.amd.com/unprocessed/
http://www.facebook.com/AMD
http://www.youtube.com/amdunprocessed
No http://www.linkedin.com/companies/amd
Advent Software
http://twitter.com/adventsoftware
No http://www.facebook.com/pages/San-Francisco-CA/Advent-Software/251414225401
http://www.youtube.com/user/adventsoftware
No http://www.linkedin.com/companies/advent-software ; http://www.linkedin.com/groups?gid=2618490
Agilent Technologies
http://twitter.com/Agilent
No http://www.facebook.com/pages/Agilent-Careers/116956028854
No No http://www.linkedin.com/companies/agilent-technologies
Agnico-Eagle
http://twitter.com/agnico_eagle
No http://bit.ly/dCGagR
http://vimeo.com/user2244838/videos
http://www.slideshare.net/agnico
http://www.linkedin.com/companies/agnico-eagle-mines
68 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Akamai Technologies
http://twitter.com/Akamai
No http://www.facebook.com/pages/Akamai-Technologies/6918186981
No No http://www.linkedin.com/companies/akamai-technologies
Alaska Airlines
http://twitter.com/AlaskaAir
No http://www.facebook.com/alaskaairlines
http://www.youtube.com/AlaskaAirVids
No http://www.linkedin.com/companies/alaska-airlines
Alcoa http://twitter.com/Alcoa
No http://www.facebook.com/alcoa
http://www.slideshare.net/alcoa
http://www.linkedin.com/companies/alcoa
Allergan http://twitter.com/Allergan
No No No No http://www.linkedin.com/companies/allergan
Alliant Techsystems
http://twitter.com/ATK
No No http://www.youtube.com/user/allianttechsystems
No http://www.linkedin.com/companies/atk
Allscripts Misys
http://twitter.com/AllscriptsMisys; https://twitter.com/eteamusa; https://twitter.com/allscriptsjobs
No http://www.facebook.com/pages/Allscripts/56138480422
http://www.youtube.com/user/AllscriptsTV
No http://www.linkedin.com/companies/allscripts
Allstate Insurance
http://twitter.com/allstate (no IR)
No http://www.facebook.com/Allstate
http://www.youtube.com/allstate
No http://www.linkedin.com/companies/allstate
Altera Corporation
http://twitter.com/alteracorp
http://www.alteraforum.com
http://www.facebook.com/alteracorp
http://www.youtube.com/alteracorp
No http://www.linkedin.com/companies/altera
Amazon.com
http://twitter.com/amazon
No http://www.facebook.com/Amazon?ref=share
http://www.youtube.com/user/amazon
No http://www.linkedin.com/companies/amazon.com
American Electric Power
http://twitter.com/AEPnews
No http://www.facebook.com/americanelectricpower
No http://www.linkedin.com/companies/american-electric-power
American Express
http://twitter.com/americanexpress
No http://www.facebook.com/americanexpress
http://www.youtube.com/americanexpress
No http://www.linkedin.com/companies/american-express
American Greetings
http://twitter.com/amgreetings
No http://www.facebook.com/AmericanGreetings?ref=mf
No No http://www.linkedin.com/companies/american-greetings
Amgen http://twitter.com/Amgen
No No No No http://www.linkedin.com/companies/amgen
Aspen Technology
http://twitter.com/AspenTech
No http://www.facebook.com/aspentech
http://www.youtube.com/user/AspenTechnologyInc
No http://www.linkedin.com/companies/aspen-technology
AstraZeneca http://twitter.com/AstraZenecaUS
http://www.azhealthconnections.com/
http://www.facebook.com/AstraZenecaUSCommunityConnections
http://www.youtube.com/user/azvideochannel
No http://www.linkedin.com/companies/astrazeneca
ASX_Ltd http://twitter.com/ASX_Ltd
No http://www.facebook.com/group.php?gid=9060812685
No No http://www.linkedin.com/companies/asx
AT&T http://twitter.com/ATTNews
http://www.att.com/gen/press-room?pid=5000
http://www.facebook.com/ATT
http://www.youtube.com/shareatt
No http://www.linkedin.com/companies/at%26t
69 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
ATCO Group http://twitter.com/ATCO
No http://www.facebook.com/ATCOGroup
No No http://www.linkedin.com/companies/atco-group
Atlas Copco http://twitter.com/AtlasCopcoGroup
No http://www.facebook.com/atlascopco
No http://www.slideshare.net/AtlasCopcoGroup/atlas-copco-history
http://www.linkedin.com/companies/atlas-copco
Aura Minerals
http://twitter.com/Auraminerals
No No No http://www.slideshare.net/shosein/aura-minerals
http://www.linkedin.com/companies/510867
Avnet, Inc. http://twitter.com/MichelleGorel
No No http://www.youtube.com/user/AvnetTSAmericas
http://www.slideshare.net/AxionCEO/axion-niba-presentation?from=ss_embed
http://www.linkedin.com/companies/avnet
Axion International
http://twitter.com/AxionGrowth
http://axih.webir.com/
http://www.facebook.com/pages/Axion-International-Holdings/187441650118
No No http://www.linkedin.com/groups?trk=anet_ug_hm&gid=117141&home=&goback=.gdr_1262451431800_1
Baker Hughes
http://twitter.com/BHInc
No No No No http://www.linkedin.com/companies/baker-hughes
Bard Ventures
http://twitter.com/BardVentures
No http://www.facebook.com/BardVentures
No No http://bit.ly/dgzOtf
Barnes & Noble
http://twitter.com/BNBuzz
No http://www.facebook.com/barnesandnoble
No No http://www.linkedin.com/companies/barnes-%26-noble
Barrick Gold http://twitter.com/BarrickGold
No http://www.facebook.com/barrick.gold.corporation
No http://www.slideshare.net/BarrickGold
http://www.linkedin.com/companies/barrick-gold-corporation
BASF http://twitter.com/BASF_IR
No http://www.facebook.com/basfcareer
No http://www.linkedin.com/companies/basf
Batelco http://twitter.com/batelco
No http://www.facebook.com/batelco
http://www.youtube.com/batelco
No http://www.linkedin.com/companies/batelco-jordan
Baxter International
http://twitter.com/baxter_intl
No http://www.facebook.com/pages/Deerfield-IL/Baxter-International-Inc/102035033580?filter=3
No No http://www.linkedin.com/companies/baxter-healthcare
Bayer http://twitter.com/BayerHealthCare
No No No No http://www.linkedin.com/companies/bayer
Best Buy http://twitter.com/BestBuy http://twitter.com/susanbusch
No http://www.facebook.com/bestbuy
http://www.youtube.com/user/bestbuy
No http://www.linkedin.com/companies/best-buy
Bidz Auctions
http://twitter.com/BidzAuctions
No http://www.facebook.com/group.php?gid=56007488789
http://www.youtube.com/watch?v=SrcpyadyX18
No http://www.linkedin.com/companies/bidz.com
BlackRock http://twitter.com/BlackRockFunds
No No No No http://www.linkedin.com/companies/blackrock
70 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Blockbuster http://twitter.com/blockbuster
No http://www.facebook.com/blockbusterinc
No No http://www.linkedin.com/companies/blockbuster
BMC Software
http://twitter.com/bmcsoftware
No http://www.facebook.com/pages/BMC-Software/94099042471
No No http://www.linkedin.com/companies/bmc-software
BMO Capital Markets (I & corp. banking arm of BMO finan.grp)
http://twitter.com/bmocm
No http://www.facebook.com/pages/BMO-Capital-Markets/103710569667352?v=desc&ref=search
No http://www.linkedin.com/companies/2589
BMW http://twitter.com/bmw_global
No http://www.facebook.com/bmwgroupview
http://www.youtube.com/user/BMWGroupView
No http://www.linkedin.com/companies/bmw
Boeing http://twitter.com/boeingairplanes; http://twitter.com/BoeingCorporate
http://boeingblogs.com/randy/
http://www.facebook.com/pages/Boeing/25362251550
No No http://www.linkedin.com/companies/boeing
Bombardier http://twitter.com/Bombardier
No No No No http://www.linkedin.com/companies/bombardier
Borders Books
http://twitter.com/Borders
No http://www.facebook.com/Borders
http://www.youtube.com/user/bordersmedia
No http://www.linkedin.com/companies/borders-books
BP_America http://twitter.com/BP_America
No http://www.facebook.com/BPAmerica
http://www.youtube.com/bpplc
No http://www.linkedin.com/companies/bp
BridgeWater Systems
http://twitter.com/BridgewaterSys
http://www.mobilegetspersonal.com/;
No http://www.youtube.com/user/BridgewaterSys#p/f
No http://www.linkedin.com/companies/bridgewater-systems
Bristol-Myers Squibb
http://twitter.com/bmsnews
No No No No http://www.linkedin.com/companies/bristol-myers-squibb
British Airways N.A.
