qm212 november-december 2015 vol.22 no.212
DESCRIPTION
[QM] QM212 November-December 2015 Vol.22 No.212 Website: http://www.tpaemagzine.com/ Mobile: http://www.tpa.or.th/publisher/journal.php ข้อความ เนื้อหา รูปภาพ และสิ่งต่างๆที่ปรากฎใน www.issuu.com/tpaemagazine นี้เป็นลิขสิทธิ์ของ สมาคมส่งเสริมเทคโนโลยี (ไทย-ญี่ปุ่น) ห้ามนำไปคัดลอก เลียนแบบ ทำซ้ำ รวบรวม ตีพิมพ์ ด้วยวิธีอย่างหนึ่งอย่างใด จนกว่าจะได้รับอนุญาตอย่างเป็นทางการก่อน โทร. 0-2258-0320 ต่อ 1730TRANSCRIPT
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www.measuretronix.com/metrel
November-December 2015 Vol.22 No.212 Magazine for Executive Management
QualityForQualityFor
Management
www.tpaemagazine.com
vs Marketing New Trend update from Japan :
ISO 9001:2008 ISO 9001:2015
AIB
212
BS7671, IEC60364, IEC61557
: 083-823-7933 089-895-4866
085-489-3461 087-714-3630
AUTO TEST SEQUENCE
(asset ID)
Test
MEM
Metrel MI3152EurotestXCMetrel MI3152EurotestXC
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MI 3152EU MI 3152EU Samsung Galaxy Tab S2
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6 RTD , ,
Fluke 5522A Multi-Products CalibratorFluke 5522A Multi-Products Calibrator
Fluke 5730A Multifunction CalibratorFluke 5730A Multifunction CalibratorFluke 2638A Hydra Series IIIFluke 2638A Hydra Series III
DC/AC, DC/AC, , , RTD, 22, 44, 66 DMM 6 1 4 DC 0.0024% 57,000
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(Data Acquisition)
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27 GHz , RF ,
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Fluke 96270A 27 GHz Low Phase Noise Reference Source
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Vdc 0.0025% 10 mA 10 A 10 1 G 2 x 4 4-wire USB ( 8846A) Trendplot CAT I 1000V, CAT II 600V
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Mono-phasic,
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external debrillator (AED)
Pass/Fail Label
Bluetooth
CUT, COAG CQM
IEC 60601-2-2
Infusion Pump Syringe
Pump Flow/Volume
Test Occlusion Test
1. (SPO2)
2. (ECG)
3. (IBP)
4. (NIBP)
CO2, N2O, Halothane,
Enurane, Isourane, Sevourane Desurane
Rigel Multi-Flo :Infusion Pump Analyzer
Rigel Uni-Therm :
High Current
Electrosurgical Analyzer
IMT FlowAnalyzer
Set VA : Anesthesia
and Gas Flow Analzer
(PF300 with OR-703)
Rigel UNI-SIM : Vital Signs Simulator Rigel 288 : Electrical Safety Analyzer
EN/IEC
62353, NFPA-99 EN/IEC 60601-1 Ground bond
dual current high intensity
5.
(Temperature)
6.
