QIMPRO TASK 3

HIGH BRAND PERCEPTION OF COLLEGES

VEERMATA JIJABAI TECHOLOGICAL INSTITUTE SAIRAJ HEMACHANDRAN NISHKA GULATI

INTRODUCTION

• Cause effect diagrams are also called fishbone diagrams, herringbone diagrams,  Ishikawa diagrams, or Fishikawa.

• It was first described by Kaoru Ishikawa• The fishbone diagram identifies many possible

causes for an effect or problem.

Ishikawa diagram, in fishbone shape, showing various causes, all affecting the overall problem. Smaller arrows connect the sub-causes to major causes.

CAUSE EFFECT DIAGRAM

HIGH BRAND PERCEPTION

OF COLLEGES

PUBLICITYCAMPUS

PEOPLEFEES PLACEMENTS

Lucrative websites

Hoardings

Attractive brochures

Videos

Greenery inside campus

Air-conditioned buildings

Attractive pictures

Big sports grounds

Highest package

Lowest package not known

No proper info. on sitesWrong views of people

Success of a few alumni

High fees giving wrong impression

of excellent facilities

100% placements

PROBLEMS Publicity- 1.First impression is the last impression. So the colleges try to make

their first impression the best in order to attract many students.

2.So these colleges reach the masses through advertisement,

hoardings, etc.

3.People get attracted to these colleges by getting influenced by

the information, pictures and videos provided in the brochure and

website and hence make a wrong decision.

BROCHURES

HOARDINGS

Campus- 1.High tech infrastructure creates an illusion that the education is also of

that level.

2.Colleges make lush green gardens and attractions to give aesthetic

delight to students.

3.Big grounds for sports are made so people think that they will get an

opportunity for extra-curricular activities.

4.But the fact is that the students are not allowed to play there.

Placements- 1.People think that 100% placements means that every student will get a

job even if the student fails in semester exams which is actually not the

case.

2.Many colleges don’t mention their lowest package, only their

highest package is published in the brochure or on the site.

3.Seeing the highest package people think that they will get the same

amount or anywhere close to it as their package but this does not happen.

4.Maximum students get an average package which is not mentioned on

the college site.

People- 1.Little knowledge is a dangerous thing. In this case the little knowledge

gained by people around us from a few ads give out their reviews

which is dangerous for the students who take admission in a college.

2.Lack of proper research about the college and its track record also is

a major problem.

3.Success of a few alumni who have passed out from the college give

an impression that they will also be successsful.

Fees- High fees creates an assumption that all the facilities will be up to that

mark and hostels will also will have good amenities.

SOLUTIONS Publicity- 1.The student should not take admission in a college by just getting

influenced by the attractive websites or brochures.

2.Instead carry out a thorough research about the college in which

you are interested in taking admission.

Campus- 1.Do not get influenced by the attractive pictures of campus. Instead

visit the college and see the campus.

2.But remember that campus is not everything. Education is more

important. Find out whether the faculty is good or not. This can be

found out by talking to students presently studying in the college.

Placements- 1.Highest package is given to a few students and not all. So the

placements obtained by maximum number of students should be

considered. Hence find out about average package of the college.

2.100% placements actually means that only the students that have

cleared the criteria of various companies will get a job.

3.So it is not wise to take admission in college thinking that every student

will get a good job due to its brand name.

People- 1.Random people might have wrong views about the college. Instead of

talking to them talk to students, their parents, alumni, teachers, present

staff of the college.

2.Success of a few alumni members does not mean that each student of

that college will also be equally successful. Success does not depend on

the brand name of college instead it depends on the individual’s capabilities

and hardwork.

Fees- If the amount paid by you is more does not mean that you will get

excellent facilities or your life in the hostel will be very comfortable.

GROUP LEARNINGCollege selection is a very important part of a student’s life and needs

to be done carefully, so the student should not select a college seeing its brand value.

So the problem of low/high brand perception of a college was studied using a cause effect diagram.

We learnt how to find the causes of a problem using cause effect diagram.

We defined and displayed the major causes , sub-causes and root causes that influence a problem.

We studied theses causes in detail.The consequences of such a problem are also isolated and

categorized.From understanding these causes, we found out the solution to the

problem easily.

THANK YOU