http://twitter.com/BritishAirways
No http://www.facebook.com/pages/British-Airways-Plc/12262669771
http://www.youtube.com/user/FlyBritishAirways
No http://www.linkedin.com/companies/british-airways
British Gas http://twitter.com/BritishGas
No http://www.facebook.com/britishgas
http://www.youtube.com/user/britishgas
No http://www.linkedin.com/companies/british-gas
Brocade http://twitter.com/BRCDcomm
No http://www.facebook.com/pages/Brocade/111983056070
http://www.youtube.com/user/BrocadeVideo
No http://www.linkedin.com/companies/brocade
Build-A-Bear Workshop
http://twitter.com/buildabear
No http://www.facebook.com/Buildabear
http://www.youtube.com/user/Buildabearworkshop1
No http://www.linkedin.com/companies/build-a-bear-workshop
Campbell Soup
http://twitter.com/CampbellSoupCo
http://community.campbellkitchen.com/category/Campbells-Soup/400000000
http://www.facebook.com/can.of.campbells.soup
No No http://www.linkedin.com/companies/campbell-soup-company
Canada Gas http://twitter.com/canadagas
No http://www.facebook.com/canadagas
No No http://www.linkedin.com/companies/910990
71 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Capgemini http://twitter.com/Capgemini
No http://www.facebook.com/group.php?gid=2204793472
http://www.youtube.com/user/capgeminimedia
No http://www.linkedin.com/companies/capgemini
CarMax http://twitter.com/CarMax
No http://www.facebook.com/CarMax
http://www.youtube.com/user/CarMaxTV
No http://www.linkedin.com/companies/carmax
Casella waste systems
http://twitter.com/ResourceCasella
No http://www.facebook.com/ZeroSort
No http://www.linkedin.com/companies/casella-waste-systems
Catch The Wind
http://twitter.com/CatchTheWindInc
No No No No http://www.linkedin.com/companies/catch-the-wind-inc.
Caterpillar http://twitter.com/CaterpillarInc
http://www.cat.com/cda/search/search/search?searchField=blog&Search=Search&s=25&m=37523&x=7
http://www.facebook.com/caterpillarinc
http://www.youtube.com/caterpillarinc
No http://www.linkedin.com/companies/caterpillar-inc
Cell Therapeutics
http://twitter.com/CellTherapeutic
No http://www.facebook.com/pages/Seattle-WA/Cell-Therapeutics-Inc-CTI-CTIC/357680628617
No No http://www.linkedin.com/companies/cell-therapeutics-inc.
Pulte Homes http://twitter.com/PulteHomes
No No No http://www.linkedin.com/companies/4884
Centrica plc http://twitter.com/centricaplc
http://www.centrica.com/index.asp?pageid=154§ion=blog
http://bit.ly/a4QNIL
http://www.youtube.com/centricaplc
No http://www.linkedin.com/companies/british-gas
Cerner Corporation
http://twitter.com/cerner
No http://www.facebook.com/Cerner
http://www.youtube.com/user/CernerCorporation
No http://www.linkedin.com/companies/cerner-corporation
CGI http://twitter.com/CGI_IR
No No No No http://www.linkedin.com/companies/cgi
Chevron http://twitter.com/Chevron
No http://www.facebook.com/posted.php?id=431744650466&share_id=100246013355248&comments=1#!/Chevron
No No http://www.linkedin.com/companies/chevron
China Wind Power
http://twitter.com/ChinaWindPower
http://chinawindpower.posterous.com/
http://www.facebook.com/ChinaWindPower
No No http://www.linkedin.com/companies/china-windpower-group-limited
Cisco Systems
http://twitter.com/CiscoSystems
http://investor.cisco.com/index.cfm
http://www.facebook.com/Cisco
http://www.youtube.com/CSCOPR
No http://www.linkedin.com/companies/cisco-systems ; http://bit.ly/cD9GO6
Citrix Systems
http://twitter.com/citrix
http://web.citrix.com/blogosphere/
http://www.facebook.com/Citrix
No No http://www.linkedin.com/companies/citrix-systems ; http://www.linkedin.com/groups?gid=58781
72 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
ClearWire http://twitter.com/clearwire
No No http://www.youtube.com/user/clearwireless
No http://www.linkedin.com/companies/clearwire ; http://bit.ly/9fTUWI
CME Group http://twitter.com/CMEGroup; http://twitter.com/allanschoenberg
http://openmarkets.cmegroup.com/
http://www.facebook.com/CMEGroup
No No http://www.linkedin.com/companies/cme-group?trk=co_search_results&goback=.cps_1277225877639_1
Coach http://twitter.com/coach
No http://www.facebook.com/Coach?v=app_10339498918
http://www.youtube.com/user/coach
No http://www.linkedin.com/companies/5618
Cobham plc http://twitter.com/Cobham_plc
No No No No http://www.linkedin.com/companies/546471
Coca-Cola http://twitter.com/CocaCola
http://www.coca-colaconversations.com/
http://www.facebook.com/cocacola?v=app_161193133389
http://www.youtube.com/user/cocacola
No http://www.linkedin.com/companies/the-coca-cola-company
Coinstar http://twitter.com/ChChing
No http://www.facebook.com/Coinstar?ref=ts
http://www.youtube.com/coinstartv
No http://www.linkedin.com/companies/coinstar
Colorado GoldFields
http://twitter.com/CGFIA
No No http://www.youtube.com/user/ColoradoGoldfields
No No
CommVault http://twitter.com/CommVault
No http://www.facebook.com/CommVault
http://www.youtube.com/commvaultsystems#p/u
No http://www.linkedin.com/companies/commvault ; http://www.linkedin.com/groups?about=&gid=2360524&trk=anet_ug_grppro
Compellent http://twitter.com/Compellent
http://www.compellent.com/Community/Blog/
http://www.facebook.com/Compellent
http://www.youtube.com/user/CompellentCML
No http://www.linkedin.com/companies/compellent-technologies ; http://www.linkedin.com/groups?home=&gid=47560
Compuware http://twitter.com/compuware
http://blog.compuware.com/
http://www.facebook.com/compuware
http://www.youtube.com/compuware
http://www.slideshare.net/compuware/compuware-to-acquire-gomez
http://www.linkedin.com/companies/compuware
ComScore Inc.
http://twitter.com/comScore
http://blog.comscore.com/
http://www.facebook.com/home.php?#!/comScore?ref=ts
http://www.youtube.com/user/comscore
No http://www.linkedin.com/companies/comscore-inc.
Conoco Phillips
http://twitter.com/conocophillips
No http://www.facebook.com/pages/Houston-TX/ConocoPhillips/173793155340?ref=ts
http://www.youtube.com/conocophillips
No http://www.linkedin.com/companies/conocophillips
CNO Financial Group
http://twitter.com/ConsecoSales; http://twitter.com/ConsecoMrktg
No No No No http://www.linkedin.com/companies/cno-financial-group
73 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Constellation Energy
http://twitter.com/ConstellationEG
No No http://www.youtube.com/user/ConstellationEnergy
No http://www.linkedin.com/companies/constellation-energy
Continental Airlines
http://twitter.com/continental
http://travel.blogcarnival.com/archives/continental_airlines/index.html
http://www.facebook.com/?ref=home#!/continentalairlines?ref=ts
No No No
Convergys http://twitter.com/convergys
http://www.convergys.com/insights/rm_blogs.php
http://www.facebook.com/pages/Convergys/179559970785
http://www.youtube.com/user/ConvergysCorp
No http://www.linkedin.com/companies/convergys
Cord Blood America
http://twitter.com/cordbloodamer
http://www.cordblood-america.com/investors/ir-blog
http://www.facebook.com/cbai.usa?ref=ts2
http://www.youtube.com/user/cordbloodamerica
No http://www.linkedin.com/companies/cord-blood-america
CPK Restaurants
http://twitter.com/calpizzakitchen
No http://www.facebook.com/californiapizzakitchen
http://www.youtube.com/user/CPKTelevision
No http://www.linkedin.com/companies/california-pizza-kitchen
Credit Suisse http://twitter.com/creditsuisse
No http://www.facebook.com/creditsuisse
http://www.youtube.com/creditsuissevideos
No http://www.linkedin.com/companies/1284
Crocs Shoes http://twitter.com/Crocs
http://blog.crocs.com/
http://www.facebook.com/Crocs?ref=ts
http://www.youtube.com/user/crocsinc
No http://www.linkedin.com/companies/crocs-inc
CSX http://twitter.com/CSX
No http://www.facebook.com/pages/CSX-Careers/268888951856?v=info
No No http://www.linkedin.com/companies/csx-transportation
DaVita http://twitter.com/DaVitaJobs
http://www.davita.com/blogs
http://www.facebook.com/home.php#!/pages/DaVita/104163092953277?ref=ts
http://www.youtube.com/user/DaVitaKidneyCare
No http://www.linkedin.com/companies/davita
Dell http://twitter.com/DellSMBnews
http://en.community.dell.com/dell-blogs/b/dell-shares/default.aspx
http://www.facebook.com/dell
http://www.youtube.com/user/DellVlog
http://www.slideshare.net/Dell_Inc
http://www.linkedin.com/companies/dell
Delta Air Lines
http://twitter.com/DeltaAirLines
:http://blog.delta.com/
No http://www.youtube.com/user/DeltaAirLines
http://www.linkedin.com/companies/delta-air-lines
Deutsche EuroShop AG
http://twitter.com/DES_AG
No http://www.facebook.com/desag
http://www.youtube.com/DeutscheEuroShop
http://www.slideshare.net/desag
http://www.linkedin.com/companies/574897
Devon Energy
http://twitter.com/devonenergy
No http://www.facebook.com/group.php?gid=18618593774
No No http://www.linkedin.com/companies/devon-energy
DIGI http://twitter.com/DiGi_Telco
No http://www.facebook.com/pages/Digi/299394463916
http://www.youtube.com/digidotcom
No http://www.linkedin.com/companies/digi-international
Dillard's Inc. http://twitter.com/DillardsStores
No http://www.facebook.com/Dillards
No No http://www.linkedin.com/companies/dillards
DirectTV http://twitter.com/DIRECTV
No http://www.facebook.com/directv
http://www.youtube.com/user/directv
No http://www.linkedin.com/companies/directv
DISH Network
http://twitter.com/dishnetwork
No http://www.facebook.com/dishnetwork
No No http://www.linkedin.com/companies/dish-network
74 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Domino's Pizza
http://twitter.com/dominos
No http://www.facebook.com/Dominos
http://www.youtube.com/user/dominosvids
No http://www.linkedin.com/companies/domino%27s-pizza
Dragon Wave
http://twitter.com/DragonWave
http://www.dragonwaveinc.com/blogs.asp
No No http://www.linkedin.com/companies/dragonwave-inc.