(Respiration)
1. Anesthesia Vaporizer
2. Ventilators CPAP/Bilevel
3. Ventilators ICU
4. Ventilators Infant
5. Ventilators High Frequency
6. Blood Pressure Analyzer
7. Oxygen Concentrators
8. Vacuum Pumps
9. Spirometers
10. Pipe Gases
Rigel Uni-Pulse Defibrillator Analyzer
IMT FlowAnalyzer Set V : Gas Flow Analyzer (PF300)IMT FlowAnalyzer Set V : Gas Flow Analyzer (PF300)
Rigel Multi-Flo :Infusion Pump Analyzer
Rigel Uni-Therm :
High Current
Electrosurgical Analyzer
IMT FlowAnalyzer
Set VA : Anesthesia
and Gas Flow Analzer
(PF300 with OR-703)
Rigel UNI-SIM : Vital Signs Simulator Rigel 288 : Electrical Safety Analyzer
Rigel Uni-Pulse Defibrillator Analyzer
6
1. Ventilators CPAP/Bilevel
2. Ventilators ICU
3. Ventilators Infant
4. Ventilators High Frequency
5. Blood Pressure Analyzer
6. Oxygen Concentrators
7. Vacuum Pumps
8. Spirometers
9. Pipe Gases
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Electrical / ElectronicsPressure / Vacuum
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Gas Detector
NSC-TISI-TIS 17025CALIBRATION NO. 0035
Marske Machine (Thailand) Co., Ltd. . 17025
-1 5000
NSC-TISI-TIS 17025CALIBRATION NO. 0035E-mail : [email protected], [email protected], [email protected]
2/58 Highway 3191, MapTaPhut, Muang, Rayong 21150Tel : 038-691563-4, 038-682992-3 Fax : 038-682988
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NSC-TISI-TIS 17025CALIBRATION NO. 0035E-mail : [email protected], [email protected], [email protected]
2/58 Highway 3191, MapTaPhut, Muang, Rayong 21150Tel : 038-691563-4, 038-682992-3 Fax : 038-682988
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ContentsQuality Management Vol.22 No.212 November-December 2015
Cover Story
13 Metrel MI3152 EurotestXC 3
Quality System
Quality Trend23 ISO9001:2008ISO9001:2015 26 IECTC65
Quality for Food30 AIB AIBGuidelineonGoodStorageandDistributionPractices
7
Quality of Life33 ... 34
Advertorial
36 (-)
Special Issue 41
Quality Management
Quality Finance46 vs .
QualityStrategy
48
46
26
-
ContentsQuality Management Vol.22 No.212 November-December 2015QualityMarketing&Branding51 Marketing New Trend updatefromJapan: .
54 : BestPractice ..
QualityPeople
56 JobDescription
58 .
Quality Movement
63 QualityBookGuide 64 Quality Movement 68 AdvertiserIndex
51
54
58
-
... 10
CREATIVE & IDEA KAIZEN
0 2258 0320 1740 () 0 2662 1096
E-mail: [email protected]
(-) (-) 43 172-0-239233
45 009-2-233-25-3
(13 ) ........................................................................
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Email ..........
SUBSCRIPTION CREATIVE & IDEA KAIZEN | 1 2
1 790.-
3 ()
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1 790.-
3 ()
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Editors Published byExecutive Editor
Editorial Assistant
Graphics Art Director
Production Design
Marketing Service
Advertising
Member
. 0-2258-0320-5, 0-2259-9160
1750 e-mail: [email protected]
TalkAdvisors
(-)
PR & Advertising Supervisor: . 0-2258-0320-5, 0-2259-9160
1730 e-mail: [email protected]
. 0-2258-0320-5, 0-2259-9160 1731, 1732, 1708
. 0-2258-0320-5, 0-2259-9160 1750
www.shutterstock.com
e-mail: [email protected]
212 - 2558
Quality System ISO 9001:2008 ISO 9001:2015 AIB 7 Quality Management vs Marketing New Trend update from Japan
-
for QualityCover Story
13for Quality Vol.22 No.212November-December 2015
www.measuretronix.com Link Android
BS7671
www.measuretronix.com/metrel
AUTO TEST SEQUENCE
(asset ID)
Test
MEM
: 083-823-7933 089-895-4866 085-489-3461 087-714-3630
3
Metrel MI3152 EurotestXC
BS7671, IEC60364, IEC61557
1 2 3
-
Cover StoryVo
l.22
No.21
2 N
ovem
ber-D
ecem
ber 2
015
14
Metrel MI3152 EurotestXC
BS7671,
IEC60364, IEC61557
AUTO TEST SEQUENCE
(asset ID)
Test
Metrel MI 3152
1
3
3 Pols
MEM
(memory)
BS7671
Link
Metrel MI3152
(auditor)
-
Cover Story
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
r 201
5
15
BS7671
BS7671
2
(continuity)
200mA
( IEC60364, BS7671 EN61557)
Method 1: Jump L PE MDB
L- PE Outlet
Spec
Method 2: MDB
Outlet (
) 2
Wonder Lead
Base Line
1. Polarization Index (PI)
2. Dielectric Absorb (DAR)
L E N L E N L E N
N L
main switch oall fuses removed
circuit-breakers o
Note: remember toremove link after test
test instrument
temporarylink
L E N L E N L E N
N L
main switch oall fuses removed
circuit-breakers o
test instrument
wanderinglead
-
Cover StoryVo
l.22
No.21
2 N
ovem
ber-D
ecem
ber 2
015
16
( MI 3152H )
MDB
TN-C-S
Protective Earth PE Neutral
Bar Main Circuit Breaker (MDB) (PE)
Outlet
L-N L-PE
3 Line
to Line
L- PE L-N
230V Netral PE ()
0-3V
(PE)
Outlet
3 2
Outlet
L-N
-
Cover Story
Vol.2
2 No
.212
Nov
embe
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5
17
3
Load
1
3 ()
1 3
Line Impedance Loop Impedance
Impedance
Impedance
2
Loop Impedance
L-PE
Line Impedancde
L- N
3
1
Loop Impedance ?
