QR CODES

Stephanie True Moss

Incorporating Scan It!

into

About Me Stephanie True Moss

@truemc

@QRmedia

Co-host #QRchat

True Moss Communications TrueMoss.com QRmedia.us QRmediaGuide.com

QR Codes:

By now

you have

probably

scanned

QR Codes.

they’re everywhere

Source: http://en.wikipedia.org/wiki/QR_code

2D Barcodes QR = Quick Response Learn how they work What they are capable of doing Created for Auto industry Multiple Ways to use QR Codes

QR codes are capable of using the smart phone’s camera, GPS, phone, SMS, internet connection and more.

About QR codes

How much information?

1D Barcode – Code 39 2D Barcode – PDF417

QR Code

What Can QR Codes Do?

Bookmark a website Make a phone call Send an email Send a SMS / Text Msg Create a vCard Create a meCard Create a vCalendar Event Google Maps Bing Maps Geographical Coordinates iTunes Store iTunes App URL

Android Market Search Foursquare Check-in YouTube, Vimeo - Play Video Play MP3 Tweet on Twitter WiFi Networks - Android Plain Text LinkedIn Profile Image, Photo Facebook Likes Paypal payments/donations & More

Browse to a website

&

Where Can QR Codes Go?

Business Cards

Magazines

Newspapers

Direct Mail

Signs

Buildings

T-Shirts

Jewelry

Building Permits

Labels

Scoreboards

Nametags

Television

Websites

Billboards

& More

20.1 million mobile phone owners in the U.S. used their phones to scan a QR code in the 3-month average period ending October 2011.

59.4% from home

44% from a retail store

26.6% from a grocery store.

21.4% while at work

11.2% while outside or on public transportation

10% while in a restaurant.

QR Code Scanning

US QR Code creation increase from Q1-Q4: 264%

US QR Code scanning increase from Q1-Q4 : 902%

Georgia QR Code creation increase 2010-11: 1049%

City QR Code creation increase 2010-11: Atlanta 619%

2011 QR Code Creation & Data Usage Trends Report, QRstuff.com

QR Code Scanning

Resist the urge to put a QR code on your website that leads to:

Think Mobile

Resist the urge to put a QR code on your website that leads to:

Think Mobile

… You will certainly lose the impact and disappoint your audience.

the very same full-size website!

Where will your QR Code take the scanner?

Think Mobile

A hard to read traditional website.

Think Mobile

Where will your QR Code take the scanner?

A mobile landing page that is easy to read on a smart phone.

Give Something Extra Think Creatively

and Consumer Focused.

Give Something Extra Think Creatively

and Consumer Focused.

Offer Video Instructions or Care & Maintenance Information.

Or something Fun!

Offer, Call to Action

QR Codes & WordPress

Shortcodes

Quick Tags

Plugins

Widgets

& more

QR Tag

[qrcodetag]content[/qrcodetag]

5 Second QR Codes

[qrcode]content[/qrcode]

WCS QR Code Generator

[wcs_qr_code] (permalink)

Add QR Codes - Plugins

ShortCodes / Quick Tags

Plugins

QR Code Redirect

custom post type

[qr_code id=xx size=xx]

Plugins

Add QR Codes - Widgets

Widgets WolframAlpha.com

Embed Code (shortcode plugin)

[wolframalphawidget id=“xxx” theme=“orange”]

Add QR Codes - Widgets

Widgets WolframAlpha.com

Add QR Codes - Widgets

Widgets Mobile-Barcodes.com

Embed Code <iframe>

Add QR Codes - Widgets

Widgets

Add QR Codes

Google Chart API Add the code to single.php file

Place extended URL in browser, save resulting QR Code

More Add QR Codes with Google Chart API

QR Code Redirect – WP Plugin

QR Code Tag – WP Plugin

5 Second QR Codes – WP Plugin

Generate Social Network Profile QR Code – WP Plugin

Create QR Codes – WP Plugin

WCS QR Code Generator – WP Plugin

Simple QR Code Creator Widget – WP Plugin

WidgetBox QR Code Widget – WP Plugin

5sec QR Codes - CodeCanyon

Create QR Code « WordPress Plugin

EasyQR « WordPress Plugin

Generate Social Network Profile QR Code - WordPress Plugin

Magn QR Code for WP « WP Plugins

QR Code Tag « WordPress Plugins

QR Code Widget « WordPress Plugins

QR Encoder « WordPress Plugins

QR Print « WordPress Plugins

Qurify - WP Plugin

Simple QR Code Creator Widget « WordPress Plugins

Super Cool QR Code - WP plugin

Twitter QR Code Signatures Widget « WordPress Plugins

WCS QR Code Generator

Wolfram Alpha Code Generator

QR Redirect | NLB Creations - WP Plugin

Yeblon QR Code Generator « WP Plugins

ZonaW QR Codes « WordPress Plugins

QR Code Services

QR Code Services

QR Code Services

QR Code

Best

Practices

QR Codes/Shortener URLs b

it.ly o

r g

oo.g

l

Shortened URL Long URL

http://qrmedia.us/the-atl-welcomes-travelers-with-qr-codes-discounts-deals/

http://bit.ly/fUJxTH

Include instructions on how to scan QR Codes. Remember that not everyone knows what QR Codes are or that they can have fun scanning them. Perhaps list a few QR Code scanners that work on multiple platforms.

Include & Explain

Open QR Code scanner application on your smart phone. Point the phone’s camera at the code, scanner will do the rest.

Explain QR Code Destination

Include Instructions

Source: Qrmedia.us

QR Codes extend

the possibilities!

StopAfib.org, a non-profit organization, shares

information via QR codes. They also give instructions for scanning and even for

downloading QR code scanning applications.

StopAfib.org

Include Instructions

See them, Scan them

Source: Qrmedia.us

Test, Test, and Test Again! Test your QR code to make

sure that it resolves to the correct mobile optimized URL or content.

Be sure to test using different smart phone and QR code scanner/ reader apps.

Business Cards

QR Codes for Good!

QR Codes for Good!

QR Codes for Good!

Billboards

http://mashable.com

Creative QR Codes

Edible QR Codes

Creative QR Codes

Creative QR Codes

http://mashable.com

Comprehensive QR Code Lists!

Generators

Tracking

Dynamic

Creative

Scanners

WP Plugins

& more

All lists are available at QRmedia.us

Thank You!

All lists are available at QRmedia.us ©Copyright 2012 QRmedia.us