drugstoredotcom
http://twitter.com/drugstoredotcom
No http://www.facebook.com/drugstore.com
No No http://www.linkedin.com/companies/drugstore.com
Duke Energy http://twitter.com/DukeEnergyNews
http://news.duke-energy.com/
No http://www.youtube.com/user/dukeenergymediactr
No
Eaton Corporation
http://twitter.com/eatoncorp
No http://www.facebook.com/eatoncorporation
No http://www.linkedin.com/companies/eaton-corporation
Ebay http://twitter.com/ebayinkblog
No http://www.facebook.com/ebayinc
http://www.youtube.com/user/ebay
No http://www.linkedin.com/companies/ebay
Electronic Arts
http://twitter.com/EA
No No http://www.youtube.com/user/EA
No http://www.linkedin.com/companies/electronic-arts
CenturyLink http://twitter.com/CenturyLink
http://community.centurylink.com/regulatoryblog/
http://www.facebook.com/CenturyLink?v=info
http://www.youtube.com/user/centurylink
No http://www.linkedin.com/companies/centurylink
Embraer http://twitter.com/irembraer
No http://www.facebook.com/pages/Embraer/305961729456
http://www.youtube.com/user/Embraer
No http://www.linkedin.com/companies/embraer
EMC Corp http://twitter.com/emccorp; http://twitter.com/rsasecurity (security div. of EMC)
http://www.emc.com/community/
http://www.facebook.com/EMCDocumentum
http://www.youtube.com/user/PointBB
No http://www.linkedin.com/companies/emc
EMS Tech http://twitter.com/EMSSATCOM
No http://www.facebook.com/pages/Norcross-GA/EMS-Technologies-Inc/176050004096
No No http://www.linkedin.com/companies/ems-technologies
Emulex http://twitter.com/Emulex
http://www.emulex.com/blog/
http://www.facebook.com/pages/Emulex-Corporation/116933412473
http://www.youtube.com/EmulexVideo
http://www.slideshare.net/emulex
http://www.linkedin.com/companies/emulex
Encana Corp.
www.twitter.com/encanacorp
http://www.encana.com/investors/
No No No http://www.linkedin.com/companies/encana
Energizer Resources
http://twitter.com/EnergizerResInc
No No No No No
Ericsson http://twitter.com/Ericssonpress
No No No No http://www.linkedin.com/companies/ericsson
Exar Corporation
http://twitter.com/ExarCorp
No No No No http://www.linkedin.com/companies/exar-corporation
Exeter Resource
http://twitter.com/ExeterResource
No http://www.facebook.com/pages/Vancouver-BC/Exeter-Resource-Corporation/7421
No http://www.slideshare.net/ExeterResource
No
75 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
5596524?ref=ts
ExxonMobil http://twitter.com/exxonmobil
No http://www.facebook.com/pages/Boycott-ExxonMobil/304328864370
No No http://www.linkedin.com/companies/exxonmobil
FalconStor Software
http://twitter.com/FalconStor
http://www.falconstor.com/en/pages/?pn=Blogs
No http://www.youtube.com/user/FalconStor
http://www.slideshare.net/FalconStor
http://www.linkedin.com/companies/falconstor-software
FedEx http://twitter.com/FedExNews
http://citizenshipblog.fedex.designcdt.com/node/711
http://www.facebook.com/FedEx
http://www.youtube.com/user/fedex
No http://www.linkedin.com/companies/fedex
Fiat Group http://twitter.com/Fiatgroup
http://www.fiatforum.com/blogs/
http://www.facebook.com/pages/Fiatgroup/104787749065?ref=ts
No No http://www.linkedin.com/companies/fiat-spa
Foot Locker http://twitter.com/foot_locker
No http://www.facebook.com/footlocker
http://www.youtube.com/user/footlocker
No http://www.linkedin.com/companies/foot-locker
Ford Motor http://twitter.com/ford
http://blog.ford.com/
http://www.facebook.com/ford
http://www.youtube.com/ford
http://www.slideshare.net/FordMotorCompany
http://www.linkedin.com/companies/ford-motor-company
Forrester Research
http://twitter.com/forrester
http://www.forrester.com/community?cm_re=Navigation_010710-_-community_tab-_-community
http://www.facebook.com/pages/Forrester-Careers/15285587889
http://www.youtube.com/user/ForresterResearch
No http://www.linkedin.com/companies/forrester-research
GameStop http://twitter.com/GameStop
No http://www.facebook.com/GameStop?v=app_4949752878
No No http://www.linkedin.com/companies/gamestop
GAP http://twitter.com/Gap
No http://www.facebook.com/gap
http://www.youtube.com/user/Gap
No http://www.linkedin.com/companies/gap-inc.
Garmin http://www.twitter.com/GarminStock ; http://twitter.com/JakesJournal
http://garmin.blogs.com/
http://www.facebook.com/pages/Garmin/8329645705
http://www.youtube.com/user/garminblog
No http://www.linkedin.com/companies/garmin-international
Gartner Technology
http://twitter.com/Gartner_inc
http://blogs.gartner.com/
http://www.facebook.com/Gartner
http://www.youtube.com/user/Gartnervideo
http://www.slideshare.net/gartner
http://www.linkedin.com/companies/gartner?trk=copro_t
General Electric
http://twitter.com/GE_Reports
http://ge.geglobalresearch.com/blog/
http://www.facebook.com/group.php?gid=2267405279
http://www.youtube.com/user/GEreports
No http://www.linkedin.com/companies/ge
General Motors
http://twitter.com/Gmblogs; http://twitter.com/GMnewsUS
No http://www.facebook.com/generalmotors
http://www.youtube.com/user/gmblogs
No http://www.linkedin.com/companies/general-motors
Genzyme Corporation
http://twitter.com/genzymecorp
No No No No http://www.linkedin.com/companies/genzyme
76 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Geodex Minerals
http://twitter.com/GeodexMinerals
No http://www.facebook.com/pages/Geodex-Minerals-Ltd/124802827540957
No No No
Given Imaging
http://twitter.com/GivenImaging
No http://www.facebook.com/pages/Atlanta-GA/Given-Imaging/88834045591
No No http://www.linkedin.com/companies/given-imaging
GOL Airlines http://twitter.com/GolInvest; http://twitter.com/promocaogol
No No No No http://www.linkedin.com/companies/gol-airlines
Google http://twitter.com/google
http://www.google.com/intl/en/press/blogs/directory.html
http://www.facebook.com/Google
http://www.youtube.com/user/Google
No http://www.linkedin.com/companies/google
Green Mtn Coffee
http://twitter.com/GreenMtnCoffee
http://www.greenmountaincafe.com/
http://www.facebook.com/GreenMountainCoffee
http://www.youtube.com/user/greenmountaincoffee2
No http://www.linkedin.com/companies/green-mountain-coffee-roasters
Greenscape Capital
http://twitter.com/GreenscapeCap
No http://www.facebook.com/GreenscapeCapital
No No http://www.linkedin.com/companies/greenscape-capital-group
GlaxoSmithKline
http://twitter.com/GSKUS
http://www.morethanmedicine.us.gsk.com/blog/
http://www.facebook.com/pages/GlaxoSmithKline/34129818113
http://www.youtube.com/user/GSKvision
No http://www.linkedin.com/companies/glaxosmithkline
Grand Power Logistics
no twitter account
http://grandpowerlogistics.posterous.com/
No No No No
GWS Technologies
http://twitter.com/GreenWindSolar
No http://www.facebook.com/pages/Scottsdale-AZ/GWS-Technologies-Inc/114756811876453
No No No
H&R Block http://twitter.com/HRBlock
http://getitright.hrblock.com/blogs.html
http://www.facebook.com/hrblock