Impedance
Prospective Short
Circuit Current L-N
L-PE
Impedance Ipsc
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Cover StoryVo
l.22
No.21
2 N
ovem
ber-D
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ber 2
015
18
Loop Impedance
Ipsc Fuse
Ipsc: Prospective Short Circuit Current
L-PE
Resistance Inductance
Line Impedance (Delta U)
Outlet
Load
Load
Outlet 5% MDB
Power & Harmonics
Load
Metrel MI 3152
3
Soil Resistivity
Ground Rod
( Option)
-
Cover Story
Vol.2
2 No
.212
Nov
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r-Dec
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19
Fall of Potential
3 ( Ground Rod 2 )
Loop
Rod
Clamp 2
(
)
(above ground)
(leakage current)
-
Cover StoryVo
l.22
No.21
2 N
ovem
ber-D
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015
20
Work Space
Structure Connec-
tion
Virtual Keyboard
Structure
2425/2 67/2-69
10310
0-2514-1000; 0-2514-1234
0-2514-0001; 0-2514-0003
Internet: http://www.measuretronix.comE-Mail: [email protected]
MI3152 EurotestXC 2
1. MI3152ST 97,000.- *
2. MI3152EU
135,000.- *
MI3152EU Samsung Galaxy
Tab S2 Report 1 **
31 2558
* Vat 7%
**
MI3152 E
urotestXC
:
083-823-7933 089-895-4866
085-489-3461 087-714-3630
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CCT SQUARE CO., LTD.1570 Phaholyothin Rd., Ladyaw, Jatujak, Bangkok 10900 Tel. 0-29397717-20 (6 Automatic Line) Fax: 0-251214751570 10900 . 0-29397717-20 (6 ) 0-25121475
http://www.cctsquare.com e-mail: [email protected]
CCT
?
Consultancy Services and Training ISO 9001 ISO/TS 16949 HACCP 5 S Pre-assessment Audit
ISO 14001 ISO/IEC 17025 TQM Consult QS 9000 TIS 18001 QCC In-house Training
QualityCCT
-
Systemfor Quality Trend for Food of Life Advertorial
-
23for Quality Vol.22 No.212November-December 2015
Trendfor Quality
ISO 9001:2015 (IS) 2015 ISO 9001:2015
(FDIS)
ISO 9001:2008
9001:2015
ISO 9001:2015
1.
(context of organization)
4.1
(value) (interest party)
(strategic direction) Strategic Direction
(mission)
(vision)
(external issue) (internal issue)
Politic, Economic, Social, Techno-
logy, Environment, Legal PESTEL
(internal issue)
(interested party) 4.2
(customer) (supplier)
(dealer) (broker)
(social) (government)
- 4.3
ISO 9001:2008ISO 9001:2015
-
Vol.2
2 No
.212
Nov
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5
24
Trend
2. 6.1
(severity of hazards)3 =
()
2 =
()
1 =
(
)
(likely occurrence of hazards) 1 = (0-1 12 )
2 = (2-6 12
)
3 = ( 6
12 )
1-3
4-6
6
3.
