Want A QUICK

Response“Cracking the Secrets of the QR Code “

QRIOUS?

Quick Response• Enables print media and mobile web media to

work together• Smartphone with a QR Reader App (Free)• Iphone, Blackberry, Android etc…• Scan the code and launch your browser to

display the message.

They’re popping up everywhere!

• Catch Consumers at the exact

moment of interest• Walking, reading, playing, shopping, traveling etc…• Direct Mail Postcards• Magazine Ads• Business Cards• Posters• Billboards

Here’s how it worksSee a QR Code

• Website• Landing Page• Text Message• Contact Info• Video• Coupon• Survey• Special Promotion• Sweepstakes• Save The Date

Who can benefit?

• Small Business Owners• Corporate Marketers • Event Planners• Non-Profit Groups• Associations• Realtors• Churches• Everyone who wants to enhance their marketing

Anyone wishing to raise awareness, increase sales, or promote involvement will benefit from incorporating a QR Code into their marketing plan. QR Codes act as a mobile shortcut from printed collateral to websites, special incentives, videos and other content.

In other words…

Business CardsPrint a QR Code on your business card. Start a conversation! With one click, you’ve achieved marketing’s Holy Grail of getting your contact info into your prospects cell phone.

Real EstateA realtor could place a QR code on a printed information sheet or the sign outside of a home for sale. A prospective buyer can scan a QR code containing a link to a YouTube video featuring a virtual tour of the home.

RetailA retailer could send out postcards in a direct marketing campaign that would include a QR code containing a URL to a discount or promotion only available via the QR code. This drives mobile customers to the promotion with the additional benefit of allowing measurement of the effectiveness of the postcard campaign.

ManufacturingA manufacturer of equipment could use QR codes in their product catalogs or instruction manuals that would have direct links to their website or YouTube highlighting product demonstrations or “how to” videos complementing the information in the manual.

Magazine AdvertisingUse QR Codes in a magazine ad and allow readers to go directly from the ad to a website to make a purchase.

Interested Yet?

• QR codes are easily trackable• How effective is your marketing plan?• Did the postcard or the magazine ad get a

better response?• Time of day?• Geographic location?• If it was scanned you can find out

Case studies show that QR codes increase response rates. Although many of today’s mobile consumers can access the internet from their phones, QR code use is really being driven by Smartphones.

The percentage of consumers owning Smartphones ranges from 15% to 19% depending on the study. It is expected however, that the number of Smartphone users will double over the next year.

Types of QR Code Readers

In order to read QR codes, you need a reader. Some phones come with readers already installed. Others require users to download from their phones app store. Some popular code readers are:

Ask us how QR codes can help to accomplish your marketing goals and where they make the most sense for you.

WWW.MojaveCopy.com 760-241-7898

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