http://www.youtube.com/user/TaxCutContest
No http://www.linkedin.com/companies/h%26r-block
Harley Davidson
http://twitter.com/harleydavidson
http://www.harley-davidson.com/wcm/Content/Pages/Events/105th_Coverage/blog.jsp?locale=en_US
http://www.facebook.com/harley-davidson
http://www.youtube.com/user/HarleyDavidson
No http://www.linkedin.com/companies/harley-davidson-motor-company
Henkel http://twitter.com/Henkel
http://www.henkel-smile-blog.com/
http://www.facebook.com/HenkelNA
http://www.youtube.com/henkel
No http://www.linkedin.com/companies/henkel-cee ; http://www.linkedin.com/groups?gid=731837
Hennes & Mauritz
http://twitter.com/HM_News; http://twitter.com/hm
No http://www.facebook.com/hm
http://www.youtube.com/user/hennesandmauritz
No http://www.linkedin.com/companies/h%26m
77 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Hershey's http://twitter.com/hersheys; http://twitter.com/hersheycareers; http://twitter.com/InsideHershey
http://www.hersheys.com/pledge/survivorblog.aspx
http://www.facebook.com/HERSHEYS
No No http://www.linkedin.com/companies/the-hershey-company
Hewlett-Packard
http://twitter.com/HPCorp http://twitter.com/hpnews; http://twitter.com/HPNews; http://twitter.com/hp_smb; http://twitter.com/HP_SmallBiz
No http://www.facebook.com/HP
http://www.youtube.com/user/HP
http://www.slideshare.net/hewlettpackard
http://www.linkedin.com/companies/hp-software
HTC http://twitter.com/HTC
No http://www.facebook.com/HTC
http://www.youtube.com/htc
No http://www.linkedin.com/companies/htc
IDO Security http://twitter.com/IDOI
No No http://www.youtube.com/user/idosecurity
http://www.slideshare.net/IDOsecurity/ido-security-presentation
No
ID Watchdog
http://twitter.com/IDWatchdogIR
No http://www.facebook.com/pages/ID-Watchdog/105915288896
http://www.youtube.com/user/idwatchdog
http://www.slideshare.net/IDWatchdog/id-watchdog-investor-presentation
http://www.linkedin.com/companies/id-watchdog
Infosys http://twitter.com/Infosys
http://www.infosysblogs.com/
No http://www.youtube.com/user/InfosysTechnologies
http://www.slideshare.net/Infosys
http://www.linkedin.com/companies/infosys
Ingram Micro
http://twitter.com/IngramMicroInc
No No No No http://www.linkedin.com/companies/ingram-micro-india-pvt-ltd
Insight Enterprises
http://twitter.com/InsightEnt
No http://www.facebook.com/pages/Tempe-AZ/Insight-Enterprises/72885037304
No No No
Intel http://twitter.com/intelnews
http://www.intel.com/pressroom/kits/sm/index.htm?iid=pr1_hplinks_smr
http://www.facebook.com/Intel
http://www.youtube.com/user/channelintel
No http://www.linkedin.com/companies/intel
Intercontinental Hotels Group
http://twitter.com/IHGPLC
No http://www.facebook.com/corporateIHG
No No http://www.linkedin.com/companies/intercontinental-hotels-group
Intuit http://twitter.com/Intuit
http://quickbase.intuit.com/blog/
http://www.facebook.com/intuitcareers?ref=ts
http://www.youtube.com/user/IntuitQuickBooks
No http://www.linkedin.com/companies/intuit?trk=co_search_results&goback=.cps_1242843797782_1
Iron Mountain
http://twitter.com/IronMountainInc
No http://www.facebook.com/pages/Iron-Mountain/579038
No No http://www.linkedin.com/companies/iron-mountain-records-
78 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
84510?v=info management
JC Penney http://twitter.com/jcpenney
No http://www.facebook.com/jcpenney
http://www.youtube.com/jcpenney
No http://www.linkedin.com/companies/jcpenney
Jet Blue http://twitter.com/JetBlue
No http://www.facebook.com/JetBlue
http://www.youtube.com/user/JetBlueCorpComm
No http://www.linkedin.com/companies/jetblue-airways
Johnson & Johnson
http://twitter.com/JNJComm
http://jnjbtw.com/
http://www.facebook.com/pages/Johnson-Johnson-Network/126297030950/
http://www.youtube.com/user/JNJhealth
No http://www.linkedin.com/companies/johnson-%26-johnson
Juniper Networks
http://twitter.com/JuniperNetworks
http://www.juniper.net/us/en/community/blogs/
http://www.facebook.com/JuniperNetworks
http://www.youtube.com/junipernetworks
http://www.slideshare.net/junipernetworks
http://www.linkedin.com/companies/juniper-networks
Kender Solar
http://twitter.com/KenderSolar
No http://www.facebook.com/pages/Kender-Energy-Inc/254216265178
No No No
Kenneth Cole
http://twitter.com/KennethCole
No http://www.facebook.com/KennethColeProductions?ref=ts
http://www.youtube.com/user/kennethcolenewyork
No http://www.linkedin.com/companies/kenneth-cole-productions
Kinross Gold http://twitter.com/KinrossGold
No No No No http://www.linkedin.com/companies/kinross-gold-corporation
Kindred Healthcare
http://twitter.com/kindredhealth
No http://www.facebook.com/KindredHealth?ref=ts
http://www.youtube.com/user/kindredhealthcareinc
No http://www.linkedin.com/companies/kindred-healthcare
Kodak http://twitter.com/kodakCB http://twitter.com/kodakcl
http://www.kodak.com/US/en/corp/ourCompany/index.jhtml?pq-path=13552
http://www.facebook.com/kodak
http://www.youtube.com/user/KodakTube
No http://www.linkedin.com/companies/eastman-kodak
Kontron http://twitter.com/kontron
No No No No http://www.linkedin.com/companies/kontron
Korean Air http://twitter.com/KoreanAir_KE
No http://www.facebook.com/KoreanAir
http://www.youtube.com/user/KoreanAirChannel
No http://www.linkedin.com/companies/korean-air
Kraft Foods http://twitter.com/kraftfoods
http://www.candyblog.net/blog/category/kraft/
http://www.facebook.com/KraftFoods
No No http://www.linkedin.com/companies/kraft-foods
Lafarge http://twitter.com/LafargeGroup
No http://www.facebook.com/Lafarge
No No http://www.linkedin.com/companies/lafarge
Lanxess http://twitter.com/LANXESSnews
No http://www.facebook.com/pages/lanxess/57385951575
http://www.youtube.com/user/lanxessapac
No http://www.linkedin.com/companies/lanxess
leapfrog http://twitter.com/LeapFrog
http://community.leapfrog.com/
http://www.facebook.com/LeapFrog
No http://www.linkedin.com/companies/leapfrog?trk=co_search_results&goback=.cps_1277411621938_1
Lennar http://twitter.com/Lennar
http://www.lennar.com/campaigns/_National/LennarBlogs/ind
http://www.facebook.com/Lennar
http://www.youtube.com/user/LennarOnline
No http://www.linkedin.com/companies/lennar
79 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
ex.htm
Life Technologies
http://twitter.com/LIFECorporation
No http://www.facebook.com/pages/Life-Technologies/100685839626?ref=ts
http://www.youtube.com/user/LifeTechnologiesCorp
No http://www.linkedin.com/companies/life-technologies_2861
Limelight Networks
http://twitter.com/llnw
http://blog.llnw.com/
http://www.facebook.com/pages/Limelight-Networks-Inc/94192452191
No No http://www.linkedin.com/companies/limelight-networks
Lockheed Martin
http://twitter.com/LockheedMartin
No No http://www.youtube.com/user/LockheedMartinVideos
No http://www.linkedin.com/companies/lockheed-martin
Logan Resources Ltd.