6.2
QA
Human Error
Human Error
1 10%
4. 7.4
:
Supplier E:mail/Line Mobile Phone
/QA /QA Supplier Supplier Visit/Audit
/R&D
R&D Supplier
E:mail/Line Mobile Phone Supplier Visit/Audit
PO Fax E: mail/Line
R&D/QA /CB E: mail
-
Vol.2
2 No
.212
Nov
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5
25
Trend
:
QA
/E: mail /Line
QA, R&D
QA
/E: mail /Line
5. -
(environment for the operation of processes) 7.1.4
8.2.1 e
Business Continuity Management: BCM
ISO 22313:2012
Supply
Chain
8.4
6.1
8.5.2
(unique identification)
8.5.3
6. (change
management) 6.3
QMS
8.5.6
(documented information)
4 M+1E (Man, Machine, Method, Material, Environ-
mental) Validation of
Process
(test of hypothesis) Engineering Change Notice
7. 9.3
( )
Supplier Outsource
8.
ISO 9001:2015
-
Trend
26 for Quality Vol.22 No.212November-December 2015
for Quality
1015/1
()
IEC, ISO, ITU
IEC International Electrotechnical Commission 1906 1 3
ISO ITU
Electrical, Electronics
Electrotechnology
TC65 Technical Committee 65 Industrial-Process Measurement, Control and Automation
Continuous Batch
4
Working Group (WG) ()
IEC TC65 A System Aspect
IEC TC65
-
Trend
Vol.2
2 No
.212
Nov
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r-Dec
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5
27
IEC TC65 T.N.C. Experts(TC65 Thai National Committee)
Advisory GroupProduct Safety Requirements
Energy Efficiency & FEMSDigital Factory
EMC/EMF
Functional Safety
Magmt. of Alarms
Cont.System ModelPLC/Function Block
Measuring Devices Flow/Temperature Pressure/Level Valves
Process Analytics
Fieldbus & Safety
Real-Time Ethernet
Wireless Networks
List of Property
Enterprise/Control System Model
Function Block(PA)
Integration Tools
SC65ASystem Aspect
SC65BDevice
SC65CIndustrial Networks
SC65EDevice &
Integration
Cyber Security
TC65
(functional safety, batch control, alarm management )
IEC TC65 B Device (transmitter) PLC, Control Valve Analyzer
IEC TC65 C Industrial Network (fieldbus, industrial ethernet,
network, wireless)
IEC TC65 E Integration LOP (enterprise control system, function block, EDDL FDT/DTM, FDI,
OPC)
IEC TC65 WG Digital Factory Cyber Security
1 IEC TC65
IEC TC65 46
2014
Participating (P-Member) 27 Observer (O-Member) 19 -
(.)
(O-Member)
IEC TC65
IEC TC65
Next
Generation Industry 4.0
Smart Manufacturing
/
(device profile)
Function Block
ISA88 ISA95
IEC 61512 IEC 62264
()
2 Enterprise Control System
Top-down Enterprise System (level 4)
(level 0) Bottom-up
(Level 0) Enterprise System (level 4)
Digital
IT Digitaliza-
tion LOP (List of Properties)
Cyber Security
3 IEC TC65 Control System Enterprise Model
-
Vol.2
2 No
.212
Nov
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28
Trend
2)
3)
4)
Automation Industrial IoT IIoT
(internet)
(wired) (wireless)
IPv6 (Internet Protocol Version 6) 128 Bits Address
Cyber Physical System
(everything)
4 Digital Factory IOT (IIOT)
Digital Factory Enterprise
(life cycle of plant)
(phase)
IoT (Internet of Thing)
1)
-
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
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5
29
Trend
Electronics Auto-
mation
ISO International Organization Stan-
dardization 1947 ISA (The International
Federation of the National Standardizing Associations)
164 IEC
ITU
ITU International Telecommunication
Union 1932 193
(Information, Communication Techno-
logy)
1. Mr.HisashiSasajima
2. ChairmanofIECTC65JapanNationalCommittee,2012
3. ChairmanofSociety of Instrument andControl Engineers,