http://twitter.com/LoganResources
Yes/ No No No
Logitech http://twitter.com/logitech
http://www.logitech.com/en-ca/corporate/blog
http://www.facebook.com/Logitech
http://www.youtube.com/user/logitech
No http://www.linkedin.com/companies/logitech
Lowes http://twitter.com/Lowes
No http://www.facebook.com/lowes
http://www.youtube.com/user/Lowes
No http://www.linkedin.com/companies/lowe%27s
lululemon http://twitter.com/lululemon
http://www.lululemon.com/community/blog/
http://www.facebook.com/lululemon
http://www.youtube.com/user/lululemonathleticaV
No http://www.linkedin.com/companies/lululemon-athletica
Lupatech http://twitter.com/LupatechSA
http://www.lupatech.com.br/blog/
No No No http://www.linkedin.com/companies/lupatech---monitoring-systems
Macy's http://twitter.com/MacysInc
No http://www.facebook.com/Macys
http://www.youtube.com/user/macys
No http://www.linkedin.com/companies/macy%27s
MAN SE http://twitter.com/MAN_Group
No http://www.facebook.com/group.php?gid=64998736632
No No http://www.linkedin.com/companies/man?trk=co_search_results&goback=.cps_1274711994270_1
MarksandSpencer
http://twitter.com/marksandspencer
No http://www.facebook.com/MarksandSpencer
No No http://www.linkedin.com/companies/marks-and-spencer?trk=copro_tab
Marriott Int'l
http://twitter.com/MarriottIntl
http://www.blogs.marriott.com/
No http://www.youtube.com/marriott
No http://www.linkedin.com/companies/marriott-international
Mastercard http://twitter.com/MasterCardNews
No http://www.facebook.com/pages/MasterCard/22935425935#!/pages/MasterCard/22935425935?v=wall
http://www.youtube.com/user/MasterCardWorldwide
No http://www.linkedin.com/companies/mastercard?trk=copro_tab
McDonald’s http://twitter.com/mcdonalds
http://www.aboutmcdonalds.com/mcd/csr/blog.html
http://www.facebook.com/McDonalds
No No http://www.linkedin.com/companies/mcdonald%27s-corporation
Michael Baker Corp
http://twitter.com/MBakerC
No No No No http://www.linkedin.com/companies/1
80 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
orp 64971
Micron Technology
http://twitter.com/microntechnews
http://www.micronblogs.com/
No http://www.youtube.com/user/MicronTechnology
No http://www.linkedin.com/companies/micron-technology
Microsoft http://twitter.com/microsoft
No http://www.facebook.com/MicrosoftCareers#!/MicrosoftCareers?v=wall http://microsoftontheissues.com/cs/blogs/mscorp/default.aspx
http://www.youtube.com/user/windowsvideos?blend=3&ob=4
MS Office sponsors the Parent Toolbox channel
http://www.linkedin.com/companies/microsoft
Microvision http://twitter.com/Microvision
http://www.microvision.com/displayground/?tag=investor-relations
No http://www.youtube.com/profile?user=mvisvideo#g/u
No http://www.linkedin.com/companies/microvision
Monsanto http://twitter.com/MonsantoCo
http://www.monsantoblog.com/
http://www.facebook.com/MonsantoCo
http://www.youtube.com/monsantoco
No http://www.linkedin.com/companies/monsanto
Morningstar.com
http://twitter.com/MorningstarInc
No No No No http://www.linkedin.com/companies/morningstar
Motorola http://twitter.com/MotoMobile
No http://www.facebook.com/motorola
http://www.youtube.com/how2moto
No http://www.linkedin.com/companies/motorola
NAB Group http://twitter.com/nab
No No No No http://www.linkedin.com/companies/national-australia-bank
NASDAQ OMX
http://twitter.com/nasdaqomx
No http://www.facebook.com/nasdaqomx#!/nasdaqomx?v=wall
http://www.youtube.com/user/nasdaqomx#p/u
No http://www.linkedin.com/companies/nasdaq
National Semi
http://twitter.com/National_Semi
No No No No No
NEAH Power Systems
http://twitter.com/NeahPowerInc
No http://www.facebook.com/NeahPower
http://www.youtube.com/user/NeahPowerSystemsInc
http://www.slideshare.net/npwzpr
No
Netflix http://twitter.com/netflix
http://blog.netflix.com/
http://www.facebook.com/netflix
No No http://www.linkedin.com/companies/netflix
NetSuite http://twitter.com/NetSuite
http://www.netsuiteblogs.com/
http://www.facebook.com/NetSuite
http://www.youtube.com/user/netsuite
No http://www.linkedin.com/companies/netsuite
Nexen http://twitter.com/nexeninc
No No No http://www.slideshare.net/nexeninc
http://www.linkedin.com/companies/nexen-inc.
Nextera Energy
http://twitter.com/nextera_energy
No http://www.facebook.com/pages/NextEra-Energy-Resources/323814010133
No No http://www.linkedin.com/companies/nextera-energy-resources
Neustar http://twitter.com/NeustarInc
http://www.neustar.biz/insights-resources/neustar-blogs
http://www.facebook.com/pages/Neustar-Inc/118805057720
http://www.youtube.com/user/neustar
No http://www.linkedin.com/companies/neustar-inc
81 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Nevada Geothermal Power (NGP)
http://twitter.com/NGPGeothermal
No No http://www.youtube.com/user/NGPGeothermal
No
New Gold Inc.
http://twitter.com/newgoldinc
No http://www.facebook.com/NewGoldRecruitment?v=wall
No No http://www.linkedin.com/companies/new-gold
Newport Digital Technologies
http://twitter.com/NPDT
No http://www.facebook.com/NewportDigitalTechnologies
http://www.youtube.com/NDTLive
No http://www.linkedin.com/companies/newport-digital-technology
Nokia http://twitter.com/nokia
http://conversations.nokia.com/
http://www.facebook.com/nokia
http://www.youtube.com/user/nokia?blend=1&ob=4
No http://www.linkedin.com/companies/nokia
Nordstrom http://twitter.com/Nordstrom
No http://www.facebook.com/Nordstrom
http://www.youtube.com/user/Nordstromcom
No http://www.linkedin.com/companies/nordstrom-direct
Norsk Hydro http://twitter.com/NorskHydroASA
No http://www.facebook.com/pages/N-0283-Oslo-Norway/Norsk-Hydro-ASA/106673529354993?v=wall
No No http://www.linkedin.com/companies/norsk-hydro
Nortel http://twitter.com/nortel
http://community.nortel.com/go/blogs/buzzboard
http://www.facebook.com/pages/Nortel/68948699417
No No http://www.linkedin.com/companies/nortel-networks
Northeast Utilities
http://twitter.com/NEUtilities
No http://www.facebook.com/pages/Northeast-Utilities/87405399208
No http://www.slideshare.net/charrm
http://www.linkedin.com/companies/northeast-utilities
Northrop Grumman
http://twitter.com/northropgrumman
http://ngshipbuilding.blogspot.com/
http://www.facebook.com/NorthropGrumman
http://www.youtube.com/user/northropgrummanmedia
No http://www.linkedin.com/companies/northrop-grumman-corporation
Novartis http://twitter.com/Novartis
No http://www.facebook.com/Novartis.pharma
http://www.youtube.com/novartis
No http://www.linkedin.com/companies/novartis
Nu Horizons http://twitter.com/NuHorizons
No http://www.facebook.com/nuhorizonselectronics
http://www.youtube.com/nuhorizonsvideo#p/u
No http://www.linkedin.com/in/nuhorizons
NuStar Energy
http://twitter.com/NuStarEnergyLP
No http://www.facebook.com/pages/NuStar-Energy/133313096468
No http://www.linkedin.com/companies/NuStar-energy-corporation
Nutrisystem http://twitter.com/Nutrisystem
No http://www.facebook.com/Nutrisystem
No No http://www.linkedin.com/companies/nutrisystem
NV Energy http://twitter.com/NVEnergy
No http://www.facebook.com/ShameOnNVEnergy
No No http://www.linkedin.com/companies/nv-energy
N-Viro International Corporation
http://twitter.com/N_Viro
http://nvirointernational.wordpress.com/
http://www.facebook.com/nviro?ref=search&sid=1400304695.1933266030..1
http://www.youtube.com/user/NViroInternational
No http://www.linkedin.com/companies/n-viro-international-corporation
82 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
NYSE Euronext
http://twitter.com/NYSE_Euronext
http://exchanges.nyse.com/
http://www.facebook.com/pages/NYSE-Euronext/23940006103
No No http://www.linkedin.com/companies/nyse
NYTCo Communications
http://twitter.com/NYTimesComm
No http://www.facebook.com/nytimes#!/nytimes?v=wall
http://www.youtube.com/user/TheNewYorkTimes
No http://www.linkedin.com/companies/the-new-york-times ; http://blog.linkedin.com/2008/07/21/the-new-york-ti/
oce http://twitter.com/oce
No http://www.facebook.com/pages/OCE/106268866077765
No No http://www.linkedin.com/companies/oce
Office Depot http://twitter.com/officedepot
No http://www.facebook.com/OfficeDepot#!/OfficeDepot?v=wall
No No http://www.linkedin.com/companies/office-depot
OfficeMax http://twitter.com/OfficeMax
No http://www.facebook.com/pages/OfficeMax/124793145874?ref=search&sid=1490880054.77014429..1
No No http://www.linkedin.com/companies/officemax
Oman Air http://twitter.com/omanair
No http://www.facebook.com/pages/Oman-Air/8669150201
No No http://www.linkedin.com/companies/oman-air
Open text http://twitter.com/opentext
http://conversations.opentext.com/
http://www.facebook.com/opentext
http://www.youtube.com/user/opentextcorp
No http://www.linkedin.com/companies/open-text
Opera Software
http://twitter.com/opera
No http://www.facebook.com/group.php?gid=2205031654&v=wall#!/pages/Opera-Software/108067902554007?ref=ts
http://www.youtube.com/user/operasoftware
No http://www.linkedin.com/companies/opera-software
Oracle http://twitter.com/Oracle
http://www.oracle.com/blogs/index.html
http://www.facebook.com/Oracle
http://www.youtube.com/user/OracleVideo
No http://www.linkedin.com/companies/oracle
Orange http://twitter.com/OrangeWorldwide
No No No No No
Orkla Group http://twitter.com/OrklaGroup
No No http://www.youtube.com/user/orklagroup
No http://www.linkedin.com/companies/165347
Overstock.com
http://twitter.com/Overstock
http://www.deepcapture.com/
http://www.facebook.com/pages/Overstockcom/8625520535
No No http://www.linkedin.com/companies/overstock.com
Owens Corning
http://twitter.com/Owens_Corning
No http://www.facebook.com/pages/Owens-Corning-Fiberglass-Insulation/157822463451
No No http://www.linkedin.com/companies/owens-corning
Palm http://twitter.com/palm
http://blog.palm.com/
http://www.facebook.com/palm#!/palm?v=wall
http://www.youtube.com/user/Palm
http://www.slideshare.net/hewlettpackard/hppalm-investor-presentation
http://www.linkedin.com/companies/palm
83 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Papa John's Pizza
http://twitter.com/papajohns
No. http://www.facebook.com/papajohns
http://www.youtube.com/user/papajohns#p/u
No http://www.linkedin.com/companies/papa-johns
PEER 1 http://twitter.com/PEER1
http://www.peer1.com/blog/
http://www.facebook.com/pages/PEER-1/24959532504
http://www.peer1.com/aboutus/news.php#3
No http://www.linkedin.com/companies/peer-1-hosting
PepsiCo http://twitter.com/pepsico
No http://www.facebook.com/refresheverything#!/refresheverything?v=wall
http://www.youtube.com/Pepsi
No http://www.linkedin.com/companies/pepsico
Perrigo company
http://twitter.com/PerrigoCompany
No http://www.facebook.com/perrigocompany
http://www.youtube.com/watch?v=cV2Ryrd4dVo
http://www.slideshare.net/PerrigoCompany/perrigo-company-overview-3023772
http://www.linkedin.com/companies/perrigo
PetSmart http://twitter.com/PetSmartTLC
No http://www.facebook.com/PetSmart?ref=ts&ab=hp_ln_sm#!/PetSmart?v=wall&ref=ts
No No http://www.linkedin.com/companies/petsmart
Pfizer http://twitter.com/pfizer_news
No http://www.facebook.com/Pfizer
http://www.youtube.com/pfizernews#p/u
http://www.slideshare.net/Pfizer
http://www.linkedin.com/companies/pfizer
Philips http://twitter.com/Royal_Philips
No. http://www.facebook.com/philips
http://www.youtube.com/user/philips
No http://www.linkedin.com/companies/philips
Phoenix Technologies
http://twitter.com/PhoenixTechNews
No http://www.facebook.com/pages/Milpitas-CA/Phoenix-Technologies/132961003915
No No http://www.linkedin.com/companies/phoenix-technologies
Pitney Bowes
http://twitter.com/PBNews
http://www.pbconnect.com/blogs/
http://www.facebook.com/PitneyBowes
http://www.youtube.com/pitneybowesinc
No http://www.linkedin.com/companies/pitney-bowes
Polycom http://twitter.com/AllAboutPolycom
http://www.polycom.com/company/news_room/media/index.html
http://www.facebook.com/group.php?gid=82851546573
http://www.youtube.com/user/PolycomChannel
No http://www.linkedin.com/companies/polycom
Potash Corp http://twitter.com/PotashCorp
No http://www.facebook.com/PotashCorp
http://www.youtube.com/potashcorpvideos
No http://www.linkedin.com/companies/37849
PPG Industries
http://twitter.com/PPGIndustries
http://www.voiceofcolorcafe.com/
http://www.facebook.com/ppgindustries
No No http://www.linkedin.com/companies/ppg-industries
Proctor & Gamble
http://twitter.com/PGNewsUS
http://www.pg.com/en_US/news_views/pg_views.php
http://www.facebook.com/procterngamble
http://www.youtube.com/user/PGThankYouMom and http://www.youtube.com/user/PGCareers
No http://www.linkedin.com/companies/procter-%26-gamble
Progress Energy
http://twitter.com/progressenergy
No http://www.facebook.com/pages/Progress-Energy-Careers/36920831731
http://www.youtube.com/watch?v=ILDH99R4XJw
No http://www.linkedin.com/companies/progress-energy
QIAGEN I.V. http://twitter.com/QIAGEN
No http://www.facebook.com/group.php?gid=6700726
No No http://www.linkedin.com/companies/qiagen
84 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
3864
Qlogic Global
http://twitter.com/qlogic
No http://www.facebook.com/pages/Aliso-Viejo-CA/QLogic-Global-Channel-Partners/134484279060?v=wall&ref=ts
http://www.youtube.com/QLOGICTV#p/u
No http://www.linkedin.com/companies/qlogic
QuikSilver http://twitter.com/QuiksilverUSA
No http://www.facebook.com/quiksilver
http://www.youtube.com/user/Quiksilver#p/u
No http://www.linkedin.com/companies/quiksilver
Qwest http://twitter.com/QwestNews http://twitter.com/TalkToQwest http://twitter.com/TicketQwest
No http://www.facebook.com/Qwest
http://www.youtube.com/user/qwest
No http://www.linkedin.com/companies/qwest-communications
Rackspace Hosting
http://twitter.com/Rackspace
http://www.rackspace.com/blog/
http://www.facebook.com/pages/Rackspace-Hosting-Inc/32855759007
http://www.youtube.com/user/RackspaceHosting
No http://www.linkedin.com/companies/rackspace-hosting
Radnet Inc. http://twitter.com/RadNet_Inc
No http://www.facebook.com/pages/RadNet-Management-Inc/150219317550
http://www.youtube.com/user/radnet
No http://www.linkedin.com/companies/radnet
Rambus Inc. http://twitter.com/rambusinc
No No No http://www.linkedin.com/companies/rambus
Raymond James
http://twitter.com/raymondjames
No http://www.facebook.com/RaymondJames
http://www.youtube.com/user/raymondjames
No http://www.linkedin.com/companies/raymond-james
Raytheon Company
http://twitter.com/raytheoncompany
No http://www.facebook.com/Raytheon
http://www.youtube.com/raytheoncompany
No http://www.linkedin.com/companies/raytheon
RBC Royal Bank
http://twitter.com/RBC
No No No http://www.linkedin.com/companies/rbc
Renault http://twitter.com/Renault_Live
No http://www.facebook.com/renault
http://www.youtube.com/renault
No http://www.linkedin.com/companies/renault
Research in Motion
http://twitter.com/BlackBerry
http://blogs.blackberry.com/
http://www.facebook.com/BlackBerry
http://www.youtube.com/blackberry
No http://www.linkedin.com/companies/research-in-motion
Rio Tinto http://twitter.com/RioTinto
No http://www.facebook.com/pages/Rio-Tinto-Careers-US/81789028426
http://www.youtube.com/user/RioTintoVideos
No http://www.linkedin.com/companies/rio-tinto
Riverbed http://twitter.com/riverbed
http://blogs.riverbed.com/
http://www.facebook.com/riverbed?ref=ts
http://www.youtube.com/user/RiverbedTechnology
No http://www.linkedin.com/companies/riverbed-technology
85 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Roche AG http://twitter.com/Roche_com
No No No http://www.linkedin.com/companies/roche?trk=co_search_results&goback=.cps_1275073606977_1
Rockwell Collins
http://twitter.com/RockwellCollins
No http://www.youtube.com/rockwellcollinsvideo
No http://www.linkedin.com/companies/rockwell-collins
Rosetta Stone
http://twitter.com/rosettastone
http://blog.rosettastone.com/
http://www.facebook.com/RosettaStone?ref=ts
http://www.youtube.com/user/rosettastone
No http://www.linkedin.com/companies/rosetta-stone
Royal Dutch Shell
http://twitter.com/rdsa; http://twitter.com/shelldotcom
http://www.energytalkhub.com/
http://www.youtube.com/user/Shell
No http://www.linkedin.com/companies/royal-dutch-shell-plc.com
Rubbermaid http://twitter.com/rubbermaid
http://blog.rubbermaid.com/
http://www.facebook.com/NEWELLRUBBERMAID?ref=ts
http://www.youtube.com/user/NWLGTA
No http://www.linkedin.com/companies/newell-rubbermaid
Rubicon Minerals
http://twitter.com/RubiconMinerals
No No http://www.slideshare.net/rubiconminerals/rubicon-minerals-corporate-presentation-march-2010
http://www.linkedin.com/companies/rubicon-minerals
SABMiller http://twitter.com/SABMiller
No No No http://www.linkedin.com/companies/sabmiller
Safeway Inc. http://twitter.com/safeway
http://community.safeway.com/t5/Our-Blog/bg-p/swy001;jsessionid=B454673F583825F81441B8828FD66CC7
http://www.facebook.com/Safeway
No No http://www.linkedin.com/companies/safeway
SAIC http://twitter.com/SAICinc http://twitter.com/SAICjobs
No http://www.facebook.com/SAICinc
http://www.youtube.com/user/ScienceApplications
No http://www.linkedin.com/companies/saic
SanDisk http://twitter.com/SanDisk
No http://www.facebook.com/sandisk
http://www.youtube.com/sandisk
No http://www.linkedin.com/companies/sandisk
SAP/SAP News
http://twitter.com/businessobjects http://twitter.com/SAPinvestor http://twitter.com/sapnews http://twitter.com/saptv
http://ceos.blogs-sap.com/
http://www.facebook.com/SAPSoftware
http://www.youtube.com/user/SAPCommunities
No http://www.linkedin.com/companies/sap
SAS Group http://twitter.com/SASGroup
No No No No
Scholastic http://twitter.com/Scholastic
No http://www.facebook.com/Scholastic
http://www.youtube.com/thescholasticchannel
No http://www.linkedin.com/companies/scholastic
Seagate http://twitter.com/Seagate
http://media.seagate.com/seagate-blogs/
http://www.facebook.com/seagate
http://www.youtube.com/user/Se
No http://www.linkedin.com/companies/seagate-
86 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
agateTechnology technology
Sempra Energy
http://twitter.com/Sempra
No http://www.facebook.com/pages/Down-with-SDGE-and-Sempra-the-evil-monopoly-of-San-Diego/224759721350
No No http://www.linkedin.com/companies/sempra-energy
ShoreTel http://twitter.com/shoretel
http://blog.shoretel.com/2009/01/year-in-review.html
http://de-de.facebook.com/shoretel
No No http://www.linkedin.com/companies/shoretel
Sigma-Aldrich
http://twitter.com/sigmaaldrich
No http://www.facebook.com/SigmaAldrich
http://www.youtube.com/user/sigma
No http://www.linkedin.com/companies/sigma-aldrich
Silver Falcon Mining
http://twitter.com/SFMI
No No No No No
Skanska Group
http://twitter.com/SkanskaGroup
No http://www.facebook.com/pages/Solna-Sweden/Skanska/152951178967
http://www.youtube.com/user/SkanskaUSA
No http://www.linkedin.com/companies/skanska
SkyWorks Inc.