2012-2015
4. Chairman of Japanese ElectricMeasuring Instruments
Manufacture,1999-2001
Cyber Physical System Cyber Space
Industry 4.0 Smart Manufactuer
Mass Production Industry 2.0 Electronics
Automation Industry 3.0 Digitalization Manufacturer
Smart Manufacturer Cyber Physical Sys-
tem IoT 4
Mass Production Customize
Production
Industry 4.0
IT
3
Industry 1.0 250 18
2
3
(mechanical automation)
Industry 2.0 2 100 20
Ford Motor
Mass Production
Industriallization
Industry 3.0 50
Distributed Control
System: DCS (Programmable Logic Control: PLC
-
30 for Quality Vol.22 No.212November-December 2015
for Foodfor Quality
4.9
4.9.1.1
4.9.1.2 -
System Development Consultant Co., [email protected], [email protected]
AIB Guideline on Good Storage and Distribution Practices 7 AIB
-
for Food
Pest-SightingLog
4.9.1.3
4.9.2.2 Pest-SightingLog
4.9.2.2 Pest-Sighting Log
4.9.2.3
4.10 (monitoringdevicedocumentation)
4.10.1.1
4.10.1.2
4.10.1.3
4.10.1.4 -
4.10.1.5
Ledger
4.10.1.6
4.11 -
4.11.1.1
4.11.1.2
4.11.1.3
KeySystems
Vol.2
2 No
.212
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Vol.2
2 No
.212
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for Food
4.11.1.4
4.11.1.5
IPM(EPAintheUnited
States)
4.11.1.6
4.11.2
50-10015-30
4.12
4.12.1.1
(blocks, liquids, etc.)
4.12.1.2
-
33for Quality Vol.22 No.212November-December 2015
of Lifefor Quality
-
2-7
8-10
2-7
Paracetamol
...
...
-
34 for Quality Vol.22 No.212November-December 2015
of Lifefor Quality
-
.
-
of Life
Vol.2
2 No
.212
Nov
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5
35
.
-
.
A1c Advanced
Glycosylated End Products AGEs
A1c
-4
(micronutrients)
3 - 4
.
-
EDTA
-
36 for Quality Vol.22 No.212November-December 2015
Advertorialfor Quality
(-)
- 2558
Lean for Service
Thailand Lean Award 2015
:
:
: SIRIRAJ
S = Seniority = I = Integrity = R = Responsibility = I = Innovation = R = Respect = A = Altruism =
J = Journey to Excellence and Sustainability =
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Advertorial
Vol.2
2 No
.212
Nov
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37
-
2,110 15,317
(OPD) 2,924,098
(IPD) 81,718 3 1.
2. 3.
(high value interna-
tional healthcare system)
..2542
5 1.
(..2542-2544) 5 ESB, PDCA 2.
(..2545-2547) Utilization Management, KM 3.
(..2548-2550) (clinical
tracer), RCA, Risk Management (RM)
Routine to Research (R2R) 4.
(..2551-2554) Siriraj KM Strategy, Lean, TQA 5.
(..2555-2558) Concurrent Trigger Tool, Siriraj Clinical Tracer Plus (Lean
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AdvertorialVo
l.22
No.21
2 N
ovem
ber-D
ecem
ber 2
015
38
() Asian Productivity Organization (APO)
Lean
3 1. 2. 3.
23 10
55%
1
Lean (Lean Task Force)
(UM)
Lean 3 1. (education and training) 2. (facilitate)
3. (knowledge management)
Lean
UM Facilitator
Sandwich Model
Lean
2 1.
(bottom up projects) VSM
-
Advertorial
Vol.2
2 No
.212
Nov
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5
39
Lean for Service
(-)
. 0-2717-3000-29 751
e-mail: [email protected]
0-2717-3000-29 81 Call Center
1 3 (quick
win projects) 5 Visual
Management
Error Proof 2. (top
down projects)
VSM
Lean
1-2 VSM
Lean Clinic /
Lean Clinic
Lean
UM Siriraj Lean Hospital
Rapid Improvement Event (RIE)
(top down projects)
(operation research)
Lean CQI, Clinical Tracer
-
(acute stroke care)
(acute ST Segment Elevation
Myocardial Infarction STEMI)UM
Lean
(community of practice) Si Cell Concept, Si
Kanban
Quality Conference, Lean Day Quality Fair
Lean
.