http://twitter.com/skyworksinc
No http://www.facebook.com/pages/Skyworks-Solutions-Inc/119703933782
No No http://www.linkedin.com/companies/skyworks-solutions-inc
Smithfield Foods
http://twitter.com/SmithfieldCSR
No http://www.facebook.com/group.php?gid=186051910407
http://www.youtube.com/user/SmithfieldFoods
No http://www.linkedin.com/companies/smithfield-foods
Software AG http://twitter.com/SoftwareAG
http://blog.softwareag.com/
http://www.facebook.com/pages/Software-AG/44193109482
http://www.youtube.com/user/SoftwareAGvideos
No http://www.linkedin.com/companies/software-ag
Soltera Mining
http://twitter.com/SolteraMining
No No No http://www.linkedin.com/companies/soltera-mining-corp.
sonicwall http://twitter.com/sonicwall
No http://www.facebook.com/SonicWALL
No No http://www.linkedin.com/companies/sonicwall
Southern Company
http://twitter.com/SouthernCompany
No No No No http://www.linkedin.com/companies/southern-company
Southwest Airlines
http://twitter.com/SouthwestAir
http://www.blogsouthwest.com/
http://www.facebook.com/Southwest
http://www.youtube.com/user/NutsAboutSouthwest
No http://www.linkedin.com/companies/southwest-airlines
Sprint http://twitter.com/sprint; http://twitter.com/sprintnews
No http://www.facebook.com/sprint
http://www.youtube.com/user/sprintnow
No http://www.linkedin.com/companies/sprint-nextel
Standard Bank
http://twitter.com/StandardBankGrp
http://www.blog.standardbank.com/
http://www.facebook.com/standardbankgrp
http://www.youtube.com/user/StandardBankGroup
No http://www.linkedin.com/companies/standard-bank
Starbucks http://twitter.com/Starbucks (no IR)
No http://www.facebook.com/Starbucks
http://www.youtube.com/starbucks
No http://www.linkedin.com/companies/starbucks-coffee-
87 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
company
Steelcase http://twitter.com/Steelcase
No http://www.facebook.com/Steelcase
http://www.youtube.com/user/STEELCASETV
No http://www.linkedin.com/companies/steelcase
Straight plc http://twitter.com/straightplc
No No No No No
SVB Financial Group
http://twitter.com/SVB_Financial
No http://www.facebook.com/SVBFinancialGroup?v=app_2344061033&vm=all
http://www.youtube.com/svbfinancialgroup
No http://www.linkedin.com/companies/svb-financial-group
Swisscom AG
http://twitter.com/swisscomnews
No http://www.facebook.com/Swisscom
http://www.youtube.com/user/SwisscomNews
No http://www.linkedin.com/companies/swisscom
Sybase http://twitter.com/Sybase
http://www.sybase.com/resources/blogs
http://www.facebook.com/sybase
http://www.youtube.com/user/SybaseInc
No http://www.linkedin.com/companies/sybase
Syngenta AG
http://twitter.com/Syngenta
No http://www.facebook.com/Syngenta
http://www.youtube.com/user/SyngentaAG
No http://www.linkedin.com/companies/syngenta-seeds
Symantec http://twitter.com/symantec
http://www.symantec.com/about/news/social-media-center-blogs.jsp
http://www.facebook.com/Symantec
http://www.youtube.com/symantec
http://www.slideshare.net/symantec
http://www.linkedin.com/companies/symantec
Talbots http://twitter.com/TalbotsOfficial
No http://www.facebook.com/TALBOTS
No No http://www.linkedin.com/companies/talbots
Target Corporation
http://twitter.com/target
No http://www.facebook.com/target
http://www.youtube.com/target
No http://www.linkedin.com/companies/target
TD Ameritrade
http://twitter.com/TDAmeritrade
No http://www.facebook.com/pages/TD-Ameritrade/331220677901
No No http://www.linkedin.com/companies/td-ameritrade
TD Bank http://twitter.com/Ask_TDBank
No No No No http://www.linkedin.com/companies/td-bank
Tech Data http://twitter.com/Tech_Data
No No No No http://www.linkedin.com/companies/tech-data
Telecom New Zealand
http://twitter.com/TelecomNZ
No http://www.facebook.com/pages/Telecom-New-Zealand-Complaints-Forum/315733613456
No No http://www.linkedin.com/companies/telecom-new-zealand
Telus http://twitter.com/TELUS
No http://www.facebook.com/telus
http://www.youtube.com/user/telus
No http://www.linkedin.com/companies/telus
Texas Instruments
http://twitter.com/TXInstruments
http://e2e.ti.com/blogs_/b/ticom_blog/default.aspx
http://www.facebook.com/TexasInstruments1?DCMP=TI_Twitter_Bg&HQS=Other+OT+facebook
http://www.youtube.com/texasinstrumentsvlog?DCMP=TI_Twitter_Bg&HQS=Other+OT+you-tube
No http://www.linkedin.com/companies/texas-instruments
88 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Thales Group
http://twitter.com/thalesgroup
No http://www.facebook.com/thalesgroup#!/thalesgroup?v=wall
No No http://www.linkedin.com/companies/thales?trk=coprofile_career
The Clorox Company
http://twitter.com/Clorox
No http://www.facebook.com/Clorox
No No http://www.linkedin.com/companies/the-clorox-company
The Home Depot
http://twitter.com/HomeDepot
No http://www.facebook.com/homedepot
http://www.youtube.com/homedepot?
No http://www.linkedin.com/companies/the-home-depot
The Kroger Company
http://twitter.com/KrogerCo
No http://www.facebook.com/Kroger
No No http://www.linkedin.com/companies/kroger
The Linde Group
http://twitter.com/The_Linde_Group
No No No http://www.linkedin.com/companies/the-linde-group
Stanley Black & Decker
http://twitter.com/StanleyBlkDeckr
No http://www.facebook.com/stanleyblackanddecker
No No http://www.linkedin.com/companies/black-%26-decker
The Timken Company
http://twitter.com/Timken
No http://www.facebook.com/timken
No No http://www.linkedin.com/companies/the-timken-company
ThirdForce http://twitter.com/thirdforce
No No http://www.youtube.com/user/thirdforceplc
No http://www.linkedin.com/companies/thirdforce
Tim Hortons http://twitter.com/timhortonsus; http://twitter.com/TimHortonsNews
No http://www.facebook.com/TimHortons
No No http://www.linkedin.com/companies/tim-hortons
Time Warner
http://twitter.com/twxcorp
No http://www.facebook.com/TimeWarner
No No http://www.linkedin.com/companies/time-warner-cable
Tirex Resources
http://twitter.com/TirexResources
No http://www.facebook.com/pages/Tirex-Resources-Ltd/117872340756?v=info
No http://www.slideshare.net/TirexResources/tirex-resources-ltd-corporate-profile-1745357
http://www.linkedin.com/companies/tirex-resources-ltd.
Titan Energy http://twitter.com/TitanEnergy
No No No No
TiVO http://twitter.com/TiVo
http://blog.tivo.com/
http://www.facebook.com/TiVo
http://www.youtube.com/user/TiVo
No http://www.linkedin.com/companies/tivo
Toll Brothers
http://twitter.com/tollbrothersinc
No http://www.facebook.com/pages/Horsham-PA/Toll-Brothers-Inc/99594520391
http://www.youtube.com/user/TollBrothers
No http://www.linkedin.com/companies/toll-brothers
TomTom http://twitter.com/TomTom
No http://www.facebook.com/pages/TomTom/93342532548
http://www.youtube.com/user/TomTomOfficial
No http://www.linkedin.com/companies/tomtom
Toshiba http://twitter.com/toshiba
No No No No http://www.linkedin.com/companies/toshiba
Towers Watson
http://twitter.com/TowersWatson
No http://www.facebook.com/towerswatson
http://www.slideshare.net/TowersWatson
http://www.linkedin.com/companies/towers-watson
89 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
Toyota USA http://twitter.com/Toyota
No http://www.facebook.com/toyota
http://www.youtube.com/toyotausa
No http://www.linkedin.com/companies/toyota
Travelerslns http://twitter.com/TravelersIns
No http://www.facebook.com/travelers
No No http://www.linkedin.com/companies/travelers-insurance
Turkish Airlines
http://twitter.com/TurkishAirlines
No http://www.facebook.com/turkishairlines?ref=ts
No No http://www.linkedin.com/companies/turkish-airlines
TVI Pacific http://twitter.com/tvipacific
No http://www.facebook.com/home.php?#!/tvipacific?ref=ts
http://www.youtube.com/tvipacific
http://www.slideshare.net/tvipacific
http://www.linkedin.com/companies/540090
tw telecom http://twitter.com/tw_telecom
No No http://www.youtube.com/user/twtelecom
http://www.linkedin.com/companies/tw-telecom-inc.