()
-
Special Issue
for QualitySpecial IssueSpecial Issue
-
for QualitySpecial Issue
41for Quality Vol.22 No.212November-December 2015
-
(fair trade) (distribution center)
-
Special Issue
Vol.2
2 No
.212
Nov
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5
42
25 ..2537
-
10 ..
2544
(distribution
center)
(fair trade)
-
2-3
300
(.)
-
-
Special Issue
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
r 201
5
43
-
-
-
(
)
.
.
.
22
IFOAM Accredited
(International
Federation of Organic Agriculture Move-
ments: IFOAM)
IFOAM (IFOAM
Accreditation Programme) ..2535
..2540 IOAS (Interna-
tional Organic Accreditation Service)
IFOAM IOAS
-
Special Issue
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
r 201
5
44
10
10
1
-
-
11 3
1 2
2 1
2 -
40 60
()
15
IFOAM (IFOAM
Accredited Organic Programme) -
1.
2.
3.
4.
-
-
Managementfor QualityFinance Strategy Marketing & Branding People
-
46 for Quality Vol.22 No.212November-December 2015
Financefor Quality
Nikkei
(inflated)
(assets value)
Q.E
(real sector economy)
Abenomics Q.E
(financial sector)
Q.E (Bank of
Japan: BOJ)
( )
.
VS
-
Finance
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
r 201
5
47
(service-
based economy) (finance-based economy)
13.4 2014 30%
Q.E
(key currencies)
BOJ
Go Inter
(
)
GDP 2
1960s (
1964)
2
2000s
( 2008)
1979
(open-door
policy)
2-3
(socialism)
3
1 1949
(Chinas Systems)
(open society)
(State
Owned Enterprises: SOEs)
(money market)
(capital market)
-
48 for Quality Vol.22 No.212November-December 2015
Strategyfor Quality
(change
management)
Supply Chain Management: SCM
/
Supplier
Supply Chain Management: SCM
Supply Chain Management Collabora-tive Commerce
-
Strategy
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
r 201
5
49
Value Chain
Analysis
(Value Chain Analysis)
(supplier)
Logistics
Sup-plier (out-sources)
Supplier
(purchasing) /
(moving) (distribu-tion) (transportation)
6 Suppliers
Supplier 6
Lean Production Sys-tem
(holistic sustainable
approach) (lean thinking) James
Womack and Daniel Jones 7
1. Specify Value
2. Identify the Value Stream Value Stream Mapping: VSM
3. Flow /
4. Pull Stream
5. Perfection
(kaizen)
-
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
r 201
5
50
Strategy
1. / (lead
time)
2 (Just in Time: JIT)
3. (economy of scales)
4. (zero defect)
(zero break down)
(zero accident)
7 (waste)
1. (motion)
2. (defect)
(rework)
Poka Yoke
Dr.Shingo
3. (waiting)
4. (inventory)
Dead Stock
5. (transportation)
6. (over production)
Just in time: JIT
7. (over processing)
/
(safety system)
(defect)
(kaizen)
7
-
51for Quality Vol.22 No.212November-December 2015
Marketing & Brandingfor Quality
()
Uniqlo 10% Nisshin Cup Noodle 5-8% Suntory 20% Nichirei
Food 10% Meiji 5%
2008
2008
2012
New Trend-Update from
.