Tyler Tech http://twitter.com/tyler_tech
No http://www.facebook.com/tylertech
http://www.linkedin.com/companies/tyler-technologies
Tyson Foods http://twitter.com/TysonPMG
No http://www.facebook.com/pages/Careers-at-Tyson-Foods/29934089842
No http://www.linkedin.com/companies/tyson-foods
Union Pacific
http://twitter.com/UnionPacific
No http://www.facebook.com/unionpacific
http://www.youtube.com/user/UnionPacificRailroad
No http://www.linkedin.com/companies/union-pacific-railroad
Unisys http://twitter.com/unisyscorp
http://www.unisys.com/pebble/
http://www.facebook.com/UnisysCorp
http://www.youtube.com/user/TheUnisysChannel
No http://www.linkedin.com/companies/unisys
United Parcel Service
http://twitter.com/UPS_News
http://blog.ups.com/
No No No http://www.linkedin.com/companies/ups
US Auto Parts
http://twitter.com/usautoparts
No http://www.facebook.com/pages/US-Auto-Parts/142318146244?v=info
No No http://www.linkedin.com/companies/us-auto-parts
Verisign http://twitter.com/VeriSign
http://blogs.verisign.com/
http://www.facebook.com/VeriSign
http://www.youtube.com/user/verisign
No http://www.linkedin.com/companies/verisign
Verizon http://twitter.com/verizon
http://www22.verizon.com/socialmedia/
http://www22.verizon.com/socialmedia/
http://www.youtube.com/verizon
No http://www.linkedin.com/companies/verizon
Viacom http://twitter.com/Viacom
No No No No http://www.linkedin.com/companies/viacom
Virgin Media
http://twitter.com/virginmedia
No No No No http://www.linkedin.com/companies/virgin-media
Vistaprint http://twitter.com/Vistaprint
http://smallbiz.vistaprint.com/
http://www.facebook.com/vistaprint
http://www.youtube.com/vistaprintusa
No http://www.linkedin.com/companies/vistaprint
VMWare http://twitter.com/vmware
Yes http://www.facebook.com/vmware
http://www.youtube.com/vmwaretv
No http://www.linkedin.com/companies/vmware
Vodafone group
http://twitter.com/Vodafone_Group
No http://www.facebook.com/Vodafone
No No http://www.linkedin.com/companies/vodafone
90 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
VW Group http://twitter.com/VWGroup
No http://www.facebook.com/VW
http://www.youtube.com/user/volkswagen
No http://www.linkedin.com/companies/volkswagen-group_3200?trk=co_search_results&goback=.cps_1275926813067_1
Walgreens http://twitter.com/Walgreens
No http://www.facebook.com/Walgreens
http://www.youtube.com/user/walgreens
No http://www.linkedin.com/companies/walgreens
Wal-Mart Stores
http://twitter.com/WalmartNews; http://twitter.com/Walmartkelly; http://twitter.com/Walmartkevin; http://twitter.com/walmart_shop
http://stories.walmartgiving.com/
http://www.facebook.com/walmart
http://www.youtube.com/user/Walmart
No http://www.linkedin.com/companies/walmart.com
Weg S.A. http://twitter.com/weg_ir
No No No http://www.slideshare.net/weg_ri
http://www.linkedin.com/companies/weg
West 49 http://twitter.com/West49Inc
No http://www.facebook.com/pages/West-49/28455961766
http://www.youtube.com/user/WestFortyNine
http://www.slideshare.net/west49inc
http://www.linkedin.com/companies/west-49
Westar Energy
http://twitter.com/WestarEnergy
No http://www.facebook.com/Westarenergyinc
No http://www.linkedin.com/companies/westar-energy
Western Digital
http://twitter.com/WesternDigital
No http://www.facebook.com/WesternDigital
No No http://www.linkedin.com/companies/western-digital
Western Potash
http://twitter.com/westernpotash
No http://www.facebook.com/pages/Vancouver-BC/Western-Potash-Corp/81856022377
No No No
WestJet http://twitter.com/WestJet
No http://www.facebook.com/westjet
http://www.youtube.com/user/WestJet
No http://www.linkedin.com/companies/westjet
Westport Innovations
http://twitter.com/WestportWPRT
http://blog.westport.com/
No http://www.youtube.com/user/WestportDotCom
http://www.slideshare.net/westportinnovations/westport-corporate-update-presentation-20090615
http://www.linkedin.com/companies/westport-innovations
Whirlpool Corp.
http://twitter.com/WhirlpoolCorp
No http://www.facebook.com/whirlpoolcorp
No No http://www.linkedin.com/companies/whirlpool-corporation
Whole Foods Market
http://twitter.com/wholefoods
http://www2.wholefoodsmarket.com/blogs/jmackey/
http://www.facebook.com/wholefoods
http://www.youtube.com/user/WholeFoodsMarket
No http://www.linkedin.com/companies/whole-foods-market
Winfield Resources
http://twitter.com/winfieldoil
No No No No No
Wipro http://twitter.com/Wipro
http://blog.wipro.com/
http://www.facebook.com/WiproTechnologies
http://www.youtube.com/user/Wiprovideos
No http://www.linkedin.com/companies/wipro-
91 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
technologies
Xcel Energy http://twitter.com/XcelEnergy
No No No No http://www.linkedin.com/companies/xcel-energy
Xing AG http://twitter.com/xing_ir
http://blog.xing.com/category/ceo-corner
http://www.facebook.com/pages/xing/17357165318
No http://www.slideshare.net/XING_com
http://www.linkedin.com/companies/xing
Xerox http://twitter.com/XeroxEvents; http://twitter.com/xeroxcorp
http://www.blogs.xerox.com/
http://www.facebook.com/XeroxCorp
http://www.youtube.com/user/XeroxCorp
No http://www.linkedin.com/companies/xerox
Yahoo http://twitter.com/yahoo
http://ycorpblog.com/
http://www.facebook.com/yahoo
http://www.youtube.com/user/yahoo
No http://www.linkedin.com/companies/yahoo
Yukon_Nevada
http://twitter.com/Yukon_Nevada
No No No No http://www.linkedin.com/companies/yukon-nevada-gold-corp.
Yum Brands http://twitter.com/yumbrands
No No No No http://www.linkedin.com/companies/yum-brands
92 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
APPENDIX B – SOCIAL MEDIA USE BY SECTOR
SECTOR TWITTER FACEBOOK BLOG YOUTUBE SLIDESHARE
Technology
87 57 18 43 15
Services
34 14 5 18 3
Natural Resources
31 16 2 11 8
Consumer Goods
21 8 1 13 2
Pharma/Healthcare/Biotech
20 13 3 9 2
Industrial Goods
19 12 3 3 4
Utilities
10 3 0 1 1
Financial
7 6 2 4 1
Automotive
5 3 0 1 1
Clean Technology
3 2 2 1 3
93 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
APPENDIX C – SOCIAL MEDIA USE BY REGION
REGION TWITTER FACEBOOK BLOG YOUTUBE SLIDESHARE
US
152 100 29 78 24
Europe
43 16 2 14 4
Canada
32 13 3 7 10
Brazil
4 0 1 1 1
Other
4 2 1 3 0
China
2 2 1 1 1
Australia
0 1 0 0 0
94 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
APPENDIX D – SOCIAL MEDIA USE BY MARKET CAP
MARKET CAP TWITTER FACEBOOK BLOG YOUTUBE SLIDESHARE
Large
97 51 10 48 14
Mid
63 37 7 25 6
Small
77 46 20 31 20
95 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
References 1. InSites Consulting: 940 million social media users in the world
http://blog.insites.be/?p=1704
2. The Fortune 500 and Blogging: Slow and steady and farther along than expected
http://www1.umassd.edu/cmr/studiesresearch/fortune500.cfm
3. Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut
http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better-
to-keep-your-mouth-shut/
4. Listorious
http://listorious.com/irwebreport/public-companies
96 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
About Q4 Web Systems Q4 Web Systems is a leading provider of online investor relations solutions including newsrooms,
corporate and investor websites and strategic consulting. Hundreds of public companies across North
America use Q4 to manage their investor websites, online communications and social media
engagements.
Q4 integrates with any website and includes market leading best practice modules and investor tools as
well as automated website disclosure records and the most comprehensive integration of social media
available in the market. Q4 is highly modular and can be scaled to fit any budget or requirement. Q4
provides a wide range of solutions to meet your needs.
Learn more at www.q4websystems.com
Or contact us toll Free at 1-877-626-7829 or [email protected]