-
E-mail: [email protected]
Product
Power
Nisshin Food
Discount Store
Nisshin
Cup Noodle
250 5-8% Cup Noodle
-
Marketing & BrandingVo
l.22
No.21
2 N
ovem
ber-D
ecem
ber 2
015
52
170 180 (
)
2014
4,000
90 60
2008
1-2
Brand Power
Nisshin
Brand Power
Brand Power
Renewal Dice Mince
Dice Mince
5%
Renewal
Renewal
Netsle Japan
22
17-22%
10%
2
Category
Business
Model
Event
Barista
Event
50-60
14-20
Nestle Japan Appeal
2
Instant Coffee
50 Regular
Soluble Coffee
Instant Category
Coffee
Shop
Regular Coffee
2010
Regular Coffee
Regular Soluble ()
20 Branding
Appeal Cost Performance
30%
Business Model
2010
Barista
-
Marketing & Branding
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
r 201
5
53
2012 Campaign
Nescafe Ambassador (
)
20
Ambassador
1.6 5
2020
10% 20%
10% Branding
National Brand
Meiji
Meiji
2-10% Meiji
2
5
2
7 30
10%
1.32
-
80 -
60%
2008
5%
10%
500
6,900 3,900 1983
1.8
4 10
2
Cash Flow
Repeater -
2023 Anna
5
5 10 3
Disney
Character
Brand Power
Brand Power
-
Consumer Mind
-
54 for Quality Vol.22 No.212November-December 2015
Marketing & Brandingfor Quality
(primary care)
(
, 2552;
, 2545)
. .
1
..
( , 2555)
(customer
centric) (
, 2555)
(cus-tomer relationship management)
(healthcare provider)
(Archaryulu, 2012; Fox,
et al. 2003; Kanibir and Nart, 2012)
(mutual under-standing)
(Kim, et.al., 2008)
(Anshari
and Almuawar, 2012)
:
Best Practice
-
Marketing & Branding
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
r 201
5
55
(Arora, 2003)
(high involve-ment service)
(high emotional
vulnerability) (risk)
(imbalance)
(information) (knowledge)
(Srivoravilai, et al,
2011)
(Reddy and
Acharyulu, 2002)
(Archaryulu, 2012;
Chahal, 2010)
1.
(2545):
.:
2.
(2552).
(primary care). 4 2556
http://www.hisro.or.th/main/?name=knowle
dge&file=readknowledge&id=18
3.
(2555). .
3 2556http://www.
aihd.mahidol.ac.th/sites/default/files/images/
new/chn/Primary_Care_Expo2nd/006/006-13.
pdf
4. Acharyulu,G.V.R.K.(2012).Le-
veraging customer relationshipmanagement
(CRM)incorporatehospitalsupplychain,The
IUP Journal of SupplyChainManagement, 9
(1),72-87.
5. Anshari,M.andAlmuawar,M.N.
(2012).Frameworkofsocialcustomerrelation-
shipmanagementinE-healthservices,Journal
ofe-HealthManagement,2012(2012),1-15.
6. Arora,N.K.(2003).Interactingwith
cancerpatients: the significant of physicians
communication behavior, Social Science&
Medicine,57(2003),791-806.
7. Chahal,H.(2010).Twocomponent
customerrelationshipmanagementmodel for
healthcareservices.ManagingServiceQuality,
20(4),343-365.
8. Kanibir,H.andNart,S.(2012).The
effects of internal relationshipmarketing on
superior customer relations as competitive
performance:evidencefromhealthcareindus-
try,ProcediaSocialandBehavioralSciences,
58(2012),1378-1385.
9. Kim,K.H,Kim,K.S.,Kim,D.Y.,Kim,
J.H. andKang, S.H. (2008). Brand equity in
hospitalmarketing, Journal of BusinessRe-
search,61(2008),75-82.
10. Reddy, B.K. and Acharyulu,
G.V.R.K. (2002).Customer relationshipman-
agement (CRM) inhealthcaresector-Acase
studyonmasterhealthcheck, Journalof the
AcademyofHospitalAdministration,14(1).
11. Srivoravilai,N.,Melewar,T.C.,Liu,
M.J.,andYannopoulou,N.(2011).Valuemar-
keting through corporate reputation:An em-
piricalinvestigationofThaihospitals.Journalof
MarketingManagement.27(3/4),243-268.
-
56
for Quality Vol.22 No.212November-December 2015
Peoplefor Quality
Job Description JD Job Profile Job & Role
JD
....
JD
JD
(
)
JD
(
)
JD
JD
1.
2.
JD
3.
http://tamrongsakk.blogspot.com
-
People
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
r 201
5
57
4.
5.
-
6.
7.
8.
JD
....
1.
2. -
3.
4.
5.
6.
7.
8.
9.
JD
JD ?
....
JD
JD
JD
!!
JD
JD
JD
JD
Line Ma-
nager
JD Spec
JD
()
-
JD
JD
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58
for Quality Vol.22 No.212November-December 2015
Peoplefor Quality
(strength) (weakness)
(threat) (opportunity)
SWOT
Balanced Scorecard
SWOT
Analysis
PEST
Analysis (politics, economics, social
technology)
(scenario planning)
5 (Porter, 1980)
Balanced Scorecard
4
(Norton & Kaplan,1996: 31)
4
.
-
People
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
r 201
5
59
4
-
?
(think out of competitive box)
(competitiveness)
(capitalism)
(new entrants)
(GDP)
-
PeopleVo
l.22
No.21
2 N
ovem
ber-D
ecem
ber 2
015
60
(monopoly)
(World Trade Organization)
-
(Keynesiam econom-
ics,1960-1970)
-
5
40
-
60
(core competency)
-
-
People
Vol.2
2 No
.212
Nov
embe
r-Dec
embe
r 201
5
61
(Lego Model)
-
(T- Model)
(just in time)
1. Kaplan,R.S &Norton,D.P.1996.Bal-anced Scorecard. Boston: Harvard Business
School Press.
2. Porter,M.E. 1980. Competitive
Strategy: Techniques for Analysis Industries and
Competitors. New York: Free Press.
..
2527 ..2540
(wealth creation) -
60 GDP
(invisible hands)
-
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for Quality
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64 for Quality Vol.22 No.212November-December 2015
Movementfor Quality
ventE
35 ( 4 )
( 4 )
Asia Road Network Innovative AEC Integrated 2015 ( 1 ) ( 2 )
( 3 )
( 1 ) . ( 2
) ( 3 )
.. ( 2 )
APCOcap 5
.. ()
()
() 6
( 3 ) () ( 2 )
( 3 )
( 4 )
2558: (Post-2015 Development
Challenges: Implications for Trade and Development for ASEAN Community)
.
() ITD ( 5 )
14
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Movement
Vol.2
2 No
.212
Nov
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5
65
. () - ()
(OCS Group) (TFM)
BMAM Expo Asia 2015 () ()
(
)
(RFS)
(Biomedical Engineering Competency Training: BECT)
(ECRI Institute) 3
60 3
() . ()
() 300
4
ventE
(Gas
Turbine Inlet Air Cooling GTIAC) (Power Gen Asia) GTIAC
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2 No
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Nov
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5
66
Movement
(Best
Large Studio) 3 2015
(2015 Asia App Design Awards)
ventE
( 4 ) PF+KM
(
4 ) ( 3
) 5 PF+KM
2558
PF+KM
ongratulationsC
()
10
150 70
2
-
Vol.2
2 No
.212
Nov
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embe
r 201
5
67
Movement
howSLenovo
Canon
G Powershot g3 x EF DSLR
25
24-600 . Micro USM
III
Zoom Framing As-
sist -
Dynamic Image Stabili-
zation
Bulb Exposure Long Exposure
16
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Vol.2
2 No
.212
Nov
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r 201
5
68
* Advertisers Index
Products Page
Calib
ration
Equipm
ent
Measu
rement
Servi
ces
Softw
are
Testin
g
Traini
ng
etc.
Measuretronix Ltd.Cover,
Inside Front Cover, 1
Sumipol Co., Ltd. 5
Consultancy & Training Page
HACC
P
ISO 17
025
ISO 90
01
ISO 14
001
ISO/TS
1694
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TIS/OH
SAS 1
8001
5S Six Si
gma
TQM
etc.
CCT Square Co., Ltd. 21
Lab Calibrations Page
Dimens
ion
Electr
ic
Force
Hardn
ess
Length
Mass
pH M
eter
Pressu
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Marske Machine (Thailand) Co., Ltd. 2, 3
Sumipol Co., Ltd. 5
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